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A new phase of structural adjustments prompted by Bullwhip

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The latest data on the 2020-21 Q4 GDP shows a growth of 1.6 per cent over 2019-20 Q4, which in absolute numbers looks like Rs 38.96 lakh crore, as against Rs 38.33 lakh crore in Q4 of 2019-20. If anyone wants to see this in dollar terms, the dollar made a steep fall against the Rupee (Rs 75 v/s Rs 72.5) over this period, thus making the growth look like 5 per cent instead of 1.6 per cent. Despite these aberrations, the Indian economy weathered a major storm last year and both Q3 (0.5 per cent) and Q4 (1.6 per cent) have been two quarters of growth thus signaling a ??oming out??from the technical recession that was caused in Q1 and Q2 of 2020-21.

The drivers of growth however have shifted majorly in Q4, if one sees the sectorial data, the biggest unit of rise came from the government consumption expenditure increase of 28.3 per cent in the same period over last year. If we start with gross value added (GVA) growth (GDP growth minus product taxes), the manufacturing sector accelerated to 6.9 per cent in the fourth quarter of 2020-21 compared to a contraction of 4.2 per cent a year ago and construction grew by 14.5 per cent against 0.7 per cent, while both agricultural growth (down 3.1 per cent from 6.8 per cent) and hospitality and transport (down -2.3 per cent from 5.7 per cent) showed markedly lower numbers. We must keep in mind that only a week was lost in production activity in the corresponding quarter of last year, due to lockdowns, thus the two periods in terms of economic flow are not out of whack in comparison.

The crucial question is what we now expect the economy to perform, given that 66 per cent of the time in Q1 2021-22 is mired in semi-lockdowns, the informal sector is impacted heavily and working capital is locked in unforeseen inventories of all kind and debt moratoriums are being requested for another extended period of time over the previously allowed one. The question cannot be about comparing period numbers alone. Last year?? similar period was worse off with national lockdowns and the expectation at the start of the quarter was to achieve 22 per cent growth over that quarter. This looks a tall ask given the current state of the economic activities.

Let us move to some other dampening factor, perhaps more ominous than the stalling of economic activities through lockdowns. It is the rising commodity prices, which has seen no calming effects, either from the government or trade interventions, left to its own, the prices have spiraled into an orbit; many are calling this a precursor to the super cycle for commodities.

I am however of the view that the rise in global commodity prices, which finally impact every citizen of every country, were actually fueled by rising international logistics cost, global shipping to start with and followed by the inland full truckload freight costs, which later spilled over to every aspect of commodity prices.

The global barometer of logistics costs, the Baltic Dry Index stands at 2750 today, compared to 400 at the start of the crisis and the Shanghai containerised freight index stands at 3500 against 1000 at the start of the crisis last year. These numbers portray how many times the shipping costs have soared to move commodities from oil, coal, pet coke, to agricultural commodities to intermediate products to finally finished goods. The dollar weakness in the same period did adjust in some normative ways to counteract, but it is nowhere close to fully compensate for the deluge.

Every household item has moved several notches up in terms of prices, if they have not then sellers are simply absorbing the brunt of the increase from the input side.

This is what I call the supply side structural shift that every economy has to weather for the next several quarters. It all started with a shipping disruption, where vessels were stranded in high seas, which later moved to ports in form of congestion and then later impacted loading and unloading of vessels as people were not available. The final nail was the concentration of big five shipping lines that shared space among their carriers thus making the supply side even more tight, thus raising prices.

The structural shift needs to be seen from the point of what supply chains grapple with, the Whiplash effect, or the more commonly known Bullwhip effect. This essentially means that in a multi-echelon supply chain, for a small change in supply or demand conditions at the downstream part of the chain could translate to a much bigger change in the supply or demand conditions at the upstream part of the chain.

For an economy as diverse as India, with several supply chains crisscrossing each other, the disruptions in supply conditions in one part of the chain moves up or down the chain in varying degree of ripple effects, that are caused due to asymmetry of information, error propagation, ship-set mismatches and a host of financial woes travelling in multiple directions, working capital, inventory and cash flows being the key ones.

The supply chains in India have to adjust in these conditions and create new rules so that they are able to reconfigure their outputs and flows such that the new varying degrees of demand can be matched with varying supply conditions under constraints. This is the task that will be able to respond to price conditions better, something that will determine the next phase of GDP growth, not only for India, but for the globally connected markets as well.

Footnote:

ABOUT THE AUTHOR:

Procyon Mukherjee is an ex-Chief Procurement Officer at LafargeHolcim India.

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Concrete

Steel: Shielded or Strengthened?

CW explores the impact of pro-steel policies on construction and infrastructure and identifies gaps that need to be addressed.

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Going forward, domestic steel mills are targeting capacity expansion
of nearly 40 per cent through till FY31, adding 80-85 mt, translating
into an investment pipeline of $ 45-50 billion. So, Jhunjhunwala points
out that continuing the safeguard duty will be vital to prevent a surge
in imports and protect domestic prices from external shocks. While in
FY26, the industry operating profit per tonne is expected to hold at
around $ 108, similar to last year, the industry’s earnings must
meaningfully improve from hereon to sustain large-scale investments.
Else, domestic mills could experience a significant spike in industry
leverage levels over the medium term, increasing their vulnerability to
external macroeconomic shocks.(~$ 60/tonne) over the past one month,
compressing the import parity discount to ~$ 23-25/tonne from previous
highs of ~$ 70-90/tonne, adds Jhunjhunwala. With this, he says, “the
industry can expect high resistance to further steel price increases.”

Domestic HRC prices have increased by ~Rs 5,000/tonne
“Aggressive
capacity additions (~15 mt commissioned in FY25, with 5 mt more by
FY26) have created a supply overhang, temporarily outpacing demand
growth of ~11-12 mt,” he says…

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JK Cement Commissions 3 MTPA Buxar Plant, Crosses 31 MTPA

Company becomes India’s fifth-largest grey cement producer

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JK Cement  has commissioned its new 3 MTPA grey cement plant in Buxar, Bihar, taking the company’s total installed capacity to 31.26 million tonnes per annum (MTPA) and moving it past the 30 MTPA milestone. With this addition, JK Cement now ranks among the top five grey cement manufacturers in India, strengthening its national presence.

Commenting on the development, Dr Raghavpat Singhania, Managing Director, JK Cement, said, “Crossing 31 MTPA is a significant turning point in JK Cement’s expansion and demonstrates the scale, resilience, and aspirations of our company. In addition to making a significant contribution to Bihar’s development vision, the commissioning of our Buxar plant represents a strategic step towards expanding our national footprint. We are committed to developing top-notch manufacturing capabilities that boost India’s infrastructure development and generate long-term benefits for local communities.”

Spread across 100 acres, the Buxar plant is located on the Patna–Buxar highway, enabling efficient distribution across Bihar and neighbouring regions. While JK Cement entered the Bihar market last year through supplies from its Prayagraj plant, the new facility will allow local manufacturing and deliveries within 24 hours across the state.

Mr Madhavkrishna Singhania, Joint Managing Director & CEO, JK Cement, said, “JK Cement is now among India’s top five producers of grey cement after the Buxar plant commissioning. Our capacity to serve Bihar locally, more effectively, and on a larger scale is strengthened by this facility. Although we had already entered the Bihar market last year using Prayagraj supplies, local manufacturing now enables us to be nearer to our clients and significantly raise service standards throughout the state. Buxar places us at the center of this chance to promote sustainable growth for both the company and the region in Bihar, a high-growth market with strong infrastructure momentum.”

The project has involved an investment of Rs 5 billion. Commercial production began on 29 January 2026, following construction commencement in March 2025. The company said the plant is expected to generate significant direct and indirect employment and support ancillary industrial development in the region.

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JK Cement Crosses 31 MTPA Capacity with Commissioning of Buxar Plant in Bihar

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JK Cement has commissioned a 3 MTPA Grey Cement plant in Buxar, Bihar, taking its total capacity to 31.26 MTPA and placing it among India’s top five grey cement producers. The ₹500 crore investment strengthens the company’s national footprint while supporting Bihar’s infrastructure growth and local economic development.

JK Cement Ltd., one of India’s leading cement manufacturers, has announced the commissioning of its new state-of-the-art Grey Cement plant in Buxar, Bihar, marking a significant milestone in the company’s growth trajectory. With the commissioning of this facility, JK Cement’s total production capacity has increased to 31.26 million tonnes per annum (MTPA), enabling the company to cross the 30 MTPA threshold.

This expansion positions JK Cement among the top five Grey Cement manufacturers in India, strengthening its national footprint and reinforcing its long-term growth strategy.

Commenting on the strategic achievement, Dr Raghavpat Singhania, Managing Director, JK Cement, said, “Crossing 31 MTPA is a significant turning point in JK Cement’s expansion and demonstrates the scale, resilience, and aspirations of our company. In addition to making a significant contribution to Bihar’s development vision, the commissioning of our Buxar plant represents a strategic step towards expanding our national footprint. We are committed to developing top-notch manufacturing capabilities that boost India’s infrastructure development and generate long-term benefits for local communities.”

The Buxar plant has a capacity of 3 MTPA and is spread across 100 acres. Strategically located on the Patna–Buxar highway, the facility enables faster and more efficient distribution across Bihar and adjoining regions. While JK Cement entered the Bihar market last year through supplies from its Prayagraj plant, the Buxar facility will now allow the company to serve the state locally, with deliveries possible within 24 hours across Bihar.

Sharing his views on the expansion, Madhavkrishna Singhania, Joint Managing Director & CEO, JK Cement, said, “JK Cement is now among India’s top five producers of grey cement after the Buxar plant commissioning. Our capacity to serve Bihar locally, more effectively, and on a larger scale is strengthened by this facility. Although we had already entered the Bihar market last year using Prayagraj supplies, local manufacturing now enables us to be nearer to our clients and significantly raise service standards throughout the state. Buxar places us at the center of this chance to promote sustainable growth for both the company and the region in Bihar, a high-growth market with strong infrastructure momentum.”

The new facility represents a strategic step in supporting Bihar’s development vision by ensuring faster access to superior quality cement for infrastructure, housing, and commercial projects. JK Cement has invested approximately ₹500 crore in the project. Construction began in March 2025, and commercial production commenced on January 29, 2026.

In addition to strengthening JK Cement’s regional presence, the Buxar plant is expected to generate significant direct and indirect employment opportunities and attract ancillary industries, thereby contributing to the local economy and the broader industrial ecosystem.

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