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The government should focus only on a few select reserves in the country that can be mined effectively

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Ramesh Reddy

Senior General Manager Operations, AMR India

Policy dysfunction in the coal mining sector is rife to such an extent that we have become severely dependent on importing coal. On one hand, we are facing acute shortage of coal, while on the other; we are sitting on 290 billion tonne of coal reserve, which is well enough to meet our needs for the next 200 years. Why are we not able to get our act together and start cashing in on our own resources? Ramesh Reddy, Senior General Manager-Operations, AMR India, with an experience of more than 25 years in the industry, talks to ICR on what is stymieing the sector and what must be done. Excerpts from the interview.

Brief us about the services offered by AMR India.

AMR India, a mining service provider, was established as a partnership firm in 1992, under the able leadership of A Mahesh Reddy. The company has three business verticals, viz., infrastructure, irrigation and mining. We ventured into mining in 1994 after bagging a major contract from India Cements. Later, we also received contracts from India´s premier cement companies Chettinad Cement and JK Cement. In 2006, AMR India ventured into coal mining, and since then we have done several short-term contracts, We have worked on a short-term contract for Gujarat Industrial Power Corporation (GIPC). Currently, we have two more short-term contracts-GIPC and Singareni Collieries-in hand. We also bagged a three year short-term contract at Ramagundam (Andhra Pradesh) where we will be mining in 45,000,000 m3 (cubic metres) of area. Apart from these short-term contracts, AMR India has also bagged a few long-term ones, which is for a period of 15 years or more. In long-term contracts, the contracted company acts as a mine-developer-cum-operator.

At what point does AMR come into the picture?

In India, majority of the coal blocks are either owned by the government or by public sector companies like Coal India, Singareni Collieries, GIPC, etc. Only in few cases, the mines were allotted to private players [Tata, etc.] for captive power consumption. Recently, the government realised that Coal India (CIL) was unable to develop all the coal blocks, due to financial or other constrains. This forced the government to allot 208 coal blocks to different companies, mostly for captive power consumption. Initially, companies with thermal power plants were given preference.

Companies in Maharashtra and Gujarat received the project for mining one of the biggest coal mines in Odisha. The Rajasthan Electricity Board got one power block at Parsa Kente in Chhattisgarh, while the Chhattisgarh Electricity Board got a project at Parsa in Chhattisgarh. Similarly, the Punjab State Electricity Board-in association with GVKùhas developed a block near Ranchi (Chhattisgarh), which is called Tokisud.

Public sector power producers take care of rehabilitation & resettlement (R&R) in land procurement and then contract it to mining development and operation (MDO) service providers. Companies like us are given MDO contracts for coal excavation. National Thermal Power Corporation (NTPC) was allotted 11 coal blocks, of which two blocks were given to the MDO service providers.

So, have they started with mining there?

No. They have not yet started with mining as yet. After the procurement of land, mine operators have to get environmental clearances, relocate the people, set up mining facilities and conform to several rules and regulations, among various other obligations. These are socially-sensitive matters and takes a lot of time to sort out such issues. More than 200 plots were allotted for mining, but not more than 15-20 blocks have started producing coal so far. It is not that easy to start a mining project in this country.

Then, where is the hitch?

There are lot of statutory permissions that needs to be obtained. These include Stage-I and Stage-II clearances, getting permission from the villagers on R&R policies, etc. Besides, the villagers are sentimentally attached to those places and monetary payments are not sufficient to convince them for parting away with their homeland. And to top it all, our bureaucratic governance further adds to the delay and stretches the gestation period beyond reasonable expectations.

Every state has its own R&R policy and that creates a lot of confusion. Firstly, if people have to be relocated then they must be offered job compensation too. Secondly, if a forest area is affected by the mining project, then that area has to be compensated by conducting afforestation elsewhere. The problem is: States do not have enough land available for afforestation, plus the regulation requires the new land to be adjacent to existing forest. Taking permissions from the forest department and other government dignitaries takes a long time. NTPC was exempted from this process, whereby they were allowed to pay money as a compensation and did not provide jobs to the displaced. Whereas, in other cases, the mine owners have to make jobs available and have to setup colonies for rehabilitating those affected. Even schools have to be built, which requires special permission. Other activities that needs to be undertaken include making water and electricity available, building roads, etc. Everything has to be in place before the mining starts. This leads to delay.

Aren´t there any private agencies contracted to get these special tasks done on time?

Contrary to popular beliefs, such systems have not worked. The simple reason is that these activities require the authorities to take challenging decisions often pertaining to sensitive areas and communities. Hence, our bureaucrats take the easy way out, which is not to take any decision at all. They are never questioned. The file will remain pending and our bureaucrat will remain safe as long as they don´t take any call on the matter.

How do assess the availability of mining equipment in India?

Worldwide, opencast mining is done using the standard mining equipment. In India too, as far as public sector companies are concerned, mostly they use standard equipment. From 1995 onwards, most of the mining companies started facing scarcity of funds. This made it difficult to procure high-end mining equipment. As a result, Indian miners have resorted to other economical means. If you look at a typical dumper used in mining, it´s self weight to payload weight ratio is very low. A truck that carries 100T of load will itself weigh 100T. These machines are very heavy and rugged as they have to move on rough terrain and have to be stable and reliable to work in such environment. A typical truck that moves on road has better ratio of self weight to payload capacity. It weighs around 5-7T and can carry around 10T of materials. The mining industry hence have moved to such vehicles for transport. These heavy duty trucks made for mining, though rugged, are fuel guzzlers and are capital intensive. They are not manufactured in India and have to be imported from European or other developed nations.

The mining sector, post 1995, started offloading some batches to the private sectors who started using these trucks. Basically, they communicated the mining rules and regulations and established limits for private players. The private players would then operate within the confines of these conditions and would carry the mined material to the designated sites. Initially, the private players used regular tippers. Later they started adding Ashok Leyland 2518, Benz, Volvo with 280 HP and now 440 HP capacity to their fleet. Today these trucks haul more over burden (OB) than all the material hauled by mining equipment in the public and the private sector combined together. At Singareni Collieries, which has contracted private parties to remove 70 per cent of its overburden, about 65 per cent of the material is removed using small vehicles like Benz, Scania and Volvo tippers. And only the remaining 5 per cent is hauled through private parties using the designated mining equipment.

How about availability of washeries in the country?

In India, the grade of available coal is very low, and washeries will not make a huge difference. At the most it will reduce the ash content. Reduction in ash content has several benefits. Apart from saving on unnecessary cost of transporting the ash to thermal plant, it also helps in improving the boiler efficiency. In western countries, coal miners have tie-ups with washery service providers. In 2004, there was a hype that the coal sector in India will grow exponentially. Several coal washery service providers had set up their business in this period to cater to the projected market demands.

Unfortunately, because of delays and all kinds of convoluted rules and regulations, the coal mining industry did not pick up as expected. Today, we are sitting on the third largest coal reserve in the world. We must be able to export it, yet we are importing it. In fact, we are the third largest importers of coal. As a result the washery industry is not that well developed in the country.

As you have said, India has the third largest coal reserve in the wold and has around 293 billion tonne of coal in our reserves. Is this coal mineable?

A large portion of the available coal reserve is under the forest area. These forests are inhabited by tribals and they have to be given proper R&R before tapping those resources. These resources are not as easily available as one might think. When mining is done in such areas, there will be some adverse environmental impact. Clean mining with zero impact on environment exists only in books. A proper environmental study and its implementation must be done properly, which happens very rarely. Often, the slow bureaucratic process will keep the matters pending under the pretext of rules and regulations. So, not all resources will actually be available for mining.

Instead, the government should focus only on a few select reserves in the country that can be mined effectively. If we focus only on Chhendipada and Machhakata in Odisha, and Parsa Kente (Chhattisgarh) coal reserves, we will be able to mine around 70-80 MT of coal. This is as much as we are importing currently. If the government concentrates only on 20 such coal blocks, huge sums of foreign exchange can be saved.

What about the availability of drilling technology for the mining sector?

Earlier the industry was dependent on make-shift solutions. Drilling was done with equipment used for drilling bore wells. Now the industry has matured and is adopting modern drilling methods. Availability of technology is not an issue. Companies like Atlas Copco, Sandvik Asia, etc. have these technologies available for the Indian market. As far as open cast mining is concerned, we are not limited by drilling technology. But when it comes to drilling for exploration, we are seriously handicapped. We do not have professional organisations in India that can produce a detailed and technically reliable report. The agencies present in India may have the drill and a technician, but that hardly serves the purpose. What we need is a professional organisation that can deliver reliable and complete report. Whenever we need such data we have no choice but to turn towards professionals outside.

Where do you see mining industry moving in future and where does AMR fit in it?

As a mining service company, AMR has progressed from one to two year contracts to five year ones. Today, we are one of the top five MDO contractors in the country. We have several MDO contracts both in opencast and underground mining. AMR recently got a MDO contract from Bharat Coking Coal for underground mining. The contract encompasses four years of mine development and nine years of production work. We have used longwall mining method, which is latest in the field. It will be the largest mine in India of its type based on this technology.

In India, surface mining is more or less exploited. All the coal reserves are at shallow depths. We must now resort to underground mining. Earlier, in India, this was done using the board and pillar method, where coal was excavated manually. Later, the sector moved to semi mechanised mining using side discharge loader (SDL) and LDL. Mining sector in India is now gradually moving towards advanced method of mining such as longwall mining. Developed countries do it this way, but we are yet to catch up with the foreign counterparts. Longwall mining offers higher productivity when applied to underground mining. Increased awareness about the environmental impact, stricter R&R policies, rising cost of petrochemicals has made it imperative to look at underground mining based on modern ways.

What can be done to get the coal sector back on track?

The biggest hassle in the mining process is the time-consuming process for obtaining permissions, procuring land and getting through with the R&R policies. Thermal plant companies or other industry professionals are not very well versed with such activities. When we allot coal blocks, we cannot expect them to shift their focus from their core competencies. To start with mining they have to learn all this right from scratch, develop a skill base to tackle these new challenges and get the work done. Once the land is secured and made available for mining, all this newly developed skill set is no longer of use. So, why not have a separate independent organisation to do this on a chargeable basis for the industry? The independent body-whether private or government-can develop its own team to tackle all the regulatory challenges. It can handle multiple projects at the same time. This way we can avoid duplication of efforts as this independent organisation will have to interact with the same government body for different projects contracted to it. The industry people too will not have to re-invent the wheel and can focus on their core business. Perhaps this is one way to hasten the growth of this sluggish sector.

For example, NTPC gave execution order to Thiess Australia in 2007 for its at Pakri Barwadih Coal Mining project in Barkagaon Block of Hazaribagh District. Thiess is one of the biggest mining service provider in the world. If we had provided the land to them without any encumbrance, they would have had extracted huge volumes of coal from the mine by now. But that did not happen. They are unable to go to villages, get approvals, deal with Indian R&R services etc. This is not their field of expertise. In such cases government should intervene and facilitate on behalf of coal block owners so that the process goes ahead smoothly.

Secondly, the government, through the Coal Ministry, must ensure that every year around 2,000-3,000 first class mangers and the same number of foremen should be rolled out from the public sector companies. For this, the public sector companies must employ about 6,000 diploma and degree holders for a period of three years. These degree holders must be informed right in the beginning that it is a temporary job and that they will be awarded with second class fireman certificate at the end. If they wish to continue another year of service they can be awarded first class managers´ certificate. Unless immediate steps are taken for developing their skill set, it is difficult to meet the goal set by the Planning Commission.

These are few of my suggestions to the government for the betterment of the industry.

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Price hikes, drop in input costs help cement industry to post positive margins: Care Ratings

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Region-wise,the southern region comprises 35% of the total cement capacity, followed by thenorthern, eastern, western and central region comprising 20%, 18%, 14% and 13%of the capacity, respectively.

The cement industry is expected to post positive margins on decent price hikes over the months, falling raw material prices and marked drop in overall production costs, said an analysis of Care Ratings.

Wholesale and retail prices of cement have increased 11.9% and 12.4%, respectively, in the current financial year. As whole prices have remained elevated in most of the markets in the months of FY20, against the corresponding period of the previous year.

Similarly, electricity and fuel cost have declined 11.9% during 9M FY20 due to drop in crude oil prices. Logistics costs, the biggest cost for cement industry, has also dropped 7.7% (selling and distribution) as the Railways extended the benefit of exemption from busy season surcharge. Moreover, the cost of raw materials, too, declined 5.1% given the price of limestone had fallen 11.3% in the same aforementioned period, the analysis said.

According to Care Ratings, though the overall sales revenue has increased only 1.3%, against 16% growth in the year-ago period, the overall expenditure has declined 3.2% which has benefited the industry largely given the moderation in sales.

Even though FY20 has been subdued in terms of production and demand, the fall in cost of production has still supported the cement industry by clocking in positive margins, the rating agency said.

Cement demand is closely linked to the overall economic growth, particularly the housing and infrastructure sector. The cement sector will be seeing a sharp growth in volumes mainly due to increasing demand from affordable housing and other government infrastructure projects like roads, metros, airports, irrigation.

The government’s newly introduced National Infrastructure Pipeline (NIP), with its target of becoming a $5-trillion economy by 2025, is a detailed road map focused on economic revival through infrastructure development.

The NIP covers a gamut of sectors; rural and urban infrastructure and entails investments of Rs.102 lakh crore to be undertaken by the central government, state governments and the private sector. Of the total projects of the NIP, 42% are under implementation while 19% are under development, 31% are at the conceptual stage and 8% are yet to be classified.

The sectors that will be of focus will be roads, railways, power (renewable and conventional), irrigation and urban infrastructure. These sectors together account for 79% of the proposed investments in six years to 2025. Given the government’s thrust on infrastructure creation, it is likely to benefit the cement industry going forward.

Similarly, the Pradhan Mantri Awaas Yojana, aimed at providing affordable housing, will be a strong driver to lift cement demand. Prices have started correcting Q4 FY20 onwards due to revival in demand of the commodity, the agency said in its analysis.

Industry’s sales revenue has grown at a CAGR of 7.3% during FY15-19 but has grown only 1.3% in the current financial year. Tepid demand throughout the country in the first half of the year has led to the contraction of sales revenue. Fall in the total expenditure of cement firms had aided in improving the operating profit and net profit margins of the industry (OPM was 15.2 during 9M FY19 and NPM was 3.1 during 9M FY19). Interest coverage ratio, too, has improved on an overall basis (ICR was 3.3 during 9M FY19).

According to Cement Manufacturers Association, India accounts for over 8% of the overall global installed capacity. Region-wise, the southern region comprises 35% of the total cement capacity, followed by the northern, eastern, western and central region comprising 20%, 18%, 14% and 13% of the capacity, respectively.

Installed capacity of domestic cement makers has increased at a CAGR of 4.9% during FY16-20. Manufacturers have been able to maintain a capacity utilisation rate above 65% in the past quinquennium. In the current financial year due to the prolonged rains in many parts of the country, the capacity utilisation rate has fallen from 70% during FY19 to 66% currently (YTD).

Source:moneycontrol.com

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Wonder Cement shows journey of cement with new campaign

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The campaign also marks Wonder Cement being the first ever cement brand to enter the world of IGTV…

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Cement manufacturing company Wonder Cement, has announced the launch of a digital campaign ‘Har Raah Mein Wonder Hai’. The campaign has been designed specifically to run on platforms such as Instagram, Facebook and YouTube.

#HarRaahMeinWonderHai is a one-minute video, designed and conceptualised by its digital media partner Triature Digital Marketing and Technologies Pvt Ltd. The entire journey of the cement brand from leaving the factory, going through various weather conditions and witnessing the beauty of nature and wonders through the way until it reaches the destination i.e., to the consumer is very intriguing and the brand has tried to showcase the same with the film.

Sanjay Joshi, executive director, Wonder Cement, said, "Cement as a product poses a unique marketing challenge. Most consumers will build their homes once and therefore buy cement once in a lifetime. It is critical for a cement company to connect with their consumers emotionally. As a part of our communication strategy, it is our endeavor to reach out to a large audience of this country through digital. Wonder Cement always a pioneer in digital, with the launch of our IGTV campaign #HarRahMeinWonderHai, is the first brand in the cement category to venture into this space. Through this campaign, we have captured the emotional journey of a cement bag through its own perspective and depicted what it takes to lay the foundation of one’s dreams and turn them into reality."

The story begins with a family performing the bhoomi poojan of their new plot. It is the place where they are investing their life-long earnings; and planning to build a dream house for the family and children. The family believes in the tradition of having a ‘perfect shuruaat’ (perfect beginning) for their future dream house. The video later highlights the process of construction and in sequence it is emphasising the value of ‘Perfect Shuruaat’ through the eyes of a cement bag.

Tarun Singh Chauhan, management advisor and brand consultant, Wonder Cement, said, "Our objective with this campaign was to show that the cement produced at the Wonder Cement plant speaks for itself, its quality, trust and most of all perfection. The only way this was possible was to take the perspective of a cement bag and showing its journey of perfection from beginning till the end."

According to the company, the campaign also marks Wonder Cement being the first ever cement brand to enter the world of IGTV. No other brand in this category has created content specific to the platform.

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In spite of company’s optimism, demand weakness in cement is seen in the 4% y-o-y drop in sales volume. (Reuters)

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Cost cuts and better realizations save? the ?day ?for ?UltraTech Cement, Updated: 27 Jan 2020, Vatsala Kamat from Live Mint

Lower cost of energy and logistics helped Ebitda per tonne rise by about 29% in Q3
Premiumization of acquired brands, synergistic?operations hold promise for future profit growth Topics

UltraTech Cement
India’s largest cement producer UltraTech Cement Ltd turned out a bittersweet show in the December quarter. A sharp drop in fuel costs and higher realizations helped drive profit growth. But the inherent demand weakness was evident in the sales volumes drop during the quarter.

Better realizations during the December quarter, in spite of the 4% year-on-year volume decline, minimized the pain. Net stand-alone revenue fell by 2.6% to ?9,981.8 crore.

But as pointed out earlier, lower costs on most fronts helped profitability. The chart alongside shows the sharp drop in energy costs led by lower petcoke prices, lower fuel consumption and higher use of green power. Logistics costs, too, fell due to lower railway freight charges and synergies from the acquired assets. These savings helped offset the increase in raw material costs.

The upshot: Q3 Ebitda (earnings before interest, tax, depreciation and amortization) of about ?990 per tonne was 29% higher from a year ago. The jump in profit on a per tonne basis was more or less along expected lines, given the increase in realizations. "Besides, the reduction in net debt by about ?2,000 crore is a key positive," said Binod Modi, analyst at Reliance Securities Ltd.

Graphic by Santosh Sharma/Mint
What also impressed analysts is the nimble-footed integration of the recently merged cement assets of Nathdwara and Century, which was a concern on the Street.

Kunal Shah, analyst (institutional equities) at Yes Securities (India) Ltd, said: "The company has proved its ability of asset integration. Century’s cement assets were ramped up to 79% capacity utilization in December, even as they operated Nathdwara generating an Ebitda of ?1,500 per tonne."

Looks like the demand weakness mirrored in weak sales during the quarter was masked by the deft integration and synergies derived from these acquired assets. This drove UltraTech’s stock up by 2.6% to ?4,643 after the Q3 results were declared on Friday.

Brand transition from Century to UltraTech, which is 55% complete, is likely to touch 80% by September 2020. A report by Jefferies India Pvt. Ltd highlights that the Ebitda per tonne for premium brands is about ?5-10 higher per bag than the average (A cement bag weighs 50kg). Of course, with competition increasing in the arena, it remains to be seen how brand premiumization in the cement industry will pan out. UltraTech Cement scores well among peers here.

However, there are road bumps ahead for the cement sector and for UltraTech. Falling gross domestic product growth, fiscal slippages and lower budgetary allocation to infrastructure sector are making industry houses jittery on growth. Although UltraTech’s management is confident that cement demand is looking up, sustainability and pricing power remains a worry for the near term.

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