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Fragile recovery unlikely to benefit smaller cement players

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India Ratings-Mumbai-10 January 2013: India Ratings has revised its outlook for Indian cement manufacturers to "stable to negative" for 2013 from negative in 2012, driven by limited downside risk for demand.

The agency expects credit profiles of large cement companies with superior cost position and pan-India presence to remain stable in 2013; however, smaller companies with unfavourable cost structure and regional concentrations are likely to be under pressure.

Large integrated players, who are among the top five in the country (in terms of production capacity), are likely to have median EBITDA margins in the range of 23% to 24% in 2013, comparable to the FY12 levels. However, smaller or partially-integrated players are likely to exhibit margins ranging from 17%-19%, lower than the median margins observed for such companies in FY12.

With credit growth of the housing sector at 13% and that of the commercial real estate sector (CRE) at 4% till November 2012, India Ratings expects the cement demand to grow between 5%-8% yoy in 2013. Cement production volume in 2012 was mainly driven by a relatively robust activity in housing and commercial real estate. From September 2010 to March 2012, the average growth in credit to the housing sector was around 15% and around 16% in commercial real estate. In India Ratings’ assessment before April 2010, the cement demand growth showed a positive correlation (0.33-0.55) with credit growth to infrastructure, construction and roads sector, with a lag of three to six months. However, after April 2010, the demand growth has shown a positive correlation (0.3-0.5) with credit growth of housing and CRE sector, with a lag of six to nine months.

The agency expects capacity additions to be moderated in the medium term (5%-7% of total capacity) as the Indian cement industry has already witnessed large capacity additions between FY08-FY11 in anticipation of demand. Capacity additions were moderate at 5% of total capacity in FY12.

Capacity utilisations were at around 71% in FY12, in line with India Ratings’ expectations. With moderate capacity additions and stable demand growth, India Ratings expects capacity utilisations in FY13 to be around FY12 levels. The agency expects utilisation to improve significantly only by FY15. However, South Indian companies are likely to face pressure on capacity utilisations due to over supply in the region.

The agency expects consolidation in the cement industry in the medium-to-long-term with significant M&A activities in the sector. Consolidation targets are more likely to be the companies which either have access to resource (raw material and power/fuel) or have proximity to relatively underserved markets.

India Ratings-rated cement companies include ACC Limited (‘IND AAA’/Stable), Ambuja Cements Limited (‘IND AAA’/Stable), Rain Cements Limited (‘IND A-‘/Stable) and Kalyanpur Cement Limited (‘IND D’).

A full report, ‘2013 Outlook: Indian Cement Manufacturers’, is available at www.indiaratings.co.in.

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Economy & Market

Celebrating Haryana’s Wrestling Heroes: Nuvoco Concludes 45-Day ‘Sabse Khaas Pehelwaan’ Campaign

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Nuvoco Vistas Corp Ltd., India’s fifth-largest cement group by capacity, successfully concluded the grand finale of ‘Sabse Khaas Pehelwaan’, presented by Nuvoco Duraguard Cement, on May 2, 2025, at New Delhi’s iconic Talkatora Indoor Stadium. The wrestling championship, rooted in Haryana’s rich sporting culture, was a celebration of strength, resilience, and community pride—values that mirror the essence of Nuvoco’s Duraguard Cement brand.

The 45-day campaign attracted over 1,500 participants from all 22 districts of Haryana, culminating in a high-energy finale featuring the top contenders from district-level qualifiers. The competition included freestyle bouts across multiple weight classes for both men and women. The winners were awarded cash prizes of ₹1,00,000 for first place, ₹50,000 for second, and ₹25,000 each for the joint third-place finishers. Notably, champions such as Aakash Kumar (61 kg), Jaideep (74 kg), Anirudh (125 kg), Parveen (53 kg), Neha (62 kg), and Priya (76 kg) will also be featured as micro-market brand ambassadors, deepening Nuvoco’s local engagement.

Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco, said, “Sabse Khaas Pehelwaan brought our brand closer to the heart of Haryana by uniting sport, culture, and community. This platform not only showcased remarkable athleticism but reinforced Duraguard Cement’s brand values of strength and durability.”

Manish Kumar, Head of North Sales, added, “Haryana is a vital market for Nuvoco. Through this campaign, we’ve built authentic relationships and increased brand trust at the grassroots level. It has opened new avenues for engagement and sustainable growth.”

The event’s live broadcast, combined with vibrant community events and digital outreach, created a powerful blend of cultural celebration and brand building across one of India’s most dynamic regions.

 

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Concrete

UltraTech Cement boosts capacity with new clinker line

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UltraTech Cement has commissioned a 3.35 million tonnes per annum (Mt/yr) brownfield clinker line and one of two 2.7Mt/yr cement grinding mills at its Maihar facility in Madhya Pradesh. The second mill is expected to be operational in Q1 of FY2026. The company has also expanded its Dhule (1.2Mt/yr) and Durgapur (0.6Mt/yr) grinding units and inaugurated its first bulk terminal in Lucknow with a 1.8Mt/yr handling capacity.

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Concrete

Ambuja Cements gets a new CEO

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Ambuja Cements has named Vinod Bahety as its CEO for a three-year term, following Ajay Kapur’s elevation to Managing Director. Bahety, formerly the company’s CFO, brings over 25 years of experience in finance and manufacturing, including a previous role as Group Head of M&A at Adani Group. Other key appointments include Rakesh Tiwary as CFO, Madhavi Isanaka as Chief Digital Officer, Vaibhav Dixit as Manufacturing Head, and Ashwin Raikundaliya as Chief Sustainability Officer.

Image source:www.exchange4media.com

 

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