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Cement makers claims under the lens of BIS

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The Bureau of Indian Standards (BIS), a central body responsible for the standardisation, marking and quality certification of goods, has directed cement manufacturers to refrain from making claims that are not backed by the relevant Indian standards. Cement manufacturers may soon have to change the way they market or differentiate their products.

The Bureau of Indian Standards (BIS), a central body responsible for the standardisation, marking and quality certification of goods, has directed cement manufacturers to refrain from making claims that are not backed by the relevant Indian standards.

The cement department comes under the Ministry of Consumer Affairs, Food and Public Distribution."Manufacturers are making various objective claims – such as "Protect Steel in Concrete", "Protect Concrete from Corrosion", "Corrosion Resistant", "Weather Proof", "Damp Proof" – for describing their product," the bureau said in a circular on August 28.

"These objective claims are not prescribed and not verifiable as per the relevant Indian Standard for the product," it added. A spokesperson for a top cement manufacturer said the reason for the sudden move was because some players had made absurd claims, including that cement protects from the COVID-19 virus.

"Some of the points, like being corrosion-resistant or giving more strength, have been there for centuries. In the name of hanging some, BIS is hanging everyone. A move like this will choke the industry and take away advertising liberties," the person, who requested anonymity, added.

According to the circular, manufacturers are also making various subjective claims such as "Stronger", "High-Performance Cement" which are also not backed by the relevant Indian standard. Some of the claims may even form part of the registered trademark of the manufacturer.

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Concrete

thyssenkrupp Polysius, SaltX partner for electrified production

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thyssenkrupp Polysius and Swedish startup SaltX have signed a Letter of Intent (LOI) to co-develop the next generation of electrified production facilities, advancing industrial decarbonisation. Their collaboration will integrate SaltX’s patented Electric Arc Calciner (EAC) technology into thyssenkrupp Polysius’ green system solutions, enabling electric calcination, replacing fossil fuels with renewable energy, and capturing CO2 for emission-free production. Dr Luc Rudowski, Head of Innovation, thyssenkrupp Polysius, emphasised that this partnership expands their portfolio of sustainable solutions, particularly in cement, lime, and Direct-Air-Capture (DAC). Lina Jorheden, CEO, SaltX, highlighted the significant CO2 reduction potential, reinforcing their commitment to sustainable industrial processes.

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Concrete

Terra CO2 secures $82m to scale low-carbon cement technology

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Terra CO2, a US-based sustainable building materials company, has raised $82 million in Series B funding, co-led by Just Climate, Eagle Materials and GenZero, with continued support from Breakthrough Energy Ventures. The investment will accelerate the commercial deployment of Terra’s OPUS technology, enabling the construction of multiple production facilities across North America and Europe. With the cement industry responsible for 8 per cent of global CO2 emissions, Terra’s solution provides an immediate, scalable alternative using abundant raw materials that integrate seamlessly with existing infrastructure. The company has secured key partnerships, including a deal with Eagle Materials for multiple 240,000-tonne plants.

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Concrete

Titan Cement Group enters South Asia

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Titan Cement Group has expanded into the South Asian market through a joint venture with JAYCEE, an India-based producer of supplementary cementitious materials. Titan will hold a majority stake in the newly formed company, Atlas EcoSolutions, which will focus on sourcing, processing, marketing, and distributing SCMs globally. This initiative aims to support sustainable construction by promoting alternatives to clinker-based cement. Jean-Philippe Benard, Head of Supply Chain and Energy Development, emphasised that the venture aligns with Titan’s strategy to lead in low-carbon building materials while reinforcing its commitment to sustainability and innovation. The move strengthens Titan’s position in a high-growth market while ensuring long-term access to SCMs.

 

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