#ChangeTheStory, a joint initiative by Ambuja Cements and ACC to create awareness about sustainability and the environment, has won the gold award under the environment category at Imagexx Awards by Adgully.
As part of this integrated campaign, the two cement makers launched a bubble barrier technology that has fished out as much as 2,400 tonnes of plastic waste till date from the Mantola canal in Agra. This has directly contributed to the cleanliness of the Yamuna, one of India’s most iconic, important and holy rivers. #ChangeTheStory has thus shown sustainability measures backed by technology can leave a lasting, positive and measurable impact on our environment. The initiative has till date reached out to around 32 million people, through print and digital mediums.
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