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Management Homework for Improving Productivity

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In India quite many enterprises from 1990 have undertaken lean manufacturing or lean production, which is a systematic method for waste minimisation dealing with (Muda) within a manufacturing system without sacrificing productivity.

Every enterprises-whether small, medium or large operating in any part of India-needs to ensure that the business not only grows but continues to be competitive and remains viable during its life and does not become sick. There are times in the life of an enterprise when percentage of increase in inputs costs is higher than percentage increase in selling price, hence there are bound to be cost pressure to improve productivity.

When an enterprise is not able to pass the cost increase to customers, then it needs to look at the cost structure of the entire value chain, explore possibilities in all areas of cost reduction and also improve productivity of every possible resource and also look at improving volume sales to avoid the financial stress and strain of running the enterprise. Hence, the enterprise needs to take appropriate corrective steps swiftly, so as to reverse the shrinking surplus margin of the enterprise.

Enterprises operating in India, whose workforce are covered under the ambit of The Industrial Disputes Act, 1947; do come across situations, where in the workers or their trade union over a period of time raise an industrial dispute through a charter of demand for increase in wages and benefits plus improvement in working conditions.

There is no compulsion under the law for the Management of an enterprise which is paying wages and providing benefits commensurate with the practice in the region to entertain such a charter of demand raised by the workers or their trade union. However, when the management of an enterprise refuses to entertain such a charter of demand, in quite many cases it does lead to industrial unrest in the enterprise. Most enterprises have been entering into long term wage settlement at periodic time intervals with trade unions for wage and benefit revisions coupled with other clauses covering workers under the provisions of the Industrial Disputes Act, 1947, to ensure peace and no further financial liability during the period of long term wage settlement.

Measuring productivity
In India in the 1950’s, 1960’s, 1970’s, 1980’s and even in 1990’s most large and medium size enterprises employed qualified/experienced personnel who could carry out studies to measure productivity or availed the services of agencies like National Productivity Council (NPC), Local Productivity Council (LPC), Central Labour Institute (CLI), Regional Labour Institute (RLI), National Institute for Training in Industrial Engineering (NITIE), Indian Institute of Technology (IIT) or other agencies or consultants for carrying out studies to measure productivity on the shop floor or in the office. These qualified/ experienced professionals would document the existing process through a flow chart, suggest improvements in the process by carrying out a method study exercise, undertake work measurement by observing the various operations/activities, set standards of expected output in a shift at various work stations keeping in mind the material used, the rated capacity and actual output of the machines used, and the available/required personnel with relevant skills working on the task.

In certain cases they would also carryout large scale Work Breakdown Studies (WBD), not necessarily simple method studies but even involving managerial people linking/enriching their job descriptions, their job positions, their supervision spans including rationalising manpower, improve productivity and at the same time give benefits back to people.

There were enterprises that also took benefit of video shooting and analysis, for setting the production norms. There are others that have used the concept of Overall Equipment Effectiveness (OEE), which is the standard for measuring manufacturing productivity by identifying the percentage of manufacturing time that is truly productive, thus going much beyond efficiency and is also an effective measurement indicator.

During the period 1950 to 1990’s there were many enterprises that introduced financial incentive schemes with an objective of improving productivity and also reaped benefits from it. Financial incentive schemes after their initial success for certain number of years, also ran in to rough weather in quite many enterprises for various reasons, including technological development, hence there were enterprises that brought about changes in the financial incentive schemes or also worked in the direction of abolishing/modifying the financial incentive schemes. Still there are enterprises that have a productivity linked financial incentive scheme.

The older enterprises which had financial incentive schemes during the period 1950 to 1990 had compiled information regarding productivity levels of various operations in their enterprise and also used it for improving productivity where required. Financial incentive schemes gradually lost relevance in highly automated plants, as they were replaced by higher grades to the concerned employees and better manning norms. Emphasis shifted to total number of personnel for size of team and not for individual work stations. Quite many enterprises gave higher emphasis on multi-skilling/multi-tasking of manpower to improve flexibility in operations and improve efficiency and output. Also management’s of many enterprises slowly upgraded critical jobs from worker category to officer category, who received an annual performance pay instead of the monthly financial incentive.

In the 1990’s the concept of Business Process Reengineering (BPR) as defined by Michael Hammer and James Champy came in, which involved ‘fundamental rethinking and radical redesign of business processes to achieve dramatic improvements, in critical contemporary measures of performance, such as cost, quality, service, and speed’. This was mainly a top down approach, which did lead to improvements in productivity, reduction in cycle time and quality improvement. Enterprises implementing BPR also faced turbulence, if the workforce/union opposed the changes arising out of BPR. In BPR, companies rethink existing processes to deliver more value to the customer and there are enterprises that have benefitted by it.

Post liberalisation of the Indian economy in 1991, many enterprises have gone in for Enterprise Resource Planning (ERP) business management software, which being a suitable integrated application has helped users to store and manage data of their business and improve accessibility of speedy and reliable information for decision making, whether they implemented Business Process Reengineering (BPR) or not. Also benchmarking studies in 1990’s, 2000’s

and 2010’s have been undertaken by enterprises that involves comparing their performance figures with the best in the country or the world in the area of productivity, cycle times and quality (NB Bench Marking studies by and large are based on published information available in public domain, unless collaborating enterprises agrees to part with the information amongst themselves). For MNCs, undertaking benchmarking studies is comparatively easy, as they have operations in various countries and the information can be easily shared amongst their various establishments for improving performance and efficiency.

In the present environment the concept of quality and productivity goes hand in hand. In India, quite a few enterprises from 1990 have undertaken lean manufacturing or lean production, often simply referred as "lean", which is a systematic method for waste minimisation dealing with (Muda) within a manufacturing system without sacrificing productivity. Lean also takes into account waste created through overburden (Muri) and waste created through unevenness in work load (Mura).

Looking at things from the perspective of the client (internal/ external) who consumes a product or service; "value" is any action or process that a customer would be willing to pay which is the main criterion. Lean manufacturing makes obvious what adds value, by reducing everything else (which is not adding value). This management philosophy is derived mostly from the Toyota Production System (TPS) and identified as "lean".

TPS is renowned for its focus on reduction of the original Toyota seven wastes, i.e., transport, inventory, motion, waiting, over production, over-processing, defects (TIMWOOD) to improve overall customer value, but there are varying perspectives on how this is best achieved. Quite often these are dealt with respect to material, machine and manpower in the case of manufacturing.

Enterprises in India post 1980 have also been using various Japanese and other tools; to educate all their employees at varying levels for improving quality and productivity. Some of the common tools used are listed below:

5S is a workplace organisation method that uses a list of five Japanese words Seiri (Sort), Seiton (Sent in order), Seiso (Shine), Seiketsu (Standardise) and Shitsuke (Sustain) and ensuring their compliance.

Kaizen, which is an approach at creating continuous improvement based on the idea that small, ongoing positive changes, can reap major improvements. Typically, it is based on cooperation and commitment and stands in contrast to approaches that use radical changes or top-down edicts to achieve transformation. Kaizen is core to lean manufacturing, or The Toyota Way. It was developed in the manufacturing sector to lower defects, eliminate waste, boost productivity, encourage worker involvement, and promote innovation.

SMED (Single-Minute Exchange of Dies) is a system for dramatically reducing the time it takes to complete or partial set up involved in machine from one product to other product. The essence of the SMED system is to convert as many changeover steps as possible to "external"(performed while the equipment is running), and to simplify and streamline the remaining steps. "ECRS (Eliminate, Combine, Rearrange and Simplify)" is one of the main tools used in SMED. Activities are mainly classified according to these categories and actions are taken accordingly.

Poka – Yoke is any mechanism in a lean manufacturing process that helps an equipment operator avoid (yokeru) mistakes (poka). Its purpose is to eliminate product defects by preventing, correcting, or drawing attention to human errors as they occur.

Work Flow Management is the administration of multiple steps or tasks within a business process. Individuals conducting work flow management will assess how work flows through a specific business process, moving from person to person and from task to task, as part of a broader look at how to improve the operations.

Value Stream Mapping is a lean tool that employs a flow diagram documenting in high detail every step of a process. Many lean practitioners see value stream mapping as the fundamental tool to identify waste, reduce process cycle times, and implement process improvement. The main objective is to map all details associated with material and information flow and arrive to best possible future state of product or service. This is one the main foundation of world class manufacturing.

Workplace Ergonomics is the sciences of designing the workplace, keeping in mind the capabilities and limitations of the worker. It is a scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data, and methods to design to optimise human well-being and overall system performance. Poor worksite design leads to fatigued workers which hampers performance of the productive worker.

Seven Basic Tools of Quality is a designation given to a fixed set of graphical techniques identified as being most helpful in troubleshooting issues related to quality. These can be used by people with little formal training in statistics to solve the vast majority of quality related issues. The seven tools are (i) Cause-and-effect diagram (also known as the "fishbone" or Ishikawa diagram), (ii) check sheet, (iii) control chart, (iv) histogram, (v) Pareto chart, (vi) scatter diagram and (vii) stratification (alternately, flow chart or run chart).

Corrective and Preventive Action (CAPA), also called corrective action/preventive action or simply corrective action which consists of improvements to an organisation’s processes taken to eliminate causes of non-conformities or other undesirable situations. It is usually a set of actions that laws, or regulations require an organisation to take in manufacturing, documentation, procedures, or systems to rectify and eliminate recurring non-performance. Non-conformance is identified after systematic evaluation and analysis of the root cause of the non-conformance. Non-conformance may be a market complaint or customer complaint or a failure of machinery or a quality management system, or misinterpretation of written instructions to carry out a work. The corrective and preventive action is designed by a team that includes quality assurance personnel and personnel involved in the actual observation point of non-conformance. It must be systematically implemented and observed for its ability to eliminate further recurrence of such non-conformation. CAPA is an important quality system for medical devices and pharmaceuticals industry.

These above-mentioned tools are used for study of any problem, either productivity related or quality related and facilitate improvement.

There are enterprises in India who have used Maynard Operation Sequence Technique (MOST), which is a predetermined motion time system that is used primarily in industrial settings to set the standard time in which a worker should perform a task. To calculate this, a task is broken down into individual motion elements, and each is assigned a numerical time value in units known as time measurement units, or TMUs, where 1,00,000 TMUs is equivalent to one hour. All the motion element times are then added together and any allowances are added, and the result is the standard time.

The most commonly used form of MOST is Basic MOST, which was released in Sweden in 1972 and in the US in 1974. It is not easy to implement MOST as it needs to be understood and accepted by the all the shop-floor personnel (i.e. executives, workers and union) and also the enterprise needs to have an effective internal monitoring system. In India, companies like Mahindra & Mahindra, Crompton Greaves and others educated all their employees including the trade union and have an effective internal monitoring system, which has helped in implementing MOST as part of their long term wage settlement for improved productivity from 1998 and onward.

Management homework for improving productivity
Management of an enterprise that desires to improve productivity directly or link the improvement in productivity with the long term wage settlement needs to do homework by compiling at least the following information and also have an effective monitoring system.

Details of workers engaged (permanent, temporary, casuals, trainees, apprentices, NEEM trainees, fixed term contract and contract workers through contractors/service providers). Analysis of absenteeism percentage – workstation wise, shift wise and day wise. Detailed analysis of overtime hours and overtime cost. Total personnel cost. Welfare cost.

  • Ratio of workers in direct operations (i.e. manufacturing) v/s indirect workers and clerical staff (i.e. involved in quality inspectors, maintenance, material movement, office administration, accounts, etc.)
  • Production/output figures with respect to each of the resources (i.e. work-days, machine hours, energy consumed, capital employed in plant and machinery) to determine the productivity ratios.
  • Capacity utilisation, plant availability, process yield, reworks percentage, rejection percentage.
  • Cause-wise analysis of non utilisation of manufacturing facilities and steps needed for reducing the same.
  • Conversion cost of each product stage wise, unit cost of the product.
  • Sales figures (quantity and revenue) with resources spent on each territory (i.e. field force, call average, sales targets, classification of township, advertising and sales promotion expenses).
  • List of all restrictive work practices (NB most old manufacturing plants have many restrictive work practices).
  • Identify areas for productivity improvement, including areas of low output norm, scope and methods for improvement.
  • Identify systems and procedures that the management desires to implement.
  • Identify all areas of operations where improvements are desired and feasible.
  • Identify areas of resistance by workmen for any of the improvements, changes desired including the restrictive work practice and why.
  • Identify the various items including non use of personal protective equipment (PPE) and safe work practices.
  • Identify the benchmarking practices in similar industries or any other place in same organisation.

Identify a third party, acceptable to both management and workmen, who can facilitate the process in case of any major hurdles in negotiation process. The information compiled, as stated above needs to be debated and discussed within the management team to assess and work out a gap analysis between the desired achievable level and the existing level of output with the existing/re-engineered workforce. Based on gap analysis, details to be worked out as to what is to be exclusively done by management and what are the areas which need to be negotiated with the union, as the same has an inter phase with the workers. The management team that will be involved in the negotiation of the long term wage settlement should develop a "Management Charter of Demand" or’Management Imperatives for Improvement’ based on the gap analysis.

When there is a "Management Charter of Demand" or "Management Imperatives for Improvement", then the management in the process of negotiation is asking the union to fund the increase in wages by committing to improved productivity, so that the unit cost of the product/service is contained at the existing level, and if possible it is reduced. Wage increases in India are by and large about 8 to 10 per cent per annum on CAGR basis to compensate inflation and to maintain the relative standard of living of the employees and also ensure peace at workplace.

The problem of restrictive work practice as well as inability to implement improved productivity is comparatively less in new manufacturing sites set up after the year 2000 and in the service sector. This in most cases is because these enterprises have ensured that restrictive work practices are curbed when they commence, and also the work culture is such that performance parameters are well set at the beginning, regularly monitored and a culture of continuous improvements is prevalent, well accepted and desired changes implemented without any delay.

Management of enterprises need to have a culture of every month sharing with all their employees the existing levels of performance in terms of quality and productivity of their products and services coupled with changes in the market place. Managements must educate all their employees on the methods used for measuring quality and productivity of their products and services and also the tools for improving them. Educating and involving the workforce helps in reducing ambiguity and misunderstanding.

Enterprises at periodic time intervals do enter into wage settlements with unions to ensure peace and no further financial implications during the period of the long-term wage settlement. Every long term wage settlement involves a quantum jump of increase in the wage cost to the enterprise, and the same needs to be funded by obtaining improved productivity from the people that benefit from the long term wage settlement. Hence, managements need to not only compile information on existing and desired productivity level, but also negotiate the same and use language of specifics on the desired improved level of productivity in the long term wage settlement.

In quite a few cases, shop floor executives, didn’t follow up and ensure the achievements of norms signed during the long term wage settlement and the management looses the advantage of improved productivity and the same just remain on paper. Hence, managements need to ensure that the specified agreed figures of productivity improvement are complied and achieved immediately when the long term wage settlement is signed before the ink dries.

In most of the cases, the negotiation starts before the existing long term wage settlement expires, and agreement on the new one may take a few months more while the earlier agreement has expired. The workforce mostly gets all the financial benefits back dated, while the new productivity norms or abolition of restrictive work practices comes in to effect only after signing of the long term wage settlement. Thus, managements mostly loose the benefit of improved productivity for few months, because of the delays in the signing of the long-term wage settlement. This could be avoided to some extent by asking the trade union to implement certain critical "Management Charter of Demand" by at least 50 per cent or so. Most of the trade unions would be reluctant to agree with the logic of such a demand. If this point is not agreed, the new settlement could be made effective from the date of signing the agreement; no trade union would agree to this, and may prefer partial implementation of the above demand.

Conclusion
Enterprises need to ensure that they continue to be the lowest cost producer of products or services, so that they continue to remain competitive and be in business. Hence, every enterprise needs to measure and improve productivity of all the resources including that of the work force weather they are members of a union or not. We need to ensure an eight hours output in an eight hour shift.

All employees of an enterprise including workers need to be educated with the simple tools available for improvement of quality and productivity, so that the enterprise has the capacity to bear the financial increase arising out of the long term wage settlement and the annual increase in wages and still be the lowest cost producer of products or services. Productivity linked long term wage settlement is very much a need in local, regional or global competitive business environment wherein management, trade unions, workers and service providers have to make their contributions in achieving long term success of the business and benefit from it in turn as well.

About the author:
Dr Rajen Mehrotra
is immediate Past President of Industrial Relations Institute of India (IRII), Former Senior Employers’ Specialist for South Asian Region with International Labour Organization (ILO) and Former Corporate Head of HR with ACC Ltd and Former Corporate Head of Manufacturing and HR with Novartis India Ltd. Email:rajenmehrotra@gmail.com

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Price hikes, drop in input costs help cement industry to post positive margins: Care Ratings

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Region-wise,the southern region comprises 35% of the total cement capacity, followed by thenorthern, eastern, western and central region comprising 20%, 18%, 14% and 13%of the capacity, respectively.

The cement industry is expected to post positive margins on decent price hikes over the months, falling raw material prices and marked drop in overall production costs, said an analysis of Care Ratings.

Wholesale and retail prices of cement have increased 11.9% and 12.4%, respectively, in the current financial year. As whole prices have remained elevated in most of the markets in the months of FY20, against the corresponding period of the previous year.

Similarly, electricity and fuel cost have declined 11.9% during 9M FY20 due to drop in crude oil prices. Logistics costs, the biggest cost for cement industry, has also dropped 7.7% (selling and distribution) as the Railways extended the benefit of exemption from busy season surcharge. Moreover, the cost of raw materials, too, declined 5.1% given the price of limestone had fallen 11.3% in the same aforementioned period, the analysis said.

According to Care Ratings, though the overall sales revenue has increased only 1.3%, against 16% growth in the year-ago period, the overall expenditure has declined 3.2% which has benefited the industry largely given the moderation in sales.

Even though FY20 has been subdued in terms of production and demand, the fall in cost of production has still supported the cement industry by clocking in positive margins, the rating agency said.

Cement demand is closely linked to the overall economic growth, particularly the housing and infrastructure sector. The cement sector will be seeing a sharp growth in volumes mainly due to increasing demand from affordable housing and other government infrastructure projects like roads, metros, airports, irrigation.

The government’s newly introduced National Infrastructure Pipeline (NIP), with its target of becoming a $5-trillion economy by 2025, is a detailed road map focused on economic revival through infrastructure development.

The NIP covers a gamut of sectors; rural and urban infrastructure and entails investments of Rs.102 lakh crore to be undertaken by the central government, state governments and the private sector. Of the total projects of the NIP, 42% are under implementation while 19% are under development, 31% are at the conceptual stage and 8% are yet to be classified.

The sectors that will be of focus will be roads, railways, power (renewable and conventional), irrigation and urban infrastructure. These sectors together account for 79% of the proposed investments in six years to 2025. Given the government’s thrust on infrastructure creation, it is likely to benefit the cement industry going forward.

Similarly, the Pradhan Mantri Awaas Yojana, aimed at providing affordable housing, will be a strong driver to lift cement demand. Prices have started correcting Q4 FY20 onwards due to revival in demand of the commodity, the agency said in its analysis.

Industry’s sales revenue has grown at a CAGR of 7.3% during FY15-19 but has grown only 1.3% in the current financial year. Tepid demand throughout the country in the first half of the year has led to the contraction of sales revenue. Fall in the total expenditure of cement firms had aided in improving the operating profit and net profit margins of the industry (OPM was 15.2 during 9M FY19 and NPM was 3.1 during 9M FY19). Interest coverage ratio, too, has improved on an overall basis (ICR was 3.3 during 9M FY19).

According to Cement Manufacturers Association, India accounts for over 8% of the overall global installed capacity. Region-wise, the southern region comprises 35% of the total cement capacity, followed by the northern, eastern, western and central region comprising 20%, 18%, 14% and 13% of the capacity, respectively.

Installed capacity of domestic cement makers has increased at a CAGR of 4.9% during FY16-20. Manufacturers have been able to maintain a capacity utilisation rate above 65% in the past quinquennium. In the current financial year due to the prolonged rains in many parts of the country, the capacity utilisation rate has fallen from 70% during FY19 to 66% currently (YTD).

Source:moneycontrol.com

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Wonder Cement shows journey of cement with new campaign

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The campaign also marks Wonder Cement being the first ever cement brand to enter the world of IGTV…

ETBrandEquity

Cement manufacturing company Wonder Cement, has announced the launch of a digital campaign ‘Har Raah Mein Wonder Hai’. The campaign has been designed specifically to run on platforms such as Instagram, Facebook and YouTube.

#HarRaahMeinWonderHai is a one-minute video, designed and conceptualised by its digital media partner Triature Digital Marketing and Technologies Pvt Ltd. The entire journey of the cement brand from leaving the factory, going through various weather conditions and witnessing the beauty of nature and wonders through the way until it reaches the destination i.e., to the consumer is very intriguing and the brand has tried to showcase the same with the film.

Sanjay Joshi, executive director, Wonder Cement, said, "Cement as a product poses a unique marketing challenge. Most consumers will build their homes once and therefore buy cement once in a lifetime. It is critical for a cement company to connect with their consumers emotionally. As a part of our communication strategy, it is our endeavor to reach out to a large audience of this country through digital. Wonder Cement always a pioneer in digital, with the launch of our IGTV campaign #HarRahMeinWonderHai, is the first brand in the cement category to venture into this space. Through this campaign, we have captured the emotional journey of a cement bag through its own perspective and depicted what it takes to lay the foundation of one’s dreams and turn them into reality."

The story begins with a family performing the bhoomi poojan of their new plot. It is the place where they are investing their life-long earnings; and planning to build a dream house for the family and children. The family believes in the tradition of having a ‘perfect shuruaat’ (perfect beginning) for their future dream house. The video later highlights the process of construction and in sequence it is emphasising the value of ‘Perfect Shuruaat’ through the eyes of a cement bag.

Tarun Singh Chauhan, management advisor and brand consultant, Wonder Cement, said, "Our objective with this campaign was to show that the cement produced at the Wonder Cement plant speaks for itself, its quality, trust and most of all perfection. The only way this was possible was to take the perspective of a cement bag and showing its journey of perfection from beginning till the end."

According to the company, the campaign also marks Wonder Cement being the first ever cement brand to enter the world of IGTV. No other brand in this category has created content specific to the platform.

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In spite of company’s optimism, demand weakness in cement is seen in the 4% y-o-y drop in sales volume. (Reuters)

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Cost cuts and better realizations save? the ?day ?for ?UltraTech Cement, Updated: 27 Jan 2020, Vatsala Kamat from Live Mint

Lower cost of energy and logistics helped Ebitda per tonne rise by about 29% in Q3
Premiumization of acquired brands, synergistic?operations hold promise for future profit growth Topics

UltraTech Cement
India’s largest cement producer UltraTech Cement Ltd turned out a bittersweet show in the December quarter. A sharp drop in fuel costs and higher realizations helped drive profit growth. But the inherent demand weakness was evident in the sales volumes drop during the quarter.

Better realizations during the December quarter, in spite of the 4% year-on-year volume decline, minimized the pain. Net stand-alone revenue fell by 2.6% to ?9,981.8 crore.

But as pointed out earlier, lower costs on most fronts helped profitability. The chart alongside shows the sharp drop in energy costs led by lower petcoke prices, lower fuel consumption and higher use of green power. Logistics costs, too, fell due to lower railway freight charges and synergies from the acquired assets. These savings helped offset the increase in raw material costs.

The upshot: Q3 Ebitda (earnings before interest, tax, depreciation and amortization) of about ?990 per tonne was 29% higher from a year ago. The jump in profit on a per tonne basis was more or less along expected lines, given the increase in realizations. "Besides, the reduction in net debt by about ?2,000 crore is a key positive," said Binod Modi, analyst at Reliance Securities Ltd.

Graphic by Santosh Sharma/Mint
What also impressed analysts is the nimble-footed integration of the recently merged cement assets of Nathdwara and Century, which was a concern on the Street.

Kunal Shah, analyst (institutional equities) at Yes Securities (India) Ltd, said: "The company has proved its ability of asset integration. Century’s cement assets were ramped up to 79% capacity utilization in December, even as they operated Nathdwara generating an Ebitda of ?1,500 per tonne."

Looks like the demand weakness mirrored in weak sales during the quarter was masked by the deft integration and synergies derived from these acquired assets. This drove UltraTech’s stock up by 2.6% to ?4,643 after the Q3 results were declared on Friday.

Brand transition from Century to UltraTech, which is 55% complete, is likely to touch 80% by September 2020. A report by Jefferies India Pvt. Ltd highlights that the Ebitda per tonne for premium brands is about ?5-10 higher per bag than the average (A cement bag weighs 50kg). Of course, with competition increasing in the arena, it remains to be seen how brand premiumization in the cement industry will pan out. UltraTech Cement scores well among peers here.

However, there are road bumps ahead for the cement sector and for UltraTech. Falling gross domestic product growth, fiscal slippages and lower budgetary allocation to infrastructure sector are making industry houses jittery on growth. Although UltraTech’s management is confident that cement demand is looking up, sustainability and pricing power remains a worry for the near term.

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