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Hindware Italian Tiles launches new campaign ‘Broken But Not Waste’

Partners with DSA Foundation to reuse waste tiles

Published

3 years ago

March 1, 2023

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Hindware Italian Tiles from the house of Hindware – India’s leading bathroom and tiles solutions provider has launched its new campaign, ‘BROKEN BUT NOT WASTE’. The campaign aims to raise awareness about the wastage of tiles that occurs during construction and renovation projects and encourage consumers to adopt a sustainable approach by reusing or recycling broken tiles. As part of the campaign, Hindware has partnered with Delhi Street Art – DSA Foundation to create stunning murals using waste tiles and view broken tiles as a valuable resource that can be repurposed and used creatively.

The campaign involves creating vibrant murals of 32 square feet in Harcourt Butler Senior Secondary School and Surjit Wasu Memorial School in New Delhi. The murals will be created by a team of talented artists, interior designers, and architects who will use their creativity and skill to transform waste tiles into beautiful works of art. The entire project is part of Hindware’ s commitment to sustainable design and their efforts to reduce waste.

Commenting on the launch of the campaign, Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited said ” As the leader in the bathroom industry in India, we felt that we had a responsibility to address the issue of waste produced through renovation and construction. Our campaign ‘Broken Not Waste’ is another step towards raising awareness for usage of the wastage of tiles that occurs during construction and renovation projects and encourage people and industry leaders to adopt sustainable practices. With this campaign, we further strengthen our commitment to sustainability and our aim to reduce environmental impact through innovation and creativity”

Charu Malhotra, Vice-President, Marketing, Hindware Limited, said “At Hindware, we are committed to sustainability and reducing our impact on the environment. Art has the power to create awareness and therefore we have partnered with Delhi Street Art – DSA to transform waste tiles into one-of-a-kind artwork. These murals will be symbol of our commitment to sustainable practices and encourage other to follow the same”

Both murals created under the ‘Broken But Not Waste’ campaign were unveiled in New Delhi, and more murals are expected to be created across the country. This innovative project is a testament to the power of creativity and innovation in promoting sustainable living and reducing waste. Additionally, Hindware has partnered with dealers, interior designers, and architects for extending the efforts of the campaign to address the tile waste issue right from the designing to end construction of a building and adopt corrective measures to reduce the impact.

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India, Sweden Discuss Green Steel Collaboration

Talks held to explore R&D and technology partnerships in green steel.

Published

13 hours ago

November 3, 2025

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Union Minister of State for Steel, Bhupathiraju Srinivas Varma, held a productive meeting with Ms Sara Modig, State Secretary to the Minister for Energy, Business and Industry, Sweden, at the Ministry of Steel in New Delhi. Ms Modig was accompanied by His Excellency Mr Jan Thesleff, Ambassador of Sweden to India, and other senior Swedish officials.

During the discussions, Minister Srinivas Varma highlighted the rapid growth of India’s steel sector, driven by the visionary leadership of Prime Minister Shri Narendra Modi. India aims to achieve 300 million tonnes of crude steel production capacity by 2030, in line with its commitment to infrastructure-led growth and industrial expansion.

He noted that domestic steel demand in India is rising by around 11 to 13 per cent annually, fuelled by major national infrastructure initiatives, even as global demand shows signs of slowing down.

The two sides discussed potential avenues for collaboration in Research and Development (R&D), particularly in Green Steel Production and other advanced technologies designed to reduce carbon emissions and promote sustainable manufacturing.

Minister Varma also reaffirmed India’s invitation to Sweden to participate in Bharat Steel 2026, an international conference-cum-exhibition dedicated to the steel industry. The event is scheduled to take place on 16–17 April 2026 at Bharat Mandapam, New Delhi, and will serve as a global platform for dialogue, partnerships, and technology exchange in sustainable steelmaking.

The meeting underscored India’s commitment to fostering global cooperation in decarbonising steel production, aligning with both countries’ shared goals of sustainability, innovation, and industrial growth.

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L&T wins Hindalco, Tata Steel projects in Odisha, Jamshedpur

L&T bags major aluminium and steel sector orders

Published

7 days ago

October 28, 2025

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Infrastructure major Larsen & Toubro (L&T) announced on Friday that it has secured significant orders from Hindalco Industries and Tata Steel, strengthening its presence in the metals and minerals sector.

The company’s minerals and metals business vertical won an order from Hindalco to set up a 180 KTPA aluminium smelter and gas treatment centre for a greenfield project in Odisha, as well as a separate order from Tata Steel to construct a coke oven battery at Jamshedpur.

These are among several recent orders bagged by the vertical in India, L&T said in a filing to the Bombay Stock Exchange (BSE).

The scope of the projects includes engineering, manufacturing, supply, construction, and plant installation.

T Kumaresan, Senior Vice President and Head of Minerals & Metals at L&T, said,

“These order wins across the aluminium and steel sectors are a testament to L&T’s engineering excellence, execution capability, and long-standing customer relationships. They further strengthen our role in shaping the nation’s industrial infrastructure, while deepening our engagement with the steel sector through world-class execution and technological excellence.”

The contracts underscore L&T’s strategic focus on expanding its footprint in India’s metals and industrial infrastructure segment, which continues to see strong growth driven by rising domestic demand and capacity expansion across core sectors.

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Shyam Metalics Unveils Rs 100 billion Capex Plan Under Vision 2031

Company targets Rs 400 billion topline by 2031 with 2.5x revenue growth

Published

2 weeks ago

October 23, 2025

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Shyam Metalics and Energy Limited (SMEL) has announced its Vision 2031, outlining a Rs 100 billion capital expenditure plan to expand capacity and achieve a topline of Rs 400 billion by 2031—a 2.5x revenue growth from current levels.

The company plans to enhance its integrated operations by focusing on high value-added and downstream products, including specialty steel, stainless steel, flat products, and aluminium. It also aims to strengthen its presence across key sectors such as defence, railways, engineering, and infrastructure.

SMEL will leverage brownfield expansions in West Bengal, Odisha, and Madhya Pradesh to optimise capital efficiency and minimise execution risk. The Vision 2031 roadmap underscores the company’s commitment to sustainable, value-driven, and capital-efficient growth across the metals sector.