Rahul Akkara, Chief Marketing Officer, JSW Cement. While creating a brand the factor of comfort level needs to be addressed through education of the user community....
Ashutosh Rampal, Senior General Manager, Shree Cement Retail consumer buys because of the trust factor and institutions buys on price from the choice of trusted brands....
O P Puranmalka, Managing Director, UltraTech Cement Ltd In our quest for brand evolution, we have now taken the next leap with our new positioning ?Build...
Tarun Chauhan, Management Advisor, Wonder Cement. Consumer will not take you seriously if you are not there during his pain points. Your relationship with the consumer...
Rupesh Kumar Agrawal, Proprietor, R.K. Enterprises, Jharkhand. ICR is constantly in contact with cement dealers, who are vital link in business process between cement producers and...
– Junaize, Partner, A.J. Associates, Kerala Junaize runs a family business which started around 20 years back, presently selling. UltreTech, India Cements, JSW etc. UltraTech delivers...
– Ramkishor Manager, A To Z Building Material Supplier, Mumbai My agency is more than 50 years old. We sell Ambuja, UltraTech, ACC, Bharati etc.We also...
Cement branding has evolved blurring the limits of commoditised selling. From product centric to customer centric, from dry commercials to humorous TVCs, from stagnant frames to...
VP Sharma, Managing Director and CEO, ABG Cement Ltd ABG group is large business group, head-quartered in Mumbai and having business operations in different parts of...
From a mere 0.19 mtpa in 1998 My Home Industries has augmented its production capacity to 8.4 mtpa and has become one of the top 15...
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