Concrete

JK Super Cement dedicates new campaign to construction workers

Published

5 years ago

June 7, 2020

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The film has been conceptualised in collaboration with Social Cloud Ventures.

Cement manufacturing brand, JK Super Cement has launched #YehPuccaHai campaign to pay homage to the construction workers. The campaign highlights how labourers across India have worked tirelessly with grit and determination.

The film depicts a journey of a construction labourer and his son, whose dreams and desires are shaped by his surroundings. The message of having a strong will and determination resonates through the film, and the bond between the father and the son is also depicted beautifully.

Pushp Raj Singh, president, marketing, JK Cement, (Grey Cement Business), said, "The video is reflective of the thousands dreams, hopes and ambition attached with JK Super Cement. The medium of social media was used to connect with our users and the digital audience with the #YehPuccaHai message, showcasing the shared values of commitment and determination to the audience. JK Super Cement salutes for all the workers out there who put in their best to ensure that safe structures are built."

The film has been conceptualised in collaboration with Social Cloud Ventures.

Source: From ET Brand Equity

Concrete

Star Cement launches ‘Star Smart Building Solutions’

Published

4 days ago

June 17, 2025

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Star Cement has launched ‘Star Smart Building Solutions,’ a new initiative aimed at promoting sustainable construction practices, as per a recent news report. This venture introduces a range of eco-friendly products, including tile adhesives, tile cleaners and grouts, designed to enhance durability and reduce environmental impact. The company plans to expand this portfolio with additional value-added products in the near future. By focusing on sustainable materials and innovative building solutions, Star Cement aims to contribute to environmentally responsible construction and meet the evolving needs of modern infrastructure development.

Image source:https://www.starcement.co.in/

Concrete

Nuvoco Vistas reports record quarterly EBITDA

Published

4 days ago

June 17, 2025

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Nuvoco Vistas reported its highest-ever quarterly consolidated EBITDA of Rs.556 crore in Q4 FY25, with annual EBITDA at Rs.1,391 crore. Cement sales reached 19.4 MMT in FY25, with Q4 contributing 5.7 MMT. Revenue rose 4 per cent YoY to Rs.3,042 crore in Q4. Net debt reduced by Rs.390 crore to Rs.3,640 crore. The company received NCLT approval for acquiring Vadraj Cement, targeting 31 MMTPA capacity by FY27. Key marketing initiatives, expanding RMX and MBM businesses, and a focus on sustainability (457 kg CO2/tonne) drove performance. Nuvoco remains focused on premiumisation, operational efficiency, and market expansion.

Image source:nuvoco.com

Concrete

UltraTech Cement increases capacity by 1.4Mt/yr

Published

4 days ago

June 17, 2025

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UltraTech Cement has expanded its production capacity by 1.4 million tonnes per annum (Mt/yr) through a combination of debottlenecking efforts and operational efficiency upgrades across several of its plants. The enhancements include an addition of 0.6Mt/yr in grinding capacity at the Nagpur facility in Maharashtra and a combined 0.8Mt/yr at the Panipat and Jhajjar units in Haryana. With these upgrades, the company’s total domestic grey cement capacity has risen to 184.8Mt/yr, while its global capacity now stands at 190.2Mt/yr.