Concrete

Building relations with our stakeholders is very important

Published

5 years ago

March 5, 2021

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JSW Cement is a pioneer in the Indian cement industry to introduce conversational commerce services to its customers. At the beginning of this year, the company partnered with Yalochat ??a conversational commerce service provider, to introduce artificial intelligence-based Anytime Anywhere Business transactions for its trade customers. The company believes that this initiative will differentiate JSW Cement as it traverses from the current 14 mtpa to 25 mtpa capacity by FY2023.

JSW has been actively undergoing digital transformation intending to deliver to its customers with timely improvements in the overall brand experience. For instance, it has digitised outbound marketing functions through mobile technologies. These technologies are deployed for the sales team to seamlessly interact with the channel partners.

JSW Cement has signed Sourav Ganguly and Sunil Chhetri as its brand ambassadors. It launched a new multi-media marketing campaign ??eader?? Choice??with the two sports icons that promote the ideology of crafting a solid foundation for a better future.

Gurminder Singh, Head of Branding, JSW Cement, says, “At JSW Cement, we believe that brand connect is very important. Not just with our customers, but with all our stakeholders like influencers, channel partners, transporters, society, and the environment.”

Also, the company is active on various social platforms. ??e are present across social media platforms with an intent to spread awareness, educate and interact with our customers. Our posts revolve around product features promoting eco-friendliness, sustainability, useful tips on home building, creating awareness on Covid, and so on. We also conduct interactive campaigns/ contests for our followers and lead generation activities on digital platforms.??/p>

Apart from this, the company has partnered with a few channels and has embraced platforms like Whatsapp, Dealer App, Internal Sales app, etc. To address customer queries faster, they have rolled out an application called– Saathi App.

JSW Cement has rolled out a 360-degree brand communication strategy, which includes market stormings, roadshows, Nukad Natak, IPL schemes, and dealer onboarding schemes.

Moreover, the company embarks on its digital presence through digital campaigns and films. Another interesting branding strategy is festive branding, where the company does the biggest Chandmala during Durga Puja and the biggest National Flag during Ganesh Chaturthi at Lal baghcha Raja.

Singh believes that building relations with our stakeholders is very important. They recognise the need of getting constant feedback and inputs from their dealers. During Covid pandemic, the company supported them in terms of telephonic doctor consultation, online covid care sessions, RTPCR tests, providing oxygen concentrators, and food/ grocery support.

Concrete

Niraj Cement JV Wins Railway and Metro Contracts

Two orders worth over Rs 1.64 billion boost infrastructure portfolio

Published

2 days ago

December 11, 2025

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Niraj Cement Structurals (JV) has secured two major contracts from the Northeast Frontier Railway (NF Railway) and the Mumbai Metropolitan Region Development Authority (MMRDA), strengthening its position in large-scale infrastructure development.

The first contract, valued at Rs 815.2 million, has been awarded by NF Railway. It involves the construction of multiple-span 12.20-metre PSC slab underpasses, a major bridge (No. 727), retaining and guide walls, embankments and one minor bridge along the proposed UP and Down line near Deepor Beel. The project covers Km 163/00 to 164/200 between Azara and Kamakhya stations and forms part of the New Bongaigaon–Goalpara Town–Kamakhya (NBQ–GLPT–KYQ) railway doubling programme.

The second contract, worth Rs 826.6 million, has been awarded by MMRDA for constructing a foot overbridge (FOB) equipped with a travellator to improve connectivity between the SGMC monorail station and the Mahalaxmi metro and suburban railway stations.

The two projects underscore the company’s technical capabilities in both transportation infrastructure and environmentally sensitive construction, further strengthening its portfolio in key railway and urban mobility developments.

Concrete

Peddapalli MP Seeks Clear Timelines for Rs 42.10 Bn Projects

Peddapalli MP Gaddam Vamshi Krishna has urged the Union Government to specify execution timelines for major infrastructure projects worth Rs 42.10 billion in his constituency.

Published

2 days ago

December 11, 2025

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Peddapalli MP Gaddam Vamshi Krishna has called on the Centre to provide definitive timelines for a series of sanctioned infrastructure works that he said are essential for the region’s economic progress. Speaking in the Lok Sabha, he stressed that many approved projects remain stalled without clear implementation schedules, limiting their potential impact on connectivity and employment.

A key pending work is the Peddapalli–Manuguru Railway Line, a 137 km stretch linking Peddapalli with Manuguru in Bhadradri Kothagudem district. Although the line has received required approvals and special project status, the execution schedule has not yet been announced. The project is expected to support freight efficiency, improve coal logistics, and strengthen local job creation.

Extending his appeal beyond physical infrastructure, the MP urged the Centre to consider including Peddapalli in the India Semiconductor Mission, citing the district’s industrial ecosystem, skilled workforce, and readiness to support advanced manufacturing.

By pressing for structured timelines, Krishna emphasised the need for coordinated planning and timely execution to advance the constituency’s long-term development goals.

Concrete

IndiaAI, Gujarat Govt Host Regional Conclave Ahead of 2026 AI Summit

A regional pre-summit event in Gandhinagar recently gathered leaders to advance AI for good governance.

Published

2 days ago

December 11, 2025

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The IndiaAI Mission under the Ministry of Electronics and Information Technology, along with the Government of Gujarat and IIT Gandhinagar, convened a Regional Pre-Summit Event at Mahatma Mandir, Gandhinagar. The initiative is part of the build-up to the India–AI Impact Summit 2026, scheduled for 15–20 February 2026 at Bharat Mandapam, New Delhi.

The conclave brought together senior policymakers, technology leaders, researchers and industry practitioners to examine how AI can accelerate economic, digital and social transformation across sectors. The programme focused on the overarching theme of ‘AI for Good Governance: Empowering India’s Digital Future’.

The inaugural session featured key dignitaries including Bhupendrabhai Rajnikant Patel, Chief Minister of Gujarat; Harsh Rameshbhai Sanghavi, Deputy Chief Minister of Gujarat; Arjunbhai Devabhai Modhwadia, Minister for Science & Technology, Government of Gujarat; Manoj Kumar Das, Chief Secretary, Government of Gujarat; Abhishek Singh, Additional Secretary, MeitY and Director General, NIC; and Ponugumatla Bharathi, Secretary, Department of Science & Technology, Government of Gujarat.

High-impact keynote sessions led by national and global experts from MeitY, Bhashini, Google Cloud, Microsoft, IBM Research, NVIDIA, Oracle and AWS examined themes including AI in governance, public service delivery, urban development, rural transformation, healthcare, agriculture, fintech and multilingual accessibility enabled through Bhashini.
Delegates also visited an Experience Zone curated by IndiaAI and DST Gujarat, which showcased AI solutions across governance, agriculture, health and industry.

By convening government, industry and academic stakeholders, the conclave aimed to strengthen India’s AI ecosystem through frameworks that prioritise trust, scalability and public interest. Insights generated from the event will contribute directly to the agenda and outcomes of the India–AI Impact Summit 2026.