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Building relations with our stakeholders is very important

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JSW Cement is a pioneer in the Indian cement industry to introduce conversational commerce services to its customers. At the beginning of this year, the company partnered with Yalochat ??a conversational commerce service provider, to introduce artificial intelligence-based Anytime Anywhere Business transactions for its trade customers. The company believes that this initiative will differentiate JSW Cement as it traverses from the current 14 mtpa to 25 mtpa capacity by FY2023.

JSW has been actively undergoing digital transformation intending to deliver to its customers with timely improvements in the overall brand experience. For instance, it has digitised outbound marketing functions through mobile technologies. These technologies are deployed for the sales team to seamlessly interact with the channel partners.

JSW Cement has signed Sourav Ganguly and Sunil Chhetri as its brand ambassadors. It launched a new multi-media marketing campaign ??eader?? Choice??with the two sports icons that promote the ideology of crafting a solid foundation for a better future.

Gurminder Singh, Head of Branding, JSW Cement, says, “At JSW Cement, we believe that brand connect is very important. Not just with our customers, but with all our stakeholders like influencers, channel partners, transporters, society, and the environment.”

Also, the company is active on various social platforms. ??e are present across social media platforms with an intent to spread awareness, educate and interact with our customers. Our posts revolve around product features promoting eco-friendliness, sustainability, useful tips on home building, creating awareness on Covid, and so on. We also conduct interactive campaigns/ contests for our followers and lead generation activities on digital platforms.??/p>

Apart from this, the company has partnered with a few channels and has embraced platforms like Whatsapp, Dealer App, Internal Sales app, etc. To address customer queries faster, they have rolled out an application called– Saathi App.

JSW Cement has rolled out a 360-degree brand communication strategy, which includes market stormings, roadshows, Nukad Natak, IPL schemes, and dealer onboarding schemes.

Moreover, the company embarks on its digital presence through digital campaigns and films. Another interesting branding strategy is festive branding, where the company does the biggest Chandmala during Durga Puja and the biggest National Flag during Ganesh Chaturthi at Lal baghcha Raja.

Singh believes that building relations with our stakeholders is very important. They recognise the need of getting constant feedback and inputs from their dealers. During Covid pandemic, the company supported them in terms of telephonic doctor consultation, online covid care sessions, RTPCR tests, providing oxygen concentrators, and food/ grocery support.

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Concrete

Nuvoco Vistas Reports Record Q2 EBITDA, Expands Capacity to 35 MTPA

Cement Major Nuvoco Posts Rs 3.71 bn EBITDA in Q2 FY26

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Nuvoco Vistas Corp. Ltd., one of India’s leading building materials companies, has reported its highest-ever second-quarter consolidated EBITDA of Rs 3.71 billion for Q2 FY26, reflecting an 8% year-on-year revenue growth to Rs 24.58 billion. Cement sales volume stood at 4.3 MMT during the quarter, driven by robust demand and a rising share of premium products, which reached an all-time high of 44%.

The company continued its deleveraging journey, reducing like-to-like net debt by Rs 10.09 billion year-on-year to Rs 34.92 billion. Commenting on the performance, Jayakumar Krishnaswamy, Managing Director, said, “Despite macro headwinds, disciplined execution and focus on premiumisation helped us achieve record performance. We remain confident in our structural growth trajectory.”

Nuvoco’s capacity expansion plans remain on track, with refurbishment of the Vadraj Cement facility progressing towards operationalisation by Q3 FY27. In addition, the company’s 4 MTPA phased expansion in eastern India, expected between December 2025 and March 2027, will raise its total cement capacity to 35 MTPA by FY27.

Reinforcing its sustainability credentials, Nuvoco continues to lead the sector with one of the lowest carbon emission intensities at 453.8 kg CO? per tonne of cementitious material.

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Jindal Stainless to Invest $150 Mn in Odisha Metal Recovery Plant

New Jajpur facility to double metal recovery capacity and cut emissions

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Jindal Stainless Limited has announced an investment of $150 million to build and operate a new wet milling plant in Jajpur, Odisha, aimed at doubling its capacity to recover metal from industrial waste. The project is being developed in partnership with Harsco Environmental under a 15-year agreement.

The facility will enable the recovery of valuable metals from slag and other waste materials, significantly improving resource efficiency and reducing environmental impact. The initiative aligns with Jindal Stainless’s sustainability roadmap, which focuses on circular economy practices and low-carbon operations.

In financial year 2025, the company reduced its carbon footprint by about 14 per cent through key decarbonisation initiatives, including commissioning India’s first green hydrogen plant for stainless steel production and setting up the country’s largest captive solar energy plant within a single industrial campus in Odisha.

Shares of Jindal Stainless rose 1.8 per cent to Rs 789.4 per share following the announcement, extending a 5 per cent gain over the past month.

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Vedanta gets CCI Approval for Rs 17,000 MnJaiprakash buyout

Acquisition marks Vedanta’s expansion into cement, real estate, and infra

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Vedanta Limited has received approval from the Competition Commission of India (CCI) to acquire Jaiprakash Associates Limited (JAL) for approximately Rs 17,000 million under the Insolvency and Bankruptcy Code (IBC) process. The move marks Vedanta’s strategic expansion beyond its core mining and metals portfolio into cement, real estate, and infrastructure sectors.

Once the flagship of the Jaypee Group, JAL has faced severe financial distress with creditors’ claims exceeding Rs 59,000 million. Vedanta emerged as the preferred bidder in a competitive auction, outbidding the Adani Group with an overall offer of Rs 17,000 million, equivalent to Rs 12,505 million in net present value terms. The payment structure involves an upfront settlement of around Rs 3,800 million, followed by annual instalments of Rs 2,500–3,000 million over five years.

The National Asset Reconstruction Company Limited (NARCL), which acquired the group’s stressed loans from a State Bank of India-led consortium, now leads the creditor committee. Lenders are expected to take a haircut of around 71 per cent based on Vedanta’s offer. Despite approvals for other bidders, Vedanta’s proposal stood out as the most viable resolution plan, paving the way for the company’s diversification into new business verticals.

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