Concrete

ACC launches ‘Bharosa Atoot’ campaign, keeping with its legacy of trust and durability

Published

2 years ago

December 4, 2023

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ACC’s new campaign ‘Bharosa Atoot’ focusses on the brand’s legacy and essence of trust, durability and togetherness. The film takes viewers on an emotional ride that goes beyond cement and buildings but more towards unbreakable trust and bonds by showing someone from the defense forces, their trust in their fellow army men followed by their return home with a range of emotions between the person and their family.
Speaking about the campaign, Ajay Kapur, CEO, Cement Business, commented, “From urban megastructures to every home, ACC has played an instrumental role both in India’s growing infrastructures and in the lives of common people. Through this film – ‘Bharosa Atoot’ we would like to take people on a journey of why we build what we build. A journey to show the positive impact of our company on the lives of millions of Indians and the nation. A journey of winning the unbreakable trust of India.”

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Concrete

Star Cement launches ‘Star Smart Building Solutions’

Published

4 days ago

June 17, 2025

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Star Cement has launched ‘Star Smart Building Solutions,’ a new initiative aimed at promoting sustainable construction practices, as per a recent news report. This venture introduces a range of eco-friendly products, including tile adhesives, tile cleaners and grouts, designed to enhance durability and reduce environmental impact. The company plans to expand this portfolio with additional value-added products in the near future. By focusing on sustainable materials and innovative building solutions, Star Cement aims to contribute to environmentally responsible construction and meet the evolving needs of modern infrastructure development.

Image source:https://www.starcement.co.in/

Concrete

Nuvoco Vistas reports record quarterly EBITDA

Published

4 days ago

June 17, 2025

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Nuvoco Vistas reported its highest-ever quarterly consolidated EBITDA of Rs.556 crore in Q4 FY25, with annual EBITDA at Rs.1,391 crore. Cement sales reached 19.4 MMT in FY25, with Q4 contributing 5.7 MMT. Revenue rose 4 per cent YoY to Rs.3,042 crore in Q4. Net debt reduced by Rs.390 crore to Rs.3,640 crore. The company received NCLT approval for acquiring Vadraj Cement, targeting 31 MMTPA capacity by FY27. Key marketing initiatives, expanding RMX and MBM businesses, and a focus on sustainability (457 kg CO2/tonne) drove performance. Nuvoco remains focused on premiumisation, operational efficiency, and market expansion.

Image source:nuvoco.com

Concrete

UltraTech Cement increases capacity by 1.4Mt/yr

Published

4 days ago

June 17, 2025

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UltraTech Cement has expanded its production capacity by 1.4 million tonnes per annum (Mt/yr) through a combination of debottlenecking efforts and operational efficiency upgrades across several of its plants. The enhancements include an addition of 0.6Mt/yr in grinding capacity at the Nagpur facility in Maharashtra and a combined 0.8Mt/yr at the Panipat and Jhajjar units in Haryana. With these upgrades, the company’s total domestic grey cement capacity has risen to 184.8Mt/yr, while its global capacity now stands at 190.2Mt/yr.