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Ambuja, BCCI join hands on Swachh Bharat Abhiyan

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Ambuja Cement is a brand that has always embodied strength. Its innovations have extended beyond better products for consumers to better ways to create a stronger and greener planet. As part of the global cement major LafargeHolcim, Ambuja is committed to the Net Zero vision of the Group. Ranked 5th in the Global Dow Jones Sustainability Index and 8 times water positive, its latest green initiative is to take on the onus of collecting and managing waste, during the T20 Series, in Ahmedabad, which began on 12th March at the Narendra Modi Stadium.

As official partners of Board of Control for Cricket in India (BCCI), Ambuja Cement, supported by Geocycle, the waste management solutions unit of LafargeHolcim, will carry out this clean-up initiative from March 12-March 20, 2021 after the matches.

??aste management is becoming a critical need for the planet. Led by our Hon??le Prime Minister, India is setting new benchmarks in environmental cleanliness through Swachh Bharat Abhiyan. We, at Ambuja Cement are committed to managing our own waste. Our collaboration with BCCI, brings us a step closer to building a cleaner future. Our waste management division, Geocycle has taken many initiatives in past to help India reach its ambitious goals on environment.??said, Neeraj Akhoury, CEO LafargeHolcim India and Managing Director & CEO, Ambuja Cements.

Sporting events create massive amounts of waste and have a large carbon footprint. The 5-match series at the world?? largest cricket stadium will create 3-4 tonnes of waste and approximately 1 tonne of single-use plastic. Enabling a circular economy model, the collected waste will be re-purposed and safely managed through co-processing in the cement kiln at the Ambujanagar plant in Gujarat. This technology is recognized globally and is one of the safest methods of waste management. By supporting Ambuja Cements with its expertise and knowledge, Geocycle is leading the way in making our planet a better place for future generations.

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Concrete

thyssenkrupp Polysius, SaltX partner for electrified production

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thyssenkrupp Polysius and Swedish startup SaltX have signed a Letter of Intent (LOI) to co-develop the next generation of electrified production facilities, advancing industrial decarbonisation. Their collaboration will integrate SaltX’s patented Electric Arc Calciner (EAC) technology into thyssenkrupp Polysius’ green system solutions, enabling electric calcination, replacing fossil fuels with renewable energy, and capturing CO2 for emission-free production. Dr Luc Rudowski, Head of Innovation, thyssenkrupp Polysius, emphasised that this partnership expands their portfolio of sustainable solutions, particularly in cement, lime, and Direct-Air-Capture (DAC). Lina Jorheden, CEO, SaltX, highlighted the significant CO2 reduction potential, reinforcing their commitment to sustainable industrial processes.

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Terra CO2 secures $82m to scale low-carbon cement technology

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Terra CO2, a US-based sustainable building materials company, has raised $82 million in Series B funding, co-led by Just Climate, Eagle Materials and GenZero, with continued support from Breakthrough Energy Ventures. The investment will accelerate the commercial deployment of Terra’s OPUS technology, enabling the construction of multiple production facilities across North America and Europe. With the cement industry responsible for 8 per cent of global CO2 emissions, Terra’s solution provides an immediate, scalable alternative using abundant raw materials that integrate seamlessly with existing infrastructure. The company has secured key partnerships, including a deal with Eagle Materials for multiple 240,000-tonne plants.

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Concrete

Titan Cement Group enters South Asia

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Titan Cement Group has expanded into the South Asian market through a joint venture with JAYCEE, an India-based producer of supplementary cementitious materials. Titan will hold a majority stake in the newly formed company, Atlas EcoSolutions, which will focus on sourcing, processing, marketing, and distributing SCMs globally. This initiative aims to support sustainable construction by promoting alternatives to clinker-based cement. Jean-Philippe Benard, Head of Supply Chain and Energy Development, emphasised that the venture aligns with Titan’s strategy to lead in low-carbon building materials while reinforcing its commitment to sustainability and innovation. The move strengthens Titan’s position in a high-growth market while ensuring long-term access to SCMs.

 

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