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Ambuja Cements’ #IndiaSalutessaidpur Makes A Splash In The Digital World

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Ambuja Cement pays passionate homage to a little-known community named Saidpur, popularly known as the village of martyrs, on this Republic Day. Rather than the customary chest-pounding and overt displays of forced patriotism, the video #AmbujaSalutesSaidpur transports us to a hamlet where every household has someone serving in the Indian defense forces.

The film genuinely touches the heart and provides us a glimpse into the devotion that inspires the people of Saidpur to devote their life to the service of the nation. While many businesses adopt the tactic of narrating stories on such occasions, #IndiaSalutesSaidpur uses a real-life premise to highlight the village’s sacrifices and fervour. The film’s portrayal of emotions.

Ayush Paul, VP Marketing – Ambuja Cements, said, “Occasions like Republic Day give us an opportunity to bring such inspirational stories to the forefront. The story of Saidpur is worth telling and we are glad we were able to say it in such a beautiful way. Our brand is more than just cement; we believe in making India stronger. Such stories blend very well with our brand ethos too. Saidpur touched our hearts, and we knew we had to tell this story.”

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thyssenkrupp Polysius, SaltX partner for electrified production

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thyssenkrupp Polysius and Swedish startup SaltX have signed a Letter of Intent (LOI) to co-develop the next generation of electrified production facilities, advancing industrial decarbonisation. Their collaboration will integrate SaltX’s patented Electric Arc Calciner (EAC) technology into thyssenkrupp Polysius’ green system solutions, enabling electric calcination, replacing fossil fuels with renewable energy, and capturing CO2 for emission-free production. Dr Luc Rudowski, Head of Innovation, thyssenkrupp Polysius, emphasised that this partnership expands their portfolio of sustainable solutions, particularly in cement, lime, and Direct-Air-Capture (DAC). Lina Jorheden, CEO, SaltX, highlighted the significant CO2 reduction potential, reinforcing their commitment to sustainable industrial processes.

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Terra CO2 secures $82m to scale low-carbon cement technology

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Terra CO2, a US-based sustainable building materials company, has raised $82 million in Series B funding, co-led by Just Climate, Eagle Materials and GenZero, with continued support from Breakthrough Energy Ventures. The investment will accelerate the commercial deployment of Terra’s OPUS technology, enabling the construction of multiple production facilities across North America and Europe. With the cement industry responsible for 8 per cent of global CO2 emissions, Terra’s solution provides an immediate, scalable alternative using abundant raw materials that integrate seamlessly with existing infrastructure. The company has secured key partnerships, including a deal with Eagle Materials for multiple 240,000-tonne plants.

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Titan Cement Group enters South Asia

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Titan Cement Group has expanded into the South Asian market through a joint venture with JAYCEE, an India-based producer of supplementary cementitious materials. Titan will hold a majority stake in the newly formed company, Atlas EcoSolutions, which will focus on sourcing, processing, marketing, and distributing SCMs globally. This initiative aims to support sustainable construction by promoting alternatives to clinker-based cement. Jean-Philippe Benard, Head of Supply Chain and Energy Development, emphasised that the venture aligns with Titan’s strategy to lead in low-carbon building materials while reinforcing its commitment to sustainability and innovation. The move strengthens Titan’s position in a high-growth market while ensuring long-term access to SCMs.

 

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