Product Development
Analytical Strategies to Improve Efficiency
Published
9 years agoon
By
admin
Process parameters are changed from time to time to reduce waste and improve efficiency. Analytical instrumentation provides the insight needed into these parameters, and can therefore hold the key to cement manufacturing process optimisation, says Dr Michael Caves.
The cement industry is one of the world?s most energy-intensive sectors. Cement is a crucial global commodity, indeed, usage levels are a useful indicator of economic activity. As an energy-intensive process, cement manufacturers are exposed to increasingly volatile energy prices. We will examine three successful strategies deployed by the cement industry, and the analytical instrumentation that has made them successful.
Smarter definition of product quality
The performance of cement is defined by its composition and fineness. Fineness defines cement performance, because it influences how fast the cement hydrates. Fineness is traditionally quantified by Blaine measurement, a surface area technique, but a recognised drawback of this method is that it only provides a single averaged figure for any given sample. As a result, two samples with the same Blaine may, in fact, contain different proportions of fines, and will therefore hydrate differently and have different strength characteristics.
Consider two model samples with different particle size distributions as shown in Figure 1. Each has the same Blaine value. When mixed with water, these two samples will hydrate differently. For example, the relatively high fines population in Sample 2 will hydrate very quickly, while higher levels of coarse particles in Sample 1 will extend the time taken for complete hydration.
This is a crucial limitation when it comes to optimising manufacturing, since it suggests that Blaine is not a fully reliable detector of whether a modification will impact product performance. Laser diffraction analysis, in contrast, provides a full particle size distribution for each cement sample, rather than a single averaged figure. This enables the correlation of discrete size fractions with critical aspects of cement performance, in a way that is simply not possible with Blaine measurement. This is the primary reason why laser diffraction particle sizing has become widely applied across the cement industry.
Correlations between particle size distribution data and cement performance reveal that different size fractions influence the key parameter of developed strength in various ways. For example, research has shown that particles less than 2 microns hydrate so quickly during product use that they can cause a cement to set exothermically and crack. Coarse particles (>50 microns in size), on the other hand, may fail to hydrate at all over the period of mixing, resulting in a micro-concrete. Strong correlations have been observed between early strength and the fraction of the sample which lies in the 3 – 30 micron range Ref. Figure 2, identifying this as a crucial size range for the control of cement performance. None of this more nuanced understanding can be developed from Blaine measurements.
In the finishing circuit it is common, yet highly inefficient, practice to over-grind, deliberately milling more than is necessary because a cement with higher overall fineness typically delivers acceptable strength characteristics, while one that is too coarse will usually be out of specification. Being able to set particle size specifications based on a sound understanding of the effect of each size fraction on product performance boosts operational confidence and supports the elimination of over-grinding. In fact, by switching to particle size analysis, it is possible to produce cement with higher one-day strength, but with a lower Blaine. In practical terms, this means less milling but a better quality product, a result that delivers a major gain in terms of energy consumption.
Automated process control
Alongside better product quality definition, laser diffraction particle sizing technology has been embraced by the cement industry because it provides options for continuous process monitoring. While Blaine is a manual method ill-suited to online implementation, laser diffraction is fast, highly automated and a well-established process analysis tool. Online systems can measure continuously, in real-time, with minimal manual input, and have the proven track record of reliability needed to drive automated control in a 24/7 operation, increasingly via sophisticated multivariate control platforms.
Just like a good operator, the automated system is simultaneously considering information from a number of sources, and manipulating a number of variables in response, to continually optimise the process. In general, automated systems are far more successful and efficient than a manual approach, provided that sufficient effort is put into developing a model and tuning the resulting control loops.
A switch from manual analysis and control to full automation can deliver significant energy savings. This is in addition to benefits such as increased throughput and a reduction in ball mill charge. All of these improvements drive up the efficiency of the overall process.
Change the product composition
Cement additives such as limestone or fly ash are now used routinely, bringing the economic advantage of being waste streams from other industries. However, their use brings new complexities to cement production.
Additional components in the cement increase the challenge of particle size optimisation, since each ingredient has the potential to perform differently and therefore should ideally have a discrete particle size distribution specification. Furthermore, ingredient replacement raises questions associated with operation of the grinding circuit, such as: ?Can all the ingredients be milled together or it is necessary to mill each ingredient separately and then blend them??
Instrumentation that combines Raman spectroscopy with automated imaging addresses this analytical requirement, enabling the technique of Morphologically-Directed Raman Spectroscopy (MDRS), which can be used to determine correlations between particle size, shape and chemical composition. For cement manufacturers, this makes it possible to investigate, for example, whether the components of a cement blend are represented equally across all size fractions. Aligning this information with product performance supports the development of precise specifications for the use of cement additives, which can then be used to establish and control processes for their inclusion.
Figure 3 illustrates the information that can be gathered using MDRS. Size data and Raman spectra were measured for a number of particles (typically in the region of 1,000). Comparing the Raman spectra with reference spectra enabled the chemical identification of different particle populations within the blend and the generation of a particle size distribution for each population.
This data suggests that the materials in this sample have been milled together, since the observed differences in particle size distribution correlate directly with differences in grindability between the three components. Clinker is a much harder material than limestone or slag, and if processed under comparable conditions would therefore be expected to exit the mill as the coarsest product. Even if the optimal particle size distribution for each component of the cement is identical, these results indicate that replacement materials cannot be milled alongside fresh clinker in the finishing circuits to produce the required optimised product.
Looking ahead
Successfully changing a process or ingredient to reduce waste and increase efficiency relies on a detailed understanding of the parameters that influence product performance and of how to effectively control the manufacturing process. Analytical instrumentation provides the insight needed to develop the necessary knowledge and can therefore hold the key to manufacturing process optimisation. The cement industry provides a powerful example of what can be achieved by embracing new analytical strategies and state-of-the-art techniques.
About the author
Dr Michael Caves is Business Development Manager, Malvern-Aimil Instruments. He has spent over 13 years working in various academic and commercial bioscience laboratories, analysing a range of materials in various contexts.
Laser diffraction analysis, in contrast, provides a full particle size distribution for each cement sample, rather than a single averaged figure.
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Economy & Market
Conveyor belts are a vital link in the supply chain
Published
8 months agoon
June 16, 2025By
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Kamlesh Jain, Managing Director, Elastocon, discusses how the brand delivers high-performance, customised conveyor belt solutions for demanding industries like cement, mining, and logistics, while embracing innovation, automation, and sustainability.
In today’s rapidly evolving industrial landscape, efficient material handling isn’t just a necessity—it’s a competitive advantage. As industries such as mining, cement, steel and logistics push for higher productivity, automation, and sustainability, the humble conveyor belt has taken on a mission-critical role. In this exclusive interview, Kamlesh Jain, Managing Director, Elastocon, discusses how the company is innovating for tougher terrains, smarter systems and a greener tomorrow.
Brief us about your company – in terms of its offerings, manufacturing facilities, and the key end-user industries it serves.
Elastocon, a flagship brand of the Royal Group, is a trusted name in the conveyor belt manufacturing industry. Under the brand name ELASTOCON, the company produces both open-end and endless belts, offering tailor-made solutions to some of the most demanding sectors such as cement, steel, power, mining, fertiliser, and logistics. Every belt is meticulously engineered—from fabric selection to material composition—to ensure optimal performance in tough working conditions. With advanced manufacturing facilities and strict quality protocols, Elastocon continues to deliver high-performance conveyor solutions designed for durability, safety, and efficiency.
How is the group addressing the needs for efficient material handling?
Efficient material handling is the backbone of any industrial operation. At Elastocon, our engineering philosophy revolves around creating belts that deliver consistent performance, long operational life, and minimal maintenance. We focus on key performance parameters such as tensile strength, abrasion resistance, tear strength, and low elongation at working tension. Our belts are designed to offer superior bonding between plies and covers, which directly impacts their life and reliability. We also support clients
with maintenance manuals and technical advice, helping them improve their system’s productivity and reduce downtime.
How critical are conveyor belts in ensuring seamless material handling?
Conveyor belts are a vital link in the supply chain across industries. In sectors like mining, cement, steel, and logistics, they facilitate the efficient movement of materials and help maintain uninterrupted production flows. At Elastocon, we recognise the crucial role of belts in minimising breakdowns and increasing plant uptime. Our belts are built to endure abrasive, high-temperature, or high-load environments. We also advocate proper system maintenance, including correct belt storage, jointing, roller alignment, and idler checks, to ensure smooth and centered belt movement, reducing operational interruptions.
What are the key market and demand drivers for the conveyor belt industry?
The growth of the conveyor belt industry is closely tied to infrastructure development, increased automation, and the push for higher operational efficiency. As industries strive to reduce labor dependency and improve productivity, there is a growing demand for advanced material handling systems. Customers today seek not just reliability, but also cost-effectiveness and technical superiority in the belts they choose. Enhanced product aesthetics and innovation in design are also becoming significant differentiators. These trends are pushing manufacturers to evolve continuously, and Elastocon is leading the way with customer-centric product development.
How does Elastocon address the diverse and evolving requirements of these sectors?
Our strength lies in offering a broad and technically advanced product portfolio that serves various industries. For general-purpose applications, our M24 and DINX/W grade belts offer excellent abrasion resistance, especially for RMHS and cement plants. For high-temperature operations, we provide HR and SHR T2 grade belts, as well as our flagship PYROCON and PYROKING belts, which can withstand extreme heat—up to 250°C continuous and even 400°C peak—thanks to advanced EPM polymers.
We also cater to sectors with specialised needs. For fire-prone environments like underground mining, we offer fire-resistant belts certified to IS 1891 Part V, ISO 340, and MSHA standards. Our OR-grade belts are designed for oil and chemical resistance, making them ideal for fertiliser and chemical industries. In high-moisture applications like food and agriculture, our MR-grade belts ensure optimal performance. This diverse range enables us to meet customer-specific challenges with precision and efficiency.
What core advantages does Elastocon offer that differentiate it from competitors?
Elastocon stands out due to its deep commitment to quality, innovation, and customer satisfaction. Every belt is customised to the client’s requirements, supported by a strong R&D foundation that keeps us aligned with global standards and trends. Our customer support doesn’t end at product delivery—we provide ongoing technical assistance and after-sales service that help clients maximise the value of their investments. Moreover, our focus on compliance and certifications ensures our belts meet stringent national and international safety and performance standards, giving customers added confidence.
How is Elastocon gearing up to meet its customers’ evolving needs?
We are conscious of the shift towards greener and smarter manufacturing practices. Elastocon is embracing sustainability by incorporating eco-friendly materials and energy-efficient manufacturing techniques. In parallel, we are developing belts that seamlessly integrate with automated systems and smart industrial platforms. Our vision is to make our products not just high-performing but also future-ready—aligned with global sustainability goals and compatible with emerging technologies in industrial automation and predictive maintenance.
What trends do you foresee shaping the future of the conveyor belt industry?
The conveyor belt industry is undergoing a significant transformation. As Industry 4.0 principles gain traction, we expect to see widespread adoption of smart belts equipped with sensors for real-time monitoring, diagnostics, and predictive maintenance. The demand for recyclable materials and sustainable designs will continue to grow. Furthermore, industry-specific customisation will increasingly replace standardisation, and belts will be expected to do more than just transport material—they will be integrated into intelligent production systems. Elastocon is already investing in these future-focused areas to stay ahead of the curve.
Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your consumers. In this context, why is branding important for cement companies? As far as the customers are concerned cement is simply cement. It is precisely for this reason that branding, marketing and advertising of cement becomes crucial. Since the customer is unable to differentiate between the shades of grey, the onus of creating this awareness is carried by the brands. That explains the heavy marketing budgets, celebrity-centric commercials, emotion-invoking taglines and campaigns enunciating the many benefits of their offerings.
Marketing strategies of cement companies have undergone gradual transformation owing to the change in consumer behaviour. While TV commercials are high on humour and emotions to establish a fast connect with the customer, social media campaigns are focussed more on capturing the consumer’s attention in an over-crowded virtual world. Branding for cement companies has become a holistic growth strategy with quantifiable results. This has made brands opt for a mix package of traditional and new-age tools, such as social media. However, the hero of every marketing communication is the message, which encapsulates the unique selling points of the product. That after all is crux of the matter here.
While cement companies are effectively using marketing tools to reach out to the consumers, they need to strengthen the four Cs of the branding process – Consumer, Cost, Communication and Convenience. Putting up the right message, at the right time and at the right place for the right kind of customer demographic is of utmost importance in the long run. It is precisely for this reason that regional players are likely to have an upper hand as they rely on local language and cultural references to drive home the point. But modern marketing and branding domain is exponentially growing and it would be an interesting exercise to tabulate and analyse its impact on branding for cement.
Refractory demands in our kiln have changed
Digital supply chain visibility is critical
Redefining Efficiency with Digitalisation
Cement Additives for Improved Grinding Efficiency
Digital Pathways for Sustainable Manufacturing
Refractory demands in our kiln have changed
Digital supply chain visibility is critical
Redefining Efficiency with Digitalisation
Cement Additives for Improved Grinding Efficiency
Digital Pathways for Sustainable Manufacturing
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