Economy & Market
Cement Industry – Moving towards sustainable growth
Published
4 years agoon
By
admin
The cement industry in India has been steady on the path of sustainable growth, after it became a "free commodity" in 1989. The industry made phenomenal progress in terms of production volume, technology and product upgradation. The challenge now is to continue this growth in a sustainable manner. Dr J D Bapat has a few insights to share on this.
India today boasts of modern state-of-the-art large capacity cement plants, and the quality of Indian cement is at par with the best produced anywhere in the world. Moreover, India is expected to overtake developed countries like USA, UK and Canada in terms of per capita cement consumption by 2025.
In the Indian cement sector, there are 70 companies with 183 large and 360 mini cement plants; the majority (94 per cent) of the production comes from the large cement plants. The cement sector shares 1.3 per cent of the national GDP and employs about 140,000 persons. In terms of production capacity, at present, the Indian cement industry is positioned at second rank, globally. The cement production units are located near the limestone reserves, for the requirement of consistent supply of raw materials and the economy. Hence, clusters of cement plants are built near the limestone reserves; 13 such clusters account for nearly 75 per cent of the capacity. The production units away from limestone reserves are established on the split-grinding concept. Since cement is a high-bulk-low-value commodity, the competition is localised, as the cost of transportation to longer distances often makes the product uncompetitive in distant markets. The cement consumption is linked to the cycles of economy and the climate, reaching its annual peak in the month of March and bottom in the months of August-September.
Growing energy demand
The energy consumption per unit mass of production, both thermal and electrical, has been brought down considerably through modernisation and productivity enhancement efforts. The thermal and electrical energy consumption achieved in the modern Indian cement plant is comparable with the best obtained globally. The decomposition of the raw material, limestone, creates most (about 60 per cent) of the cement industry’s direct CO2 emissions; the rest comes from coal burning and power generation. Whereas the cement installed capacity has increased from 168×106 t/a in 2006 to nearly 350×106 t/a in 2013, the CO2 emissions have also increased correspondingly though the rate of increase is lower.
Reduced emissions
In fact, a study conducted by the World Business Council for Sustainable Development (WBCSD) indicates that the net CO2 emissions per tonne of cementitious, globally, have reduced by 17 per cent. This has been achieved mainly by partial substitution of clinker with the Pozzolanic and cementitious materials, such as fly ash and blast furnace slag. The proportion of blended cement produced the country is currently about 67 per cent and is likely to touch 80 per cent of the total, in the coming years. It could be said that the cement industry in India has achieved a significant partial decoupling of economic growth, represented by the cement production and absolute CO2 emissions.
Some Indian cement majors have signed a co-operation pact to support low-carbon investments in India. The pact was signed in Geneva with the member companies of WBCSD Cement Sustainability Initiative and International Finance Corporation (IFC). There are some negative factors that need to be tackled, some through technology upgradation and some through improved policy framework.
The electricity supply is unreliable in many areas of the country, hence cement producers have installed their own captive power plants with high efficiency boilers and, more recently, waste heat recovery installations. Although the specific power consumption has been substantially reduced through modernization and productivity enhancement measures, there are certain barriers to bring it down further, namely high investment costs required for major retrofits, stringent emission limits require more power for dust separation and demand for high performance requires substantially high grinding energy for fine grinding of cement.
Alternative fuel
The fuel used in cement manufacture is mineral coal. In view of the poor railway transport linkage and the low quality and high cost of coal in the open market, many cement companies import coal, which is expensive. The alternate fuels in the kiln reduce dependence on coal. Some plants have substituted mineral coal with petcoke (solid carbonaceous residue produced by thermal decomposition of heavy petroleum fractions or cracked stocks, or both), partially or fully, for kiln burning. The alternative fuels currently used by the cement industry include domestic and industrial wastes (mainly solid).
The cement kiln is particularly well-suited for such fuels for good reasons: the organic constituents (even toxic) are completely destroyed due to high temperature, long residence time and oxidising condition in the kiln, the acidic gases get neutralised coming in contact with alkaline materials in the kiln, the energy component substitutes for fossil fuels and the inorganic components i.e., ashes, get integrated into the clinker product. These are effective substitutes with lower CO2 emissions than traditional solid fuels. The typical alternative fuels used by the cement industry are pre-treated industrial and municipal solid wastes (domestic waste), discarded tires, waste oil and solvents, plastics, textiles and paper residues, biomass: animal meal, logs, wood chips and residues, recycled wood and paper, agricultural residues like rice husk, sawdust, sewage sludge, biomass crops. These wastes may otherwise be burnt in incinerators, land filled or improperly destroyed. The substitution of alternate fuels for cement production is about 10 per cent, globally; in India it is much less. In some European countries, the average substitution rate is over 50 per cent for the cement industry.
Cement capacities
The report prepared by the Tariff Commission, Government of India, indicates reduction in the cement capacity utilisation from 93per cent in 2006-07 to 74 per cent in 2010-11, and the situation has not much changed since then. However the requirement of the installed capacity to the tune of 1035×106 t by 2027, almost three times the current installed capacity, has also been projected. The cement demand will be mainly driven by the infrastructure and housing sectors, in the coming years. More than improving the capacity utilisation, it is likely to create problem in the availability of limestone reserves. The forecast says, with the current level of capacity utilisation, the limestone reserves may last for only the next 35-41 years. That is an area of concern.
The following measures may be considered, if the march of Indian cement industry towards sustainable growth is to be continued.
Petcoke burning: Besides the cost savings, the use of petcoke enables use of low or marginal grade limestone as raw material. This single factor leads to the extension of mine life, natural resource conservation and reduction in CO2 emissions.
Alternate fuels: Technically, it is possible to increase the substitution rate of alternate fuels for the kiln. Some Indian cement majors have already taken an initiative in that direction. The United Nations Environment Programme’s (UNEP) Basel Convention (March 1989) discussed and devised the "Technical guidelines on the environmentally sound co-processing of hazardous wastes in cement kilns." These guidelines were adopted by the tenth meeting of the Conference of the Parties to the Basel Convention, in October 2011; India has ratified these guidelines. An appropriate amendment to the Hazardous Waste Management (HWM) Rules is required so that pre- and co-processing can be efficiently undertaken by the cement industry, in gainfully utilising the wastes.
Limestone utilisation: Ensure gainful utilisation of low and marginal grade limestone through application of appropriate technology.
Blended cement: The application of blended cement improves strength and durability of concrete. The use of Portland Pozzolana Cement (PPC) and Portland slag cement (PSC) should be encouraged in all public works. It appears, some government departments still have reservations about the use blended cement or the application of mineral admixtures in concrete, which could be sorted out through discussion. The relevant Indian Standard Specifications should be modified, in line with ASTM C5952, to allow greater utilisation of mineral admixtures in cement and concrete. The high volume fly ash concrete (HVFAC) and blending of limestone powder with cement are some examples. Huge quantity of ash is dumped in lagoons near the thermal power stations. Efforts are required to use it in construction, without or with processing. Rice husk ash (RHA) is a promising mineral admixture, for Indian conditions. The government may consider starting a ‘RHA Mission’for its proper utilisation.
Infrastructure and manpower: The growth in cement production will lead to an increase in the demand of various resources required for producing and distributing cement. The transport infrastructure and availability of skilled manpower may become major bottlenecks, unless proactive steps are taken.
References
- "Mineral Admixtures in Cement and Concrete", Jayant D. Bapat, CRC Press, Taylor & Francis Group, Boca Raton, FL, USA, 2012.
- Parlikar Ulhas, "From Grey to Green: Waste Co-processing in Cement Kilns", Cement Business & Industry (CBI) India & South Asia 2013, 9-10 October 2013, Mumbai, India.
- "Review of Performance of Cement Industry for the Year 2010-11", Tariff Commission, Government of India.
- "Cement Technology Roadmap 2009", World Business council for Sustainable Development.
- "The Cement Sustainability Initiative (CSI)", World Business council for Sustainable Development, Joe Phelan, October 2013.
- Bapat J D, "Petcoke as Fuel for Cement Production: Benefits and Challenges", Cement Business & Industry (CBI) India & South Asia 2013, 9-10 October 2013, Mumbai, India. http://www.slideshare.net/jdbapat/petcoke-fuel-forcementdrbapat
- Sarda Rajesh, "Indian Cement Sector Outlook", Cement Business & Industry (CBI) India & South Asia 2013, 9-10 October 2013, Mumbai, India.
Dr JD BAPAT
- Jayant D. Bapat works as an independent consultant for cement manufacturing, concrete, He is a TUV certified CDM Expert in Energy and Environment for Cement Sector.
- Earlier (1994-2011) he was a faculty, Director and Principal at the engineering colleges affiliated to the University of Pune (India). He also worked at senior positions at the National Council for Cement and Building materials (NCB) (1975-1991), New Delhi and Walchandnagar Industries Ltd. (WIL) (1991-1994), Walchandnagar. WIL is a leading cement machinery manufacturer. He has 38 years long standing experience in cement manufacturing, testing durability of concrete and utilisation of industrial and agricultural wastes in building materials. He has gained hands-on experience in preparing technical specifications for modern cement plants and equipment costing.
- His book, "Mineral Admixtures in Cement and Concrete" has been published by CRC Press, USA, in August 2012. You can know more about him and his work at www.drjdbapat.com.
Indian Standard Specifications should be modified, in line with ASTM C5952 to allow greater utilisation of mineral admixtures in cement.
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Concrete
Adani’s Strategic Emergence in India’s Cement Landscape
Published
6 days agoon
September 16, 2025By
admin
Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.
India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.
Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:
- September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
- December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
- August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
- April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
- Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
- Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
- Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
- Orient Cement: It would serve as a principal manufacturing facility following the merger.
Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:
- By FY 2026: Reach 118 MTPA
- By FY 2028: Target 140 MTPA
These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).
Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.
Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.
Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.
Challenges potentially include:
- Integration challenges across systems, corporate cultures, and plant operations
- Regulatory sanctions for pending mergers and new capacity additions
- Environmental clearances in environmentally sensitive areas and debt management with input price volatility
When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.
Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.
About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.
Concrete
Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series
Published
1 month agoon
August 16, 2025By
admin
PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.
Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.
Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.
Beyond energy efficiency, the retrofit significantly improved operational parameters:
- Lower thermal stress on equipment
- Extended lubricant drain intervals
- Reduction in CO2 emissions and operational costs
These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.
Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:
- Enhanced component protection
- Extended oil life under high loads
- Stable performance across fluctuating temperatures
By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.
Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.
A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape

CCU testbeds in Tamil Nadu

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape
