For long, cement is regarded as commodity but off late, it is treated as a "Brand". This has not happened overnight but it is an interesting...
Large cement companies cracked the code and invested heavily in high visibility ATL (above the line) advertising, says Sandip Ranjan Ghose of Birla Corporation. The advertisement...
The nationwide lockdown amid the outbreak of Covid-19 will have a significant near-term volume impact on the cement industry, feels Dr SB Hegde. Cement plants have...
Anil Banchhor,Managing Director & CEO, RDC Concrete (India) Could you elaborate on the plans for restarting operations? The Government has already given permission and we have...
Following flatlining demand growth in FY 20, the impact of Covid-19 is expected to see cement demand contract by anywhere between 10 to 25 per cent...
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