Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your...
Its premium brand JK Lakshmi PRO+ Cement was unveiled in Amethi. JK Lakshmi Cement has launched its cement brands in eastern and central UP. Its premium...
Branding & Celebrity Endorsements: How good is the strategy?Cement companies are aligning their selling strategies with branding campaigns and celebrity endorsements. A review of some of...
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