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Prism Cement to bring tile biz under flagship brand

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Prism Cement on November 18 stated that it will consolidate its tile business division, H&R Johnson (India), under its flagship brand identity of Johnson Tiles. Thanks to the act the company’s all existing tile brands and product lines will be attached to the flagship business entity of Johnson, and henceforth Marbonite and Endura brands would be renamed as Johnson Marbonite and Johnson Endura, respectively.

Commenting on this consolidation, Prism Cement Managing Director Vijay Aggarwal said that the company aims to target the consumer through a unified force of product-line innovations in the tile business.

Over the last 10-15 years, the consumer’s awareness in home lifestyle has increased. Information sources have multiplied and the same consumer takes informed decisions even before entering the retail store. This has necessitated convergence of multiple brand identities in our tile to offer a unified promise, he said.

As part of the brand consolidation process, H&R Johnson (India) plans to launch a new marketing campaign to establish the unified identity in the domestic market and would spend 2-3 per cent of its revenues on the same.

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Concrete

Shree Cement reports 2025 financial year results

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Shree Cement posted revenue of US$2.38 billion for FY2025, marking a 5.5 per cent decline year-on-year. Operating costs rose 2.9 per cent to US$2.17 billion, resulting in an EBITDA of US$528 million—down 12 per cent from the previous year. Net profit fell 50 per cent to US$141 million. The company reported cement sales of 9.84Mt in Q4 FY2025, a 3.3 per cent increase from 9.53Mt in Q4 FY2024, with premium products making up 16 per cent of total sales.

Image source:https://newsmantra.in/

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Concrete

Rekha Onteddu to become director at Sagar Cements

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Sagar Cements has announced the appointment of Rekha Onteddu as a non-executive independent director, effective 30 June 2025. According to People in Business News, Rekha Onteddu is currently serving in a similar capacity at Andhra Cements, the parent company of Sagar Cements.

Image source:https://sagarcements.in/

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Concrete

India’s cement consumption set to rise

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According to a Moody’s report, India’s cement consumption is projected to rise by 50 per cent over the next five years, increasing from 445 million metric tons per annum (MMTPA) in FY24 to 670 MMTPA by 2030. This growth is expected to be driven by government infrastructure spending and rising housing demand, with an anticipated annual growth rate of 6-7 per cent. To meet this demand, major cement companies are likely to continue acquiring smaller, less profitable firms.

Image source:https://www.telegraphindia.com/

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