Connect with us

Economy & Market

Prism Cement to bring tile biz under flagship brand

Published

on

Shares

Prism Cement on November 18 stated that it will consolidate its tile business division, H&R Johnson (India), under its flagship brand identity of Johnson Tiles. Thanks to the act the company’s all existing tile brands and product lines will be attached to the flagship business entity of Johnson, and henceforth Marbonite and Endura brands would be renamed as Johnson Marbonite and Johnson Endura, respectively.

Commenting on this consolidation, Prism Cement Managing Director Vijay Aggarwal said that the company aims to target the consumer through a unified force of product-line innovations in the tile business.

Over the last 10-15 years, the consumer’s awareness in home lifestyle has increased. Information sources have multiplied and the same consumer takes informed decisions even before entering the retail store. This has necessitated convergence of multiple brand identities in our tile to offer a unified promise, he said.

As part of the brand consolidation process, H&R Johnson (India) plans to launch a new marketing campaign to establish the unified identity in the domestic market and would spend 2-3 per cent of its revenues on the same.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Concrete

thyssenkrupp Polysius, SaltX partner for electrified production

Published

on

By

Shares

thyssenkrupp Polysius and Swedish startup SaltX have signed a Letter of Intent (LOI) to co-develop the next generation of electrified production facilities, advancing industrial decarbonisation. Their collaboration will integrate SaltX’s patented Electric Arc Calciner (EAC) technology into thyssenkrupp Polysius’ green system solutions, enabling electric calcination, replacing fossil fuels with renewable energy, and capturing CO2 for emission-free production. Dr Luc Rudowski, Head of Innovation, thyssenkrupp Polysius, emphasised that this partnership expands their portfolio of sustainable solutions, particularly in cement, lime, and Direct-Air-Capture (DAC). Lina Jorheden, CEO, SaltX, highlighted the significant CO2 reduction potential, reinforcing their commitment to sustainable industrial processes.

Continue Reading

Concrete

Terra CO2 secures $82m to scale low-carbon cement technology

Published

on

By

Shares

Terra CO2, a US-based sustainable building materials company, has raised $82 million in Series B funding, co-led by Just Climate, Eagle Materials and GenZero, with continued support from Breakthrough Energy Ventures. The investment will accelerate the commercial deployment of Terra’s OPUS technology, enabling the construction of multiple production facilities across North America and Europe. With the cement industry responsible for 8 per cent of global CO2 emissions, Terra’s solution provides an immediate, scalable alternative using abundant raw materials that integrate seamlessly with existing infrastructure. The company has secured key partnerships, including a deal with Eagle Materials for multiple 240,000-tonne plants.

Continue Reading

Concrete

Titan Cement Group enters South Asia

Published

on

By

Shares

Titan Cement Group has expanded into the South Asian market through a joint venture with JAYCEE, an India-based producer of supplementary cementitious materials. Titan will hold a majority stake in the newly formed company, Atlas EcoSolutions, which will focus on sourcing, processing, marketing, and distributing SCMs globally. This initiative aims to support sustainable construction by promoting alternatives to clinker-based cement. Jean-Philippe Benard, Head of Supply Chain and Energy Development, emphasised that the venture aligns with Titan’s strategy to lead in low-carbon building materials while reinforcing its commitment to sustainability and innovation. The move strengthens Titan’s position in a high-growth market while ensuring long-term access to SCMs.

 

Continue Reading

Trending News

SUBSCRIBE TO THE NEWSLETTER

 

Don't miss out on valuable insights and opportunities to connect with like minded professionals.

 


    This will close in 0 seconds