Economy & Market
Gunning for lower downtime
Published
7 years agoon
By
admin
For minimising downtime, techniques like gunning and shotcreting are being adopted, instead of using pre-fired bricks in refractories.
Portland cement manufacturing is an energy intensive operation, and a refractory lining that can withstand high temperatures, alkalinity and corrosive conditions is absolutely essential.
Refractories play a critical role in both the rotary kiln lining, and the lining of the high volume static equipment areas that comprise a modern pre-calciner kiln system. The refractory kiln process involves pyro-processing of raw material, and extremely high temperature in rotary kilns. Often the kiln feeds are alkaline in nature, generate corrosive reactants. Hence the importance of refractories with strong resistance to such characteristics and having robust thermal efficiencies in cement manufacturing. ‘After two years of depressed market, currently refractory market has stabilised a bit and it seems that recovery is underway in 2018,’ says Ish Mohan Garg, Managing Director, Calderys.
While iron and steel industry is the major consumer of refractories with 65-75 per cent share, cement is the second major consumer of the equipment with 10-15 per cent share of total refractory consumed, followed by glass, non-ferrous metals, petrochemicals and hydrocarbons, which also involve high temperature processes.
Imports
About 30 per cent of refractories consumed in India is imported, mostly from China. ‘The primary driver for these imports is the abundant availability of raw material there, especially magnesite. To that extent, we cannot wish away the role of China and this is also the reason why refractory companies have set up plants in China,’ says Sameer Nagpal, CEO, Dalmia-OCL. However, the recent raw material crisis in China provides immense opportunity for India to bolster its domestic refractory industry by allowing it to source and secure raw materials from other countries with zero import duty.
But, certain policy anomalies have to be corrected to achieve this, says Garg. ‘Refractory is essentially a "Make in India" business model where we import raw materials and create value-added products in India. But while import duty on raw material is 5 per cent, that on finished product is 2.5 per cent. This import duty has to be increased to encourage domestic manufacturing activity.’
With India becoming the world’s second largest steel and cement producer, it should also be a leading refractory producer to support these industries. ‘Indian companies have the wherewithal to emerge as a globally competitive player and we are actively pursuing this direction. We are looking at acquisitions in Europe that can help us build scale and access latest technologies,’ says Nagpal.
‘Due to its low-cost and highly skilled workforce, India is a competitive market for refractory manufacturing and is also a sourcing base for Americas and Europe,’ Nagpal adds. Dalmia-OCL has a network spread across different countries and exports constitute 15 per cent of its revenue.
However, Garg differs on competitiveness of the Indian refractory industry. ‘Raw materials being 60-70 per cent of the total cost of refractory makes it difficult for Indian refractory industry to become globally competitive, due to sheer dependence of Indian manufacturers on imported raw materials. As a country, our ability to tap into global/ regional market is very much restricted,’ he points out.
Technology
As cement demand picks up and capacity utilisation goes up, cement manufacturers may want to minimise the downtime for replacing refractory lining. ‘This is giving rise to demand for higher performing bricks with higher life and shorter application time. Techniques like gunning and shotcreting using monolithic refractory, which is in powder form and takes shape after being applied, instead of using pre-fired bricks, is also gaining currency,’ says Nagpal.
Dalmia-OCL has formed a joint venture with a leading European refractory company for bringing to India the latest in gunning and shotcreting products, and is setting up the most modern monolithic plant in Katni, Madhya Pradesh.
Also, Indian cement makers use a lot of alternative fuels, which puts tremendous thermochemical pressure on refractory. Hence second or third generation spinels, hybrid refractories are coming up to take care of the increased thermochemical loads. Another trend is the effort towards reduction of thermal losses by introducing energy-saving refractories. New concepts are also coming up on thermal insulation of pyro system.
In the past, the major focus had been on the kiln performance, primarily productivity but with stricter environmental norm there has been major shift on the cement kiln system refractories too. ‘Well known hexavalent chrome problem associated with Mag Chrome refractories has made them unusable in cement kiln. In the kiln burning zone, Mag Chrome bricks have been substituted by wide range of alternate spinel products, e.g. MagAl, Hercenyte and others like zirconia containing magnesia, etc.,’ says Garg of Calderys.
Ammonia injection, once stricter NOx and SOx norms is implemented, would put significantly more stress on the refractory in the cement kiln system. Refractory manufacturers need to gear up for these upcoming regulatory norms.
Cement kilns in India are virtually being used as incinerator, where pharma and municipal wastes are common feed as fuel. This obviously has changed the kiln operating environment. This has resulted in increased coating build in kiln inlet as well as Spurrite ring formation within the kiln. On many occasions, the clinker is dustier compared to the past. ‘These changes obviously have called for refractories with different features. Incorporation of the requisite features has turned out to be much easier in monolithic, primarily castables, compared to bricks. Against this backdrop, castable in kiln inlet, tip casting, bull nose and cooler bench has become a standard practice. With the advent of shotcrete installation process, for identical castable formulations, faster installation extension of refractory life, by repair, has been possible,’ says Garg.
Boost domestic manufacturing
While emphasising the need to boost local refractory manufacturing, Nagpal of Dalmia-OCL suggested reduction of duties on raw material import; enabling mining policies for minor minerals like bauxite, quartzite, magnesite, etc., which are critical refractory raw materials, to reduce dependence on external sources; and support to refractory and ceramics R&D to boost local innovation, for this purpose.
The primary support from government should be on the following three fronts – ‘technology development, developing young talent and sustainability,’ says Garg of Calderys.
On behalf of IRMA, Calderys has set up Centre of Excellence at IIT BHU aimed at technological advances for making industry globally competitive. ‘We need to accelerate such advances in multiple Institute of repute,’ Garg adds.
For decades, the industry has been dumping used refractory in landfills, however, more sustainable way is to extract key raw materials from the same, use it again for refractory. ‘We trust Government should work with user industry to enable reverse supply chain of used refractory,’ says Garg.
-BS SRINIVASALU REDDY
Concrete
Adani’s Strategic Emergence in India’s Cement Landscape
Published
4 days agoon
September 16, 2025By
admin
Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.
India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.
Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:
- September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
- December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
- August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
- April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
- Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
- Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
- Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
- Orient Cement: It would serve as a principal manufacturing facility following the merger.
Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:
- By FY 2026: Reach 118 MTPA
- By FY 2028: Target 140 MTPA
These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).
Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.
Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.
Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.
Challenges potentially include:
- Integration challenges across systems, corporate cultures, and plant operations
- Regulatory sanctions for pending mergers and new capacity additions
- Environmental clearances in environmentally sensitive areas and debt management with input price volatility
When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.
Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.
About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.
Concrete
Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series
Published
1 month agoon
August 16, 2025By
admin
PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.
Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.
Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.
Beyond energy efficiency, the retrofit significantly improved operational parameters:
- Lower thermal stress on equipment
- Extended lubricant drain intervals
- Reduction in CO2 emissions and operational costs
These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.
Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:
- Enhanced component protection
- Extended oil life under high loads
- Stable performance across fluctuating temperatures
By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.
Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.
A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape

CCU testbeds in Tamil Nadu

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape
