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Putting Safety ahead of Production

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Preventive OSH is gaining popularity among cement companies, as that proves to be a business case for them when huge costs and reputation are at stake on the flipside.

Focus on occupational safety and health (OSH) is increasing in India, while it is at a long way to go before it reaches the global best practices. However, cement industry in India, being a highly organised industry, is much ahead of several other sectors, though it is yet to catch up with the best.

Though big organisations are doing better or willing to do even better in safety aspect, the challenge lies in bringing the organisations and enterprises at the bottom of the pyramid – micro, small, and medium enterprises, where awareness of critical importance of occupational safety and health is very low.

International Labour Organization (ILO) Director – General Guy Ryder said during the opening ceremony of the XXI World Congress on Safety and Health at Work on September 3, 2017, at the global level, the impact of not investing in Safety nearly equals to the combined gross domestic product of 130 poorest countries in the world.

ILO also unveiled estimates showing that, worldwide, 2.78 million workers die each year as a result of occupational injuries and illnesses. Of those, approximately 2.4 million are linked to work-related disease. The total cost of illnesses, injuries and deaths was 3.94 per cent of the global GDP, or $2.99 trillion. According to another estimate, the figure is 10-20 per cent of their GDP for Asian nations.

Exposure to dust and high temperatures, contact with allergic substances, and noise exposure can be defined as hazards associated with health; while falling/impact with objects; hot surface burns; and transportation, working at height, slip/trips/falls can be defined as hazards associated with safety.

Manufacturing hazards
While the stages of core processes of cement manufacturing are mining of limestone, limestone crushing/grinding, fuel preparation, burning of raw meal, cement grinding, material handling, packing and transportation of raw material and finished goods, Sanjay Joshi, Chief Manufacturing Officer, Nuvoco Vistas Corp Ltd, classified major hazardous areas into five – Mining of limestone, material handling and rushing/grinding, clinkerisation process, coal handling in clinkerisation process, and uncontrolled fire. (See interview in the following pages)Concrete manufacturing process has its own areas of potential hazard – Inside the concrete plant, where concrete is manufactured; during transport of concrete by "transit mixers" from plant to various construction sites; and at the construction sites where the concrete is delivered by static or mobile pumps, says Prashant Jha, Chief Concrete and Aggregates, Nuvoco Vistas Corp. Ltd.

If one has to classify potential hazards in cement and concrete industries based on the severity of impact, dust emissions are one of the most significant impacts of cement manufacturing and associated with handling and storage of raw materials (including crushing and grinding of raw materials), solid fuels, transportation of materials (e.g. by trucks or conveyor belts), kiln systems, clinker coolers, and mills, including clinker and limestone burning and packaging/bagging activities. Packaging is the most polluting process (in terms of dust) in cement production, says Vinay Pathak, Senior General Manager & Subject Matter Expert – APAC Region, Personal Safety Division, 3M India Ltd.

Harmful gases and vapours, wet concrete, and high heat & thermal effects, particularly in raw mill and preheater tower, hot clinker, precipitator and bypass dust and hot cement, follow dust emissions in these manufacturing processes, besides several physical hazards occurring in the process of movement of goods.

Remedial measures
Given the huge cost OSH accidents or events in manufacturing plants can cause and reputation risk involved, cement manufacturers are taking preventive measures by adhering to compliance measures meticulously to safeguard their employees’ safety and health.

"All the areas in the plants are surveyed and signages have been displayed about the hazard and a safety manual is also provided to the employees. Workers carry out a daily cleaning procedure along with changing of bag filters as per OEMs manual. As a protocol, plant personnel need to wear PPEs, PPS-2 nose mask, earmuffs at high noise areas and aluminium suits in hot zones before carrying any process," says Ujjwal Batria, Chief Operating Officer, Dalmia Cement (Bharat) (See interview) Dalmia cement has also built green zones across the plant vicinity and at different points to minimise the impact on the environment. Water cooler points with rest shelters are provided across all plants and ORS is provided during summer season. Effective control measures help us to achieve our mission of zero harm, Nuvoco claims, while listing the measures they have taken to avoid or control various hazards in mining and transportation, burn injury during clearing of blocked cyclone, and in coal shop, fine coal bin and bag houses. Its concrete plants are established considering engineering and administrative control of all hazards.

As an effective hazard prevention and management strategy, "health and safety policy should be adapted with other policies of the company. Additionally, risk management policy of company should be developed, and risk assessment should be performed regularly and efficiently," says Pathak. 3M is a leading personal protection equipment (PPE) manufacturer for cement and concrete manufacturing plants as well.

Conclusion
There is no doubt that benefits outweigh monetary cost and reputation risk for companies and physical pain and disruption in life of employees. So, it is imperative that companies embrace safe working practices and the mindset shift should happen from "Production first, Safety later" to "Safety-first productivity".

Though the willing bigger companies have mastered the art of internal communication relating to potential hazards, reporting of hazards by companies is yet to be streamlined. To evolve appropriate strategies in OSH, reasonable amount of data is necessary. Regulatory mechanism needs to be tightened to ensure this happens. About a year back, the then Director General, National Safety Council, VB Sant said at a seminar "If you take a scale of 1-10 and if your goal is to achieve 10, I think we are between two to three only, if one is being honest about it and in the light of measures adopted in advanced countries."

Sant had urged that OSH targets should be linked to various government schemes for building a robust safety culture in corporate entities as part of promoting "Make in India" (MII) scheme. MII was launched in September 2014 to make the country a global manufacturing hub. MII can be made successful only by ensuring that manufacturing is also "Safe in India".

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Concrete

Adani’s Strategic Emergence in India’s Cement Landscape

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Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.

India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.

Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:

  • September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
  • December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
  • August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
  • April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
  • Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
  • Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
  • Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
  • Orient Cement: It would serve as a principal manufacturing facility following the merger.

Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:

  • By FY 2026: Reach 118 MTPA
  • By FY 2028: Target 140 MTPA

These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).

Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.

Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.

Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.

Challenges potentially include:

  • Integration challenges across systems, corporate cultures, and plant operations
  • Regulatory sanctions for pending mergers and new capacity additions
  • Environmental clearances in environmentally sensitive areas and debt management with input price volatility

When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.

Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.

About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.

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Concrete

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

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PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.

Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

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Concrete

Driving Measurable Gains

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Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.

Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.

Beyond energy efficiency, the retrofit significantly improved operational parameters:

  • Lower thermal stress on equipment
  • Extended lubricant drain intervals
  • Reduction in CO2 emissions and operational costs

These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.

Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:

  • Enhanced component protection
  • Extended oil life under high loads
  • Stable performance across fluctuating temperatures

By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.

Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.

A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

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