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DCM Shriram Going beyond products and profit.

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Today, DCM Shriram is known more for its high early strength and fast setting cement rather than its CSR activities. Nowadays, CSR initiatives have become an inevitable part of any business. Having goals and a vision for your company that go beyond products and profits definitely provides an image of your business that consumers and all stakeholders will be more eager to engage with. Ajay Shriram, Chairman Senior Managing Director, DCM Shriram elaborates about the initiatives.

C SR can influence economic, environmental and social factors in various ways; there is no ´one size fits all´ approach. An effective CSR strategy must consider alignment with the organisation´s business strategy, commercial added value, and sustainability of impact.

Right from its inception, DCM Shriram is committed to society at large beyond its factory gates and office premises. The commitment stems from a sense of responsibility that recognises the importance of health and happiness of human beings in the long-term sustainability of any enterprise. This has translated into a mosaic of meaningful contributions to society across long-term development issues such as education, healthcare, HIV-AIDS prevention, family planning, cultural heritage and sports. This tradition of contribution to society has developed over the last 100 years. Some of their initiatives are:

Agriculture extension activities

DCM Shriram Krishi Vikas Kendras (SKVK) is a long term integrated rural development programme, which besides imparting scientific knowledge to farmers also addresses the needs of the local populace by adopting villages. The organisation also provides:

Help in farming technology, post harvest management, soil and water testing, etc.

Training to men & women in villages to create self-reliance for ladies.

Training on vocational subjects such as sewing, food preservation, candle making, etc., for farmers

Training to initiate subsidiary occupations such as compost making, fish farming, poultry farming, dairy farming, mushroom cultivation etc.

Basic health and hygiene facilities like holding human and animal health camps, and providing water tanks, hand pumps to supply potable water in schools, community places, etc.

Education

For the well-being of the community at large around its manufacturing locations, DCM continues to support education activities with a special focus on protecting the future of the girl child. Further it has instituted scholarships in various educational institutions to encourage students to achieve the best in the fields of engineering, medicine, agriculture and management.

In Kota, a small city in Rajasthan, the company has instituted scholarship programmes that encourage students to pursue advance academic studies. Further, the infrastructure of a number of schools in the plants- viciniy has been strengthened through the introduction of basic facilities like safe drinking water, etc.

In Bharuch in Gujarat, the company has funded a degree college and has instituted a scholarship programme that touches several villages around its facility. In another scheme, students are awarded every year by way of ´fixed deposits´ that can be encashed after the student turns 18 or until the date of the students´ marriage/higher education.

Around the sugar facilities, the education initiative is aimed at strengthening the education delivery system in government primary schools of more than 25 identified priority villages. The interventions are in the form of infrastructure support, teaching support through volunteers drawn from employees and their families and facilitating training for the teaching staff. We have started a public school for students-in collaboration with Ryan International-in our sugar operations area.

Ecological balance

DCM understands the need of maintaining right ecological balance and has therefore planted trees in and around its facilities. Over 75,000 tree saplings have been planted at Bharuch, covering 33 per cent of the green belt over the last 10 years. Approximately 25 per cent of 47 hectares at Bharuch have been reserved as a green belt for eco-development, marked by increased tree planting. A continued focus helped the company achieve a tree survival rate of 95 per cent-over 460,000 in number-in the rocky terrain at Kota.

Infrastructure

DCM has also partnered with the local community to build more than 50 km stretch of roads benefiting the entire region in and around its cane-growing areas. The organisation has also partnered with various factories in Bharuch for building up of effluent treatment plant for disposal of industrial effluents. The company understands the responsibility towards the society-in-general and as in past will take all necessary steps û monetary as well as non-monetary, to meet its social obligation.

Water management

DCM is countering the dearth of water in arid terrains near Kota, and has been able to mitigate this by the digging borewells, installing submersible pumps and constructing water storage tanks. Around DCM´s sugar mills, the company has helped in financing borewells and has programmes in place to improve the irrigation resources available to the farming community. This involves supplementing creation of borewells for the farmers, improvement in drainage systems through desilting of existing farmland drains, etc. The company has also facilitated supply of drinking water and animal feed to some of the drought hit villages of Rajasthan.

DCM uses water harvesting effectively across its manufacturing locations. DCM´s reservoir, which is spread over 50 acres at Kota, accommodates 4.5 lakh cm3 of water, which is enough to provide for 21 days of production. In water-starved Bharuch city, the company´s sound water collection and harvesting system holds 20,000 cm3 that is effectively deployed at its caustic soda plant.

Mid-day meal scheme

The company continues to partner with the Government of Rajasthan to support the state government´s Mid-day meal scheme for school children at Jhalawar and Kota districts of Rajasthan. The scheme benefits more than 17,000 children daily across 400 schools in and around Jhalawar and around 5,000 students daily across 50 schools in Kota. With the help of this programme, the attendance rates in schools have gone up and drop-out rate have decreased. This programme also provides employment opportunity to local women in the central kitchen and others in the distribution network. This initiative will go a long way towards sustaining the future of the society.

Health care

The company endeavours to improve the health of the community living around its manufacturing facilities.

The company has been organising health camps to create awareness on diseases such as AIDS, cancer, etc. It is our belief that the best hope to limit the spread of HIV-AIDS infection and its human and economic impact is through behaviour modification. Awareness is a powerful tool that has the potential to bring about attitudinal and behavioural change in individuals and society. As part of public-private partnership (PPP) efforts, DCM will put necessary resources to perform our social obligation in line with the National Aids Policy and carry forward mission of the National Aids Control Organisation (NACO).

Companies should be a driving force towards strengthening business-driven CSR activities. CSR makes it possible to combine innovation, productivity, and growth with social responsibility, sustainability and respect for human rights. By demonstrating responsible conduct, companies can generate business and at the same time can ensure their activities have a positive derivative effect on the surrounding society in terms of responsible growth. It is important to think about the dual objectives of making a CSR plan benefiting business and society and the range of potential benefits in each case. The focus of the business is now moving beyond avoiding risks or enhancing reputation and toward improving the core value creation of an organisation.

When it comes to CSR, there are no easy answers on what to do or how to do it. A company´s interactions and interdependencies with society are many and complex. However, it is clear that approaching CSR as a feel-good or quick-fix exercise runs the risk of missing huge opportunities for both the business and society.

DCM Shriram

DCM Shriram is a wet process cement plant based on calcium hydroxide sludge of sister calcium carbide plant, located in the same complex. DCM Shriram was commissioned in 1987 with the technical know-how from Lafarge Coppee Lavelin, France. Products (Shriram Nirman and Shriram Silver) of the plant are OPC-53 grade. Besides these products, trading of POP is also carried out by the company. The plant is certified with ISO 9001, 14001 and OHSAS 18001 certifications for its effective quality, environment, and occupational health and safety management systems. It has also been awarded five star certificate by the British Safety Council for its effective safety systems. Installed capacity of SCW is 4 lakh tonne cement per annum.

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Concrete

We engineer smarter systems to reduce waste

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Naveen Kumar Sharma, AVP – Sales and Marketing, Toshniwal Industries, talks about redefining instrumentation with customised, digitally enabled solutions engineered for harsh plant environments.

For over six decades, Toshniwal Industries has played a pioneering role in advancing process instrumentation for Indian manufacturing. In this exclusive conversation with Kanika Mathur, Naveen Kumar Sharma, AVP – Sales & Marketing, explains how the company designs kiln and grinding plant solutions tailored to the unique demands of the cement industry. As plants transition to higher AFR use and smarter automation, Toshniwal’s technologies offer greater reliability, accuracy and predictive insight.

Tell us how are your process instruments and condition monitoring system customised for cement kilns and grinding plant operations?
Toshniwal is a company with a legacy of over 65 years, and our experience has taught us that cement kilns and grinding units are fundamentally different in their operational demands. As an Indian company, we understand the unique requirements of Indian cement manufacturers. We work closely with our customers, engage deeply with their technical teams, and study operational challenges in real-time.
Based on these insights, we customise our solutions for both kiln and grinding applications. This tailoring is not just at a product level, but at a solution level—engineering design, instrumentation logic, and process optimisation. Our primary objective, for both the industry and our customers, is to reduce yield loss. Every customisation we implement is driven by this goal. We engineer smarter systems to reduce waste, improve consistency and increase plant reliability.
Ultimately, our solutions are built on an understanding that cement manufacturers require robust, practical and maintainable instruments. We design with this mindset so plants can operate more efficiently, with better control and higher profitability.

With the rising use of AFR, how do your solutions support thermal zone reliability and process time?
Our solutions are built around four core parameters: energy efficiency, yield loss reduction, product quality and environmental responsibility. These pillars drive our engineering decisions and define how our technologies support cement plants, especially as they adopt alternative fuels and raw materials (AFR).
We strongly believe in energy conservation. Every product we offer—whether for thermal monitoring, kiln control or flame optimisation—is engineered to improve energy performance. Reducing yield loss is another principle deeply embedded in our solutions, because production interruptions and material losses directly affect plant profitability and clinker quality.
We are also highly conscious of the end-product quality delivered by our customers to their markets. Consistency in burning, heat transfer, and thermal profiling directly influences clinker characteristics, and our instruments help maintain this stability.
Lastly, and most importantly, we care about the environment. We want to leave a greener world for the next generation. This mindset aligns with India’s digitalisation movement, advocated by our Prime Minister. Digital technologies are crucial for optimising AFR use, process stability, emissions and kiln efficiency. We are proud to contribute to this transition.
By optimising flame patterns, energy use, and pollution, our solutions deliver direct and indirect savings. Plants benefit from lower operational losses, reduced maintenance, and improved reliability, especially in pyroprocessing zones.

Tell us how do you address harsh environment challenges in cement plants, say dust, temperature, etc. with your sensor and monitoring?
This is a very important question because cement plants, steel plants, and power plants operate in extremely harsh environments. There are two major categories of specifications that we must respect while designing solutions: technical specifications and environmental specifications. Technical specifications relate to performance accuracy, measurement integrity, responsiveness and process safety. Environmental specifications, on the other hand, relate to high temperatures, heavy dust, humidity, vibrations and corrosive atmospheres. Our solutions are engineered to withstand both. We customise sensors, housings, mounting mechanisms and protective systems so that our instruments operate at 100 per cent functionality in harsh conditions. We ensure that the plant experiences minimal downtime from our systems. That is our engineering philosophy—solutions must work reliably in real-world environments, not just in ideal laboratory conditions.

What retrofit pathways do you offer for older cement lines to upgrade measurement and monitoring systems and how is the Indian market responding?
Every solution we provide is scalable and digitally adaptable. Technology evolves rapidly, and our offerings evolve with it. When we upgrade instruments or monitoring systems, we design them to integrate with existing plant infrastructure, so customers do not have to rebuild everything from scratch. Once our solution is installed, software upgrades or performance improvements can often be deployed without major cost. This ensures that customers continue to benefit from ongoing technological advancements. The Indian market has responded positively to this approach. Plant operators appreciate solutions that are future-ready and dynamic rather than static. Scalability helps them maintain competitiveness, extend asset life, and move toward smart manufacturing with confidence.

So how is your organisation leveraging digital technologies in your instrumentation portfolio for cement plants?
Digitalisation is at the core of every product we manufacture. We stand firmly behind the digital movement, not only because it represents efficiency, but because it is the direction in which the Indian industrial ecosystem is evolving. We deploy machine-vision technologies, advanced inline monitoring systems, and solutions capable of visualising the
inside of the furnace. These systems help reduce downtime, enable predictive asset management and provide actionable analytics to customers. All our technologies communicate seamlessly with Level 1, Level 2, and Level 3 automation. This allows integration across SCADA, DCS, ERP, and cloud ecosystems. Digitalisation for us is not an add-on—it is foundational to how our instrumentation is built.

What are your key innovation priorities to help Indian cement plant producers hit harder, higher substitution rates, lower emissions and smarter processing?
Sustainability is a national priority, and we are committed to supporting it. Our current portfolio already helps improve efficiency, reduce emissions, and support alternative fuel integration. But our innovation roadmap goes further. We are now developing specialised productivity-oriented software modules that will provide proactive alerts—not just alarms triggered after a fault has occurred. These modules will leverage artificial intelligence and machine learning to detect patterns early. The intention is to help plant teams take corrective actions ahead of time, reducing yield loss and environmental impact. Instead of informing the plant that a disruption has happened, the system will indicate that a disruption will happen, giving operators time to prevent it. We believe that within the next 12 to 18 months, we will launch these predictive solutions in combination with our instrumentation. When implemented, they will significantly improve decision-making, process stability and environmental performance across the Indian cement sector.

– Kanika Mathur

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Concrete

India donates 225t of cement for Myanmar earthquake relief

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On 23 May 2025, the Indian Navy ship UMS Myitkyina arrived at Thilawa (MITT) port carrying 225 tonnes of cement provided by the Indian government to aid post-earthquake rebuilding efforts in Myanmar. As reported by the Global Light of Myanmar, a formal handover of 4500 50kg cement bags took place that afternoon. The Yangon Region authorities managed the loading of the cement onto trucks for distribution to the earthquake-affected zones.

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Concrete

Reclamation of Used Oil for a Greener Future

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In this insightful article, KB Mathur, Founder and Director, Global Technical Services, explores how reclaiming used lubricants through advanced filtration and on-site testing can drive cost savings, enhance productivity, and support a greener industrial future. Read on to discover how oil regeneration is revolutionising sustainability in cement and core industries.

The core principle of the circular economy is to redefine the life cycle of materials and products. Unlike traditional linear models where waste from industrial production is dumped/discarded into the environment causing immense harm to the environment;the circular model seeks to keep materials literally in continuous circulation. This is achievedthrough processes cycle of reduction, regeneration, validating (testing) and reuse. Product once
validated as fit, this model ensures that products and materials are reintroduced into the production system, minimising waste. The result? Cleaner and greener manufacturing that fosters a more sustainable planet for future generations.

The current landscape of lubricants
Modern lubricants, typically derived from refined hydrocarbons, made from highly refined petroleum base stocks from crude oil. These play a critical role in maintaining the performance of machinery by reducing friction, enabling smooth operation, preventing damage and wear. However, most of these lubricants; derived from finite petroleum resources pose an environmental challenge once used and disposed of. As industries become increasingly conscious of their environmental impact, the paramount importance or focus is shifting towards reducing the carbon footprint and maximising the lifespan of lubricants; not just for environmental reasons but also to optimise operational costs.
During operations, lubricants often lose their efficacy and performance due to contamination and depletion of additives. When these oils reach their rejection limits (as they will now offer poor or bad lubrication) determined through laboratory testing, they are typically discarded contributing to environmental contamination and pollution.
But here lies an opportunity: Used lubricants can be regenerated and recharged, restoring them to their original performance level. This not only mitigates environmental pollution but also supports a circular economy by reducing waste and conserving resources.

Circular economy in lubricants
In the world of industrial machinery, lubricating oils while essential; are often misunderstood in terms of their life cycle. When oils are used in machinery, they don’t simply ‘DIE’. Instead, they become contaminated with moisture (water) and solid contaminants like dust, dirt, and wear debris. These contaminants degrade the oil’s effectiveness but do not render it completely unusable. Used lubricants can be regenerated via advanced filtration processes/systems and recharged with the use of performance enhancing additives hence restoring them. These oils are brought back to ‘As-New’ levels. This new fresher lubricating oil is formulated to carry out its specific job providing heightened lubrication and reliable performance of the assets with a view of improved machine condition. Hence, contributing to not just cost savings but leading to magnified productivity, and diminished environmental stress.

Save oil, save environment
At Global Technical Services (GTS), we specialise in the regeneration of hydraulic oils and gear oils used in plant operations. While we don’t recommend the regeneration of engine oils due to the complexity of contaminants and additives, our process ensures the continued utility of oils in other applications, offering both cost-saving and environmental benefits.

Regeneration process
Our regeneration plant employs state-of-the-art advanced contamination removal systems including fine and depth filters designed to remove dirt, wear particles, sludge, varnish, and water. Once contaminants are removed, the oil undergoes comprehensive testing to assess its physico-chemical properties and contamination levels. The test results indicate the status of the regenerated oil as compared to the fresh oil.
Depending upon the status the oil is further supplemented with high performance additives to bring it back to the desired specifications, under the guidance of an experienced lubrication technologist.
Contamination Removal ? Testing ? Additive Addition
(to be determined after testing in oil test laboratory)

The steps involved in this process are as follows:
1. Contamination removal: Using advanced filtration techniques to remove contaminants.
2. Testing: Assessing the oil’s properties to determine if it meets the required performance standards.
3. Additive addition: Based on testing results, performance-enhancing additives are added to restore the oil’s original characteristics.

On-site oil testing laboratories
The used oil from the machine passes through 5th generation fine filtration to be reclaimed as ‘New Oil’ and fit to use as per stringent industry standards.
To effectively implement circular economy principles in oil reclamation from used oil, establishing an on-site oil testing laboratory is crucial at any large plants or sites. Scientific testing methods ensure that regenerated oil meets the specifications required for optimal machine performance, making it suitable for reuse as ‘New Oil’ (within specified tolerances). Hence, it can be reused safely by reintroducing it in the machines.
The key parameters to be tested for regenerated hydraulic, gear and transmission oils (except Engine oils) include both physical and chemical characteristics of the lubricant:

  • Kinematic Viscosity
  • Flash Point
  • Total Acid Number
  • Moisture / Water Content
  • Oil Cleanliness
  • Elemental Analysis (Particulates, Additives and Contaminants)
  • Insoluble

The presence of an on-site laboratory is essential for making quick decisions; ensuring that test reports are available within 36 to 48 hours and this prevents potential mechanical issues/ failures from arising due to poor lubrication. This symbiotic and cyclic process helps not only reduce waste and conserve oil, but also contributes in achieving cost savings and playing a big role in green economy.

Conclusion
The future of industrial operations depends on sustainability, and reclaiming used lubricating oils plays a critical role in this transformation. Through 5th Generation Filtration processes, lubricants can be regenerated and restored to their original levels, contributing to both environmental preservation and economic efficiency.
What would happen if we didn’t recycle our lubricants? Let’s review the quadruple impacts as mentioned below:
1. Oil Conservation and Environmental Impact: Used lubricating oils after usage are normally burnt or sold to a vendor which can be misused leading to pollution. Regenerating oils rather than discarding prevents unnecessary waste and reduces the environmental footprint of the industry. It helps save invaluable resources, aligning with the principles of sustainability and the circular economy. All lubricating oils (except engine oils) can be regenerated and brought to the level of ‘As New Oils’.
2. Cost Reduction Impact: By extending the life of lubricants, industries can significantly cut down on operating costs associated with frequent oil changes, leading to considerable savings over time. Lubricating oils are expensive and saving of lubricants by the process of regeneration will overall be a game changer and highly economical to the core industries.
3. Timely Decisions Impact: Having an oil testing laboratory at site is of prime importance for getting test reports within 36 to 48 hours enabling quick decisions in critical matters that may
lead to complete shutdown of the invaluable asset/equipment.
4. Green Economy Impact: Oil Regeneration is a fundamental part of the green economy. Supporting industries in their efforts to reduce waste, conserve resources, and minimise pollution is ‘The Need of Our Times’.

About the author:
KB Mathur, Founder & Director, Global Technical Services, is a seasoned mechanical engineer with 56 years of experience in India’s oil industry and industrial reliability. He pioneered ‘Total Lubrication Management’ and has been serving the mining and cement sectors since 1999.

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