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ICR looks at differentiating factors that influence the branding decisions for cement companies and the impact of messaging and brand positioning on the customer’s mindset. Branding...
Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your...
MULTICOR® system by Schenck Process is weighing and feeding equipment for Coal dust, Raw Meal and Fly ash etc. The highlight of this system is its...
With the Securities and Exchange Board of India (SEBI) making it mandatory for the top 1000 listed companies to submit a Business Responsibility Report (BRR) to...
Anil Banchhor, MD and CEO, RDC Concrete, speaks about the advantages of using Ready-Mix Concrete (RMC) for the sustainable growth of the construction sector. Tell us...
Innovation of distribution channels and logistics solutions is the key to making cement more profitable. Since cement is a low-cost, high-volume commodity, its distribution is a...
With governmental norms for reduction of dust emissions and technological advancements for dust control, the Indian cement industry is geared up to reduce the environmental and...
The fourth quarter of the last financial year was a washout for the cement sector as prices dipped across the country. From a drop of Rs.5...
Cement channels and solutions in logistics are evolving to relinquish traditional methods for more innovative and modern ones. The key driving factor in this transition is...
As our team started gearing up for the Indian Cement Review annual awards and conference, we went through a series of interactions with industry leaders as...
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