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India is witnessing an unprecedented growth in infrastructure and JSW Cement is consciously contributing to creating a self-reliant India by manufacturing the building blocks of the Indian development story with its world-class cement.
JSW Cement, the Rs 1,400-crore new entrant in the JSW Group, has adopted the route of utilising industrial by-products such as slag to make its eco-friendly cement to ensure a sustainable future for the country. As a group, the $11 billion conglomerate JSW is primarily known for steel as its core business. Slag, one of the by-products of steel industry, is a core ingredient for the manufacturing of Portland slag cement. JSW makes use of the slag to make its own Portland slag cement under the brand JSW Cement. The company has three manufacturing facilities: Vijayanagar in Karnataka, Nandyal in Andhra Pradesh, and Dolvi in Maharashtra. All plants put together have a cumulative capacity to produce 1,600 metric tonne of cement.

The corporate management
The corporate management team comprises a set of experienced professionals who are very focused in terms of making JSW Cement one of the leading cement brands in India. Pankaj Kulkarni, Director, Anil Kumar Pillai, Director and CEO, Hitendra Jariwala, VP – Sales and Marketing, Rahul Akkara, AVP – Brand, and Narendra Singh, CFO are the people who have the requisite experience and the pedigree to take JSW Cement to the next level.

Environment-friendly
By converting industrial by-products into a useful product, JSW has reduced the carbon footprint of the Group. JSW?s vision is to make cement from every tonne of slag that it generates. Not only does this ensure optimal utilisation of resources, but also saves the ecological risk of industrial by-product dumping.

Started in 2009, JSW Cement is a relatively late entrant into the industry. However, with a capacity to produce over 5.9 million tonnes per annum (mtpa), it is fast becoming a force to reckon with. Today, JSW has carved out a niche for its products by adhering to steadfast business values and sustainability norms. The company manufactures one of the most eco-friendly cements in India, and engineers its products for superior strength and durability.

Technology adoption
JSW Cement has pioneered the adoption of several contemporary technologies. Its flagship plant in Nandyal uses world-class technology (including the advanced combi finish mode roller press circuit and automated loading system) to manufacture cement. The company has won prestigious award for its energy-saving processes.

Product range
Portland slag cement (PSC) is the major product by JSW Cement, other ranges being ordinary Portland cement (OPC) and ground granulated blast furnace slag (GGBFS) cement. Slag-based cement offers a number of key advantages including increased strength, less corrosion, heat and water-resistance and longevity. ?In the last five years, we have been able to create a lot of dent in terms of products. One has to really understand that the product that we are selling in the market is really different from our competition,? says Rahul Akkara, AVP – Brand, JSW Cement.

Market reach
JSW Cement is sold in Andhra Pradesh, Karnataka, Tamil Nadu, Kerala, Maharashtra and Goa. A late entrant, compared to other existing players, JSW Cement is planning to gradually up its market share as Akkara says, ?We are looking for a 10 per cent growth year-on-year compared to what we have done in the previous financial year. But more importantly, as a new entrant in the industry, we are looking at spreading our distribution network and increasing production capacity to match the distribution and expansion area we cater to. Today, we are actively present in the seven markets of Andhra Pradesh, Karnataka, Telengana, Kerala, Maharashtra, Goa and Odisha.? According to him, there is a tremendous scope for PSC cement in these states as a vast area in these states fall under coastal line with presence of salinity. PSC cement has the property to resist corrosion from salinity. So PSC is ideal for these states. More than that, PSC cement has many other advantages to ensure the longevity of the structure. So, the strength of PSC cement of seven days or 28 days is far more than a PPC or OPC. ?We need to educate the consumer and this is where we are going to engage ourselves. As the awareness on PSC cement increases, the distribution will increase and that is how we are looking at achieving our target,? Akkara explains.

Expansion plans
JSW Cement plans to add two million tonnes of capacity at Vijayanagar, which already houses two plants. It is also envisioning setting up a greenfield cement plant with a capacity of 4.3 million-tonne at Gulbarga in Karnataka.

The company is also spreading its brand visibility across the country through various marketing initiatives. On the plans, Pankaj Kulkarni, Director, JSW Cement, elaborates, ?We are definitely looking at scaling up our operations based on product and brand acceptance by the consumer, influencers and trade.? He further adds, ?We are now embarking on a brand module and working towards making JSW Cement a preferred choice of the consumer in India. We have partnered with Ogilvy & Mather, one of the world?s best advertising agencies and launched our TV commercial, which would help us to garner a larger share of voice and increase recall for JSW Cement in the market.?

?The growth from 0.6 mmt to 6 mmt is a testimonial to our success.?- Pankaj Kulkarni, Director, JSW Cement

How is the current demand for your products and what are your marketing plans to boost your sales?
From a mere 0.6 mmt to 6 mmt in less than five years, JSW Cement has been on a roll, as we have been one of the fastest growing cement brands in the recent times. This has happened due to various reasons. We offer our customers superior quality cement; we have partnered with some of the best dealers and retailers across markets to sell our products. We bring to the table high level of business transparency in all our dealings. We are now embarking on a brand module and working towards making JSW Cement a preferred choice of the consumer in India.

What is your mantra for keeping your clients/customers coming back to you?
JSW cement offers its consumers superior quality PSC cement. The PSC cement today has many advantages over the regular OPC and PPC cement. We have been doing a lot of interactions and engagements with consumers and influencers on a sustained level. This engagement module works towards educating people on why they should buy PSC over other cement categories. The growth from a 0.6 mmt to 6 mmt is a testimonial to our success and acceptance of the product and the brand.

Do you have future expansion plans?
We definitely are looking at scaling up our operations based on product and brand acceptance by the consumer, influencers and trade.

Are you planning to launch any new product in near future?
We would currently like to focus on building the PSC category. Today JSW cement is the only company in India, which is focused on making PSC cement. We would like to build this space and gain market leadership in the PSC segment. We would also like to build the brand alongside and focus on creating the pull for our brand and PSC cement.

?We focus on PSC and want to take this forward.?
– Rahul Akkara, AVP – Brand, JSW Cement


How has been the growth of JSW Cement?

We have been able to create a lot of dent in terms of products. We are focusing on PSC cement and we want to take this forward in terms of market leadership. Compared to PPC, PSC is a far more superior product for the simple reason that PPC is essentially made of fly ash and PSC by slag. Slag being one of the core by-products of steel industry, has obviously much more longevity and strength as compared to fly ash and other compositions which are used in PPC and OPC.

What is the market share of PSC in India?
World over, 95 per cent of the cement used is PSC. However, in India, PSC is in its nascent stage with 7-10 per cent. One of the main advantages of PSC cement is that it is recommended and used in coastal line to resist the high salinity and corrosion due to salinity. PSC by its anti-corrosive and anti-sulphate properties prevents concrete from corrosion and rusting. We are here to make the product, which is not only ready for today?s challenges but also is geared to face the challenges of tomorrow. Today, because of the imbalance of ecosystems in terms of pollution and environmental changes, it is recommended by many people to use PSC over PPC and OPC. However, in India, JSW is taking the initiative to converting people from getting into PPC and OPC to rather use PSC owing to its various advantages over others.

What are the efforts that you are taking to educate such influencers?
We are looking ahead for a two-side approach. On one side, we are going to be tackling the end-consumers because they are also need to be informed about the product. Today, the decision making process of a consumer is not highly involved. The consumer is rather dependent on the contractor and the mason in terms of decision-making. We are looking at launching an ad film targeting the consumer segment, which talks about the advantages of PSC cement over a PPC and OPC. At the influencer segment, we are creating an event calendar where we will have different sets of meets with different influencers throughout the year. These are the various steps we will be taking and initiating in terms of giving awareness for JSW Cement.

How do you see the overall growth of cement demand in the sector?
There is a tremendous infrastructure boom happening across the country as well as world over; especially in countries like India, the infrastructure boom is going to be at a rapid pace. Today, with projects like Smart Cities, highways, expressways, airports, etc., there is a clear indication of an infrastructure boom in the next 10 years. In that sense, there is a huge potential for cement in India.

What is the percentage growth of PSC cement in India?
We are expecting a 10 per cent growth on our existing business. Also, we are going to invest in awareness programmes for PSC cement. We are the only key players who really focus on PSC cement for the simple reason that we would like to innovate and differentiate what the competition is doing. More importantly, for us our vision is to build with a category, create a great amount of awareness in PSC cement, primarily because it is a better product than PPC and OPC.

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Concrete

The primary high-power applications are fans and mills

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Alex Nazareth, Whole-time Director and CEO, Innomotics India, explains how plants can achieve both cost competitiveness and sustainability by lowering emissions, reducing downtime and planning for significant power savings.

As one of the most energy-intensive industries, cement manufacturing faces growing pressure to optimise power consumption, reduce emissions and improve operational reliability. Technology providers like Innomotics India are enabling this transformation by combining advanced motors, AI-driven digital solutions and intelligent monitoring systems that enhance process stability and reduce energy costs. From severe duty motors built for extreme kiln environments to DigiMine AI solutions that optimise pyro and mill operations, Alex Nazareth, Whole-time Director and CEO, Innomotics India, explains how the company is helping cement plants achieve measurable energy savings while moving closer to their sustainability goals.

How does your Energy Performance Contracting model typically reduce power consumption in cement plants—e.g., MWh saved?
Our artificial intelligence-based DigiMine AI Pyro and Mill solutions developed specifically for the cement industry, supports our customers in improving their process stability, productivity and process efficiency. In Pyro, this is achieved by optimising fuel consumption (Coal / AFR), reducing Specific Heat Consumption and reduction in emissions (CO2, SOx and NOx) through continuous monitoring of thermodynamics in pyro and recommending set-points of crucial parameters in advance for maintaining stable operations.
Within the mill, this is achieved by improving throughput, reduce energy / power consumption and maintaining stable operations on a continuous basis. Our ROI-based value proposition captures the project KPIs like reduction of coal usage, increase of AFR, reduction of specific heat consumption (Kcal / Kg), reduction of specific power consumption (KWH / tonne), reduction of emissions, etc., by a specific percentage. This gives clarity to our customers to understand the investment vis-à-vis savings and estimate the recovery time of their investment, which typically is achieved within one year of DigiMine AI Pyro and Mill solutions implementation.

What role do digitalisation and motor monitoring play in overall plant energy optimisation?
Motors are being used extensively in cement production, and their monitoring play crucial role in ensuring continuous operation of applications. The monitoring system can automatically generate alerts for any anomaly / abnormalities in motor parameters, which allows plant team to take corrective actions and avoid any major equipment damage and breakdown. The alerts help maintenance team to plan maintenance schedule and related activity efficiently. Centralised and organised data gives overview to the engineers for day-to-day activities. Cement is amongst the top energy intensive industries in comparison to other industries. Hence, it becomes critically important to optimise efficiency, productivity and up-time of plant equipment. Motor monitoring and digitalisation plays a vital role in it. Monitoring and control of multiple applications and areas
within the plant or multiple plants becomes possible with digitalisation.
Digitalisation adds a layer on top of OT systems, bringing machine and process data onto a single interface. This solves the challenges such as system silo, different communications protocol, databases and most importantly, creates a common definition and measurement to plant KPIs. Relevant stakeholders, such as engineers, head of departments and plant heads, can see accurate information, analyse it and make better decisions with appropriate timing. In doing so, plant teams can take proactive actions before machine breakdown, enable better coordination during maintenance activities while improving operational efficiency and productivity.
Further using latest technologies like Artificial Intelligence can even assist operators in running their plant with minimal requirement of human intervention, which allows operators to utilise their time in focusing on more critical topics like analysing data to identify further improvements in operation.

Which of your high-efficiency IEC low-voltage motors deliver the best energy savings for cement mills or fans?
Innomotics India offers a range of IEC-compliant low-voltage motors engineered to deliver superior performance and energy savings, particularly for applications such as cement mills, large fans, and blowers. Innomotics has the complete range of IE4 motors from 0.37kW to 1000kW to meet the demands of cement industry. The IE5 range is also available for specific requirements.

Can safe area motors operate safely and efficiently in cement kiln environments?
Yes, safe area motors are designed to operate reliably in these environments without the risk of overheating. These motors have ingress protection that prevents dust, moisture ingress and can withstand mechanical stress. These motors are available in IE3 / IE4 efficiency classes thereby ensuring lower energy consumption during continuous operation. These motors comply with relevant Indian as well as international standards.

How do your SD Severe Duty motors contribute to lower emissions and lower cost in heavy duty cement applications?
Severe duty motors enhances energy efficiency and durability in demanding cement applications, directly contributing to lower emissions and operational costs. With high-efficiency ratings (such as IE3 or better), they reduce power consumption, minimising CO2 output from energy use. Their robust design handles extreme heat, dust and vibration—common in cement environments—ensuring reliable performance and fewer energy losses.
These motors also lower the total cost of ownership by reducing downtime, maintenance and replacement frequency. Their extended service life and minimal performance degradation help cement plants meet sustainability targets, comply with emissions regulations and improve overall energy management—all while keeping production consistent and cost-effective.

What pump, fan or compressor drive upgrades have shown approximately 60 per cent energy savings in industrial settings and can be replicated in cement plants?
In the cement industry, the primary high-power applications are fans and mills. Among these, fans have the greatest potential for energy savings. Examples, the pre-heater fan, bag house fan, and cooler fans. When there are variations in airflow or the need to maintain a constant pressure in a process, using a variable speed drive (VSD) system is a more effective option for starting and controlling these fans. This adaptive approach can lead to significant energy savings. For instance, vanes and dampers can remain open while the variable frequency drive and motor system manage airflow regulation efficiently.

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Concrete

We conduct regular internal energy audits

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Shaping the future of low-carbon cement production involves integrating renewables, digitalisation and innovative technologies. Uma Suryam, SVP and Head Manufacturing – Northern Region, Nuvoco Vistas, gives us a detailed account of how.

In an industry where energy consumption can account for a significant portion of operating costs, cement manufacturers are under increasing pressure to adopt sustainable practices without compromising efficiency. Nuvoco Vistas has taken a decisive step in this direction, leveraging digitalisation, renewable energy and innovative technologies to drive energy efficiency across its operations. In this exclusive conversation, Uma Suryam, SVP and Head Manufacturing – Northern Region, Nuvoco Vistas, shares its approach to energy management, challenges of modernising brownfield plants and its long-term roadmap to align efficiency with India’s net-zero vision.

How has your company improved energy efficiency over the past five years?
Over the past five years, we have prioritised energy conservation by enhancing operational efficiency and scaling up renewable energy adoption. Through strategic fuel mix optimisation, deployment of cleaner technologies, and greater integration of renewables, we have steadily reduced our environmental footprint while meeting energy needs sustainably.
Technological upgrades across our plants have further strengthened efficiency. These include advanced process control systems, enhanced trend analysis, grinding media optimisation and the integration of solar-powered utilities. Importantly, grid integration at our key plants has delivered significant cost savings and streamlined energy management.
A notable milestone has been the expansion of our solar power capacity and Waste Heat Recovery Systems (WHRS). Our solar power capacity has grown from 1.5 MW in FY 2021–22 to 5.5 MW, while our WHRS capacity has increased from 44.7 MW to 49 MW, underscoring our commitment to sustainable energy solutions.

What technologies or practices have shown the highest energy-saving potential in cement production?
One of our most significant achievements in advancing energy efficiency has been the successful commissioning of a 132 KV Grid Integration Project, which unified three of our major manufacturing units under a single power network. This milestone, enabled by a dedicated transmission line and a state-of-the-art Line-In Line-Out (LILO) substation, has transformed our energy management and operational capabilities.
With this integration, we have substantially reduced our contract demand, eliminated power disruptions, and enhanced operational continuity. Supported by an optical fibre network for real-time communication and automation, this project stands as a testament to our innovation-led manufacturing excellence and underscores Nuvoco’s vision of building a safer, smarter, and sustainable world.

What role does digitalisation play in achieving energy efficiency in your operations?
Digitalisation plays a transformative role in driving energy efficiency across our operations. At Nuvoco, we are leveraging cutting-edge technologies and advanced digital tools to enhance productivity, optimise energy consumption and strengthen our commitment to sustainability and employee safety.
We are developing AI-enabled dashboards to optimise WHRS and kiln operations, ensuring maximum efficiency. Additionally, our advanced AI models evaluate multiple operational parameters — including fuel pricing, moisture content and energy output — to identify the most cost-effective fuel combinations in real time. These initiatives are enabling data-driven decision-making, improving operational excellence and reducing our environmental footprint.

What is your long-term strategy for aligning energy efficiency with decarbonisation goals?
As part of India’s climate action agenda, the cement sector has laid out a clear decarbonisation roadmap to achieve net-zero CO2 emissions by 2070. At Nuvoco, we view this as both a responsibility and an opportunity to redefine the future of sustainable construction. Our long-term strategy focuses on aligning energy efficiency with decarbonisation goals by embracing innovative technologies, alternative raw materials and renewable energy solutions.
We are making strategic investments to scale up solar power installations and enhance our renewable energy mix significantly by 2028. These initiatives are a key part of our broader vision to reduce Scope 2 emissions and strengthen our contribution to India’s net-zero journey, while continuing to deliver innovative and sustainable solutions to our customers.

How do you measure and benchmark energy performance across different plants?
We adopt a comprehensive approach to measure and benchmark energy performance across our plants. Key metrics include Specific Heat Consumption (kCal/kg of clinker) and Specific Power Consumption (kWh/tonne of cement), which are continuously tracked against Best Available Technology (BAT) benchmarks, industry peers and global standards such as the WBCSD-CSI and CII benchmarks.
To ensure consistency and drive improvements, we conduct regular internal energy audits, leverage real-time dashboards and implement robust KPI tracking systems. These tools enable us to compare performance across plants effectively, identify optimisation opportunities and set actionable targets for energy efficiency and sustainability.

What are the key challenges in adopting energy-efficient equipment in brownfield cement plants?
Adopting energy-efficient technologies in brownfield cement plants presents a unique set of challenges due to the constraints of working within existing infrastructure. Firstly, the high capital expenditure and relatively long payback periods often require careful evaluation before investments are made. Additionally, integrating new technologies with legacy equipment can be complex, requiring significant customisation to ensure seamless compatibility and performance.
Another major challenge is minimising production disruptions during installation. Since brownfield plants are already operational, upgrades must be planned meticulously to avoid affecting output. In many cases, space constraints in older facilities add to the difficulty of accommodating advanced equipment without compromising existing layouts.
At Nuvoco, we address these challenges through a phased implementation approach, detailed project planning and by fostering a culture of innovation and collaboration across our plants. This helps us balance operational continuity with our commitment to driving energy efficiency and sustainability.

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Concrete

Digitalisation is pivotal in driving energy efficiency

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As energy costs continue to dominate the cement industry, efficiency and sustainability are proving to be vital components. MM Rathi, Joint President, Power Management, Shree Cement, explains the company’s long-term strategy is focused on cutting emissions while powering growth with renewable energy solutions.

Energy efficiency has always been a cost-saving lever for the cement industry. Today, it is the backbone of sustainability and competitiveness. Cement manufacturers are under growing pressure to optimise consumption, diversify power sources and align with decarbonisation targets. Shree Cement has been at the forefront of this transformation, significantly scaling up its green power capacity and embedding advanced technologies across operations. In this exclusive conversation, MM Rathi, Joint President – Power Management, Shree Cement, shares insights on the company’s approach to energy efficiency, challenges in brownfield modernisation and long-term strategies for achieving net zero alignment.

What percentage of your total operational cost is attributed to energy consumption?
At Shree Cement, energy is one of the most significant components of production cost, accounting for nearly 30 per cent to 40 per cent of total operational expenses. Within this, thermal energy typically contributes around 20 per cent to 25 per cent, while electrical energy forms about 10 per cent to 15 per cent. The exact share varies depending on factors such as the fuel mix (coal, pet coke or alternative fuels and raw materials), the power source (grid-based or captive like solar, wind or thermal), raw mix quality, and regional fuel and electricity price variations. This makes energy efficiency and the adoption of sustainable power sources a key focus area, both from a cost and sustainability perspective.

How has your company improved energy efficiency over the past five years?
Over the past five years, Shree Cement has consistently invested in enhancing energy efficiency across operations. Our green power capacity, covering wind, solar and Waste Heat Recovery (WHR), has more than doubled from 245 MW in 2020 to 592 MW in 2025. All grinding units are now equipped with biomass firing facilities, reducing dependence on conventional fuels. From the project stage itself, we prioritise efficiency by selecting advanced technologies such as six-stage kilns with integrated WHR, CFD-designed plants, and equipment fitted with VFDs, centrifugal compressors and high-efficiency fans. We also review and upgrade equipment systematically, replacing fans, compressors, blowers, pumps, boilers and turbines with more efficient options. This continuous approach has reduced costs while significantly advancing our sustainability journey.
What technologies or practices have shown the highest energy-saving potential in cement production?
WHR stands out as one of the most effective solutions, offsetting a significant portion of electricity required for clinker production. Hot air recirculation has also proven highly beneficial in reducing heat losses. Additionally, regular energy audits help us identify opportunities for improvement and implement corrective measures in daily operations. Together, these practices play a critical role in optimising energy efficiency and driving sustainable operations.

What are the key challenges in adopting energy-efficient equipment in brownfield cement plants?
The biggest challenge is the significant upfront investment required for upgradation. Retrofitting existing facilities often involves complex civil and structural modifications, which add costs and extend downtime. Integration is another hurdle, as new high-efficiency equipment may not align seamlessly with older kiln systems, fans, mills or automation setups. These factors make the transition in brownfield plants more resource-intensive and time-consuming compared to greenfield projects.

How do you measure and benchmark energy performance across different plants?
We track key performance indicators such as specific heat consumption and specific power consumption for each unit, benchmarking them against internal and external standards. Thermal Substitution Rate (TSR percentage) is another critical metric, measuring the share of alternative fuels in the thermal energy mix. Internally, we benchmark performance across plants to encourage best practice sharing. Externally, we compare against national averages and align with the Bureau of Energy Efficiency’s PAT (Perform, Achieve, Trade) scheme, which sets Specific Energy Consumption (SEC) baselines and targets for cement plants. This multi-layered approach ensures continuous monitoring, improvement, and industry leadership in energy efficiency.

What role does digitalisation play in achieving energy efficiency in your operations?
Digitalisation is pivotal in driving energy efficiency at Shree Cement. IoT sensors integrated with SCADA and DCS systems allow real-time monitoring of parameters like heat consumption and energy use, moving beyond periodic reports. Our digital platforms consolidate plant data, enabling management to compare metrics such as SPC, SHC, kWh per tonne and kcal per kg across units in real time. This visibility supports data-driven decisions, faster corrective actions, and higher operational efficiency.

How do government policies and incentives influence your energy-saving decisions?
Government policies and incentives strongly shape our energy-saving decisions. The Perform, Achieve, Trade (PAT) scheme sets plant-specific SEC targets. Non-compliance incurs penalties, while compliance earns tradable energy-saving certificates. This ensures energy efficiency is both cost-driven and regulatory. Additionally, subsidies and viability gap funding for renewable energy projects in wind, solar and AFR co-processing help reduce payback periods and make energy-saving investments more viable.

What is your long-term strategy for aligning energy efficiency with decarbonisation goals?
Our long-term strategy aligns energy efficiency with India’s net zero 2070 goals. Key levers include improving efficiency, expanding green electricity, producing more blended cement, and increasing alternative fuel use. Today, more than 60 per cent of our electricity comes from green sources such as solar, wind, and WHR, the highest in India’s cement industry. Our blended cement products, which reduce limestone and fuel consumption, further lower emissions. These products are certified under the GreenPro ecolabel by CII, validating our sustainability practices and environmental standards.

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