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India follows Japanese tech in manufactured sand segmen

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Manufactured sand is fulfilling 50 per cent of the total demand for sand being used in concrete mixtures in the country.

Manufactured sand is fulfilling 50 per cent of the total demand for sand being used in concrete mixtures in the country. Sanjay Nikam, CEO and Principal Business Consultant with Suru09 Business Services, feels that with the shortfall in river sand, the demand for m-sand will accelerate manifolds.

Can you explain the different types of sand?

There are different kinds of sands. For instance, the crush stone sand is a fine aggregate produced by crushing hard stone. The crush grail sand is a fine aggregate produced by crushing natural gravel; mix sand is a mix of the two. Then there is manufactured sand which is produced from resources other than natural resources

What are the key challenges faced by the manufactured sand industry?

The industry is facing many challenges. First and foremost is the challenge being the paucity of a uniform regulation pan India. Presently, different state governments have different licensing provisions, norms for royalty payments, sand dredging, etc. This results in disparity, cost undercutting and the easy availability of low-grade sand at cheaper rates in the market. Secondly, the crush quarry are smaller in size (25-50 acres) as compared to a cement mining area that can range beyond 1000 acres. That means one cannot have bigger area of operations. The output from these crusher plants range from 25,000 to 40,000 tons a month. Thirdly, logistics and local issues play a key role in this industry essentially because we are located very close to the city.

What is the ratio of aggregates and m-sand used in concrete?

In concrete, for every ton of cement used, the ration of aggregates used is 7 to 10 times higher. Of this, 50 percent is sand. For e.g., if the requirement of sand is 15,000 million tons, manufactured sand constitutes 50 percent.

Manufactured sand consumption has picked up from 2008, and the uptake was faster because of a decline in the volume of supplied river sand. While river sand registered a negative CAGR (-2 percent), the manufactured sand is registering a CAGR of 35 percent for the past couple of years. Fine aggregate offers better benefit and value than the coarse aggregator.

What kind of investments or expansion plans are you witnessing in the m-sand segment?

Realizing the poetical of the segment, there is a steady flow of investments. The number of players in m-sand segment has increased which encourages healthy competition. Also, there are players who are looking at aggregators and m-sand as apart of portfolio diversification. Globally if you take the leading cement players, they are present in the cement, RMC and aggregator segments. The trend will soon follow in India.

You mentioned changing global trends in the usage of m-sand. Can you elaborate further?

Globally, Japan is the first country to develop technology in the engineered sand segment because of the shortage of river sand. In Asia, China took the first move in the same direction because of the shortfall faced. Now that India also has challenges with river sand, the country has adopted Japanese technology to manufacture m- sand in the country. The adoption of m-sand in Europe and US is comparatively lower as governments in these continents have not imposed restriction on river sand dredging.

Renjini Liza Varghese

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Concrete

Ramco Cements Campaign Wins Six Kyoorius Honours

Hard Worker campaign wins Grand Prix for Eco Plaster film

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The Ramco Cements Limited’s Hard Worker campaign has achieved a major milestone at the prestigious Kyoorius Creative Awards, winning six honours including the coveted Grey Elephant Grand Prix for the Eco Plaster film. The awards were announced and presented at the Kyoorius Creative Awards Night 2026 held on 23rd May 2026 at the Jio World Convention Centre, Mumbai.

Competing alongside some of the country’s leading brands and agencies, the campaign received recognition across multiple creative categories, reaffirming the power of authentic storytelling rooted in the lives of hardworking people. The Eco Plaster commercial, which highlighted the importance of water conservation through innovative construction solutions, emerged as the campaign’s biggest winner, securing most of the honours.

The campaign’s wins include: 
Grey Elephant (Grand Prix) – Eco Plaster 
Blue Elephant – Best Film – Eco Plaster
Blue Elephant – Best Direction – Eco Plaster
Blue Elephant – Best Music – Eco Plaster
Baby Elephant – Best Direction -Tortoise & Hare
Baby Elephant – Best Use of Humour – Eco Plaster

Established in 2014, the Kyoorius Creative Awards recognise and celebrate creative excellence across India’s advertising, marketing and communications industries. Presented by Zee Entertainment Enterprises and powered by the USA-based The Clio Awards, the awards are regarded among the country’s most respected creative honours.

Known for their ethical and neutral judging process, the Kyoorius Creative Awards evaluate work purely on merit through a non-hierarchical awards structure, without Gold, Silver or Bronze distinctions. The iconic Elephant symbolises memorable work that leaves a lasting impact on the industry.

The Hard Worker campaign by The Ramco Cements Limited was conceived around the insight that true strength and progress are built through everyday hard work. Through emotionally resonant storytelling, distinctive craft and culturally rooted narratives, the campaign connected strongly with audiences across markets. The integrated campaign was rolled out across television, digital platforms, outdoor media and extensive on-ground activations, helping strengthen the brand’s connect with consumers, engineers, masons and trade communities alike.

Commenting on the achievement, A V Dharmakrishnan, CEO of Ramco Cements, said: “Winning at the Kyoorius Creative Awards is a proud moment for all of us. The Hard Worker campaign was created as a tribute to the spirit of hardworking people who form the backbone of our industry and our nation. These recognitions reaffirm our belief that authentic, meaningful storytelling has the power to create a deep and lasting connection with people.”

Balaji K Moorthy, Executive Director – Marketing, Ramco Cements, added: “The Hard Worker campaign was built on a simple but powerful insight – that hard work deserves recognition and respect. We wanted the communication to feel rooted, emotional and culturally relevant while also pushing creative boundaries. Winning six honours, including the Grey Elephant Grand Prix, is a tremendous validation of the idea, the craft and the collaborative effort of everyone involved in the campaign.”

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Concrete

GP Petroleums Q4 PAT Rises 8%

Lubricant maker reports Rs 9.3 crore profit in Q4FY26

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GP Petroleums reported an 8 per cent rise in PAT to Rs 9.3 crore in Q4FY26, compared to Rs 8.6 crore in Q4FY25. Revenue from operations stood at Rs 163 crore, compared to Rs 183 crore in the corresponding quarter last year.

EBITDA for Q4FY26 increased to Rs 14.7 crore from Rs 13.2 crore in Q4FY25, while EBITDA margin improved to 9 per cent from 7 per cent. The company said its performance was supported by operational efficiencies, strong customer relationships and an expanding product portfolio.

For FY26, revenue from operations rose 5 per cent to Rs 643 crore, compared to Rs 610 crore in FY25. EBITDA stood at Rs 44.7 crore, against Rs 42 crore in the previous year. PAT was Rs 26.50 crore, marginally higher than Rs 26.30 crore in FY25.

The company said FY26 PAT was impacted by a wage provision of Rs 3.25 crore, representing about 12 per cent of PAT. GP Petroleums continues to see opportunities in industrial lubricants, process oils and premium automotive lubricants, though geopolitical developments and crude-linked raw material cost volatility may pose short-to-medium-term challenges.

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Concrete

Ramky Infra Order Book Crosses Rs 13,000 Crore

New order wins support resilient FY2026 performance

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Ramky Infrastructure reported a resilient FY2026 performance, supported by disciplined execution, cost efficiency and fresh order wins. The company secured new orders worth Rs 4,500 crore during Q4, taking its total order book above Rs 13,000 crore as of 31 March 2026.

Consolidated PAT grew 40 per cent year-on-year to Rs 283 crore in FY2026, compared to Rs 202 crore in FY2025. Standalone PAT rose 28 per cent to Rs 332 crore, while consolidated revenue from operations stood at Rs 1,846 crore. Standalone revenue from operations was Rs 1,679 crore.

During the year, the company secured orders worth Rs 6,500 crore across water, wastewater and industrial infrastructure. Key wins included a Rs 3,000 crore industrial park project from Maharashtra Industrial Development Corporation for a 1,000-hectare land parcel at Dighi Port Industrial Area, Maharashtra.

Ramky also secured a Rs 2,100 crore water and wastewater project from Hyderabad Metropolitan Water Supply and Sewerage Board for water transmission lines, and a Rs 1,400 crore EPC contract from Maharashtra Industrial Township Limited for the Dighi Port Industrial Area project.

The company generated Rs 160 crore through asset monetisation and Rs 165 crore through the stake sale of a stabilised asset, supporting equity requirements for new projects. The Board also recommended a final dividend of 10 per cent of the nominal value per share, subject to members’ approval.

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