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cemX launches new credit feature in India

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cemX, India’s pioneer e-commerce cement firm, has joined hands with ZestMoney, to launch a first-of-its-kind holistic approach for quick and affordable EMI options for their end customers. This will be the first time when an EMI credit option shall be offered to any Building Material customer to cope up with the financing challenges of small and medium builders in Tier 2 and Tier 3 cities of India.

Ashutosh Kumar Jha (founder & CEO), cemX, said, "We are excited to have taken up this new opportunity for our e-purchasers. Our vision is to empower the community by enabling them easy to pay EMI options. This will immensely benefit the tier two and tier three customers by reducing their financial burdens while keeping their dream of building a house unimpaired."

Sourav Chakraborty (co-founder & CBO), cemX, said, "We are trying to ensure payment feasibility for our clients by introducing the credit options. This will not only help us enrich our clientele but will also unleash our clients’ financial predicaments."

The e-commerce store facilitates and aggregates cement procurement while ensuring cost-effectiveness for the BOP sections of tier 2 and tier 3 cities to provide hassle and bargain free cement deals. Through this partnership with ZestMoney, customers acquiring cement online will be able to overcome the inconveniences of bank loans seamlessly, thereby supporting the Indian MSME companies. The minimum amount of loan is as low as five thousand with a capping of two lakh, where the interest rate is 0.75 per cent per month.

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Concrete

thyssenkrupp Polysius, SaltX partner for electrified production

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thyssenkrupp Polysius and Swedish startup SaltX have signed a Letter of Intent (LOI) to co-develop the next generation of electrified production facilities, advancing industrial decarbonisation. Their collaboration will integrate SaltX’s patented Electric Arc Calciner (EAC) technology into thyssenkrupp Polysius’ green system solutions, enabling electric calcination, replacing fossil fuels with renewable energy, and capturing CO2 for emission-free production. Dr Luc Rudowski, Head of Innovation, thyssenkrupp Polysius, emphasised that this partnership expands their portfolio of sustainable solutions, particularly in cement, lime, and Direct-Air-Capture (DAC). Lina Jorheden, CEO, SaltX, highlighted the significant CO2 reduction potential, reinforcing their commitment to sustainable industrial processes.

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Terra CO2 secures $82m to scale low-carbon cement technology

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Terra CO2, a US-based sustainable building materials company, has raised $82 million in Series B funding, co-led by Just Climate, Eagle Materials and GenZero, with continued support from Breakthrough Energy Ventures. The investment will accelerate the commercial deployment of Terra’s OPUS technology, enabling the construction of multiple production facilities across North America and Europe. With the cement industry responsible for 8 per cent of global CO2 emissions, Terra’s solution provides an immediate, scalable alternative using abundant raw materials that integrate seamlessly with existing infrastructure. The company has secured key partnerships, including a deal with Eagle Materials for multiple 240,000-tonne plants.

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Concrete

Titan Cement Group enters South Asia

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Titan Cement Group has expanded into the South Asian market through a joint venture with JAYCEE, an India-based producer of supplementary cementitious materials. Titan will hold a majority stake in the newly formed company, Atlas EcoSolutions, which will focus on sourcing, processing, marketing, and distributing SCMs globally. This initiative aims to support sustainable construction by promoting alternatives to clinker-based cement. Jean-Philippe Benard, Head of Supply Chain and Energy Development, emphasised that the venture aligns with Titan’s strategy to lead in low-carbon building materials while reinforcing its commitment to sustainability and innovation. The move strengthens Titan’s position in a high-growth market while ensuring long-term access to SCMs.

 

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