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Hindware Italian Tiles launches new campaign ‘Broken But Not Waste’

Partners with DSA Foundation to reuse waste tiles

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Hindware Italian Tiles from the house of Hindware – India’s leading bathroom and tiles solutions provider has launched its new campaign, ‘BROKEN BUT NOT WASTE’. The campaign aims to raise awareness about the wastage of tiles that occurs during construction and renovation projects and encourage consumers to adopt a sustainable approach by reusing or recycling broken tiles. As part of the campaign, Hindware has partnered with Delhi Street Art – DSA Foundation to create stunning murals using waste tiles and view broken tiles as a valuable resource that can be repurposed and used creatively.

The campaign involves creating vibrant murals of 32 square feet in Harcourt Butler Senior Secondary School and Surjit Wasu Memorial School in New Delhi. The murals will be created by a team of talented artists, interior designers, and architects who will use their creativity and skill to transform waste tiles into beautiful works of art. The entire project is part of Hindware’ s commitment to sustainable design and their efforts to reduce waste.

Commenting on the launch of the campaign, Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited said ” As the leader in the bathroom industry in India, we felt that we had a responsibility to address the issue of waste produced through renovation and construction. Our campaign ‘Broken Not Waste’ is another step towards raising awareness for usage of the wastage of tiles that occurs during construction and renovation projects and encourage people and industry leaders to adopt sustainable practices. With this campaign, we further strengthen our commitment to sustainability and our aim to reduce environmental impact through innovation and creativity”

Charu Malhotra, Vice-President, Marketing, Hindware Limited, said “At Hindware, we are committed to sustainability and reducing our impact on the environment. Art has the power to create awareness and therefore we have partnered with Delhi Street Art – DSA to transform waste tiles into one-of-a-kind artwork. These murals will be symbol of our commitment to sustainable practices and encourage other to follow the same”

Both murals created under the ‘Broken But Not Waste’ campaign were unveiled in New Delhi, and more murals are expected to be created across the country. This innovative project is a testament to the power of creativity and innovation in promoting sustainable living and reducing waste. Additionally, Hindware has partnered with dealers, interior designers, and architects for extending the efforts of the campaign to address the tile waste issue right from the designing to end construction of a building and adopt corrective measures to reduce the impact.

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Shalimar Paints Launches New Durable Luxury Interior and Exterior Range

Three new products focus on longevity, aesthetics and sustainability

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Shalimar Paints has introduced three additions to its portfolio: Hero Insignia Luxury Interior Emulsion, Superlac PU Gloss Enamel and Hero Weather Guard 12 Luxury Exterior Emulsion. The new range is designed to combine finish, durability and environmental responsibility for modern residential spaces.
Hero Insignia is a water-based luxury interior emulsion formulated with hybrid binder technology, providing a silky finish, stain resistance and protection from scuff marks. It offers more than 2,000 colour options, a 10-year promise and zero VOC levels, and can be applied on plaster, concrete and masonry surfaces.
Hero Weather Guard 12 is engineered for outdoor protection, using adaptive polymer technology to withstand rain, humidity, heat and dust. The anti-fungal and anti-microbial formula aims to maintain exterior walls in harsh conditions, backed by a 12-year performance warranty.
Superlac PU Gloss is a polyurethane-based enamel offering a high-gloss finish for wood and metal, with resistance to scratches, stains and UV exposure. Suitable for internal and external use, it is designed for doors, windows and decorative surfaces, and comes with a two-year promise.
Commenting on the launch, Mr. Kuldip Raina, MD & CEO, Shalimar Paints, said the new portfolio is intended to deliver durability and elegance for interior and exterior surfaces, giving homeowners and professionals finishes that last.

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India’s Steel Imports Drop 34 Per Cent, Exports Jump 25 Per Cent In April–October

Domestic output stays strong despite market softness

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India’s finished steel imports fell 34.1 per cent year-on-year to 2.5 million tonnes in the first seven months of the financial year, government data shows. Despite this decline, the country — the world’s second-largest crude steel producer — remained a net importer of finished steel between April and October. The fall in imports occurred alongside a 7.4 per cent rise in domestic consumption, which reached 92.2 million tonnes.

South Korea was the biggest supplier during the period, exporting 1.4 million tonnes of finished steel to India. It was followed by China, Japan and Russia. Although overall imports fell, the figures underline the steady inflow of foreign steel into the Indian market.

Domestic production remained firm. India produced 91.6 million tonnes of finished steel in April–October, while crude steel output stood at 95.7 million tonnes, highlighting the resilience and scale of the sector despite import competition.

In contrast to the import trend, India’s finished steel exports rose sharply by 25.3 per cent year-on-year to 3.5 million tonnes. Italy and Belgium were the biggest European buyers, followed by Spain, reflecting strong international demand for Indian steel in select markets.

The government report noted that domestic steel prices were under pressure due to subdued demand and high supply. Trading activity also slowed during the festive season, adding strain on smaller steel producers.

The combined trend of lower imports, higher exports and rising domestic consumption presents a mixed picture for the steel industry, which is managing both domestic market softness and shifting global trade dynamics.

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Stainless Academy To Train 5 Lakh MSMEs By 2030

Initiative to boost skills and strengthen stainless steel sector.

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Stainless Academy, aligned with national programmes such as Make in India and Skill India, has announced plans to reach more than 5 lakh Micro, Small and Medium Enterprises (MSMEs) across the country. The initiative aims to equip students, young professionals and MSMEs, including fabricators, with category awareness and future-ready skills to strengthen the value chain and drive sustainable industrial growth.

Since its launch, Stainless Academy has trained over 60,000 MSME fabricators, educated around 9,000 students across engineering and polytechnic colleges through specialised programmes, and conducted multiple industry sessions to support sectoral development. The academy is associated with Jindal Stainless, India’s largest stainless steel producer.

“In our pursuit of an Atmanirbhar Bharat, building human capital is paramount. The Stainless Academy is our commitment to shaping that future by fostering knowledge, skill and excellence across the value chain. Our goal is not only to prepare a competent workforce but to build an ecosystem that drives India’s industrial growth on the global stage,” said Abhyuday Jindal, Managing Director of Jindal Stainless.

The academy collaborates with leading academic institutions such as IITs, NITs and polytechnic colleges to offer specialised courses, ensuring a future-ready talent pipeline and a smoother student transition into the workforce. A recent example is the company’s MoU with Gati Shakti Vishwavidyalaya, Vadodara, for advanced research, teaching and training in stainless steel applications, under which classes began earlier this month.

The programme intends to train over 5 lakh MSMEs by 2030, expanding across major stainless steel clusters in Gujarat, Haryana, Delhi-NCR, Maharashtra, Bihar, Tamil Nadu, Odisha, Jharkhand, Chhattisgarh, Karnataka and West Bengal. By engaging both urban and rural communities, it ensures equitable access to modern skill development. Through its flagship Fabricator Training Programmes, the academy offers grassroots training in fabrication techniques, design and quality standards. Additional downstream industry programmes help enhance workforce capabilities through workshops and classroom-based learning.

“The Stainless Academy aims to nurture a culture of continuous learning and upskilling that keeps pace with new technologies, processes and possibilities. It is not just about training today’s workforce but preparing tomorrow’s,” said Vijay Sharma, Director, Corporate Affairs at Jindal Stainless.

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