Product Development
The raw material dilemma
Published
7 years agoon
By
admin
The refractory industry is looking for a favourable mining policy to reduce import dependency, even as it is skeptical about the quality of domestic raw materials.
India is majorly dependent on imports for finished and unfinished refractories. Steel, chemical, cement and glass are the primary consumers of refractory materials. The total size of the Indian industry is estimated to be anywhere between Rs 6,500-Rs 8,000 crore. And cement industry accounts for 10 per cent of the total. Refractory materials are used for refractory lining in furnaces, kilns, incinerators, and reactors. Refractories are materials that have a high melting point (greater than 1,520 degree Celsius). The two major products of refractories that are commonly used are non-clay refractory and clay refractory. Steel, chemicals, cement, ceramic are glass are the major end-users of refractories. Refractory materials can be made from both, natural and synthetic materials that are generally non-metallic, or combinations of compounds and minerals like alumina, bauxite, fireclays, dolomite, chromite, silicon carbide, magnesite and zirconia.
Market Research Future (MRFR), a market research firm, in its recent report says, "The global refractories market is poised to touch $30,820 million by 2025 at an impressive 4.08 per cent CAGR during the period 2018-2025.
The report continues, "The steep ascension in demand for non-ferrous metals used to manufacture castings for different industries is one of the primary factors contributing to upscaling of the global refractories market. Another vital factor pushing the global refractories market is the extensive use of refractory materials in cement production. Further, augmenting infrastructural developments across the globe is also encouraging the global refractory materials market to capture new heights on the growth chart."
Mordor Intelligence, one of the research analysis firms, says, "The market for refractories is anticipated to register a CAGR of 4.94 per cent during 2019-2024. The growing production of non-ferrous materials, increasing construction activities in emerging markets, and demand coming from the glass industry are the factors driving the market growth."
Mordor Intelligence report also cautions about the hurdles that can hinder the growth. "The increasing environmental awareness, government agencies, and environmental agencies, across the world, are laying down the guidelines regarding the usage and disposal of refractories. This is likely to hinder the market growth."
In terms of consumption, Asia-Pacific is currently the largest consumer of refractories in the iron and steel industry, followed by Europe and North America. China dominates the refractories market in terms of consumption and production, due to the local availability of raw materials, such as magnesite and alumni. Additionally, they are available at cheaper costs, as compared to other producers.
However, another research firm, TechNavio’s analysts, forecasted the Refractory Material market in India to grow at a CAGR of 9.85 per cent over the period 2013-2018.
The industry more or less achieved the forecasted numbers in growth rate. The domestic industry experts expect that in the coming year, India may touch double-digit in growth in the refractory segment. The annual refractory capacity of India is pegged at 1.5 million tonne.
India setting the goal of being a $5 trillion economy clearly indicated that the growth would remain strong for the next few years. Apart from this, the Steel Ministry has increased the production target to 300 million tonne by 2030, and the Cement industry is expected to grow to 700 million tonne.
With government through its Budget 2019 announcements have to give major thrust on infrastructure development. The roadmap till 2022 is laid down with much clarity and significant allocations. The government over the next five years has earmarked allocation of Rs 1 lakh core for infrastructure. The spiralling effect would be seen in steel, cement and allied industries.
Unavailability of raw materials in India and undercutting by Chinese manufacturers are the two main reasons why India imported refractories from China. India is majorly dependent on imports to meets its refractory material demands. China dominates in supplying refractories to India. While the steel industry being the primary consumer, takes 70 per cent of the refractories. Cement accounts for around 10 per cent of the refractories consumption in India.
Sameer Nagpal, CEO, Dalmia OCL said, "Refractory is a critical input with high-temperature application in the manufacturing of iron and steel, cement, glass and non-ferrous metals. Iron and steel account for roughly 70 per cent of the market. The total market size for of refractories in India is estimated to be around 8,000 Cr and cement accounts for around 10 per cent of that."
Impediments
The import from China was impacted when the country revised its mining policy with stricter green norms. The impact was that the import cost of refractories shot up in no time.
Nagpal continued,"Refractories based on magnesia accounts for a lot of imports, as the raw material sources are located outside India. However, as India’s growth ramps up, domestic manufacturers like us are putting up infrastructure to make those also in India."
Mohammed Ismail, DGM Process, Bharathi Cement, said, "the lead time is higher when we are importing from any other country. This could be anywhere between four to six months. The domestic supply can bring down this time to 2-3 weeks." That is not all, he added, "The quality of supplies in the domestic market is yet to come to the level of imported ones. Sure of the quality, the cement players still prefer importing."
Domestic Market
In 2017-18, the refractory industry had seen imports jumped sharply by 40 per cent to Rs 25.29 billion. This is against Rs 18.04 billion registered in 2016-17. This was due to the unavailability of domestic raw materials. However, the sudden development in China has triggered the necessity of developing a domestic supply market for refractories. The price, according to the market experts have seen a spiralling of 30 to 50 per cent, while the raw material cost has escalated by up to 150 per cent. The domestic refractory industry is looking for policy-level interventions and support to grow: import duty exemption, funds for research and development. At the policy level, the industry feels that concerns like uncertain environmental regulations, regulatory duplication, a confusing legal and taxation regime and trade barriers need attention on priority.
Way Forward
Indian refractory industry definitely hopes for a favourable mining policy that will encourage mining in India. This eventually will reduce dependence on China for raw materials. As Nagpal pointed out "A favourable mining policy and revision in duty structure for refractory raw materials can help reduce dependence on imports and build a robust refractory industry in India which can support aggressive growth targets of the Government."
Ease of environmental clearance, land rights simplification and clarity on major and minor minerals for scientific and ecologically sustainable mining is what the refractory industry is looking for co-develop a suitable industry.
– LIZA V
Economy & Market
Power Build’s Core Gear Series
Published
1 week agoon
February 19, 2026By
admin
A deep dive into Core Gear Series of products M, C, F and K, by Power Build, and how they represent precision in motion.
At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. Power Build answers this need with its flagship geared motor series: M, C, F and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors
Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors
Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors
Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors
For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining and material handling. Its flexibility in mounting and broad motor options offer engineers the freedom in design and reliability in execution.
Together, these four series reflect Power Build’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design and field-tested reliability. Whether the requirement is speed control, torque multiplication or space efficiency, Radicon’s Series M, C, F and K stand as trusted powerhouses for global industries.
http://www.powerbuild.in
Call: +919727719344
Economy & Market
Conveyor belts are a vital link in the supply chain
Published
9 months agoon
June 16, 2025By
admin
Kamlesh Jain, Managing Director, Elastocon, discusses how the brand delivers high-performance, customised conveyor belt solutions for demanding industries like cement, mining, and logistics, while embracing innovation, automation, and sustainability.
In today’s rapidly evolving industrial landscape, efficient material handling isn’t just a necessity—it’s a competitive advantage. As industries such as mining, cement, steel and logistics push for higher productivity, automation, and sustainability, the humble conveyor belt has taken on a mission-critical role. In this exclusive interview, Kamlesh Jain, Managing Director, Elastocon, discusses how the company is innovating for tougher terrains, smarter systems and a greener tomorrow.
Brief us about your company – in terms of its offerings, manufacturing facilities, and the key end-user industries it serves.
Elastocon, a flagship brand of the Royal Group, is a trusted name in the conveyor belt manufacturing industry. Under the brand name ELASTOCON, the company produces both open-end and endless belts, offering tailor-made solutions to some of the most demanding sectors such as cement, steel, power, mining, fertiliser, and logistics. Every belt is meticulously engineered—from fabric selection to material composition—to ensure optimal performance in tough working conditions. With advanced manufacturing facilities and strict quality protocols, Elastocon continues to deliver high-performance conveyor solutions designed for durability, safety, and efficiency.
How is the group addressing the needs for efficient material handling?
Efficient material handling is the backbone of any industrial operation. At Elastocon, our engineering philosophy revolves around creating belts that deliver consistent performance, long operational life, and minimal maintenance. We focus on key performance parameters such as tensile strength, abrasion resistance, tear strength, and low elongation at working tension. Our belts are designed to offer superior bonding between plies and covers, which directly impacts their life and reliability. We also support clients
with maintenance manuals and technical advice, helping them improve their system’s productivity and reduce downtime.
How critical are conveyor belts in ensuring seamless material handling?
Conveyor belts are a vital link in the supply chain across industries. In sectors like mining, cement, steel, and logistics, they facilitate the efficient movement of materials and help maintain uninterrupted production flows. At Elastocon, we recognise the crucial role of belts in minimising breakdowns and increasing plant uptime. Our belts are built to endure abrasive, high-temperature, or high-load environments. We also advocate proper system maintenance, including correct belt storage, jointing, roller alignment, and idler checks, to ensure smooth and centered belt movement, reducing operational interruptions.
What are the key market and demand drivers for the conveyor belt industry?
The growth of the conveyor belt industry is closely tied to infrastructure development, increased automation, and the push for higher operational efficiency. As industries strive to reduce labor dependency and improve productivity, there is a growing demand for advanced material handling systems. Customers today seek not just reliability, but also cost-effectiveness and technical superiority in the belts they choose. Enhanced product aesthetics and innovation in design are also becoming significant differentiators. These trends are pushing manufacturers to evolve continuously, and Elastocon is leading the way with customer-centric product development.
How does Elastocon address the diverse and evolving requirements of these sectors?
Our strength lies in offering a broad and technically advanced product portfolio that serves various industries. For general-purpose applications, our M24 and DINX/W grade belts offer excellent abrasion resistance, especially for RMHS and cement plants. For high-temperature operations, we provide HR and SHR T2 grade belts, as well as our flagship PYROCON and PYROKING belts, which can withstand extreme heat—up to 250°C continuous and even 400°C peak—thanks to advanced EPM polymers.
We also cater to sectors with specialised needs. For fire-prone environments like underground mining, we offer fire-resistant belts certified to IS 1891 Part V, ISO 340, and MSHA standards. Our OR-grade belts are designed for oil and chemical resistance, making them ideal for fertiliser and chemical industries. In high-moisture applications like food and agriculture, our MR-grade belts ensure optimal performance. This diverse range enables us to meet customer-specific challenges with precision and efficiency.
What core advantages does Elastocon offer that differentiate it from competitors?
Elastocon stands out due to its deep commitment to quality, innovation, and customer satisfaction. Every belt is customised to the client’s requirements, supported by a strong R&D foundation that keeps us aligned with global standards and trends. Our customer support doesn’t end at product delivery—we provide ongoing technical assistance and after-sales service that help clients maximise the value of their investments. Moreover, our focus on compliance and certifications ensures our belts meet stringent national and international safety and performance standards, giving customers added confidence.
How is Elastocon gearing up to meet its customers’ evolving needs?
We are conscious of the shift towards greener and smarter manufacturing practices. Elastocon is embracing sustainability by incorporating eco-friendly materials and energy-efficient manufacturing techniques. In parallel, we are developing belts that seamlessly integrate with automated systems and smart industrial platforms. Our vision is to make our products not just high-performing but also future-ready—aligned with global sustainability goals and compatible with emerging technologies in industrial automation and predictive maintenance.
What trends do you foresee shaping the future of the conveyor belt industry?
The conveyor belt industry is undergoing a significant transformation. As Industry 4.0 principles gain traction, we expect to see widespread adoption of smart belts equipped with sensors for real-time monitoring, diagnostics, and predictive maintenance. The demand for recyclable materials and sustainable designs will continue to grow. Furthermore, industry-specific customisation will increasingly replace standardisation, and belts will be expected to do more than just transport material—they will be integrated into intelligent production systems. Elastocon is already investing in these future-focused areas to stay ahead of the curve.
Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your consumers. In this context, why is branding important for cement companies? As far as the customers are concerned cement is simply cement. It is precisely for this reason that branding, marketing and advertising of cement becomes crucial. Since the customer is unable to differentiate between the shades of grey, the onus of creating this awareness is carried by the brands. That explains the heavy marketing budgets, celebrity-centric commercials, emotion-invoking taglines and campaigns enunciating the many benefits of their offerings.
Marketing strategies of cement companies have undergone gradual transformation owing to the change in consumer behaviour. While TV commercials are high on humour and emotions to establish a fast connect with the customer, social media campaigns are focussed more on capturing the consumer’s attention in an over-crowded virtual world. Branding for cement companies has become a holistic growth strategy with quantifiable results. This has made brands opt for a mix package of traditional and new-age tools, such as social media. However, the hero of every marketing communication is the message, which encapsulates the unique selling points of the product. That after all is crux of the matter here.
While cement companies are effectively using marketing tools to reach out to the consumers, they need to strengthen the four Cs of the branding process – Consumer, Cost, Communication and Convenience. Putting up the right message, at the right time and at the right place for the right kind of customer demographic is of utmost importance in the long run. It is precisely for this reason that regional players are likely to have an upper hand as they rely on local language and cultural references to drive home the point. But modern marketing and branding domain is exponentially growing and it would be an interesting exercise to tabulate and analyse its impact on branding for cement.
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