Connect with us

Economy & Market

Green initiatives in place

Published

on

Shares

Most cement companies have developed specific initiatives and road maps to reduce their organisational carbon footprint. Then, the major focus areas for c are improving thermal energy efficiency and process technology, optimising fuel composition, including the use of waste as fuel, waste heat recovery, reduction in clinker factor, especially through increased rates of blending and renewable energy.

The importance of greening the entire value chain as one of the vital parts of sustainability initiatives, has picked up momentum which is reflecting the way cement manufacturers and major plant and machinery and auxiliary equipment manufacturers are putting in tireless efforts to integrating sustainability issues, essentially in energy conservation, resource optimisation and environmental planning. The industry which is on top in the Certified Emission Reductions Projects list registered with the Clean Development Mechanism (CDM) of the Kyoto Protocol, has been able to contribute significantly to the eco-friendly use of industrial wastes and thereby, has succeeded in reducing its carbon footprint. No wonder then, that the Indian cement industry is probably one of the most energy- efficient in the world today and some of the plants have thermal and electrical specific energy consumption (SECs) comparable to the best cement plants in the world, resulting in low emission intensities.

According to Sumit Banerjee, Vice-Chairman, Reliance Cement, technological improvement is a key pillar in the cement industry’s drive to reduce emissions levels and energy consumption. Research and development investments have enabled cement producers worldwide to install modern, energy-efficient technology in new, and to some extent, in existing cement plants. New technologies have enabled the increased use of clinker substitutes and alternative fuels in cement production, leading to significant direct (e.g, from limestone decarbonisation and fuel burning) CO2 emissions reductions. Technology developments have also enabled significant indirect emissions reductions, like from electricity use. The Indian cement industry has a comparatively better technology as most of the plants are new and are equipped with the latest technology. Moreover, they have taken various measures to upgrade their old plants and to achieve higher energy efficiency.

Speaking about the initiatives taken by Reliance Cement, Sumit says, "At Reliance Cement, we are committed to sustainable growth. All our cement plants, either in the project phase or in the project development phase, are highly energy- efficient. These plants are designed to use alternative fuel and raw materials (AFR) and are equipped with the waste heat recovery system for power generation. A sustainability roadmap with medium and long- term action plans to adopt various carbon emission reduction levers has also been developed."

"Our stated goal towards sustainability includes minimising breakdowns and achieving MTBF (Mean Time Between Failure) 160, achieving specific power consumption 78 Kwh/t cement, increasing PPC sales and fly ash addition in PPC, slag per cent in PSC; and also increasing alternate fuel substitution and AF substitution, and reducing dependency on the State Electricity Board for power, says BLN Murthy, Director-Works of Bharati Cements. He further adds, "Bharathi Cements has taken an initiative from the project stage itself, to optimise energy. We have installed VFDs for both LT & HT drives for all process fans like pre-heater fan, RABH fan, raw mill fan, coal mill fan, cement mills fans and cooler fans, and also high efficiency fans, low pressure drop cyclones in pre-heater, etc. We also have belt weighers for optimum loading of conveyors to avoid the idle running of equipment, and have provided VFDs whereever fans are operating with less than 75 per cent damper opening."

Bidyut Bhattacharya, Technical Director, Sinoma International Engg Co India, says "The Indian cement industry, over the years, has employed the best available technology for production. Thanks to a high degree of blended cement utilisation, Indian cement producers are at the forefront of fuel and electrical energy consumption on a per tonne-of-product basis. An additional benefit in terms of sustainability is the lower per tonnage of CO2 emission. Stricter regulatory requirements are leading to greener technologies, and they in turn, lead to further energy efficiency."

Says K N Rao, ACC, Director (Energy & Environment), "Our major objectives are to bring down CO2 intensity considerably, become water- positive and biodiversity- positive; reduce the use of natural raw materials and fossil fuels, and ensure that there is no harm done to the environment. ACC is on track as per the stated goals. Only in renewable energy, the progress is not quite upto the mark due to recent changes in the government’s fiscal policy with respect to the wind energy and the economic crisis. ACC is striving hard to increase the renewable energy portifolio in the coming days. A lot of investment has been made in improving energy efficiency by installation of variable speed drives (VSDs). The capacity for water conservation and harvesting is increasing day by day across all the ACC plants. One of our units in Himachal Pradesh will be commissioning a waste heat recovery- based power generating unit of 7.5 MW capacity shortly. We are also planning similar units in other plants in a phased manner."

G Jayaraman, Executive President, Birla Corporation, says, "BCL has taken up the task of reducing its carbon footprint by adapting energy efficiency in all units. BCL was rewarded the carbon emission reduction certificate for 1 lakh tonnes of CO2, and successfully traded on the UNFCCI platform. As a roadmap for the next three years, BCL is focusing on renewal energy, basically solar and biomass power plants." He further adds, "Optimisation of fuel mix is regular practice in all the units which stabilises the fuel feed to the pyro-process. Our coal washery at Satna is under stabilisation to convert low- grade coal to useful coal requirement to the kiln. The reject coal will be utilised for power generation in a CFBC boiler. This step will result in the transformation of waste to energy." Speaking about the challenges in the green initiatives, Rao had this to say, "Many challenges lie ahead of us, especially when it comes to energy. With currency depreciation, fuel costs are spiralling for coal, thus raising the cost of thermal power generation. Quality coal and its availability, availability of quality raw materials like limestone continues to be a concern. What’s more, power shortages have been driving us to set up captive power plants (CPP) to fulfil our energy needs. Then, there is the increased pressure of complying with mandatory energy regulations such as Perform- Achieve- Trade (PAT), where we must meet energy reduction targets and also meet our renewable energy purchase (RPO) obligations. Then, there is the continuous reduction in SEC, which to some extent helps mitigate the rising cost of electricity generation."

According to Shashank Jain, Senior Progarmme Officer, Energy Efficiency (Industry) Shakti, Sustainable Foundation the Indian cement industry has made significant progress in terms of improvement in energy efficiency and productivity. Still, the use of alternate fuel and raw material (AFR) to replace coal for thermal energy needs remains an area where the Indian cement industry is yet to catch up with global benchmarks. Though a few cement plants use large quantities and varieties of AFR in their kilns, on an average, co-processing in the Indian cement industry is less than one per cent, compared to the European average of 40 per cent. As per a Ministry of Environment & Forest (MoEF) estimate, even ten per cent of thermal substitution through the use of AFR in cement kilns, has the potential to reduce the emission by three million tonnes of CO2 per year, which is about 0.2 per cent of emissions from the country in 2007. Sandeep Shrivastava, Head, Environment, Ambuja Cement had this to say: "Right from mining to production to sales and distribution, across our all our units and disciplines, we have been adopting best practices and working constantly to demonstrate our commitment towards sustainability through our actions. That commitment is reflected in strict adherence to our environment, sustainability, OH&S, CSR, climate change mitigation, green procurement and other policies, as well as initiatives." According to him, Ambuja Cement has been adopting best manufacturing practices optimising energy, natural resources and technology.. Sandeep adds, "We ensure a varied and holistic perspective the way we manage our operations. Right from mining to production to sales and distribution, across our all our units and disciplines, we have been adopting best practices and working constantly to demonstrate our commitment towards sustainability through our actions. That commitment is reflected in the strict adherence to our environment, sustainability, OH&S, CSR, climate change mitigation, green procurement and other policies as well as initiatives."

According to Suman Mukherjee, Managing Director and Chief Executive Officer, SDCC û India, the key levers to reduce emission in the Indian cement industry are increased rates of blending leading to a reduction in clinker to cement ratio, increased use of AFR, widespread implementation of WHR, transportation of raw materials through conveyor belt instead of road transport, installation of various VFD/high energy- efficient equipment to reduce SPC. In line with this, a low-carbon technology roadmap for the Indian cement industrywas launched on 25h February 2013, with a targeted estimated emission of 0.35 T CO2/t cement in 2050, about 45 per cent down from its level in 2010. Cement manufacturing process from surface mining/quarrying, more usage of WHR, locating main clinkerisation unit near limestone deposits, transporting clinker through rail, transporting fly ash through pipeline, are a few measures which will help in achieving and sustaining this targets.

"KCP has designed the road map with milestones to achieve the CO2 emissions reductions required for the future. We are also putting in all efforts for shifting from OPC to blended cements. The aim is to increase blended cement percentage from the present 35 to 55 per cent by this year- end and one hundred per cent by 2015," says Dr GVK Prasad, Executive President û Operations, KCP.

Says C K Jain, Unit Head, Vasavadatta Cement, Sedam, which has recently bagged the coveted GreenCo Rating launched by CII-Godrej GBC, "VC has always been a believer of sustainable growth and has taken several initiatives on the ecological front. These initiatives helped in achieving GreenCo certification. However, the missing component was the meticulous system of documentation required for GreenCo certification. The certification system helped us in documenting the initiatives taken. The system presented a challenge that turned into an opportunity for us to record our savings in terms of energy savings, water savings, and GHG emissions mitigation and track the results on a regular basis. The plant has one of the best specific energy consumption figures in the country. VC also adopts a cradle- to- cradle approach to environmental sustainability as recommended by GreenCo. The GreenCo Rating System, the first of its kind in the world, provides a much needed holistic framework to evaluate industries on their environmental performance on these parameters. CII, through an extensive stakeholder consultations and interaction with experts, has developed the guidelines of GreenCo. This rating will act as a milestone for companies pursuing green to assess where they stand and help them in defining the path forward," says KS Venkatagiri, Principal Councellor, CII-Godrej GBC. Says Alok Sanghi, Director, Sanghi Industries, "We use fly ash generated from the thermal power plants and also use waste from steel plants. By manufacturing blended cements, we are adding to the sustainability of the country. We are one of the few companies in the country using the most eco- friendly mining technique. Instead of drilling and blasting, we use surface miners which have near zero pollution and zero dust emission techniques. We operate in the region of Kutch where we face a lot of water scarcity, and we have promoted rain water harvesting there."

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Concrete

Adani’s Strategic Emergence in India’s Cement Landscape

Published

on

By

Shares

Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.

India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.

Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:

  • September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
  • December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
  • August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
  • April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
  • Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
  • Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
  • Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
  • Orient Cement: It would serve as a principal manufacturing facility following the merger.

Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:

  • By FY 2026: Reach 118 MTPA
  • By FY 2028: Target 140 MTPA

These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).

Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.

Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.

Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.

Challenges potentially include:

  • Integration challenges across systems, corporate cultures, and plant operations
  • Regulatory sanctions for pending mergers and new capacity additions
  • Environmental clearances in environmentally sensitive areas and debt management with input price volatility

When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.

Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.

About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.

Continue Reading

Concrete

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Published

on

By

Shares

PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.

Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

Continue Reading

Concrete

Driving Measurable Gains

Published

on

By

Shares

Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.

Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.

Beyond energy efficiency, the retrofit significantly improved operational parameters:

  • Lower thermal stress on equipment
  • Extended lubricant drain intervals
  • Reduction in CO2 emissions and operational costs

These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.

Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:

  • Enhanced component protection
  • Extended oil life under high loads
  • Stable performance across fluctuating temperatures

By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.

Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.

A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

Continue Reading

Trending News

SUBSCRIBE TO THE NEWSLETTER

 

Don't miss out on valuable insights and opportunities to connect with like minded professionals.

 


    This will close in 0 seconds

    This will close in 0 seconds