Environment

Shree Cement: An environment conscious, value driven organization

Published

13 years ago

January 31, 2012

admin

Shree Cement was the first Indian and the third Asian cement company to join the Cement Sustainability Initiative (CSI) of the World Business Council for Sustainable Development, Switzerland. With the achievement of this honor, the company has joined the league of the seven nations comprising the Asia Pacific Partnership on Clean Development & Climate Change with member countries like USA, Australia, China, Korea, Japan, Canada and India.Shree Cement is the largest cement manufacturer in Northern India and is ranked among the top five cement manufacturing groups in the country. The company has always believed in measuring its performance against the benchmarks of economical, social and environmental benefits. The company has received various awards and recognition at the national and international level for excellence in energy efficiency, environment management and sustainability. The company has also encouraged correct HR initiative which employ right systems and processes for appropriate manpower planning, recruitment, orientation, training & development and employee benefits. These initiatives have created a workforce that is happy and driven to continually improve upon their standard of performance.Plant LocationThe company operates cement plants at Beawar, Ras, Khushkhera, Jobner and Suratgarh in Rajasthan and Laksar (Roorkee) in Uttarakhand. In the last 5 years, the company has more than trebled its cement capacity to achieve the present capacity rate of 13.5 million tons per annum.The company has a power generation capacity of 260 MW with plants located at Beawar and Ras in Rajasthan, including waste heat recovery power plants of 46 MW capacity, which is the largest such capacity in the global cement industry excluding China. The company is further expanding its power capacity by setting up a 300 MW (2 x 150MW) power plant at Beawar. This will be taking the company’s overall power generation capacity to 560 MW.The company achieved a world record by setting up a 1 million ton clinkerisation unit at Bangur city, Ras, Rajasthan in 330 days as compared to an industry average of 630 days during 2010-2011. In building this facility, the company broke its own world record of 367 days made earlier in 2009. A clinker grinding unit of 1.5 mtpa was also commissioned by the company at Jobner near Jaipur. The company is also in plans to set up cement plants in Chhatisgarh with split grinding units to be set up in other parts of eastern India. Pre-project activities have also been initiated for a cement plant in Karnataka.BrandsIn a highly competitive industry which is evolving continuously with changes in branding and marketing strategies of different companies, the company has always believed in building brands which are aligned to the customer’s needs. The company has been able to realize a larger sales quantum, better realizations and increased competitiveness through extensive brand promotions and opening of new strategic markets.Shree UltraThe company’s flagship brand is Shree Ultra which contributes to more than half of its sales volumes. This brand is a perfect example of the company’s strategic shift from commodity to brand marketing. The two variants of Shree Ultra, Shree Ultra OPC and Shree Ultra Jung Rodhak Cement have been distinctly positioned, keeping in view the market demand. A high acceptance level has been observed for Shree Ultra Jung Rodhak Cement among brand influencers such as masons due to its unique rust prevention properties. The value of the brand can be gauged from the fact that alongwith a high demand level in highly educated markets like Delhi, it has enhanced its presence in the interior markets of Madhya Pradesh, Uttarakhand, Uttar Pradesh and Punjab.Bangur CementBangur Cement has been positioned as a premium brand in the market. It has been conceived to cater to the high end market segment. The unique tagline of the brand "Sasta Nahin, Sabse Achcha" has given it the status of ‘top of the market’ value brand.Rockstrong CementRockstrong Cement is the latest addition to the product portfolio of Shree Cement. The brand has recorded the highest YoY growth amongst the three brands of Shree in 2009-10. The unique position of this brand has been attributed to its promise of high performance and the ability to withstand exceptionally harsh environment conditions. Promotions for the brand are undertaken through a series of witty hoardings designed on current topics.AwardsAs a company which has always kept customer focus and compliance with environmental objectives at the forefront of its business strategies, Shree Cement has been honoured with several awards, reaffirming its commitment to a healthy and competitive business agenda. It has been awarded the CII-ITC sustainability award for nurturing innovation, promoting excellence, building trust and contribution towards sustainable future for all. The company has also won the ICC Sustainability Vision Award 2010 – 11 by Indian Chamber of Commerce for "CSR contributing inclusive growth". It has been awarded the Golden Peacock Award by the Institute of Directors for Climate Security. The company has also won the FE-EVI Green Business Leadership Award by Financial Express & Emergent Ventures India for Green Business Practices.It has also been awarded the National Award for Excellence in Energy Management – 2010 by Confederation of Indian Industry (CII). The company has won the National Award in Excellence in Cost Management-2009 by the Institute of Cost & Works Accountants of India (ICWAI). It has also been awarded the Greentech HR Excellence Silver Award in best Strategy – 2010 as well as the Best Employer Award by the Employers Association of Rajasthan.Corporate Social ResponsibilityAs part of its corporate social responsibility, the company has undertaken several measures with a view to empower the environment and making community life sustainable. It has undertaken grass root development in two districts of Ajmer and Pali, covering 20 villages. The company has formed the "Shree Rural Foundation Society" with a view to formalizing community engagement and developmental initiatives. A lot of prevailing issues in the society can be solved and answered through the effective spread of formal education, Understanding the importance of education, the company is providing assistance to a senior secondary school located within its premises. It has also been making contributions for meeting infrastructural requirements which help children gain better access to education. Shree Cement has also undertaken various literacy projects for non-school going girls, education development schemes for students wanting to pursue ITI and computer education for rural youth.The company also organizes various health camps like polio vaccination and eye camps. Mobile dispensaries are dispatched by the company in nearby villages for weekly health check up camps. Various awareness programs are also undertaken for their trucker’s community for combating diseases like HIV/AIDS. Recognizing the importance of family as an important and valuable unit of society, family welfare programs are also undertaken by the company. One such program is the MAMTA project which has been able to reach out and provide benefits to pregnant women as well as infants upto 1 year of age. Vaccination programs for protecting children against diseases like Hepatits – B and Typhoid have been organized. Awareness drives against use of tobacco, liquor have also been carried out. In order to spread the benefits to as many community members as possible, we also provide assistance to the government in their health programs by way of donations, mobility support and material supportEnvironmental complianceShree Cement has always believed in the amalgamation of business practices and compliance with environmental obligations. The company’s thoughts, planning and implementation contains at its core, environmental improvement and people betterment to ensure a sustainable growth. The company’s commitment towards ensuring protection and nurturing of the environment is reflected through some of its initiatives like setting up of Green Power Plants, manufacturing of synthetic gypsum and use of Air Cooled Condensers (ACCs).A deep concern has been expressed by the company towards the ecosystem and it is aware of the dependency of the surrounding communities on it. It has introduced various measures in our processes to ensure reduced emissions for the preservation of the environment. While the company’s clinker production has increased, it has brought down the SPM (Kg/ton of clinker) through its conservation measures like improving the efficiency of ESP and Dust Collectors.Reduced Dust LoadThe company is deeply concerned about our ecosystem and are aware of the dependency of our surrounding communities on it. It has introduced various measures in our processes to ensure reduced emissions for the preservation of the environment. While its clinker production has increased, it has brought down the SPM (Kg/ton of clinker) through conservation measures like improving the efficiency of ESP and Dust Collectors.Fly Ash Consumption and CO2 ReductionFly Ash is a waste-product of thermal power plants which is discarded as landfills. Shree Cement has increased the utilization of this waste-product in the process of cement manufacturing which has led to a decrease in the consumption of clinker. This in turn has helped in the conservation of limestone. As a result, the company has achieved CO reduction of 18.33 lakh ton in 09-10 and 14.09 lakh ton in 08-09.Reduction of CO Emission in Heavy Earth Moving Machines (H.E.M.M.)The company monitors the CO emission in all H.E.M.M. on regular intervals with Fuel Gas Analyzer. By analyzing the data, the company took corrective measures i.e. ensuring proper burning of the fuel (tappet setting), proper fuel injection (injector calibration) and thereby maintained the CO level within limits. Even with increased load on these machines, these steps have enabled the company to reduce the fuel consumption, increase the engine life and contribute towards the eco-system.Green for GoodThe company is committed to protect the environment and has taken measures to address global challenges such as climate change. It green power projects and increased use of fly ash in cement production is a step in this direction. Besides, the company’s dedicated focus towards the ‘green cause’ saw an increase in the number of trees planted. The overall greenery level of the plant area was 34% on 2009. Solar lights and heaters in have been installed by the company in its premises and LED based lights in its plants. Commenting on the company’s energy conservation efforts, it was stated by the World Economic Forum, "faced with limited access to low-cost energy, Shree Cement developed the world’s most energy-efficient process for making its products. The company has become the global benchmark: leading cement companies from around the world visit Shree to learn from its innovations."The company celebrates World Environment Day on 5th June to create awareness about environment safety. The company organizes workshops and distributes booklets emphasizing on environment protection.Prudent Water ManagementThe company is committed to conservation, recycling and recharging. One of the major steps towards conservation of water has been the replacement of the Conventional Water Cooling System with Air Cooled Condensing System. Another initiative in this direction was installation of Waste Heat Recovery Boilers (WHRB). In the absence of WHRBs, the waste hot gases had to be conditioned by spraying of water to bring it down to ambient temperature before releasing the gases. The installation of WHRBs has eliminated the need for conditioning of gases thereby resulting in considerable water savings. A new sewage treatment plant has been installed for the treatment and reuse of domestic waste water generated from our housing colony. This water is reused for purposes like irrigation, quenching and water spray. The company is also engaged in constructing various rain water harvesting structures like check dams, open and injection wells etc. It has adopted unique approaches like utilizing sites of abandoned mines to harvest rain water and Roof Rain Water Harvesting System. For the State at large, the company also provides assistance to the government for rejuvenation of local water bodies.New Sustainability ChampionThe sustainability paradigm has been accepted whole heartedly by Shree Cement. The company has always pursued a holistic program with an emphasis on three bottomlines of corporate performance-economic, social and environmental. Economic performance brings out the Company’s contribution to production and profit; social performance highlights its contribution to community; environmental performance brings out the contribution to conserving the environment.The World Economic Forum and the Boston Consulting Group (BCG) chalked out a program for seeking out unconventional, practical solutions to the current challenges of growth, aiming to identify and support key business practices, and to relay them to the global community. This project deliberately did not look to governments, environmental organizations or multinational corporations from advanced economies. Instead, it went to agents who deal with a wide range of constraints in their daily business: rapidly growing companies originating and operating in the emerging markets, where economic prosperity and populations are growing fastest, and where environmental constraints and stresses are often highest.Towards the end of a rigorous research process, the project identified and assessed 16 emerging market-based companies that share a unique mindset and set of best practices: these are the New Sustainability Champions. Based in countries such as Brazil, Costa Rica, Egypt and Kenya, these companies provide inspiring examples for any corporation around the world interested in tackling the challenges of performance, innovation, growth and sustainability.Shree Cement was the first Indian and the third Asian cement company to join the Cement Sustainability Initiative (CSI) of the World Business Council for Sustainable Development, Switzerland. With the achievement of this honor, the company has joined the league of the seven nations comprising the Asia Pacific Partnership on Clean Development & Climate Change with member countries like USA, Australia, China, Korea, Japan, Canada and India.Prashant Bangur, Joint executive President, Shree Cement, elucidates his views on sustainability practices, "We believe that sustainability is continual process and it is not something which was founded by nature. So we ensure sustainability in our day to day operations and adopted it as a habit. Sustainability should be understood as a multi dimensional approach wherein the focus should just not be upon profit, but the business should be integrated with energy conservation, natural resource conservation, healthy stake-holders dialogue, employee satisfaction, community at large and transparency.Through sheer dedication, innovation and creativity we have achieved a safe platform where we can hold a comfortable stand comparatively, yet there is long way to go. We have grown at a pace faster than the industry average with various thoughts and ideas. All our thoughts and ideas are not essentially contributing to our profit, but they are giving us a steady base to cement a green future. One natural way of ensuring sustainability is transparency about our practices, principles and thoughts as transparency is an outshoot; it’s a prerequisite of united, prosperous and sustainable organization."Prudent Business LeaderThrough the adoption of best business practices, a deep concern for the environment and continuous progress through constant application of contemporary technological methods, the company has managed to be a prudent business leader and a leading cement manufacturer.

Concrete

Solving AF Processing Challenge with Advanced Combustion

Published

1 day ago

April 18, 2025

Roshna

Alternative fuels reduce cement plants’ carbon footprint, but infrastructure challenges limit adoption. Technologies like the HOTDISC® Reactor help overcome these barriers.

Alternative fuels are a relatively straightforward and readily available means of reducing a cement plant’s carbon footprint. The technology is proven and well used worldwide, and with the right controls in place the switch from fossil fuels to waste-derived fuels does not impact the quality of the end product. In some countries, cement plants are achieving near 100 per cent substitution in the calciner and high levels of substitution in the kiln. However, this trend is not universal, and some countries are struggling to achieve a thermal substitution rate (TSR) of 25 per cent. In this article, we will look at the obstacles to alternative fuels use and the technology that is available to overcome them.

Advantages of alternative fuels
Alternative fuels offer three key environmental advantages.
1) A lower carbon alternative to coal or petcoke.
2) A pathway for waste that might otherwise be landfilled, including hazardous waste.
3) An alternative to waste incineration, which is typically done at lower temperatures where emissions tend to be higher.
In addition, the cost of alternative fuels can often be lower than fossil fuels and is not subject to the fluctuations of the energy market.
The sources of alternative fuels are many and varied – to the extent that the supply chain looks vastly different from one region to the next. For example, whereas India has abundant sources of biomass such as rice husk, in Western Europe there are plentiful supplies of refuse-derived fuel (RDF). This is partly a matter of industry and partly of infrastructure. But given the importance of reducing the cement industry’s reliance on coal, a lack of infrastructure must not prevent greater utilisation of alternative fuels – which is why FLSmidth Cement has for some time been developing alternative fuels solutions that reduce the burden of pre-processing and enable cement plants to more easily and more cost-effectively utilise a wide variety of waste streams.

A solution for all waste
Direct calciner injection may seem like the simplest way to replace fossil fuels with alternatives. However, it’s not always the best. The options for alternative fuels are limited by the necessity to pre-process fuel in preparation for burning, which, as stated, requires established infrastructure, or additional facilities at the plant.
Though the CAPEX cost of direct calciner injection is low, the calciner fuel substitution rate is also low, so this method doesn’t enable cement plants to optimise the potential for fuel replacement. Plant operators must also consider the impact on the process of direct injection, which doesn’t allow the long residence time that can be required to reduce process volatility. No plant wants to contend with greater instability or an increase in emissions from adding alternative fuels to the mix. Fortunately, direct calciner injection is not the only option. There are other ways of extracting energy from waste that require no pre-processing at all.
The HOTDISC® Reactor can handle a wide variety of solid waste in sizes up to 1.2m – from sludge or grains to whole truck tyres. There’s no need for expensive shredding or pre-drying, or any pre-processing, which removes one of the obstacles to adopting alternative fuels. The broad range of accepted fuel types also means cement plants are free to shop the market and not tied into one supplier. This makes it a very cost-effective solution because cement plants can select the lowest cost fuel without worrying about the quality.

How does the HOTDISC® work?
The HOTDISC® is a moving hearth furnace that is integrated into the pyroprocess below the calciner bottom and above the kiln riser. Coarse alternative fuels are fed onto a slowly rotating disc. Hot tertiary air is directed into the HOTDISC to provide an oxidising atmosphere for the alternative fuel to burn. As the alternative fuel slowly travels around approximately 270 degrees on the rotating disc, almost all of it fully combusts. Depending on the nature of the alternative fuel (size, heat content, moisture, etc.), the rotational speed of the HOTDISC can be adjusted to optimise the residence time (up to 45 minutes) and combustion rate. In addition, the temperature inside the HOTDISC is controlled by directing a portion of the preheated raw meal into the HOTDISC. The HOTDISC operation generates a controlled mix of hot gases, combustion residue (ash) and calcined raw meal that exits the HOTDISC. The combustion gases and finer materials are carried with the hot gases into the bottom of the calciner, while the coarser residues meet a scraper at the end of the 270 degrees rotation, where they are directed down into the riser duct. From there, this material falls into the kiln and is incorporated into the clinker.
The HOTDISC is designed to achieve a calciner substitution rate in the range of 50 to 80 per cent – or even higher – of the calciner fuel. Results vary by the specific plant conditions and fuel specification, but based on over 20 years of plant data it is possible to predict the substitution rate in each application.
The HOTDISC was originally designed for use with In-Line Calciners (ILCs), but new models are now available for use with Separate Line Calciners (SLCs), enabling the HOTDISC to be installed under the calciner and still deliver the same benefits. The HOTDISC-S is installed in the bottom part of the SLC calciner on the ground, the reject will be cooled and transported to a container or back into the system, gas flow and AF flow operates counter current.
For cement plants that wanted to utilise a wide range of alternative fuels, the HOTDISC®-S is a cost-saving solution that avoids the expense of changing the SLC to an ILC while enabling a high substitution of alternative fuels. Another model, the HOTDISC®-HMT (Hot Material Transport), enables quicker and easier installation of the HOTDISC in existing plants. Instead of directly integrating the exit of the HOTDISC reactor to the calciner and riser duct, the new layout allows the HOTDISC reactor to be mounted two to five metres away. It is then connected to the calciner and riser duct via a hot material transport chute for gas flows and combustion ashes.

Further advances in alternative fuels technologies
Low or varying quality alternative fuels can be another inhibitor to substitution, given the requirements of the relatively delicate cement pyro process. FLSmidth Cement has expended considerable R&D effort developing solutions that can accommodate a wide range of fuel types, knowing that this is the easiest path to greater substitution and ultimately the near-elimination of fossil fuels. The FUELFLEX® Pyrolyzer was one result of this effort and offers an exciting prospect for cement plants wishing to achieve near – 100 per cent substitution in the calciner and minimise NOx emissions.

The FUELFLEX® Pyrolyzer utilises hot meal from the lower preheater cyclones (yellow arrows) to dry and pyrolyze RDF or biomass. Either part or the full stream of hot meal from a lower preheater cyclone is admitted to the Pyrolyzer via the U-Lock (controlled by two dividing gates). The U-Lock fluidises the hot meal, forming a U-shaped gas lock that prevents pyrolysis gases from flowing backwards through the process. Subsequently the hot meal stream flows into the Pyrolyzer vessel, which also has a U-shaped lower aerated section to contain the hot fluidised meal. Fuel is pneumatically fed to the pyrolyzer vessel wherein through contact with the hot meal, it is dried, heated and pyrolyzed to form reactive gases and char. The gases push upwards into the main pyrolyzer vessels while the char falls down into the fluidised meal bed, before being reunited and fed as a very reactive stream into the calciner. Aeration panels are used to fluidise the hot meal and drain gates are used to drain out debris and meal from the pyrolyzer to the kiln system in a controlled manner. The reactive stream of pyrolysis products reacts with rotary kiln NO by so-called ‘re-burning’ reactions, utilising pyrolysis gases to convert NO into free N2 in the reduction zone prior to mixing with preheated combustion air in the calciner. In addition, the full fuel pyrolysis preceding the calciner helps limit calciner NOx formation by limiting access to oxygen when burning.

By using the FUELFLEX® Pyrolyzer, cement plants can achieve up to 100 per cent fossil fuel replacement in the calciner, with the following benefits:

Reduced CO2 emissions, as net CO2 emissions from alternative fuels generally are lower than from fossil fuels.
Increased utilisation of local waste streams, avoiding the need to dispose of or store this waste in other ways.
Reduced fuel costs, especially in times of fluctuating energy prices.
Reduced fossil fuel use saves the associated environmental impact of fossil fuel extraction and transport.

Conclusion
The challenge is on: cement plants must reduce carbon emissions now, and continue to do so for the next several decades until the target of net zero is met. While there are some solutions that are not ready yet – i.e. carbon capture – alternative fuels offer a valuable means of reducing the cement industry’s environmental impact immediately, with the added benefit of providing a controlled means of waste disposal. New and proven technologies will help the cement industry to overcome alternative fuel supply chain problems and achieve a dramatic reduction in fossil fuel use.

(Communication by the management of the company)

Concrete

We consistently push the boundaries of technology

Published

1 day ago

April 18, 2025

Roshna

Swapnil Jadhav, Director, SIDSA Environmental, discusses transforming waste into valuable resources through cutting-edge technology and innovative process solutions.

SIDSA Environmental brings decades of experience and expertise to the important niche of waste treatment and process technologies. As a global leader that is at the forefront of sustainable waste management, the company excels in recycling, waste-to-energy solutions and alternative fuel production. In this conversation, Swapnil Jadhav, Director, SIDSA Environmental, shares insights into their advanced shredding technology, its role in RDF production for the cement industry and emerging trends in waste-to-energy solutions.

Can you give us an overview of SIDSA Environmental’s role in waste treatment and process technologies?
SIDSA is a leading innovator in the field of waste treatment and process technologies, dedicated to delivering sustainable solutions that address the growing challenges of waste management.
SIDSA is a more than 52-year-old organisation with worldwide presence and has successfully realised over 1100 projects.
Our expertise is in the engineering and development of cutting-edge systems that enable the conversion of waste materials into valuable resources. This includes recycling technologies, waste-to-energy (W2E) systems, and advanced methods for producing alternative fuels such as refuse derived fuel (RDF). The organisation prioritises environmental stewardship by integrating energy-efficient processes and technologies, supporting industrial sectors—including the cement industry—in reducing their carbon footprint. Through our comprehensive approach, we aim to promote a circular economy where waste is no longer a burden but a resource to be harnessed.

How does SIDSA Environmental’s shredding technology contribute to the cement industry, especially in the production of RDF?
SIDSA’s shredding technology is pivotal in transforming diverse waste streams into high-quality RDF. Cement kilns require fuel with specific calorific values and uniform composition to ensure efficient combustion and operational stability, and this is where our shredding systems excel. In India, we are segment leaders with more than 30 projects including over 50 equipment of varied capacity successfully realised. Some of the solutions were supplied as complete turnkey plants for high capacity AFR processing. Our esteemed client list comprises reputed cement manufacturers and chemical industries. Our technology processes various types of waste—such as plastics, textiles and industrial residues—breaking them down into consistent particles suitable for energy recovery.

Key features include:

High efficiency: Ensures optimal throughput for large volumes of waste.
Adaptability: Handles mixed and heterogeneous waste streams, including contaminated or complex materials.
Reliability: Reduces the likelihood of operational disruptions in RDF production. By standardising RDF properties, our shredding technology enables cement plants to achieve greater energy efficiency while adhering to environmental regulations.

What are the key benefits of using alternative fuels like RDF in cement kilns?
The adoption of RDF and other alternative fuels offers significant advantages across environmental, economic and social dimensions:

Environmental benefits: Cement kilns using RDF emit fewer greenhouse gases compared to those reliant on fossil fuels like coal or petroleum coke. RDF also helps mitigate the issue of overflowing landfills by diverting waste toward energy recovery.
Economic savings: Alternative fuels are often more cost-effective than traditional energy sources, allowing cement plants to reduce operational expenses.
Sustainability and resource efficiency: RDF facilitates the circular economy by repurposing waste materials into energy, conserving finite natural resources.
Operational flexibility: Cement kilns designed to use RDF can seamlessly switch between different fuel types, enhancing adaptability to market conditions.

What innovations have been introduced in waste-to-energy (W2E) and recycling solutions?
SIDSA’s machinery is meticulously engineered to handle the complex requirements of processing hazardous and bulky waste.

This includes:

Robust construction: Our equipment is designed to manage heavy loads and challenging waste streams, such as industrial debris, tires and large furniture.
Advanced safety features: Intelligent sensors and automated controls ensure safe operation when dealing with potentially harmful materials, such as chemical waste.
Compliance with standards: Machinery is built to adhere to international environmental and safety regulations, guaranteeing reliability under stringent conditions.
Modular design: Allows for customisation and scalability to meet the unique needs of various waste management facilities.

How does your organisation customised solutions help cement plants improve sustainability and efficiency?
We consistently push the boundaries of technology to enhance waste management outcomes.
General innovations and new product development focus on:

Energy-efficient shredders: These machines consume less power while maintaining high throughput, contributing to lower operational costs.
AI-powered sorting systems: Utilise advanced algorithms to automate waste classification, increasing material recovery rates and minimising errors.
Advanced gasification technologies: Convert waste into syngas (a clean energy source) while minimising emissions and residue.
Closed-loop recycling solutions: Enable the extraction and repurposing of materials from waste streams, maximising resource use while reducing environmental impact.

What future trends do you foresee in waste management and alternative fuel usage in the cement sector?
Looking ahead, several trends are likely to shape the future of waste management and alternative fuels in the cement industry:

AI integration: AI-driven technologies will enhance waste sorting and optimise RDF production, enabling greater efficiency.
Bio-based fuels: Increased use of biofuels derived from organic waste as a renewable and low-carbon energy source.
Collaborative approaches: Strengthened partnerships between governments, private industries and technology providers will facilitate large-scale implementation of sustainable practices.
Circular economy expansion: The cement sector will increasingly adopt closed-loop systems, reducing waste and maximising resource reuse.
Regulatory evolution: More stringent environmental laws and incentives for using alternative fuels will accelerate the transition toward sustainable energy solutions.

(Communication by the management of the company)

Concrete

Technology is critical to our eco-friendly logistics

Published

1 day ago

April 18, 2025

Roshna

Driving sustainable logistics with EV-powered supply chains, Pushpank Kaushik, CEO, Jassper Shipping, explains the correlation between reduced carbon emissions and efficient deliveries.

Jassper Shipping is advancing green logistics by integrating electric vehicles (EVs) into its supply chain and leveraging a transportation management system (TMS) to track and reduce carbon emissions at the shipment level. In this interview, Pushpank Kaushik, CEO, Jassper Shipping, tells us about the gameplan to achieve the goal of net-zero carbon emissions by 2035, and being a pioneer in shaping the future of eco-friendly logistics in India.

How is Jassper Shipping integrating green logistics into its shipping operations?
Jassper Shipping’s green logistics are being integrated by expanding its fleet of EV, with 58 already in operation. Emission-reduction strategies and carbon offset programmes are being implemented in sea logistics to reduce environmental impact. With a strategically mapped network of 380 locations across India, including both major states and smaller towns, sustainable and accessible logistics solutions are being ensured supported by partnerships with FMCG brands and pharmaceutical companies as well as supermarket chains like D-Mart and Big Basket.
A transportation management system is also used to track and measure carbon dioxide emissions on a cargo basis. Jassper Shipping’s efforts remain focused on creating a future-ready, sustainable logistics network.

What sustainable practices are you implementing to reduce carbon emissions?
Jassper Shipping prioritises sustainability, with several measures in place to reduce carbon emissions. The inclusion of electric vehicles (EVs) into the distribution network represents a significant advancement, with 58 EVs currently operational. This change not only decreases the company’s carbon footprint, but it also improves operating efficiency, eliminates fuel cost uncertainty, and helps delivery partners by lowering costs. Collaboration with clients enhances sustainability efforts by producing eco-friendly supply chain solutions with low environmental effect. A transportation management system helps track and measure carbon dioxide emissions at the shipment level, ensuring a data-driven approach to sustainability. Participation in carbon offset programmes further contributes to reducing the environmental impact of shipments.

Are you investing in energy-efficient vessels or alternative fuels?
No, currently we are not investing in energy-efficient vessels or alternative fuels. Instead, our focus at Jassper Shipping is on developing EV fleets and strengthening a sustainable supply chain network in India to support green commerce solutions.

How does technology help Jassper optimise eco-friendly logistics solutions?
Technology is critical to our eco-friendly logistics. Our transportation management system (TMS) monitors and assesses carbon emissions,
allowing for more environmentally responsible operations. The growth of our electric vehicle (EV) fleet decreases environmental impact while assuring efficient transportation.

What challenges do you face in making shipping more environmentally sustainable?
The main challenge in making shipping more environmentally sustainable is the lack of global agreement and consistent efforts. Different countries and organisations have varying levels of commitment and policies, making it difficult to implement uniform sustainable solutions. Without widespread cooperation, progress toward greener shipping practices remains slow.

What are Jassper Shipping’s long-term goals for achieving greener logistics in Asia?
Jassper Shipping is dedicated to reducing carbon footprints, including those of clients. Emission-reduction plans and carbon offset investments aim to achieve net-zero carbon emissions by 2035. Over the next two quarters, the number of EVs in the fleet will increase from 58 to 150. The last-mile delivery supply chain is becoming more sustainable and efficient with EV integration while maintaining high-quality service.