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The great logistics opportunity

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Port-led industrial development of the country is the new mantra of the Modi government, where the emphasis is on usage of sea routes and waterways. This throws up fresh opportunities for the cement industry to reduce logistics costs.

The domestic cement industry has already reached the best of operating parameters, and there is very little scope to improve efficiencies to reduce cost. One of the options available is to reduce distribution cost. Further, fierce competition in the crowded marketplace keeps pushing managements to find effective ways to lower costs.

Logistics is a key cost differentiator, and the cement company that can master the art of delivering cement at the lowest cost will be the winner in the market. Cement transportation by water throws up many opportunities. For more details, refer to the elaborate interview of industry veteran Sumit Banerjee elsewhere in this issue.

As the commodity cost of cement is quite low, the transportation cost is a key factor in competitively supplying customers with cement. Waterborne transportation has remarkably lower costs than rail or road transportation, but substantial infrastructure is required to load and unload ships. The cost is dependent on distance, ship size and several other factors, but the most important parameter is the market condition on the required trading route.

Inward logistics includes coal and limestone transportation, while outward logistics is mostly the final product, cement. Some companies also incur outbound logistics cost of transporting clinker to their grinding plants.

The Indian cement industry is the second largest in the world after China, with a total capacity of close to 350 MT and plays a major role in the development of the nation. Therefore, considering the role of the industry in the economy?s development, it is necessary to incentivise bulk transportation and thereby optimise cost, save fuel and reduce carbon emission, while ensuring safe carriage.

General cargo ships are also available in a wide range of type and sizes. For distribution on inland waterways, there are barges or small self-propelled ships in ranges from 200 to 2,500 tonnes. For cement transport in coastal regions, ships between 1,000 and 7,000 tonne cargo capacity are available.

On the other hand, there is no mechanisation process in India, in spite of the wishes of the industry. Here the government has to play an active role. Industry on its own cannot make mechanisation happen. It should be a collaborative effort. In the short run, mechanisation will create disturbance, but in the long run, every stakeholder will be befitted. People need to be educated and prepared to face these short-term disturbances. Mechanisation can alone reduce cost by a minimum of 10 per cent. Cement producers currently evacuate around 3,000 tonnes by the manual route from railway/goods sheds, just because systems are not mechanised. In today?s context, labour is already becoming a scare commodity, so the industry should be prepared for such an eventuality in 2018-2020. Transporting cement by the sea route will easily provide a window for mechanisation.

Cement transportation through water can be done using either general cargo ships (ships that are suitable to handle all kinds of bulk cargo) or specialist ships that only carry cement and have their own loading and unloading equipment. Dispatching bagged cement is relatively easier compared to loose cement. The specialist ships to carry loose cement are called cement carriers, and are available in a large range of sizes and types (see Rama Murthy Nety?s interview for more details).

Transporting cement through such ships is already a popular concept. Self-discharging cement carriers (small inland barges) can support cargo capacity of 300 tonnes. The largest self-discharging cement carriers have a cargo capacity of 40,000 tonnes. There are many companies like KGJ Cement and BIMCO Cement Carriers, and a number of others on the international scene, who are specialists in cement transport.

Pneumatic Self-Unloaders
Pneumatic self-unloading vessels are built specifically to handle powder cargoes such as cement. Using lean-phase or dense-phase pneumatic conveying systems, they operate using compressed air to move the cargo through piping to load and unload. Both the loading and unloading processes are completely enclosed, and this type of vessel is expected to operate completely in a dust-free environment. From an environmental standpoint, this is one of the most effective methods of transporting cement by sea.

The pneumatic conveying technology on the ship is matched with the systems on shore to account for pipeline restrictions and high volumes of air. This ensures optimum loading and discharging rates – typically 1,500 t/hr.

Handling and Transporting Cement
The cargo holds of the pneumatic self-unloaders have sloping bottom surfaces fitted with air slides. Cement powder is fluidised when compressed air is injected into the air slides below the cargo, and the sloping surfaces of the cargo hold move the cement toward the center tunnel for discharging.

Rotary valves and cement screws in the tunnel inject the cement into the discharge piping where high volumes of transport air move the cement and carry it in suspension through the discharge pipelines to a storage silo ashore. The same pipelines are used to load the vessel through a single point. Distribution pipes on the vessel direct the cement powder into the hold to be loaded, and large dust collectors are used to evacuate the transported air from the holds, and filter out the dust. The instrumentation and use of IT finds its way in handling ship fleets. The systems are today equipped with remote diagnostics, which engineers based on land can access. General bulk carriers are very suitable for retrofitting cement-handling equipment and any size of second hand bulk carrier can quickly and easily be converted into a self-loading and unloading cement carrier at a much lower overall cost than a new ship.

Today, 70 per cent of the cement movement worldwide is by sea compared to just 1-2 per cent in India. However, the scenario is changing with most of the big players like UltraTech, Ambuja and Sanghi having set up their bulk terminals.

Currently, around 60 per cent of cement in India is transported using roads – the costliest of the transportation modes at around Rs 1.5 per tonne per kilometre.

For every 50-kg bag of cement, the logistics cost comes to around Rs 18-25 by road and Rs 12-15 by railway, depending on the distance. For example, the country?s third-largest cement maker, Ambuja Cements, has opted for sea-routes to transport its cement from Gujarat to the southern market.

Success stories
In India, the credit of using the sea route for transporting cement/clinker can be given to the Chowgules of erstwhile Narmada Cement, which set up the country?s first split location plant. Later on, Ambuja Cements, which had a coast-based plant, started using the sea route to feed the Mumbai market, and has very effectively created a dominant space in the western market – especially in and around the state capital.

The full credit has to be given to Narotam Sekhsaria for his vision. Today Ambuja does not have any plant in the southern region, yet it is supplying material to those markets only because it uses the sea route. Now, Ambuja Cements, as a part of cement giant LafargeHolcim, is expected to do much better and find different ways of using water routes for transporting cement. LafargeHolcim has been using the sea route in other places of the world, and is well suited to this operation, compared to other local players. Not to be left behind, UltraTech has also exploited the sea to transport cement after taking over L&T?s cement business.

Today, the water route is being used by mainly Ambuja, UltraTech and Sanghi Cement. Sanghi is a smaller volume player compared to the other two, but it has very ambitious plans for moving cement by sea. With its cement production running smoothly, the company has plans to improve its distribution side through more focus on logistics, with more investment on coastal movement for domestic as well as foreign markets. In fact, Sanghi has started moving its cement through coastal shipping. Earlier, it had major plans to export cement to neighbouring countries, but this business route is not lucrative any more, thanks to the plunging global prices of cement.

Sanghi Cement has the distinction of being the only cement company to receive an Export House status in the first eight months of commencement of operations. Another experiment carried out by Cochin Port Trust is worth mentioning. The surplus land with the port trust has been leased out to cement companies to set up bulk cement terminals.

In conclusion, a solution for Europe will not be suitable for Indonesia, a solution for the UK will not be an ideal solution for Bangladesh, and a solution for the USA will not be feasible for India. We need to find our own solutions to reduce the logistics cost of cement, either through waterways or rail.

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Concrete

Adani’s Strategic Emergence in India’s Cement Landscape

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Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.

India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.

Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:

  • September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
  • December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
  • August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
  • April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
  • Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
  • Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
  • Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
  • Orient Cement: It would serve as a principal manufacturing facility following the merger.

Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:

  • By FY 2026: Reach 118 MTPA
  • By FY 2028: Target 140 MTPA

These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).

Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.

Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.

Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.

Challenges potentially include:

  • Integration challenges across systems, corporate cultures, and plant operations
  • Regulatory sanctions for pending mergers and new capacity additions
  • Environmental clearances in environmentally sensitive areas and debt management with input price volatility

When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.

Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.

About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.

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Concrete

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

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PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.

Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

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Concrete

Driving Measurable Gains

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Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.

Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.

Beyond energy efficiency, the retrofit significantly improved operational parameters:

  • Lower thermal stress on equipment
  • Extended lubricant drain intervals
  • Reduction in CO2 emissions and operational costs

These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.

Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:

  • Enhanced component protection
  • Extended oil life under high loads
  • Stable performance across fluctuating temperatures

By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.

Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.

A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

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