Newly-launched cement variant uses up to 25 per cent less water; enhancing sustainability in the Indian construction landscape.

Nuvoco Vistas Corp, a leading building materials company, launched Concreto Green, one of its most innovative and environment-friendly cement variant. This high-performance cement uses up to 25 per cent less water in comparison to other cement variants; thereby opening avenues for the building materials industry where water is scarce. Concreto Green was launched in Rajasthan, and the product will be gradually rolled out in other markets through the country.

Developed at Nuvoco’s Construction Development and Innovation Centre (CDIC) in Mumbai, Concreto Green is designed specifically keeping in mind a long term environmental impact. According to research, 54 per cent of India faces high-to-extremely high water stress. Eight districts in the state of Rajasthan alone had rainfall deficit in 2018. Hence, a product like Concreto Green is suited to conserve a shrinking water table. Concreto Green offers lower shrinkage and better workability even with lesser water content; thereby giving strength and durability with high resistance to water penetration and chloride attack. Concreto Green is available in 50-kilogram box fold bags that have superior, tamper-proof and moisture-proof packaging, which help retain the quality and freshness of the cement.

Speaking on the occasion, Madhumita Basu, Chief Strategy and Marketing Officer, said, "With Concreto Green, Nuvoco is reinforcing its commitment towards providing greener and smarter solutions to the construction industry. Rajasthan is one of the most rain deficient regions in the country where access to potable water is tenuous at best. Offering a product which not only requires considerably less water; but which also enhances the sturdiness of the final structure was our impetus for introducing Concreto Green in the desert state. We extensively researched this concept with consumers which validates this need gap and reinforces our belief in providing smarter, safer and sustainable products."

Nuvoco Vistas Corp is a leading manufacturer and retailer of building materials with a vision to build a safer, smarter and more sustainable world. The company started operations in India in 1999 via acquisitions, and since then it has emerged as one of the major players in India. Today it offers a diversified business portfolio under three broad business segments: cement, ready mix concrete (RMX) and expert care solution (ECS). Nuvoco is amongst one of the leading players in cement in East, Central and north India; offering high performance, premium, blended cement variants like Duraguard, Duraguard Microfiber, PSC, Concreto, and Infracem manufactured in its cement plants in Chhattisgarh, Haryana, Jharkhand, Rajasthan and West Bengal with an installed capacity of around 11.75 MTPA. It also offers Expert Care Solution (ECS) like construction chemicals, wall fill solutions, and cover blocks through its Zero M range of products. Nuvoco’s RMX business has a pan-India presence offering specialised products like Agile, Artiste, XLite, InstaMix, and Robuste being proud contributors to landmark projects like Lodha World One, Amritsar Entry Gate, and the Metros (Delhi, Jaipur, Noida and Mumbai). Through its NABL-accredited Construction Development and Innovation Centre (CDIC) based in Mumbai, Nuvoco identifies latent gaps in the industry and offers customised solutions to its customers. Guided by the enduring principles of safety for its employees and responsibility for the community and environment, the company is charting its course to shape a new world.