VILAS PALRESHA, V T Palresha & Co Pvt Ltd, has been a dealer for the past 25 years, stocking cements of various companies – ACC, Vasavadatta, Birla Super, Birla Shakti, Orient, Ultratech, J K, CCI, My Cement etc. Birla Super and Ultratech are the largest selling brands of the company, because of their strong retail network built over a period of time. The volatility in price leads to excess stocking by retailer and less consumption by end-user, explained Palresha. He expects a better service and technical support with consistent pricing policy from the manufacturers. In the coming budget, Palresha wants the government to reduce excise duty, which will in turn lower prices, thereby giving a boost to the housing sector. The monthly sales of the company is 25,000 mt. To improve sales, Palresha suggested that there should be better sales promotion activities like wall painting, hoarding, sales meeting, visiting sales personnel, etc. OPC cement sells more but slowly the sales of blended cement is also increasing, informs Palresha. The increase in prices of diesel/petrol dents the company’s profitability. Palresha said that if the quality of packaging has improved, it would stop cement pilferage during transportation, but the packing can be made more attractive and informative. The company supplies cement to PMC/PCMC and Pune district. Palresha suggested that local authority should device some mechanism to cut down the waiting period of vehicle at octroi post, such as the octroi may be deposited in advance through a prepaid system. The company has tie-up with many banks and they pay 12-14 per cent interest. Vilas Palresha is the past president of Pune Cement Dealers Association.
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