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Jaiprakash Associates, UltraTech may finalise Rs.16,189-cr deal

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According to news reports, UltraTech Cement’s Rs 16,189 crore acquisition of the cement business of Jaiprakash Associates may be ‘completed soon’, according a top executive in the know of the situation.

‘The Jaiprakash Associates acquisition is on track and should get done sooner than later,’ said Aditya Birla Group Chief Financial Officer Sushil Agarwal. The acquisition of Jaiprakash Associates’ cement assets will boost UltraTech Cement’s production capacity by a third to 90.7 mtpa.

After completion of the deal, the purchase will help UltraTech gain access to the markets of Madhya Pradesh, Uttar Pradesh (East), Himachal Pradesh and coastal Andhra Pradesh. As of now, the cement major does not have a presence in these markets.

In July 2016, UltraTech had said that it would acquire Jaiprakash Associates’ cement plants, with a total capacity of 21.2 million tonnes per annum, in one of the largest deals in the Indian cement sector.

In a regulatory filing in July 2016, UltraTech said that the acquisition was expected to be completed in the ‘next 9-10 months after getting all regulatory and shareholders’ approvals’.

UltraTech Cement reported 11.3 per cent drop in its fiscal fourth-quarter profit at Rs 726 crore against Rs 819 crore in the year earlier. Revenues rose 3 per cent to Rs 7,020 crore in the three months ended 31 March from Rs 6,819 crore in the year-ago period.

The cement sector in India has witnessed several large deals in the past year, pointing towards consolidation in this domain. In July, Nirma Ltd announced the acquisition of Lafarge India’s cement assets for $1.4 billion. In August, Reliance Infrastructure Ltd sold its cement business to Birla Corp for Rs 4,800 crore.

Cement consumption to rise 3-4.5% in FY18: CARE Rating
The government’s thrust on infrastructure and road sector spending is likely to be the key driver of cement demand in fiscal year 2018 (FY18), said a report by CARE Ratings. Thus, cement consumption would witness a growth of 3-4.5 per cent during the year, which translates to 285-290 million tonnes of total consumption during the fiscal year.

However, the rating agency added that while the government’s ‘Housing for all’ initiative, especially in rural areas, would partially compensate for otherwise sluggish activity in the real estate sector, overall demand from the housing segment for cement may see some decline during the year. The housing sector alone constitutes two-thirds of the total consumption of the building material at present. Also, it should be noted that capacity utilisation is low with excess capacity already in place across regions in India and rising input costs may put pressure on the producers’ margins. The rating agency expects cement makers to undertake price hikes over the course of the year and pass on the burden of rising costs to customers.

L&T seeks deadline extension for Hyderabad Metro rail
The construction major Larsen and Toubro, which has been executing the Rs 14,132-crore Hyderabad metro rail project, has sought extension of the deadline. The matter is under the active consideration of the Telangana government. The five-year deadline for completion of the 72 km project across three corridors ends on July 31. ‘The State government will decide on the extension of deadline as per the terms of the concession agreement,’ NVS Reddy, Managing Director of Hyderabad Metro Rail Limited (HMRL), said.

Project update
Providing the project update and detailing some of the innovative measures taken by the developer and the state, Reddy said electric vehicles for the last-mile commute and use of bicycles will be encouraged in a big way.

He said the project crossed a number of hurdles and more than 3,000 properties were acquired to provide right of way. Two of the three corridors will be ready by the end of the year.

Of the 72-km long elevated metro stretch across three corridors, 66 km across three stretches is expected to be completed by next year. The remaining 6-km stretch in the Old City segment is likely to take time as it is struck on alignment issues.

Speaking at Metro Bhavan, Reddy said: ‘Thus far, more than Rs 14,000 crore has been invested on the project. While L&T invested more than Rs 12,000 crore, the government has pitched in with investments of over Rs 2,100 crore for support infrastructure, land and other amenities.’

Describing the public-private partnership (PPP) metro rail as urban rejuvenation project, he said the stage is now set for rapid development. Even the critical work on road over-bridges will be completed in a couple of months.

Two completed segments of the metro project are ready for commissioning after trial runs and securing necessary clearances. The state government has to take a final call on the project’s commissioning, he said.

While the project will have 64 metro stations, 32 stations will have buildings or parking spaces. Of them, 17 will be developed by L&T and the rest by HMRL.

Electric Vehicles
‘Like any other metro project, we will encourage people to step out of the house and use public transport. This will discourage the use of personal vehicles to commute to the station. The last-mile connectivity will be provided with electric vehicles and people will be encouraged to use bicycles,’ he said.

‘We are planning to set up 400 bike stations and offer 10,000 bicycles for people to use in the last mile. With the state planning a Single Transport Authority, we are keen to encourage EVs for last mile transport,’ he said.

Meanwhile, discussions are on for extension of metro rail network up to the Hyderabad airport and other sections.

‘The metro will have multimodal connectivity to integrate all metro rail stations with existing rail terminals, MMTS (multimodal transport system), bus depots and merry-go-round feeder buses between rail stations and colonies on the same ticket,’ he said.

GST regime: Higher rates for cement may hit construction
Cement prices are expected to go up marginally, as the GST Council has announced a tax rate of 28 per cent on the product.

The cement industry says the rate is above what was expected, and the increase will most likely be passed on to consumers.

‘The industry would try to make use of this to pass on some cost,’ Sushil Agarwal, Whole Time Director and CFO, Grasim Industries, told the media. ‘If you look at cement, you can pass on only what customers can afford. Ultimately, customer affordability counts. That’s the last leg of the transition. I think it will evolve, but we can’t give a guidance today. GST itself as a subject will take time for things to settle.’ Analysts believe that while it is a welcome move that some of the input materials have been categorised under 5 per cent duty structure, the increased tax rate on the final product may have a slightly negative impact on the industry.

‘While a lot of infra and development projects are on-going and many are in the pipeline at the national level, categorisation of cement in the lower bracket would have helped to offer cost effe?ctive construction rate for such upcoming projects.

‘However, the GST Council has maintained a lower rate of 5 per cent on key inputs like limestone, sand, gypsum and iron ore, which could support cement manufacturers to maintain procurement cost, which may be favourable by virtue of anti-profiteering clause,’ said Biren Vyas, Partner, Grant Thornton India.

On the brighter side, lower tax on transport sector could benefit cement companies with lower freight costs, going forward.

‘GST rate of 28 per cent for the sector is neutral as the rate differential of 1-2 per cent would be passed on to the end consumer, which should not impact profitability. However, the slab rate is higher than the expected slab rate of 18 per cent, in which case there was expectation that there could be been some margin expansion,’ Motilal Oswal Securities said in a note. ‘The bigger impact of GST for the sector would be in the form of lower freight cost due to efficient movement of fleet and ease of cross border movement of goods.’

price hikes in April indicate better volume and profitability
Cement price hikes in April indicate impending volume growth and possibly better profitability for cement makers in the current quarter, analysts and company executives said.

Average cement prices nationwide picked up strongly in April, a 28 April report by Edelweiss Securities Ltd said. ‘Average all India prices rose 6.7 per cent month-on-month led by Western and Southern markets where price jumped in double digits, followed by Eastern (up 6 per cent month-on-month) and other regions,’ the report said.

An Edelweiss survey showed cement offtake was robust in the East, stable in the North, and marginally weak in Uttar Pradesh due to sand shortage. Cement demand will rise 5-6 per cent as the government awards more road projects, said KK Maheshwari, managing director of UltraTech Cement Ltd, India’s largest cement maker.

For the first time since 2001, cement production declined year on year in FY2017, following the government’s demonetisation exercise. Prices fell as well. Prices have now rebounded to pre-demonetisation levels in April after being negatively impacted in the West, East and South regions, rating agency ICRA Ratings said.

‘With the impact of demonetisation gradually subsiding, cement prices have reached the pre-demonetization levels in April 2017 in most markets,’ said Sabyasachi Majumdar, senior vice-president and group head at ICRA Ratings. ‘Going forward, we expect prices to be supported by a marginal improvement in capacity utilisation. The slowdown in new capacity addition and improvement in the supply-demand scenario in FY18 should support capacity utilisation levels and thereby cement prices.’

The cement sector is seeing early signs of increase in demand after a short-lived decline and prices of the commodity are likely to rise, Mint had reported on 23 March. Despite assuming flat volume growth for the sector, first quarter earnings are likely to surprise positively driven by price hikes, PhillipCapital India said in a 27 April report. ‘Given a favourable demand scenario, we understand cement prices have been raised across pockets by about 10 per cent and further price hikes of 3-5 per cent cannot be ruled out in May 2017. After the monsoon arrives, cement prices are unlikely to be increased until the end of H1FY18,’ the report said. Even if prices were to drop, they would still be 5-6 per cent above March prices, it said.

With the current cement prices, first quarter (April-June) sector EBITDA (earnings before interest, taxes, depreciation and amortization) per tonne is likely to improve by 20-40 per cent quarter-on-quarter and by 15-20 per cent y-o-y, Phillip Capital said.

Most dealers are hopeful that demand will pick up and eventually drive up prices further prior to monsoon, according to the Edelweiss report. Overall, higher cement prices year-on-year at the outset of FY18 suggest positive price/volume trade-off and better profitability for players in upcoming interims, it said.

NITI Aayog offers tips to boost UP economy
Uttar Pradesh is fast emerging as a bellwether for Centre-State cooperation. After turbulent relations with the previous state government, the Centre seems to be leaving no stone unturned to bring the State in line with the Narendra Modi government’s vision.

Moving ahead with the same, 18 officials from the Union government’s policy ideation arm, NITI Aayog met with the UP government representatives in Lucknow.

Doubling farmers’ income
An official statement said that the NITI team dwelled at length on how to improve the situation in Uttar Pradesh, including doubling the farmers’ income, livelihood opportunities, crating enterprise and promote growth and investment in the state. Member Agriculture at the Niti Aayog, Ramesh Chand, suggested possible solutions for doubling farmers’ income in the State. He said that given the different agro-climatic zones in the state, different strategies have to be adopted for maxi?mising the farm yields. He cited specific indicator wise progress in the Bundelkhand package.

Global investor meet
The government statement said that the State government and the Department of Industrial Policy and Promotion (DIPP) resolved to host a global investor summit. Detailed discussions were held on social sector such as rural development, health, education, ICDS and provision of drinking water and sanitation measures in the state, it added.

A Joint Working Group made up of three representatives each from NITI Aayog and the state government was set up after the discussions to carry forward the discussions and ensure their implementation.

Housing boom set to be next growth driver
India’s unhoused may soon become a potent economic growth driver, thanks to Prime Minister Narendra Modi’s drive to bring homes to the country’s 1.3 billion people, rising incomes and the best affordability in two decades.

The result may be a $1.3 trillion wave of investment in housing over the next seven years, according to CLSA India Pvt Ltd.
The firm expects 60 million new homes to be built between 2018 and 2024, creating around 2 million jobs annually and giving a tailwind of as much as 75 basis points (0.75 percentage points) to India’s gross domestic product. The volume of social and affordable housing will rise almost 70 per cent to 10.5 million annually by 2024, exceeding the 33 per cent increase in the premium market.

‘The housing sector is at a tipping point and will be the economy’s next big growth driver,’ Mumbai-based analyst Mahesh Nandurkar and his colleagues wrote in a note last week. ‘The catalyst is the government’s big push for an ambitious housing programme.’

PM Modi has been on a mission to expand affordable housing. In February, the government granted affordable-housing builders ‘infrastructure status’, making them eligible for state incentives, subsidies, tax benefits and institutional funding. In June 2015, it announced a ‘Housing for All’ programme which aims to construct 20 million homes across the country and in December it announced rebates and interest waivers for home loans under the programme.

Affordability
In the past five years, mortgage rates have dropped about 2.75 percentage points to about 8.5 per cent. Prices have remained stable while per-capita incomes have posted a compounded annual growth rate of about 10 per cent, according to the CLSA note.

While India’s real estate industry extended a slump after PM Modi’s sudden decision to ban 86 per cent of the nation’s cash in November, affordable housing was growing the fastest before demonetisation and the whole market has shown signs of bouncing back.

Home sales, which slumped in the wake of the cash ban, have since shown signs of a recovery, according to real estate advisory firm PropTiger.com. Sales across nine cities rose 19 per cent in the March quarter, rebounding from a 20 per cent slump in the previous three months.

High growth
CLSA expects volume growth in new home construction to jump to a compounded annual growth rate of about 8 per cent over the next seven years from zero over the past five years.

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Price hikes, drop in input costs help cement industry to post positive margins: Care Ratings

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Region-wise,the southern region comprises 35% of the total cement capacity, followed by thenorthern, eastern, western and central region comprising 20%, 18%, 14% and 13%of the capacity, respectively.

The cement industry is expected to post positive margins on decent price hikes over the months, falling raw material prices and marked drop in overall production costs, said an analysis of Care Ratings.

Wholesale and retail prices of cement have increased 11.9% and 12.4%, respectively, in the current financial year. As whole prices have remained elevated in most of the markets in the months of FY20, against the corresponding period of the previous year.

Similarly, electricity and fuel cost have declined 11.9% during 9M FY20 due to drop in crude oil prices. Logistics costs, the biggest cost for cement industry, has also dropped 7.7% (selling and distribution) as the Railways extended the benefit of exemption from busy season surcharge. Moreover, the cost of raw materials, too, declined 5.1% given the price of limestone had fallen 11.3% in the same aforementioned period, the analysis said.

According to Care Ratings, though the overall sales revenue has increased only 1.3%, against 16% growth in the year-ago period, the overall expenditure has declined 3.2% which has benefited the industry largely given the moderation in sales.

Even though FY20 has been subdued in terms of production and demand, the fall in cost of production has still supported the cement industry by clocking in positive margins, the rating agency said.

Cement demand is closely linked to the overall economic growth, particularly the housing and infrastructure sector. The cement sector will be seeing a sharp growth in volumes mainly due to increasing demand from affordable housing and other government infrastructure projects like roads, metros, airports, irrigation.

The government’s newly introduced National Infrastructure Pipeline (NIP), with its target of becoming a $5-trillion economy by 2025, is a detailed road map focused on economic revival through infrastructure development.

The NIP covers a gamut of sectors; rural and urban infrastructure and entails investments of Rs.102 lakh crore to be undertaken by the central government, state governments and the private sector. Of the total projects of the NIP, 42% are under implementation while 19% are under development, 31% are at the conceptual stage and 8% are yet to be classified.

The sectors that will be of focus will be roads, railways, power (renewable and conventional), irrigation and urban infrastructure. These sectors together account for 79% of the proposed investments in six years to 2025. Given the government’s thrust on infrastructure creation, it is likely to benefit the cement industry going forward.

Similarly, the Pradhan Mantri Awaas Yojana, aimed at providing affordable housing, will be a strong driver to lift cement demand. Prices have started correcting Q4 FY20 onwards due to revival in demand of the commodity, the agency said in its analysis.

Industry’s sales revenue has grown at a CAGR of 7.3% during FY15-19 but has grown only 1.3% in the current financial year. Tepid demand throughout the country in the first half of the year has led to the contraction of sales revenue. Fall in the total expenditure of cement firms had aided in improving the operating profit and net profit margins of the industry (OPM was 15.2 during 9M FY19 and NPM was 3.1 during 9M FY19). Interest coverage ratio, too, has improved on an overall basis (ICR was 3.3 during 9M FY19).

According to Cement Manufacturers Association, India accounts for over 8% of the overall global installed capacity. Region-wise, the southern region comprises 35% of the total cement capacity, followed by the northern, eastern, western and central region comprising 20%, 18%, 14% and 13% of the capacity, respectively.

Installed capacity of domestic cement makers has increased at a CAGR of 4.9% during FY16-20. Manufacturers have been able to maintain a capacity utilisation rate above 65% in the past quinquennium. In the current financial year due to the prolonged rains in many parts of the country, the capacity utilisation rate has fallen from 70% during FY19 to 66% currently (YTD).

Source:moneycontrol.com

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Wonder Cement shows journey of cement with new campaign

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The campaign also marks Wonder Cement being the first ever cement brand to enter the world of IGTV…

ETBrandEquity

Cement manufacturing company Wonder Cement, has announced the launch of a digital campaign ‘Har Raah Mein Wonder Hai’. The campaign has been designed specifically to run on platforms such as Instagram, Facebook and YouTube.

#HarRaahMeinWonderHai is a one-minute video, designed and conceptualised by its digital media partner Triature Digital Marketing and Technologies Pvt Ltd. The entire journey of the cement brand from leaving the factory, going through various weather conditions and witnessing the beauty of nature and wonders through the way until it reaches the destination i.e., to the consumer is very intriguing and the brand has tried to showcase the same with the film.

Sanjay Joshi, executive director, Wonder Cement, said, "Cement as a product poses a unique marketing challenge. Most consumers will build their homes once and therefore buy cement once in a lifetime. It is critical for a cement company to connect with their consumers emotionally. As a part of our communication strategy, it is our endeavor to reach out to a large audience of this country through digital. Wonder Cement always a pioneer in digital, with the launch of our IGTV campaign #HarRahMeinWonderHai, is the first brand in the cement category to venture into this space. Through this campaign, we have captured the emotional journey of a cement bag through its own perspective and depicted what it takes to lay the foundation of one’s dreams and turn them into reality."

The story begins with a family performing the bhoomi poojan of their new plot. It is the place where they are investing their life-long earnings; and planning to build a dream house for the family and children. The family believes in the tradition of having a ‘perfect shuruaat’ (perfect beginning) for their future dream house. The video later highlights the process of construction and in sequence it is emphasising the value of ‘Perfect Shuruaat’ through the eyes of a cement bag.

Tarun Singh Chauhan, management advisor and brand consultant, Wonder Cement, said, "Our objective with this campaign was to show that the cement produced at the Wonder Cement plant speaks for itself, its quality, trust and most of all perfection. The only way this was possible was to take the perspective of a cement bag and showing its journey of perfection from beginning till the end."

According to the company, the campaign also marks Wonder Cement being the first ever cement brand to enter the world of IGTV. No other brand in this category has created content specific to the platform.

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In spite of company’s optimism, demand weakness in cement is seen in the 4% y-o-y drop in sales volume. (Reuters)

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Cost cuts and better realizations save? the ?day ?for ?UltraTech Cement, Updated: 27 Jan 2020, Vatsala Kamat from Live Mint

Lower cost of energy and logistics helped Ebitda per tonne rise by about 29% in Q3
Premiumization of acquired brands, synergistic?operations hold promise for future profit growth Topics

UltraTech Cement
India’s largest cement producer UltraTech Cement Ltd turned out a bittersweet show in the December quarter. A sharp drop in fuel costs and higher realizations helped drive profit growth. But the inherent demand weakness was evident in the sales volumes drop during the quarter.

Better realizations during the December quarter, in spite of the 4% year-on-year volume decline, minimized the pain. Net stand-alone revenue fell by 2.6% to ?9,981.8 crore.

But as pointed out earlier, lower costs on most fronts helped profitability. The chart alongside shows the sharp drop in energy costs led by lower petcoke prices, lower fuel consumption and higher use of green power. Logistics costs, too, fell due to lower railway freight charges and synergies from the acquired assets. These savings helped offset the increase in raw material costs.

The upshot: Q3 Ebitda (earnings before interest, tax, depreciation and amortization) of about ?990 per tonne was 29% higher from a year ago. The jump in profit on a per tonne basis was more or less along expected lines, given the increase in realizations. "Besides, the reduction in net debt by about ?2,000 crore is a key positive," said Binod Modi, analyst at Reliance Securities Ltd.

Graphic by Santosh Sharma/Mint
What also impressed analysts is the nimble-footed integration of the recently merged cement assets of Nathdwara and Century, which was a concern on the Street.

Kunal Shah, analyst (institutional equities) at Yes Securities (India) Ltd, said: "The company has proved its ability of asset integration. Century’s cement assets were ramped up to 79% capacity utilization in December, even as they operated Nathdwara generating an Ebitda of ?1,500 per tonne."

Looks like the demand weakness mirrored in weak sales during the quarter was masked by the deft integration and synergies derived from these acquired assets. This drove UltraTech’s stock up by 2.6% to ?4,643 after the Q3 results were declared on Friday.

Brand transition from Century to UltraTech, which is 55% complete, is likely to touch 80% by September 2020. A report by Jefferies India Pvt. Ltd highlights that the Ebitda per tonne for premium brands is about ?5-10 higher per bag than the average (A cement bag weighs 50kg). Of course, with competition increasing in the arena, it remains to be seen how brand premiumization in the cement industry will pan out. UltraTech Cement scores well among peers here.

However, there are road bumps ahead for the cement sector and for UltraTech. Falling gross domestic product growth, fiscal slippages and lower budgetary allocation to infrastructure sector are making industry houses jittery on growth. Although UltraTech’s management is confident that cement demand is looking up, sustainability and pricing power remains a worry for the near term.

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