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Regulatory and compliance challenges play a significant role

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Piyush Joshi, Associate Vice President – Systems and Technical Cell, Wonder Cement, shares their strategies and initiatives aimed at enhancing energy efficiency in cement production, showcasing their commitment to sustainability through innovation and advanced technology.

Can you provide an overview of your company’s current initiatives and strategies to enhance energy efficiency in cement production?
At Wonder Cement, our commitment to energy efficiency is integral to our operational philosophy, encompassing every facet of our production process. One of our cornerstone initiatives is the deployment of Vertical Roller Mills (VRMs), which are recognised for their superior energy efficiency compared to traditional ball mills. These VRMs are equipped with high-efficiency separators, significantly reducing the energy required for cement grinding while maximising output.
We have also invested substantially in Waste Heat Recovery Systems (WHRS) across our facilities. These systems effectively capture waste heat from our kilns, converting it into usable electricity. This approach not only diminishes our dependency on external energy sources but also supports our sustainability objectives by curbing greenhouse gas emissions. Additionally, we have optimised our operational processes through the implementation of energy-efficient lighting, the utilisation of variable frequency drives (VFDs) on motors, and the execution of regular energy audits to identify and mitigate inefficiencies. Our unwavering dedication to innovation and the adoption of cutting-edge technology ensures that Wonder Cement remains a leader in energy efficiency within the cement industry.

What are the key challenges your company faces in implementing energy-efficient practices in the cement manufacturing process?
While our energy efficiency efforts have yielded significant results, the implementation of such practices within the cement manufacturing process presents several challenges. Chief among these is the substantial capital investment required to upgrade existing infrastructure to more energy-efficient alternatives. Integrating new energy efficient systems with existing infrastructure can be technically challenging and may cause temporary disruptions in production processes. Although the long-term benefits of these upgrades are evident, the initial financial outlay can be substantial, particularly when applied across multiple production sites.
Another persistent challenge is the variability in raw material quality, which can directly impact the efficiency of our kilns and mills. Fluctuations in the chemical composition of raw materials necessitate frequent adjustments in our processes, potentially leading to suboptimal energy consumption. Furthermore, the inherently energy-intensive nature of cement production, especially during the clinkerisation process, means that achieving significant reductions in energy use often requires comprehensive overhauls of traditional methods rather than incremental improvements.
Regulatory and compliance challenges play a significant role. Ensuring that our energy efficiency measures align with both local and international environmental standards is a complex process, particularly in regions with stringent regulations. Despite these challenges, Wonder Cement is steadfast in its commitment to overcoming obstacles through continuous innovation, strategic collaboration, and a focus on sustainable practices.

How do advancements in technology contribute to improving energy efficiency in your cement plants? Can you provide some examples?
Technological advancements are pivotal in enhancing energy efficiency within Wonder Cement plants. One of the key innovations we have embraced is the integration of automation and digitalisation throughout our production processes. By implementing advanced process control (APC) systems, we can monitor and optimise our operations in real-time, ensuring the most efficient use of energy at all times. These systems leverage data analytics and machine learning algorithms to predict and address energy inefficiencies proactively, resulting in substantial energy savings.
Another significant technological advancement is the incorporation of alternative fuels within our kilns. By utilising waste-derived fuels, such as refuse-derived fuel (RDF) and biomass, we reduce our reliance on traditional fossil fuels. This not only lowers our carbon footprint but also enhances the energy efficiency of our kilns by maintaining a consistent energy input with minimal fluctuations. The adoption of smart sensors and Internet of Things (IoT) devices has further augmented our energy management capabilities. These technologies provide real-time insights into energy consumption across various stages of production, enabling rapid identification and resolution of inefficiencies. For example, our predictive maintenance programs, powered by IoT, allow us to foresee equipment failures and schedule maintenance proactively, thereby reducing downtime and ensuring continuous, efficient operations.

What role does renewable energy play in your overall strategy for energy efficiency, and how is it integrated into your cement manufacturing operations?
Renewable energy is a fundamental component of Wonder Cement’s broader energy efficiency strategy. We have integrated renewable energy sources, such as solar and wind power, into our manufacturing operations to reduce our reliance on non-renewable energy. Our solar power plants, strategically positioned across our manufacturing sites, contribute significantly to our overall energy needs. By generating clean energy on-site, we not only reduce our electricity costs but also achieve substantial reductions in carbon emissions, underscoring our commitment to sustainability.
In addition to on-site renewable energy generation, we have entered into power purchase agreements (PPAs) with renewable energy providers. These agreements guarantee a consistent supply of green energy to our plants, further diminishing our reliance on grid power derived from fossil fuels. Moreover, our participation in carbon credit markets, facilitated by the integration of renewable energy, has opened up additional revenue streams while reinforcing our role as a responsible corporate citizen.
Our approach to renewable energy extends beyond electricity generation. We are actively exploring the potential of renewable fuels for our kiln operations. Through partnerships with research institutions and technology providers, we are investigating the viability of hydrogen and other renewable energy sources to further reduce our carbon footprint and enhance energy efficiency.

Can you discuss any specific projects or upgrades your company has undertaken to reduce energy consumption and increase efficiency in your cement production facilities?
Wonder Cement has embarked on several key projects aimed at reducing energy consumption and enhancing efficiency across our production facilities. A prominent example is the installation of high-efficiency clinker coolers, designed to maximise heat recovery from the clinker. This recovered heat is then utilised to preheat raw materials, significantly reducing the energy required for subsequent grinding processes. Another critical upgrade involves the widespread implementation of variable frequency drives (VFDs) across our production lines. VFDs allow us to adjust motor speeds based on real-time load requirements, ensuring that we use only the necessary amount of energy for each operation. This has led to considerable energy savings, particularly in our grinding and milling processes.
We have also modernised our lighting systems by transitioning to LED technology, which is notably more energy-efficient and durable compared to traditional lighting solutions. This transition not only reduces our energy consumption but also lowers maintenance costs. Our commitment to continuous improvement is further demonstrated through regular energy audits and the implementation of advanced energy management systems (EMS) that meticulously track and optimise energy usage across all our facilities.

How do you measure and monitor energy efficiency in your cement manufacturing processes, and what metrics are most critical for your company?
Precise measurement and monitoring of energy efficiency are paramount to achieving our sustainability objectives. We have established a robust energy management system (EMS) that delivers real-time data on energy consumption across every stage of our production process. This system is equipped with advanced metering and monitoring tools that track energy usage at granular levels, enabling us to swiftly identify inefficiencies and implement corrective measures.
Among the critical metrics we monitor are specific energy consumption (SEC), which quantifies the energy required to produce a unit of cement, and thermal energy consumption (TEC), which tracks the energy utilised during the clinkerisation process. By closely monitoring these metrics, we can assess the effectiveness of our energy efficiency initiatives and make informed decisions to further optimise our operations. In addition to continuous monitoring, we conduct regular energy audits to evaluate our performance against industry benchmarks and identify opportunities for improvement. These audits, conducted by both internal teams and external experts, ensure that our energy management practices remain objective, accurate, and aligned with industry best practices. The insights gained from these audits are instrumental in refining our energy management strategies and setting ambitious targets for energy reduction.
To promote energy efficiency through innovations, we are having groups of employees at every
production centre for identification, evaluation and execution of new ideas related to energy efficiency for continual improvement.

What partnerships or collaborations has your company engaged in to promote and enhance energy efficiency within the cement industry?
Collaboration is a cornerstone of Wonder Cement’s approach to enhancing energy efficiency within the cement industry. We actively engage with various stakeholders, including technology providers, industry associations, and research institutions, to promote and advance our energy efficiency initiatives.
Our partnerships with technology providers are instrumental in integrating state-of-the-art solutions into our operations, ensuring that we remain at the forefront of energy efficiency advancements. Additionally, our participation in industry associations and knowledge-sharing platforms enables us to exchange best practices with our peers and stay informed about emerging trends and technologies.
We also collaborate with research institutions to explore innovative materials and processes that can further reduce our energy consumption. These collaborations have led to pilot projects where novel solutions are tested and validated before being implemented on a larger scale across our production facilities. Through these partnerships, we are not only advancing our energy efficiency goals but also contributing to the broader sustainability of the cement industry.

How does your company balance the need for energy efficiency with maintaining high production levels and meeting market demands?
We recognise the importance of balancing energy efficiency with maintaining high production levels and meeting market demands. Achieving this balance requires a strategic approach that integrates energy efficiency into every aspect of our production process without compromising on output quality or quantity.
One of the key strategies we employ is the use of advanced process control (APC) systems that optimise our operations in real-time. These systems enable us to maintain consistent production levels while minimising energy consumption by adjusting process parameters based on real-time data. This ensures that we achieve maximum efficiency without disrupting our production schedules. We also emphasise continuous improvement through the application of lean manufacturing principles, which focus on the elimination of waste and the efficient use of resources. By streamlining our processes and reducing inefficiencies, we can maintain high production levels while minimising energy usage. Additionally, our investment in employee training ensures that our workforce is equipped with the necessary knowledge and skills to operate our facilities efficiently, contributing to both productivity and energy efficiency.

Looking ahead, what are your company’s strategic priorities for further improving energy efficiency, and how do you plan to address future energy challenges in the cement industry?
Looking ahead, Wonder Cement is committed to further advancing our energy efficiency through a combination of technological innovation, process optimisation, and strategic investments. Our primary focus will be on expanding our use of renewable energy sources, particularly solar and wind power, to meet a larger portion of our energy needs. We are also exploring the potential of emerging technologies, such as carbon capture and utilisation (CCU) and hydrogen-based fuels, to further reduce our carbon footprint and enhance energy efficiency.
In addition to technological advancements, we plan to continue our efforts in process optimisation through the implementation of advanced data analytics and artificial intelligence (AI) in our energy management systems. These tools will enable us to identify and address inefficiencies in real-time, ensuring that we maintain optimal energy usage at all times.
We are also committed to expanding our collaborations with industry stakeholders, research institutions, and technology providers to drive innovation and share best practices in energy efficiency. By staying at the forefront of industry trends and continuously challenging ourselves to improve, we are confident that we can meet the future energy challenges of the cement industry while maintaining our position as a leader in sustainability.

– Kanika Mathur

Concrete

Adani’s Strategic Emergence in India’s Cement Landscape

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Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.

India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.

Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:

  • September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
  • December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
  • August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
  • April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
  • Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
  • Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
  • Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
  • Orient Cement: It would serve as a principal manufacturing facility following the merger.

Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:

  • By FY 2026: Reach 118 MTPA
  • By FY 2028: Target 140 MTPA

These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).

Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.

Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.

Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.

Challenges potentially include:

  • Integration challenges across systems, corporate cultures, and plant operations
  • Regulatory sanctions for pending mergers and new capacity additions
  • Environmental clearances in environmentally sensitive areas and debt management with input price volatility

When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.

Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.

About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.

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Concrete

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

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PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.

Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

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Driving Measurable Gains

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Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.

Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.

Beyond energy efficiency, the retrofit significantly improved operational parameters:

  • Lower thermal stress on equipment
  • Extended lubricant drain intervals
  • Reduction in CO2 emissions and operational costs

These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.

Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:

  • Enhanced component protection
  • Extended oil life under high loads
  • Stable performance across fluctuating temperatures

By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.

Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.

A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

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