Economy & Market
Budget Impact | Cement Industry Speaks Out
Published
9 years agoon
By
admin
Various corporate leaders, analysts and industry associations spoke to INDIAN CEMENT REVIEW after the Union Budget was presented to offer their views on how the recommendations will impact the cement industry.
Dr S Chouksey, President, Cement Manufacturers’ Association
I congratulate the Hon’ble Finance Minister Arun Jaitley on behalf of the Indian cement industry for presenting a Budget which is high on reforms, and will boost the rural economy and uplift the weaker sections of society. The government’s bold steps to usher in poll reforms, curb tax evasion, and the further push to the digital economy are all forward looking. The cement industry is buoyant with the government’s commitment to provide 10 million houses to the homeless or those with kachha houses. The granting of infrastructure status to affordable housing is yet another step which would be looked at positively by the cement industry, though we were expecting the housing sector in general would be granted infrastructure status.
Industry’s concerns on high taxation on the sector, of course, remain and is expected that they will definitely be taken care of while fixing the rates in the GST regime. We welcome the government’s other policy measures, including increasing the fund alloca?tion for infrastructure and particularly that of providing mason trai?ning to 5 lakh persons by 2022. This will increase employment opportu?nities and also bring in more efficiency to the construction sector. The target of 100 per cent rural electrification by April 2018 will bring in development oppor?tunities right up to the core of rural India. Similarly, the thrust on rail mo?dernisation and station redevelopment would also boost the construction sector. This sector has the potential for creation of employment opportunities and the government’s various steps to boost the construction sector will neutralise the unemployment created in some medium and small scale industries due to demonetisation.
Vaibhav Agarwal, Vice President – Research, PhillipCapital
In our opinion, this Budget is the most stru?cturally positive one for the cement sector in the last decade. Although there were no direct announcements by the Finance Minster for the cement sector, a number of his announcements will lead to increased and sustained consumption of cement.
10 million houses by 2019 for the houseless
-This provision will lead to incremental cement demand of ~75 million tonnes over the next two-three years.
100 per cent rural electrification by 1st May 2018
-This implies deeper penetration of development opportunities in rural India in the form of construction of houses and roads; hence a structural positive.
Continued focus on sanitation
-Sanitation coverage in rural India is currently 60 per cent. The budget commentary remained very positive on sanitation projects. In our recent ground checks, we found that sanitation projects are one of the key demand drivers for cement. The continued thrust on such projects will help boost cement demand.
Higher investment in affordable housing and affordable housing being granted ‘Infrastructure’ status will translate into more cement consum?ption for such projects. Grant of infrastructure status means more participation on the supply side by construction companies/contractors/builders and faster execution of such projects.
Fostering a conducive labour environment
Labour issues are one of the key ones in construction projects. Continuous availability of labour is frequently a problem at most sites (most labour is generally migrant). The government’s focus on developing a conducive labour environment will mean labour issues will be sorted out to a large extent, implying smooth execution of projects at construction sites with steady cement consumption. This will also mean the other regular labour concerns for contractors (wages, job benefits) are resolved, which will ameliorate labour migration concerns. In addition, there are a few other announcements in the Budget which will have a positive impact on the industry:
The thrust on rail modernisation/station redevelopment projects and 25 stations going in for redevelopment will lead to material cement consumption.
Similarly, the introduction of the Metro Rail Act and various Metro rail policies will lead to faster and structured execution of such projects, implying better visibility of cement demand.
Further, the Centre has increased investments in the roads sector and 2,000 km of coastal roads have been identified for development. This will lead to more cement demand from road projects. The various airport upgradation/maintenance projects may imply increased cement consumption. Consumption may be even higher if upgradation work involves runways.
Amendment of the Negotiable Instruments Act, 1881
This was one of the key demands from north Indian channel partners and distributors. Northern India is a largely a cash-and-carry economy and issuing post-dated cheques is a normal practice. Trade associations in these regions had approached the government for these amendments.
With this development, the supply chain should be more comfortable with such instruments. We found north India averse to digital wallets and the swipe machine culture, given the 1-2 per cent transaction charges involved. Change in dynamics of affordable housing (30/60 sq mt carpet from 30/60 sq mt built-up area) would lead to larger sizes of such houses, which in turn will mean higher cement consumption.
The ‘Notional Rent Income’ tax on unsold inventory for builders, post one year of receiving the commencement certificate if such houses remain unsold/unoccupied, will means correction in real estate prices/rentals, implying quicker-than-anticipated (though lower) cash flows to builders. The builder will be able to execute projects faster and transparently, implying better cement demand.
Exemption of capital gains tax where land is being pooled for the creation of Andhra Pradesh’s capital city if the person was holding the land as on 2 June, 2014, implies more transparent and faster execution of the capital city and quicker-than-anticipated cement demand. India Cements will be the key gainer followed by Dalmia Bharat, Ramco and other southern cement companies.
Reduction in holding period for considering capital gains tax to two years from three years and change of base year for indexation to 2001 from 1981 reduces the capital gains tax liability. This will mean quicker decisions in the real-estate markets to buy/sell (as the holding period comes down) and will also prompt builders for faster execution of projects, implying more sustained demand for cement from the real estate sector.
The increase in disposable income by a marginal reduction in tax rates in the Rs 2,50,000-Rs 5,00,000 tax bracket to 5 per cent from 10 per cent is a sentiment booster for those within this bracket, aspiring to buy new houses.
In short, the Budget’s overall impact on the cement sector is positive. All cement companies are winners, especially India Cements, Dalmia Bharat, JK Cement, JK Lakshmi Cement and UltraTech Cement.
Sameer Nagpal, CEO – Refractories, Dalmia Bharat Group
For refractories, which are the backbone for core manufacturing sectors like steel and cement, increase in expenditure allocation, particularly in railways, highways and housing should help build demand. I was expecting more for the manufacturing sector in terms of reforms and some specific measures to safeguard domestic manufacturing from cheaper, unreliable imports and that has not happened. Overall, it is a mixed Budget.
Crisil Research
The Budget has had a positive impact on the cement sector with infrastructure investments and affordable housing to drive demand.
Here are the key Budget proposals:
Pradhan Mantri Awas Yojana (PMAY) allo?cation increased by 39 per cent to Rs 290 billion;
Allocation from Ministry of Rural Development increased by 10 per cent to Rs 1.05 trillion in FY18;
Investments in cement-intensive infrastructure segments (excluding power) are up 9.8 per cent to Rs 4.2 trillion. The total outlay towards National Highways is at Rs 1.24 trillion, up 11.1 per cent over the previous fiscal’s revised estimates;
Affordable housing to be accorded infrastructure status.
Crisil’s view:
The increased government spending on PMAY will provide an impetus to the housing segment, which has been fairly muted over the last few years. Further, grant of infrastructure status to affordable housing would facilitate easier access to low-cost finance and thereby support demand.
A 9.1 per cent increase in allocation to rural development and 44 per cent rise in PMAY-Gramin is likely to catalyse growth in cement demand from rural housing, which typically constitutes 35 per cent of cement demand.
Further, increased government spending on infrastructure, especially cement-intensive sectors such as National Highways (up by 11.1 per cent), metros (15 per cent ), and other schemes (e.g., Swachh Bharat up by 27 per cent ), will augment cement sales.
Sundeep Kumar, Executive Director – Corporate Affairs & Communications, Dalmia Bharat Group
It is a positive and decisive Budget coming especially against the backdrop of the Government’s boldest measure of demonetisation. The Finance Minister has spelled out a forward-looking regimen for the infrastructure sector with a total allocation of up to Rs 3.96 trillion. Giving industry status will greatly ease financing for affordable housing. With the Metro rail emerging in cities and railway lines of 3,500 km to be commissioned next, along with tier-II city airports, there is a greater scope for public- partnership to thrive, which will aid construction activity and lead to a boom in demand for cement as well.
Further, enhancing expenditure on National Highways will give the much needed fillip to the cement industry. Overall, with a focus on rural and agricultural development, housing, clean energy, elimination of poverty, providing basic necessities to the farmers, waivers for senior citizens in government schemes and a promise of aiding the Skill India and Digital India campaigns, the government has presented an all-inclusive Budget this time around. On tax reforms, there has been no relief or relaxation on corporate tax for larger corporates, which is disappointing.
Shishir Baijal, Chairman & Managing Director, Knight Frank India
This has been one of the path-breaking bud?gets with far-reaching changes, especially for the real estate sector. It is positive that the real estate sector has come in the central spectrum of the Union Budget. This has come at a time when the beleaguered sector has been looking at measures to boost the sentiments. The real estate sector, which was the hardest hit by demonetisation move, will be one of the major beneficiaries of this Budget.
Prudence in fiscal discipline is welcome and will encourage the RBI to look at a lower interest rate regime that will provide the much-needed fillip to this stressed sector. Increased focus on infrastructure, especially construction of new roads, improvement of existing roads and coastal connectivity, will go a long way to benefit the real estate sector.
Increase in allocation of funds under PMAY (Pradhan Mantri Awas Yojana) shows the focus of the government towards making ‘Housing for All’ a reality by 2020. Providing infrastructure status to affordable housing, a long-standing demand of the real estate industry, will not only bring the cost of financing down, but will also open up additional avenues for developers to raise funds. We believe that the shift in eligibility criteria for affordable housing from built-up area to carpet area will increase the unit size by 20-30 per cent and will offer home buyers the benefit of owning larger units. This will also encourage leading real estate players to enter the affordable housing segment.
The move to reduce the tenure of the Long Term Capital Gains Tax from three years to two years is extremely welcome and will help the marketability of real estate as an asset class. Changes in the taxation aspect of JDAs (Joint Development Agreements) will greatly encourage more land owners to partner with developers that will benefit the real estate developers, and in turn is likely to benefit the end consumers.
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Concrete
Adani’s Strategic Emergence in India’s Cement Landscape
Published
4 days agoon
September 16, 2025By
admin
Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.
India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.
Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:
- September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
- December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
- August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
- April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
- Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
- Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
- Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
- Orient Cement: It would serve as a principal manufacturing facility following the merger.
Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:
- By FY 2026: Reach 118 MTPA
- By FY 2028: Target 140 MTPA
These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).
Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.
Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.
Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.
Challenges potentially include:
- Integration challenges across systems, corporate cultures, and plant operations
- Regulatory sanctions for pending mergers and new capacity additions
- Environmental clearances in environmentally sensitive areas and debt management with input price volatility
When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.
Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.
About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.
Concrete
Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series
Published
1 month agoon
August 16, 2025By
admin
PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.
Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.
Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.
Beyond energy efficiency, the retrofit significantly improved operational parameters:
- Lower thermal stress on equipment
- Extended lubricant drain intervals
- Reduction in CO2 emissions and operational costs
These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.
Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:
- Enhanced component protection
- Extended oil life under high loads
- Stable performance across fluctuating temperatures
By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.
Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.
A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape

CCU testbeds in Tamil Nadu

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape
