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Budget Impact | Cement Industry Speaks Out

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Various corporate leaders, analysts and industry associations spoke to INDIAN CEMENT REVIEW after the Union Budget was presented to offer their views on how the recommendations will impact the cement industry.

Dr S Chouksey, President, Cement Manufacturers’ Association
I congratulate the Hon’ble Finance Minister Arun Jaitley on behalf of the Indian cement industry for presenting a Budget which is high on reforms, and will boost the rural economy and uplift the weaker sections of society. The government’s bold steps to usher in poll reforms, curb tax evasion, and the further push to the digital economy are all forward looking. The cement industry is buoyant with the government’s commitment to provide 10 million houses to the homeless or those with kachha houses. The granting of infrastructure status to affordable housing is yet another step which would be looked at positively by the cement industry, though we were expecting the housing sector in general would be granted infrastructure status.

Industry’s concerns on high taxation on the sector, of course, remain and is expected that they will definitely be taken care of while fixing the rates in the GST regime. We welcome the government’s other policy measures, including increasing the fund alloca?tion for infrastructure and particularly that of providing mason trai?ning to 5 lakh persons by 2022. This will increase employment opportu?nities and also bring in more efficiency to the construction sector. The target of 100 per cent rural electrification by April 2018 will bring in development oppor?tunities right up to the core of rural India. Similarly, the thrust on rail mo?dernisation and station redevelopment would also boost the construction sector. This sector has the potential for creation of employment opportunities and the government’s various steps to boost the construction sector will neutralise the unemployment created in some medium and small scale industries due to demonetisation.

Vaibhav Agarwal, Vice President – Research, PhillipCapital
In our opinion, this Budget is the most stru?cturally positive one for the cement sector in the last decade. Although there were no direct announcements by the Finance Minster for the cement sector, a number of his announcements will lead to increased and sustained consumption of cement.

10 million houses by 2019 for the houseless
-This provision will lead to incremental cement demand of ~75 million tonnes over the next two-three years.

100 per cent rural electrification by 1st May 2018
-This implies deeper penetration of development opportunities in rural India in the form of construction of houses and roads; hence a structural positive.

Continued focus on sanitation
-Sanitation coverage in rural India is currently 60 per cent. The budget commentary remained very positive on sanitation projects. In our recent ground checks, we found that sanitation projects are one of the key demand drivers for cement. The continued thrust on such projects will help boost cement demand.

Higher investment in affordable housing and affordable housing being granted ‘Infrastructure’ status will translate into more cement consum?ption for such projects. Grant of infrastructure status means more participation on the supply side by construction companies/contractors/builders and faster execution of such projects.

Fostering a conducive labour environment
Labour issues are one of the key ones in construction projects. Continuous availability of labour is frequently a problem at most sites (most labour is generally migrant). The government’s focus on developing a conducive labour environment will mean labour issues will be sorted out to a large extent, implying smooth execution of projects at construction sites with steady cement consumption. This will also mean the other regular labour concerns for contractors (wages, job benefits) are resolved, which will ameliorate labour migration concerns. In addition, there are a few other announcements in the Budget which will have a positive impact on the industry:

The thrust on rail modernisation/station redevelopment projects and 25 stations going in for redevelopment will lead to material cement consumption.

Similarly, the introduction of the Metro Rail Act and various Metro rail policies will lead to faster and structured execution of such projects, implying better visibility of cement demand.

Further, the Centre has increased investments in the roads sector and 2,000 km of coastal roads have been identified for development. This will lead to more cement demand from road projects. The various airport upgradation/maintenance projects may imply increased cement consumption. Consumption may be even higher if upgradation work involves runways.

Amendment of the Negotiable Instruments Act, 1881
This was one of the key demands from north Indian channel partners and distributors. Northern India is a largely a cash-and-carry economy and issuing post-dated cheques is a normal practice. Trade associations in these regions had approached the government for these amendments.

With this development, the supply chain should be more comfortable with such instruments. We found north India averse to digital wallets and the swipe machine culture, given the 1-2 per cent transaction charges involved. Change in dynamics of affordable housing (30/60 sq mt carpet from 30/60 sq mt built-up area) would lead to larger sizes of such houses, which in turn will mean higher cement consumption.

The ‘Notional Rent Income’ tax on unsold inventory for builders, post one year of receiving the commencement certificate if such houses remain unsold/unoccupied, will means correction in real estate prices/rentals, implying quicker-than-anticipated (though lower) cash flows to builders. The builder will be able to execute projects faster and transparently, implying better cement demand.

Exemption of capital gains tax where land is being pooled for the creation of Andhra Pradesh’s capital city if the person was holding the land as on 2 June, 2014, implies more transparent and faster execution of the capital city and quicker-than-anticipated cement demand. India Cements will be the key gainer followed by Dalmia Bharat, Ramco and other southern cement companies.

Reduction in holding period for considering capital gains tax to two years from three years and change of base year for indexation to 2001 from 1981 reduces the capital gains tax liability. This will mean quicker decisions in the real-estate markets to buy/sell (as the holding period comes down) and will also prompt builders for faster execution of projects, implying more sustained demand for cement from the real estate sector.

The increase in disposable income by a marginal reduction in tax rates in the Rs 2,50,000-Rs 5,00,000 tax bracket to 5 per cent from 10 per cent is a sentiment booster for those within this bracket, aspiring to buy new houses.

In short, the Budget’s overall impact on the cement sector is positive. All cement companies are winners, especially India Cements, Dalmia Bharat, JK Cement, JK Lakshmi Cement and UltraTech Cement.

Sameer Nagpal, CEO – Refractories, Dalmia Bharat Group
For refractories, which are the backbone for core manufacturing sectors like steel and cement, increase in expenditure allocation, particularly in railways, highways and housing should help build demand. I was expecting more for the manufacturing sector in terms of reforms and some specific measures to safeguard domestic manufacturing from cheaper, unreliable imports and that has not happened. Overall, it is a mixed Budget.

Crisil Research
The Budget has had a positive impact on the cement sector with infrastructure investments and affordable housing to drive demand.

Here are the key Budget proposals:
Pradhan Mantri Awas Yojana (PMAY) allo?cation increased by 39 per cent to Rs 290 billion;
Allocation from Ministry of Rural Development increased by 10 per cent to Rs 1.05 trillion in FY18;
Investments in cement-intensive infrastructure segments (excluding power) are up 9.8 per cent to Rs 4.2 trillion. The total outlay towards National Highways is at Rs 1.24 trillion, up 11.1 per cent over the previous fiscal’s revised estimates;
Affordable housing to be accorded infrastructure status.

Crisil’s view:
The increased government spending on PMAY will provide an impetus to the housing segment, which has been fairly muted over the last few years. Further, grant of infrastructure status to affordable housing would facilitate easier access to low-cost finance and thereby support demand.
A 9.1 per cent increase in allocation to rural development and 44 per cent rise in PMAY-Gramin is likely to catalyse growth in cement demand from rural housing, which typically constitutes 35 per cent of cement demand.
Further, increased government spending on infrastructure, especially cement-intensive sectors such as National Highways (up by 11.1 per cent), metros (15 per cent ), and other schemes (e.g., Swachh Bharat up by 27 per cent ), will augment cement sales.

Sundeep Kumar, Executive Director – Corporate Affairs & Communications, Dalmia Bharat Group
It is a positive and decisive Budget coming especially against the backdrop of the Government’s boldest measure of demonetisation. The Finance Minister has spelled out a forward-looking regimen for the infrastructure sector with a total allocation of up to Rs 3.96 trillion. Giving industry status will greatly ease financing for affordable housing. With the Metro rail emerging in cities and railway lines of 3,500 km to be commissioned next, along with tier-II city airports, there is a greater scope for public- partnership to thrive, which will aid construction activity and lead to a boom in demand for cement as well.

Further, enhancing expenditure on National Highways will give the much needed fillip to the cement industry. Overall, with a focus on rural and agricultural development, housing, clean energy, elimination of poverty, providing basic necessities to the farmers, waivers for senior citizens in government schemes and a promise of aiding the Skill India and Digital India campaigns, the government has presented an all-inclusive Budget this time around. On tax reforms, there has been no relief or relaxation on corporate tax for larger corporates, which is disappointing.

Shishir Baijal, Chairman & Managing Director, Knight Frank India
This has been one of the path-breaking bud?gets with far-reaching changes, especially for the real estate sector. It is positive that the real estate sector has come in the central spectrum of the Union Budget. This has come at a time when the beleaguered sector has been looking at measures to boost the sentiments. The real estate sector, which was the hardest hit by demonetisation move, will be one of the major beneficiaries of this Budget.

Prudence in fiscal discipline is welcome and will encourage the RBI to look at a lower interest rate regime that will provide the much-needed fillip to this stressed sector. Increased focus on infrastructure, especially construction of new roads, improvement of existing roads and coastal connectivity, will go a long way to benefit the real estate sector.

Increase in allocation of funds under PMAY (Pradhan Mantri Awas Yojana) shows the focus of the government towards making ‘Housing for All’ a reality by 2020. Providing infrastructure status to affordable housing, a long-standing demand of the real estate industry, will not only bring the cost of financing down, but will also open up additional avenues for developers to raise funds. We believe that the shift in eligibility criteria for affordable housing from built-up area to carpet area will increase the unit size by 20-30 per cent and will offer home buyers the benefit of owning larger units. This will also encourage leading real estate players to enter the affordable housing segment.

The move to reduce the tenure of the Long Term Capital Gains Tax from three years to two years is extremely welcome and will help the marketability of real estate as an asset class. Changes in the taxation aspect of JDAs (Joint Development Agreements) will greatly encourage more land owners to partner with developers that will benefit the real estate developers, and in turn is likely to benefit the end consumers.

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Concrete

Pacific Avenue Completes Acquisition of FLSmidth Cement; Rebrands as Fuller Technologies

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The acquisition of FLSmidth Cement by Pacific Avenue Capital Partners marks a new phase of focused growth and innovation.
Rebranded as Fuller® Technologies, the company will continue delivering world-class solutions with renewed investment and direction.

Pacific Avenue Capital Partners (“Pacific Avenue”), a global private equity firm, has completed its acquisition of FLSmidth Cement following the fulfillment of all customary closing conditions and regulatory approvals. The transaction includes all of FLSmidth Cement’s intellectual property, technology, employees, manufacturing facilities, and global sales and service organizations.

As Fuller Technologies, the company will continue to seamlessly support its customers while advancing its robust portfolio of capital equipment, digital solutions, and service offerings. With a sharpened focus on Pyro and Grinding technologies, alongside core brands such as PFISTER®, Ventomatic®, Pneumatic Conveying, and Automation, Fuller Technologies aims to deliver enhanced value and reliability across the cement and industrial sectors.

Under Pacific Avenue’s ownership, Fuller Technologies will benefit from increased investment in people, products, and innovation. The dedicated management team will work to optimize operations and strengthen customer relationships, ensuring continuity and excellence during this exciting transition.

“We are proud to be the new owner of FLSmidth Cement, now Fuller Technologies, a global leader with a rich history of providing mission-critical equipment and aftermarket solutions in the cement and industrial sectors. We will continue to build upon the Company’s legacy of being at the forefront of technological innovation, service delivery, and product quality as we support our customers’ operations,” says Chris Sznewajs, Managing Partner and Founder of Pacific Avenue Capital Partners.

Pacific Avenue’s deep experience in executing complex industrial carve-outs and guiding standalone businesses into their next growth phase will be instrumental in shaping Fuller Technologies’ future. With a proven track record in building products and capital equipment industries, Pacific Avenue is poised to help Fuller Technologies optimize performance, accelerate growth, and create long-term value for its customers and stakeholders worldwide.

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Concrete

The primary high-power applications are fans and mills

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Alex Nazareth, Whole-time Director and CEO, Innomotics India, explains how plants can achieve both cost competitiveness and sustainability by lowering emissions, reducing downtime and planning for significant power savings.

As one of the most energy-intensive industries, cement manufacturing faces growing pressure to optimise power consumption, reduce emissions and improve operational reliability. Technology providers like Innomotics India are enabling this transformation by combining advanced motors, AI-driven digital solutions and intelligent monitoring systems that enhance process stability and reduce energy costs. From severe duty motors built for extreme kiln environments to DigiMine AI solutions that optimise pyro and mill operations, Alex Nazareth, Whole-time Director and CEO, Innomotics India, explains how the company is helping cement plants achieve measurable energy savings while moving closer to their sustainability goals.

How does your Energy Performance Contracting model typically reduce power consumption in cement plants—e.g., MWh saved?
Our artificial intelligence-based DigiMine AI Pyro and Mill solutions developed specifically for the cement industry, supports our customers in improving their process stability, productivity and process efficiency. In Pyro, this is achieved by optimising fuel consumption (Coal / AFR), reducing Specific Heat Consumption and reduction in emissions (CO2, SOx and NOx) through continuous monitoring of thermodynamics in pyro and recommending set-points of crucial parameters in advance for maintaining stable operations.
Within the mill, this is achieved by improving throughput, reduce energy / power consumption and maintaining stable operations on a continuous basis. Our ROI-based value proposition captures the project KPIs like reduction of coal usage, increase of AFR, reduction of specific heat consumption (Kcal / Kg), reduction of specific power consumption (KWH / tonne), reduction of emissions, etc., by a specific percentage. This gives clarity to our customers to understand the investment vis-à-vis savings and estimate the recovery time of their investment, which typically is achieved within one year of DigiMine AI Pyro and Mill solutions implementation.

What role do digitalisation and motor monitoring play in overall plant energy optimisation?
Motors are being used extensively in cement production, and their monitoring play crucial role in ensuring continuous operation of applications. The monitoring system can automatically generate alerts for any anomaly / abnormalities in motor parameters, which allows plant team to take corrective actions and avoid any major equipment damage and breakdown. The alerts help maintenance team to plan maintenance schedule and related activity efficiently. Centralised and organised data gives overview to the engineers for day-to-day activities. Cement is amongst the top energy intensive industries in comparison to other industries. Hence, it becomes critically important to optimise efficiency, productivity and up-time of plant equipment. Motor monitoring and digitalisation plays a vital role in it. Monitoring and control of multiple applications and areas
within the plant or multiple plants becomes possible with digitalisation.
Digitalisation adds a layer on top of OT systems, bringing machine and process data onto a single interface. This solves the challenges such as system silo, different communications protocol, databases and most importantly, creates a common definition and measurement to plant KPIs. Relevant stakeholders, such as engineers, head of departments and plant heads, can see accurate information, analyse it and make better decisions with appropriate timing. In doing so, plant teams can take proactive actions before machine breakdown, enable better coordination during maintenance activities while improving operational efficiency and productivity.
Further using latest technologies like Artificial Intelligence can even assist operators in running their plant with minimal requirement of human intervention, which allows operators to utilise their time in focusing on more critical topics like analysing data to identify further improvements in operation.

Which of your high-efficiency IEC low-voltage motors deliver the best energy savings for cement mills or fans?
Innomotics India offers a range of IEC-compliant low-voltage motors engineered to deliver superior performance and energy savings, particularly for applications such as cement mills, large fans, and blowers. Innomotics has the complete range of IE4 motors from 0.37kW to 1000kW to meet the demands of cement industry. The IE5 range is also available for specific requirements.

Can safe area motors operate safely and efficiently in cement kiln environments?
Yes, safe area motors are designed to operate reliably in these environments without the risk of overheating. These motors have ingress protection that prevents dust, moisture ingress and can withstand mechanical stress. These motors are available in IE3 / IE4 efficiency classes thereby ensuring lower energy consumption during continuous operation. These motors comply with relevant Indian as well as international standards.

How do your SD Severe Duty motors contribute to lower emissions and lower cost in heavy duty cement applications?
Severe duty motors enhances energy efficiency and durability in demanding cement applications, directly contributing to lower emissions and operational costs. With high-efficiency ratings (such as IE3 or better), they reduce power consumption, minimising CO2 output from energy use. Their robust design handles extreme heat, dust and vibration—common in cement environments—ensuring reliable performance and fewer energy losses.
These motors also lower the total cost of ownership by reducing downtime, maintenance and replacement frequency. Their extended service life and minimal performance degradation help cement plants meet sustainability targets, comply with emissions regulations and improve overall energy management—all while keeping production consistent and cost-effective.

What pump, fan or compressor drive upgrades have shown approximately 60 per cent energy savings in industrial settings and can be replicated in cement plants?
In the cement industry, the primary high-power applications are fans and mills. Among these, fans have the greatest potential for energy savings. Examples, the pre-heater fan, bag house fan, and cooler fans. When there are variations in airflow or the need to maintain a constant pressure in a process, using a variable speed drive (VSD) system is a more effective option for starting and controlling these fans. This adaptive approach can lead to significant energy savings. For instance, vanes and dampers can remain open while the variable frequency drive and motor system manage airflow regulation efficiently.

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Concrete

We conduct regular internal energy audits

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Shaping the future of low-carbon cement production involves integrating renewables, digitalisation and innovative technologies. Uma Suryam, SVP and Head Manufacturing – Northern Region, Nuvoco Vistas, gives us a detailed account of how.

In an industry where energy consumption can account for a significant portion of operating costs, cement manufacturers are under increasing pressure to adopt sustainable practices without compromising efficiency. Nuvoco Vistas has taken a decisive step in this direction, leveraging digitalisation, renewable energy and innovative technologies to drive energy efficiency across its operations. In this exclusive conversation, Uma Suryam, SVP and Head Manufacturing – Northern Region, Nuvoco Vistas, shares its approach to energy management, challenges of modernising brownfield plants and its long-term roadmap to align efficiency with India’s net-zero vision.

How has your company improved energy efficiency over the past five years?
Over the past five years, we have prioritised energy conservation by enhancing operational efficiency and scaling up renewable energy adoption. Through strategic fuel mix optimisation, deployment of cleaner technologies, and greater integration of renewables, we have steadily reduced our environmental footprint while meeting energy needs sustainably.
Technological upgrades across our plants have further strengthened efficiency. These include advanced process control systems, enhanced trend analysis, grinding media optimisation and the integration of solar-powered utilities. Importantly, grid integration at our key plants has delivered significant cost savings and streamlined energy management.
A notable milestone has been the expansion of our solar power capacity and Waste Heat Recovery Systems (WHRS). Our solar power capacity has grown from 1.5 MW in FY 2021–22 to 5.5 MW, while our WHRS capacity has increased from 44.7 MW to 49 MW, underscoring our commitment to sustainable energy solutions.

What technologies or practices have shown the highest energy-saving potential in cement production?
One of our most significant achievements in advancing energy efficiency has been the successful commissioning of a 132 KV Grid Integration Project, which unified three of our major manufacturing units under a single power network. This milestone, enabled by a dedicated transmission line and a state-of-the-art Line-In Line-Out (LILO) substation, has transformed our energy management and operational capabilities.
With this integration, we have substantially reduced our contract demand, eliminated power disruptions, and enhanced operational continuity. Supported by an optical fibre network for real-time communication and automation, this project stands as a testament to our innovation-led manufacturing excellence and underscores Nuvoco’s vision of building a safer, smarter, and sustainable world.

What role does digitalisation play in achieving energy efficiency in your operations?
Digitalisation plays a transformative role in driving energy efficiency across our operations. At Nuvoco, we are leveraging cutting-edge technologies and advanced digital tools to enhance productivity, optimise energy consumption and strengthen our commitment to sustainability and employee safety.
We are developing AI-enabled dashboards to optimise WHRS and kiln operations, ensuring maximum efficiency. Additionally, our advanced AI models evaluate multiple operational parameters — including fuel pricing, moisture content and energy output — to identify the most cost-effective fuel combinations in real time. These initiatives are enabling data-driven decision-making, improving operational excellence and reducing our environmental footprint.

What is your long-term strategy for aligning energy efficiency with decarbonisation goals?
As part of India’s climate action agenda, the cement sector has laid out a clear decarbonisation roadmap to achieve net-zero CO2 emissions by 2070. At Nuvoco, we view this as both a responsibility and an opportunity to redefine the future of sustainable construction. Our long-term strategy focuses on aligning energy efficiency with decarbonisation goals by embracing innovative technologies, alternative raw materials and renewable energy solutions.
We are making strategic investments to scale up solar power installations and enhance our renewable energy mix significantly by 2028. These initiatives are a key part of our broader vision to reduce Scope 2 emissions and strengthen our contribution to India’s net-zero journey, while continuing to deliver innovative and sustainable solutions to our customers.

How do you measure and benchmark energy performance across different plants?
We adopt a comprehensive approach to measure and benchmark energy performance across our plants. Key metrics include Specific Heat Consumption (kCal/kg of clinker) and Specific Power Consumption (kWh/tonne of cement), which are continuously tracked against Best Available Technology (BAT) benchmarks, industry peers and global standards such as the WBCSD-CSI and CII benchmarks.
To ensure consistency and drive improvements, we conduct regular internal energy audits, leverage real-time dashboards and implement robust KPI tracking systems. These tools enable us to compare performance across plants effectively, identify optimisation opportunities and set actionable targets for energy efficiency and sustainability.

What are the key challenges in adopting energy-efficient equipment in brownfield cement plants?
Adopting energy-efficient technologies in brownfield cement plants presents a unique set of challenges due to the constraints of working within existing infrastructure. Firstly, the high capital expenditure and relatively long payback periods often require careful evaluation before investments are made. Additionally, integrating new technologies with legacy equipment can be complex, requiring significant customisation to ensure seamless compatibility and performance.
Another major challenge is minimising production disruptions during installation. Since brownfield plants are already operational, upgrades must be planned meticulously to avoid affecting output. In many cases, space constraints in older facilities add to the difficulty of accommodating advanced equipment without compromising existing layouts.
At Nuvoco, we address these challenges through a phased implementation approach, detailed project planning and by fostering a culture of innovation and collaboration across our plants. This helps us balance operational continuity with our commitment to driving energy efficiency and sustainability.

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