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Nitin Jain, Unit Head – Integrated Plant, Nimbahera, Wonder Cement talks about how they are setting new standards for environmental stewardship in the industry.

Can you provide an overview of your company’s current circular economy initiatives and how they are integrated into the cement manufacturing process?
In recent years, the manufacturing sector has made significant progress in various areas. However, there’s an ever-increasing demand for solutions that are both environmentally responsible and economically viable. This is where Wonder Cement has carved out a distinctive niche. Wonder Cement has positioned itself as an industry pioneer, offering products that redefine quality standards in cement manufacturing. Their cement is engineered to deliver exceptional strength and durability, while also incorporating sustainable practices in its production. This combination of high performance and environmental consciousness sets Wonder Cement apart in a competitive market.
By focusing on innovation, we are not just meeting current industry needs, but actively shaping the future of sustainable construction. Their approach demonstrates how forward-thinking companies can drive positive change in the building materials sector, paving the way for more resilient and eco-friendly infrastructure. Wonder Cement is actively adopting circular economy strategies to reduce its ecological footprint and lead the way in sustainable cement production. By implementing innovative recycling and resource efficiency measures, the company is working to transform its manufacturing processes and promote environmental stewardship in the industry.

Utilisation of Alternative Fuels (AF) plays a pivotal role in advancing the circular economy within the cement industry. Wonder Cement is utilising waste materials such as plastics, RDF, MSW, Pharma waste, FMCG products, Hazardous industrial by-products, and biomass into the production process, thereby significantly reducing its reliance on traditional fossil fuels.
Utilisation of alternative raw materials in the cement industry is a key strategy for enhancing sustainability and resource efficiency. Wonder Cement has substituted traditional raw materials like limestone with industrial by-products such as fly ash, marble slurry, chemical gypsum, red mud, mine telling reject, alumina slat, iron sludge, etc. Wonder Cement not only reduces its reliance on natural resources but also mitigates environmental impacts.
Wonder Cement has embarked on a pioneering endeavour by integrating a Waste Heat Recovery System (WHRS), epitomising the circular economy paradigm. By harnessing the excess thermal energy generated during the clinkerisation process, the WHRS ingeniously repurposes this residual heat to produce electricity. This innovative closed-loop system significantly amplifies energy efficiency, substantially diminishes reliance on external power sources, and exemplifies a beacon of sustainability in the cement industry.
Low-carbon cement production is an innovative approach by Wonder Cement aimed to reduce the carbon footprint associated with traditional cement manufacturing. This process involves several strategies to minimise CO2 emissions, which are typically high due to the energy intensive nature of clinker production. The production of blended cement, Portland Pozzolana Cement (PPC) involves mixing clinker with supplementary materials like fly ash. This not only reduces CO2 emissions but also enhances the durability and performance of the cement.
Recycling and reuse: Wonder Cement is managing wastewater, ensuring environmental protection, and promoting sustainable practices by Effluent Treatment Plant (ETP) and Sewage Treatment Plant (STP). Also, bed ash and fly ash generated from Captive Power Plant are used as a raw material for cement production.
Sustainable mining practices: Wonder Cement has adopted fully mechanised opencast limestone mining, utilising advanced technology which provides a highly efficient and environmentally responsible method for resource extraction. State-of-the-art machinery enables controlled blasting, effective vibration management, and noise reduction, significantly minimising the environmental impact of mining operations.
Research and development: Wonder Cement is making significant investments in research and development to find alternatives to traditional fossil fuels such as coal and pet coke etc. as well as to explore substitutes for raw materials like limestone, mineral gypsum etc. used in clinker and cement production. These initiatives aim to enhance sustainability by reducing dependency on non-renewable resources and minimising the environmental impact of cement manufacturing. By developing innovative solutions and alternative materials, Wonder Cement is paving the way for a more eco-friendly and efficient approach to cement production.
Digital technologies: Advance technologies are transforming the cement industry by enhancing efficiency, reducing costs, and improving sustainability. In Wonder Cement, we have developed advanced predictive maintenance for equipment monitoring. With the help of predictive maintenance system AI/ ML algorithms analyse data from sensors on machinery to predict potential failures before they occur.

This helps in scheduling maintenance activities proactively, reducing downtime and extending equipment life.
Wonder Cement has introduced AI technology to optimise operations in cement kiln, raw mill and cement mill. By integrating AI technologies into cement kilns, raw mills, and cement mills, Wonder Cement has achieved greater operational efficiency, improved product quality and enhanced sustainability. AI-driven insights and automation help in optimising processes, reducing energy consumption, and maintaining equipment reliability, leading to a more efficient and environmentally friendly production process.
Wonder Cement recognises the critical role of Operational Technology (OT) in enhancing efficiency and productivity within the manufacturing sector. Understanding that the importance of robust OT cybersecurity measures cannot be overstated, we are actively working to safeguard our complex industrial processes from potential threats. By implementing a comprehensive security strategy and adhering to best practices, Wonder Cement positions itself as a future leader in protecting its operations, employees, and data, thereby ensuring uninterrupted production and resilience against the growing threat of cyberattacks.
The company leverages cutting-edge automation in its state-of-the-art robotic laboratory, enabling the complete automation of processes from sample collection through to the analysis of the final product, effectively eliminating the need for manual intervention. Additionally, Wonder Cement’s integration of an advanced cross-belt analyser system represents a strategic initiative aimed at achieving circular economy objectives by enhancing the efficiency and sustainability of natural resource utilisation.
Apart from the core technical prowess, our organisation has set a new benchmark in the cement industry by leading the way in digital transformation. By pioneering the use of advanced technology, the company has successfully implemented paperless systems across logistics, inventory management and financial accounting, establishing a new standard for operational excellence and efficiency.

What are the main challenges you face in implementing circular economy practices in the cement industry, and how are you addressing them?
Implementing circular economy practices in Wonder Cement involves navigating several challenges.

  • Consistent quality of waste materials: Securing high-quality waste materials that meet rigorous standards is challenging due to variability. We address this by implementing stringent quality control measures and developing strong partnerships with suppliers to ensure reliability.
  • Financial constraints: Adopting circular economy practices often requires significant investment in new technologies and processes. We focus on projects that provide substantial economic and environmental benefits to manage financial constraints.
  • Regulatory challenges: Strict regulations around the use of certain waste materials can pose obstacles. We proactively collaborate with regulatory authorities to ensure compliance and advocate for supportive policies that facilitate the transition to circular economy practices.

How does your company incorporate waste materials and by-products into the cement production process to promote resource efficiency?
Wonder Cement integrates a diverse array of waste materials and by-products into its cement production process to boost resource efficiency. We incorporate various waste materials, including plastics, Refuse-Derived Fuel (RDF), Municipal Solid Waste (MSW), pharmaceutical waste, FMCG by-products, hazardous industrial residues, and biomass. This approach significantly reduces our dependence on conventional fossil fuels. Additionally, Wonder Cement has partially substituted traditional raw materials like limestone, mineral gypsum etc. with industrial by-products such as marble slurry, chemical gypsum, red mud, mining reject, alumina slat, iron sludge etc. This strategy not only lessens our reliance on natural resources but also mitigates environmental impacts. The use of fly ash in Portland Pozzolana Cement (PPC) is a key example, supplementing clinker to lower CO2 emissions while enhancing the durability and performance of the cement.

Can you discuss specific projects or partnerships your company has undertaken to advance circular economy principles in cement manufacturing?
Wonder Cement is leading the way in advancing circular economy principles through several innovative projects and partnerships. We have collaborated with local municipalities to use municipal solid waste (MSW) as an alternative fuel in our kilns. Additionally, we have teamed up with pharmaceutical and FMCG companies to process waste material as alternative fuels into our kilns. These partnerships help divert waste material, convert it into energy, and reduce our dependence on traditional fossil fuels. These collaborations are crucial in developing new materials and technologies that further enhance the sustainability of our operations.

What role do recycling and reuse of materials play in your circular economy strategy, and can you provide examples of successful implementations?
Recycling and reuse are key components of Wonder Cement’s circular economy strategy. We prioritise the integration of recycled industrial by-products and waste materials, including fly ash, marble slurry, chemical gypsum, red mud, mining rejects, alumina salt, and iron sludge. Additionally, we manage wastewater through our Effluent Treatment Plant (ETP) and Sewage Treatment Plant (STP), ensuring environmental protection and promoting sustainable practices. Bed ash and fly ash from our Captive Power Plant are also utilised as raw materials in our cement production process.

How do you measure the impact and success of your circular economy initiatives, and what key metrics are used?
Wonder Cement measures the impact and success of our circular economy initiatives using a variety of environmental, operational, and financial metrics. Key performance indicators include the percentage of alternative raw materials and fuels used in production, reductions in CO2 emissions per tonne of cement and the amount of waste diverted from landfills through recycling and reuse. We track our energy consumption and water usage to evaluate the efficiency of our resource management practices. Our integrated management systems provide real-time data and insights on these metrics. Regular audits and assessments help us gauge the effectiveness of our initiatives, identify areas for improvement, and refine our strategies. The insights gained from these evaluations guide the setting of new sustainability targets and the continuous enhancement of our practices.

What innovations or technologies are being developed or utilised by your company to support circular economy practices in cement production?
Advanced technologies are revolutionising the cement industry by improving efficiency, lowering costs, and boosting sustainability. At Wonder Cement, we have implemented advanced predictive maintenance software for equipment monitoring. Our predictive maintenance system uses AI/ ML algorithms to analyse data from machinery sensors, enabling us to predict potential failures before they occur. This proactive approach helps schedule maintenance activities, reduce downtime and extend equipment life. Additionally, we have integrated AI technology to optimise operations across kiln, raw mill and cement mill. This integration has led to improved operational efficiency, enhanced product quality, and greater sustainability. AI-driven insights and automation optimise processes, reduce energy consumption, and ensure equipment reliability, contributing to a more efficient and environment friendly production process.

Looking ahead, what are your company’s strategic priorities for enhancing circular economy practices, and what future projects or goals do you have in this area?
Wonder Cement is committed to enhancing circular economy practices through several strategic priorities. We plan to increase the use of alternative raw materials and fuels in our production processes and expand our collaborations with industries that produce compatible by-products. Our goal is to develop new products with higher recycled content, such as eco-friendly cement blends, to deliver additional environmental benefits. We are conducting research and development to explore the possibility of synthetic gypsum as a substitute of mineral gypsum and many more such alternative raw materials. By focusing on these priorities, we aim to lead the cement industry in circular economy practices and contribute to a more sustainable future.

– Kanika Mathur

Concrete

Global Start-Up Challenge Launched to Drive Net Zero Concrete Solutions

Innovandi Open Challenge aims to connect start-ups with GCCA members to develop innovations

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Start-ups worldwide are invited to contribute to the global cement and concrete industry’s efforts to reduce CO2 emissions and combat climate change. The Global Cement and Concrete Association (GCCA) and its members are calling for applicants for the Innovandi Open Challenge 2025.

Now in its fourth year, the Innovandi Open Challenge aims to connect start-ups with GCCA members to develop innovations that help decarbonise the cement and concrete industry.

The challenge is seeking start-ups working on next-generation materials for net-zero concrete, such as low-carbon admixtures, supplementary cementitious materials (SCMs), activators, or binders. Innovations in these areas could help reduce the carbon-intensive element of cement, clinker, and integrate cutting-edge materials to lower CO2 emissions.

Thomas Guillot, GCCA’s Chief Executive, stated, “Advanced production methods are already decarbonising cement and concrete worldwide. Through the Innovandi Open Challenge, we aim to accelerate our industry’s progress towards net-zero concrete.”

Concrete is the second most widely used material on Earth, and its decarbonisation is critical to achieving net-zero emissions across the global construction sector.

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Concrete

StarBigBloc Acquires Land for AAC Blocks Greenfield Facility in Indore

The company introduced NXTGRIP Tile Adhesives alongside its trusted NXTFIX and NXTPLAST brands.

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StarBigBloc Building Material, a wholly-owned subsidiary of BigBloc Construction, one of the largest manufacturers of Aerated Autoclaved Concrete (AAC) Blocks, Bricks and ALC Panels in India has acquired land for setting up a green field facility for AAC Blocks in Indore, Madhya Pradesh. Company has purchased approx. 57,500 sq. mts. land at Khasra No. 382, 387, 389/2, Gram Nimrani, Tehsil Kasrawad, District – Khargone, Madhya Pradesh for the purpose of AAC Blocks business expansion in central India. The total consideration for the land deal is Rs 60 million and Stamp duty.

StarBigBloc Building Material Ltd currently operates one plant at Kheda near Ahmedabad with an installed capacity of 250,000 cubic meters per annum, serving most part of Gujarat, upto Udaipur in Rajasthan, and till Indore in Madhya Pradesh. The capacity utilisation at Starbigbloc Building Material Ltd for the third quarter was 75 per cent. The planned expansion will enable the company to establish a stronger presence in Madhya Pradesh and surrounding regions. Reaffirming its commitment to the Green Initiative, it has also installed a 800 KW solar rooftop power project — a significant step toward sustainability and lowering its carbon footprint.

Narayan Saboo, Chairman, Bigbloc Construction said “The AAC block industry is set to play a pivotal role in India’s construction sector, and our company is ready for a significant leap forward. The proposed expansion in Indore, Madhya Pradesh aligns with our growth strategy, focusing on geographic expansion, R&D investments, product diversification, and strategic branding and marketing initiatives to enhance visibility, increase market share, and strengthen stakeholder trust.”

Bigbloc Construction has recently expanded into construction chemicals with Block Jointing Mortar, Ready Mix Plaster, and Tile Adhesives, tapping into high-demand segments. The company introduced NXTGRIP Tile Adhesives alongside its trusted NXTFIX and NXTPLAST brands, ensuring superior bonding, strength, and performance.

In May 2024, the board of directors approved fund-raising through SME IPO or Preferential issue to support expansion plans of Starbigboc Building Material subject to requisite approvals and market conditions, Starbigboc Building Material aims to expand its production capacity from current 250,000 cubic meters per annum to over 1.2 million cubic meters per annum in the next 4-5 years. Company is targeting revenues of Rs 4.28 billion by FY27-28, with an expected EBITDA of Rs 1.25 billion and net profit of Rs 800 million. In FY23-24, the company reported revenues of Rs 940.18 million, achieving a revenue CAGR of over 21 per cent in the last four years.

Incorporated in 2015, BigBloc Construction is one of the largest and only listed AAC block manufacturer in India, with a 1.3 million cbm annual capacity across plants in Gujarat (Kheda, Umargaon, Kapadvanj) and Maharashtra (Wada). The company, which markets its products under the ‘NXTBLOC’ brand, is one of the few in the AAC industry to generate carbon credits. With over 2,000 completed projects and 1,500+ in the pipeline, The company’s clients include Lodha, Adani Realty, IndiaBulls Real Estate, DB Realty, Prestige, Piramal, Oberoi Realty, Tata Projects, Shirke Group, Shapoorji Pallonji Group, Raheja, PSP Projects, L&T, Sunteck, Dosti Group, Purvankara Ltd, DY Patil, Taj Hotels, Godrej Properties, Torrent Pharma, GAIL among others.

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Concrete

World Cement Association Calls for Industry Action

The cement industry is responsible for 8 per cent of global CO2 emissions

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The cement industry is responsible for 8 per cent of global CO2 emissions—a staggering figure that demands urgent action, particularly as 2024 marked the first year the planet surpassed the 1.5°C global warming limit. Recognising this critical juncture, the World Cement Association (WCA) has released a landmark White Paper, “Long-Term Forecast for Cement and Clinker Demand”, which projects a sharp decline in long-term cement and clinker demand. By 2050, annual clinker production is expected to fall below 1 Gt from its current level of 2.4 Gt, with far-reaching implications for global carbon emissions and the viability of carbon capture projects.

WCA CEO Ian Riley underscores the complexity of this challenge:
“Carbon capture remains a vital tool for tackling emissions in hard-to-abate sectors like cement. However, flawed demand assumptions and the fragmented nature of cement production globally could undermine the feasibility of such projects. Industry stakeholders must rethink their strategies and embrace innovative, sustainable practices to achieve meaningful emissions reductions.”

Key Findings from the WCA White Paper
The WCA White Paper provides a comprehensive roadmap for the industry’s decarbonisation journey, highlighting the following critical insights:
1. Declining Cement and Clinker Demand: Global cement demand is expected to drop to approximately 3 billion tonnes annually by 2050, while clinker demand could decline even more steeply, reaching just 1.5 billion tonnes annually.
2. Implications for Carbon Capture and Storage (CCS): With reduced clinker production, the need for CCS is expected to decline, necessitating a shift in investment and policy priorities.
3. Alternative Materials and Clinker-Free Technologies: These innovations hold transformative potential for reshaping demand patterns and cutting emissions.
4. Supply Chain Optimisation: Enhancing logistics and reducing waste are key strategies for adapting to evolving market dynamics.

A Path to Lower Emissions
Clinker production, the largest source of CO2 emissions in cement manufacturing, generates one-third of emissions from fuel combustion and two-thirds from limestone decomposition. According to our white paper, transitioning to lower-carbon fuels could reduce specific fuel emissions per tonne of clinker by nearly 70% by 2050. Overall CO2 emissions from cement production are forecast to decline from 2.4 Gt in 2024 to less than 1 Gt by 2050, even before factoring in carbon capture technologies.

Ian Riley emphasised: “This white paper provides actionable insights to help the cement industry accelerate its decarbonisation journey. By prioritising innovation and collaboration, the industry can achieve substantial emissions reductions and align with global climate goals.”

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