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April price hikes indicative of improved profitability | Analysts

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According to a few analysts and industry watchers, the hikes in the prices of cement by various cement manufacturers are an indication of a possible growth in volumes and probable profitable for cement makers during the current quarter. A recent report released by analyst firm Edelweiss says that cement prices have picked up u on an average – during the month of April.

‘Average all-India prices rose 6.7 per cent month-on-month led by (the) western and southern markets where price jumped in double digits, followed by the eastern market (up 6 per cent month-on-month) and other regions,’ the report said. The report claims that cement off-take was ‘robust’ in the eastern region of India, ‘stable’ in the north and ‘marginally weak’ in Uttar Pradesh.

PhillipCapital India said in a 27th April report that despite assuming flat volume growth for the sector, Q1 earnings are likely to surprise positively, driven by prices hikes. ‘Given a favourable demand scenario, we understand cement prices have been raised across pockets by about 10 per cent and further price hikes of 3-5 per cent cannot be ruled out in May 2017. After the monsoon arrives, cement prices are unlikely to be increased until the end of H1FY18,’ the report said.

Vijayawada builders to import cement to combat cartelisation
Alleging that cement companies were engaging in cartelisation, builders’ associations in Vijayawada have decided to import cement from Sri Lanka, China, Bangladesh, Malaysia and Korea.

According to estimates from these builders, the import of cement from the countries indicated above would reduce the price per bag by around Rs 30, which will eventually benefit consumers as construction prices will come down.

The Vijayawada chapters of the Confederation of Real Estate Developers’ Associations of India (CREDAI), Andhra Pradesh Real Estate Developers Association (APREDA) and Capital Region Builders Association (CRBA) have formed a joint action committee (JAC) to oppose the alleged cement cartel.

Concrete admixtures chemical market may touch $16,324 million
According to a new report published by Allied Market Research, Concrete Admixtures Construction Chemical Market: Global Opportunity Analysis and Industry Forecast, 2015-2023, the global concrete admixtures construction chemical market is projected to reach $16,324 million by 2022. This translates into a CAGR of 5.7 per cent from 2017 to 2023 (the market was valued at $11,027 million in 2016).

Concrete admixtures construction chemical are ingredients other than water, aggregates and cement, which are used to modify the properties such as, heat of hydration, accelerate or retard setting time, workability, water reduction, dispersion and air-entrainment, impermeability, and durability factors. Concrete admixtures are available as mineral and chemical admixtures.

The rapid growth of the construction industry due to change in lifestyle patterns in emerging countries such as China, India, Brazil, Middle East, and Africa, owing to the rapid economic development and increase in disposable income has fueled the growth of concrete admixtures market. Moreover, fast adoption of latest manufacturing standards globally is expected to increase the penetration level of concrete admixtures.

Andhra Pradesh asks cement companies to drop prices
A Group of Ministers (GoM), constituted by the Andhra Pradesh government to look into the issue of rising cement prices has held talks with representatives of various cement companies. The government has directed cement companies to slash prices ‘immediately’, but these firms have said that they would ‘revert on the issue’ in two days.

According to the cement companies, they would face an approximate tax incidence of around Rs 40 per bag after the new Goods and Services Tax (GST) comes into force. But the GoM does not want the cement companies to hike prices before the new tax regime is rolled out.

The Andhra Pradesh government is now arguing that it already gives the state’s cement companies ‘many concessions and benefits’, so the GoM has maintained that the cement firms cannot hike prices unilaterally, placing a burden on the common man.

Orient Cement is member of Cement Sustainability Initiative
Orient Cement Limited will become part of the Cement Sustainability Initiative (CSI), a CEO-led business initiative. The entity operates under the umbrella of the World Business Council for Sustainable Development (WBCSD), an effort by global cement majors towards sustainable development.

Orient Cement expects membership of this initiative to give further impetus to its efforts to create a safe and ecologically favourable environment, and is in line with its vision to be the employer of choice and the neighbour of choice in the geographies where it operates.

After the announcement, Deepak Khetrapal, Managing Director and Chief Executive Officer, Orient Cement said, ‘We are delighted to be a part of the global mission to make our industry shoulder the responsibility for global sustainability. We thank the WBCSD and the CSI for partnering with us in our journey. We expect to contribute to and benefit from our participation in the various working groups of this initiative, and look forward to a very engaging and fulfilling journey ahead. We accept this membership with a deep sense of responsibility and intend to play our role to the utmost extent in this noble mission.’

Sanghipuram joins progressive ‘Less Cash’ township league
Taking forward the vision of Prime Minister Narendra Modi, Sanghipuram, home to Sanghi Industries employees and their families based in Kutch, Gujarat, has moved towards a ‘less cash’ township model with almost 90 per cent of monetary transactions being carried out digitally. In order to promote digital payment systems, shops and existing business entities at the town are equipped with Point of Sale (PoS) machines, major online wallet options and interface apps like Unified Payments Interface (UPI) and Bharat Interface for Money (BHIM).

The efforts have clearly made a mark, as Sanghipuram was launched as one of the ‘less-cash’ townships of India by Prime Minister Modi at Nagpur a few days back. With a population of around 2,500 people, Sanghipuram is a self-reliant town with businesses, shops, hospitals, schools and other infrastructure facilities required for an integrated township.

Aditya Sanghi, Director of Sanghi Industries, said, ‘Our company believes in following the best practices initiated by the Government of India. Not only have we implemented this less cash initiative in our township, we have further extended it to our dealer network in Gujarat as well as other states where Sanghi Cement is sold. About 90 per cent of monetary transactions in Sanghipuram have now turned cashless and digital.’ As a result of these efforts, the number of daily cashless transactions has increased to 140 as compared to 75 prior to the start of the cashless transaction campaign.

Sanghi Industries Limited is a major cement player in western India. The company’s 4 million tonnes per annum capacity plant in Abdasa taluka of Kutch in Gujarat is ranked as one of the largest cement plants at a single location in India. It is one of the top three players in Gujarat, and is now extending its presence to Maharashtra and Rajasthan.

CREDAI protests cement price hike, seeks Centre’s intervention
The Confederation of Real Estate Developers’ Association of India (CREDAI) has sought government intervention to check rising cement prices. The entity said that the spike could ‘create unnecessary roadblocks and impediments’ in achieving the goal of ‘Housing for All’ by 2022. Cement prices have witnessed a sudden jump of 20-40 per cent over the past two months across the country, says CREDAI.

‘We are pained by complaints of unjustifiable and collusive jacking up of cement prices by manufacturers across India, which have the potential to create unnecessary roadblocks and impediments in ensuring ?Housing for All’ by 2022, said CREDAI Vice-President Sushil Mohta. He said the Competition Commission of India, on earlier occasions, had pulled up cement manufacturers for ‘collusive pricing’ and had imposed hefty fines on them.

Seaborne cementitious trade increases globally; Asia-Pacific absorbs over 50% of total trade
According to the latest update of the World Cement, Clinker & Slag Sea-Based Trade Report from CW Research, more than 174 million tonnes (MT) of cementitious materials were traded by sea-going vessels in 2016. The trade volumes grew 1.3 per cent compared to the 171.9 MT of cementitious materials traded by sea in 2015.

CW Research’s latest research shows that seaborne cementitious trade has benefited from low shipping rates. Moreover, the increase in imports in some key markets where cement production has leveled out (such as the US), has also motivated higher seaborne cementitious trade volumes in 2016, compared to 2015

Raluca Cercel, CW Research’s Lead Analyst for the report, stresses that, in the seaborne global trade context, ‘About 2 to 3 per cent of total cement consumption is traded internationally, and two-thirds of the total trade is performed by sea-going vessels’.

In the worldwide seaborne cementitious trade, gray cement continues to be the most traded cementitious commodity by sea. In 2016, more than half of the sea-based cementitious trade, comprising gray cement, white cement, slag, clinker, and fly ash, was made up of gray cement. Clinker (including both white and gray) accounted for 33 per cent of total seaborne cementitious trade in 2016, followed by ground blast furnace slag, with a 12 per cent share of the trade.

Far less traded, white cement and fly ash made for 3 per cent and for less than 2 per cent, respectively, of total seaborne trade of cementitious materials.

According to CW Research, on the main trade routes and regions, the Asia Pacific region absorbs 51 per cent of the total seaborne trade of cementitious materials. Due to proximity and pricing considerations, the largest volumes of cementitious materials were traded within this region, with almost 90 MT shipped in 2016.

Global companies LafargeHolcim, HC Trading and Cemex together control about 30 per cent of the cement trading market. The two largest Asian cement traders (Taiheyo and Tong Yang Cement) together control around 10 per cent of the market.

Worldwide, there are more than 900 cement terminals, more than 100 waterside grinding plants (slag and clinker) and almost 140 waterside integrated cement plants. Most of the cement terminals are located in Far East Asia, followed by the Med Basin and the Black Sea. In terms of waterside integrated plants (used as export facilities), the Far East has a total of 51 plants, while 46 integrated waterside plants are located in the Med Basin and Black Sea region.

The presence of these facilities in the Asia Pacific region favors the trade of cementitious materials, therefore explaining the large volumes that were shipped in the area.

Utilisation of cement carriers has currently reached almost 100 per cent u and is a forecasted to grow in the coming years (mostly concentrated in Far East Asia, India, Northern and the Baltic Sea). In terms of the specialised cement carrier market, there are currently more than 300 cement carriers used for seaborne distribution of cementitious materials. An additional 200 cement carriers under the 1,000 dwt allow for environmental friendly, speedy and weather independent cement distribution.

Driven in particular by production shortages and supply chain optimization efforts, CW forecasts that the total traded volume of cementitious materials will exceed 200 MT, increasing at a CAGR of more than 3 per cent between 2016 and 2021.

Cement trading ensures that surplus and shortages of cementitious materials are ironed out across markets. More than that, maintaining utilisation rates weighs heavily in the future of traded cement volumes. These are only two of the factors that balance the scale in favour of increased sea-trade volumes in the next five years.

Hindering factors are potential fuel-related restrictions on the shipping industry, as well as new capacity additions in traditional import markets, will counterbalance positive drivers,: emphasises Raluca Cercel, CW Research’s Lead Analyst for the report. In conclusion, seaborne cementitious trade volumes increased globally between 2015 and 2016. That was largely due to consumption in the Asia Pacific region, which absorbed more than half of the total seaborne trade of cementitious materials. Even though fuel usage regulations in maritime shipping and local autonomy in cement production may condition the promising numbers, the outlook for seaborne cementitious trade volumes remains optimistic.

Cement firm reportedly drills Rs.350-cr hole in IndusInd, Yes Bank profits Exposure to a single cement company has made a Rs 350-crore dent in the net profits of IndusInd Bank and Yes Bank, private lenders otherwise known to have better control on asset quality.

IndusInd Bank and Yes Bank had to make provisions of Rs 122 crore and Rs 227.9 crore, respectively, towards their exposure to this account in compliance with a Reserve Bank notification. Both the banks stressed the reverses are ‘temporary’ in nature, underlining that the cement company in question is all set to be acquired by a better performing city-based company soon and once the deal fructifies, there will be a write back.

Even though the bank managements did not name the company, sources said this relates to the exposure to Jaypee Cements, which is all set to be acquired by UltraTech in a Rs 16,200-crore deal.

To ensure greater transparency and promote better discipline, the RBI has said that it will be flagging divergences in asset recognition to the bank, ask them to make extra provisions or re-classification of the account and instructed lenders to disclose the same in quarterly statements, starting with that for FY2016-17.

Cement demand likely to pick up: Sharekhan
Analyst firm Sharekhan believes that, barring the southern cement players (due to drought-like conditions in key southern states), cement demand is likely to improve on account of diminishing effects of demonetisation and an uptick in government spending on infrastructure development and housing projects. However, the key monitorables going ahead would be the guidance for the upcoming southwest monsoon season (which currently is below normal), and the sustainability of price hikes taken by cement companies during April 2017 (pan-India players have taken Rs 20 per bag month-on-month (m-o-m) hike, while Andhra Pradesh and Telangana cement companies are looking for Rs 50-60 per bag hike (m-o-m).

The firm says that cement stocks have largely factored in better earnings growth for FY2018 due to the impending improvement in the demand outlook and a sustained pricing discipline. However, the drought-like conditions prevailing in south India and a weak southwest monsoon can play spoilsport in FY2018. Consequently, Sharekhan remains selective at present and has a ?Hold’ recommendation on cement stocks under its active coverage.

Bone cement mixer devices’ market to grow during 2017-2021
Technavio market research analysts have forecast that the global bone cement mixer devices market will grow at a CAGR of more than 4 per cent during the forecast period. The market study covers the present scenario and growth prospects of the global bone cement mixer devices market for 2017-2021. The report also lists bench-top bone cement mixer devices, and portable and hand-held bone cement mixer devices, of which the portable and hand-held devices accounted for more than 65 per cent of the market share in 2016.

Technavio healthcare and life sciences analysts highlight the following three market drivers that are contributing to the growth of the bone cement mixer devices:

  • Growing prevalence of orthopaedic disorders
  • Increased use of bone cement in interventional procedures
  • High demand for automated bone cement mixers
  • Asia-Pacific to continue driving global cement industry growth
  • According to a latest report, the global cement & concrete additive market has seen positive growth over the past few years and as per analysis, the global market will experience a remarkable growth during the forecast period.

Globally, the cement & concrete additive market has completely driven the rising demand for residential and non-residential properties. As per the data, the construction business is likely to increase in the near future, which in turn will escalate the demand for cement & concrete additives. Geographically, Asia-Pacific is expected to be the largest market owing to the rising construction and infrastructure investments in China, India, Indonesia and other countries as well.

The report, ‘Global Cement & Concrete Additive Market’ comprises extensive primary research along with detailed analysis of qualitative as well as quantitative aspects by various industry experts, and key opinion leaders, to gain deeper insight into the market and industry performance. The report gives a clear picture of the current market scenario which includes historical and projected market size in terms of value and volume, technological advancements, macro-economical and governing factors in the market. The report provides detailed information and strategies of the key players in the industry. The report also gives a broad study of the different market segments and regions.

Note-ban, polls impact cement companies’ Q4 bottom-line, says India Ratings Cement production would have shrunk in the March quarter primarily due to the base effect coupled with the note-ban-induced cash crunch and polls in many states during the period, says a report. ‘The lagged impact of cash crunch and state polls will take a toll on cement production in Q4. Latest data showed cement volumes in February 2017 declined the most in over a decade by 15.8 per cent y-o-y. Volumes also declined by 5 per cent on (a) month-on-month basis,’ says an India Ratings report. The report notes the decline in cement production growth is also on account of a high base last year, as in the March 2016, quarter production grew by 9.2, 13.5 and 11.9 per cent respectively.

On the prices front, the wholesale price index of grey cement and slag cement has shown a softening trend through November 2016-January 2017. Cement players got some respite on the cost front, with pet coke and coal prices showing moderation in January and February 2017, after pet coke prices almost doubled since March 2016, the report said.

Volumes of national players in Q3 contracted by 5 per cent y-o-y; while for central and north-based players fell by 3 per cent and 6 per cent respectively. The southern region, in contrast, showed strong volume growth of 21 per cent. Growth in the southern region is led by an increase in government expenditure in Andhra Pradesh and Telangana.

On the policy front, due to the recent measures announced by the Railways Ministry that require long term agreements/contracts for industries like cement, steel and fertilisers, cement companies may see improvement in demand.

As per the policy, the Ministry will provide a minimum guaranteed volume linked discount, on the basis of incremental growth in gross freight revenue, in return for a commitment to provide a minimum guaranteed quantity of traffic. The discounts will range from 1.5 to 35 per cent, as per the incremental growth in gross freight revenue.

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Concrete

Charting the Green Path

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The Indian cement industry has reached a critical juncture in its sustainability journey. In a landmark move, the Ministry of Environment, Forest and Climate Change has, for the first time, announced greenhouse gas (GHG) emission intensity reduction targets for 282 entities, including 186 cement plants, under the Carbon Credit Trading Scheme, 2023. These targets, to be enforced starting FY2025-26, are aligned with India’s overarching ambition of achieving net zero emissions by 2070.
Cement manufacturing is intrinsically carbon-intensive, contributing to around 7 per cent of global GHG emissions, or approximately 3.8 billion tonnes annually. In India, the sector is responsible for 6 per cent of total emissions, underscoring its critical role in national climate mitigation strategies. This regulatory push, though long overdue, marks a significant shift towards accountability and structured decarbonisation.
However, the path to a greener cement sector is fraught with challenges—economic viability, regulatory ambiguity, and technical limitations continue to hinder the widespread adoption of sustainable alternatives. A major gap lies in the lack of a clear, India-specific definition for ‘green cement’, which is essential to establish standards and drive industry-wide transformation.
Despite these hurdles, the industry holds immense potential to emerge as a climate champion. Studies estimate that through targeted decarbonisation strategies—ranging from clinker substitution and alternative fuels to carbon capture and innovative product development—the sector could reduce emissions by 400 to 500 million metric tonnes by 2030.
Collaborations between key stakeholders and industry-wide awareness initiatives (such as Earth Day) are already fostering momentum. The responsibility now lies with producers, regulators and technology providers to fast-track innovation and investment.
The time to act is now. A sustainable cement industry is not only possible—it is imperative.

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Concrete

It is equally important to build resilient building structures

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Manoj Rustagi, Chief Sustainability Officer, JSW Cement, discusses how the adoption of ‘green’ practices in cement manufacturing could reshape the future of sustainable construction worldwide.

Cement is one of the most carbon-intensive materials in construction — but innovation is changing that. As sustainability becomes central to infrastructure, green cement is emerging as a viable low-carbon alternative. In this detailed interview with Manoj Rustagi, Chief Sustainability Officer, JSW Cement, we explore what makes cement ‘green’, its performance, and its future. From durability to cutting-edge technologies, here’s a look at the cement industry’s greener path forward.

What exactly is green cement, and how does it differ from traditional cement?
At this point in time, there is no standard for defining green cement. A very simple way to understand ‘Green Cement’ or ‘Low Carbon Cement’ is the one which emits much lower greenhouse gasses (GHG) compared to conventional cement (Ordinary Portland Cement – OPC) during its manufacturing process.
In India, there are many existing BIS Standards for different types of cement products. The most common are OPC; Portland Pozzolana Cement (PPC); Portland Slag Cement (PSC) and Composite Cement (CC). While OPC emits maximum GHG during its manufacturing (approx 800-850 kg CO2/MT of OPC), PSC emits least GHG (approx 300-350 kg CO2/MT of PSC). As PSC is having close to 60 per cent lower CO2 emission compared to OPC, it is the greenest cement available in the Indian market.
There is already work happening at the central government level to define green cement, like it has been recently done for green steel, and hopefully in the next one year or so the standard definition would be available.

What are the key environmental benefits of using green cement?
The primary environmental benefits of green or low-carbon cement are:

  • Reduced CO2 emissions
  • Lower energy and power consumption
  • Conservation of limestone and fossil fuels
  • Utilisation of industrial by-products
  • (slag/fly ash)

Can green cement match the durability and strength of conventional cement?
PSC is much more durable than any other type of cement product. It has lower heat of hydration; the strength keeps on improving with time; and it has much higher resistance to chloride and sulphate attacks. Most of the concrete failures are because of chloride and sulphate attacks, which corrode the steel reinforcements and that is how cracks get initiated and propagated resulting in eventual concrete failures. For coastal applications, marine structures, seaports, and mass concreting, PSC is most suitable. Due to the intrinsic durability characteristics of PSC; it is a green and resilient cement product.
Usually everyone talks about lower GHG emissions, but it is equally important to build resilient building structures that can withstand natural calamities and have much longer lifespans. PSC is one cement type that is not only lowest in CO2 emissions but at the same time offers durability characteristics and properties (RCPT, RCMT, Mercury Intrusion, long term strength and flexural strength), which are unmatched.

What innovative technologies are being used to produce green cement?
To further reduce the CO2 emissions in the manufacturing process; some of the innovative technologies which are commercially viable are:

  • Alternative raw materials: Use of steel slag, red mud and other industrial by-products to substitute limestone
  • Alternative fuels: Use of RDF/MSW, pharmaceutical wastes like biomass etc., to substitute coal/pet-coke
  • Waste Heat Recovery (WHR): Power plants to generate electricity from waste heat
  • Renewable energy: Solar and wind energy instead of state grid

How cost-effective is green cement compared to traditional options?
All of the above innovative technologies do not increase the cost of manufacturing. There are some future technologies like Carbon Capture, Utilisation and/or Storage (CCUS), which are not commercially viable and would increase the cost of cement. As such, the options available today for low-carbon cement (like PSC) are not expensive.
The Government of India has recently notified Indian Carbon Market (ICM), which also includes the cement sector. Hopefully, this would help progressive companies to further reduce their carbon footprint.

What challenges does the industry face in adopting green cement on a large scale?
There is absolutely no incentive/motivation for builders/contractors to use green cement products and therefore there is practically no demand. While the industry has taken many steps. In fact the Indian cement industry is believed to be most energy efficient globally and has approximately 10 per cent lower GHG emissions compared to global average. But due to lack of awareness and lack of performance based standards; the demand for low carbon cement or green cement has not picked up in India.

Are governments and regulators supporting the shift to green cement?
In India, in the last couple of years, there have been many policy interventions which have been initiated. One of them, namely the carbon market is under notification; others like Green Public Procurement, Green Cement taxonomy and National CCUS Mission are in the advanced stages and are expected to be implemented in the next couple
of years.

How do you see the future of green cement in global construction?
Globally the built environment accounts for 40 per cent CO2 emissions; and the maximum embodied emissions come from cement and concrete. There is a lot of innovation happening in cement, concrete and construction. Basically, how we build and what material we use. And this is to do with both carbon mitigation as well as adaptation as the built environment is so important for sustainable living. Precast and pre-engineered buildings/structures, 3D concrete printing, ultra high performance concrete, digital and AI/ML interventions in construction, admixtures/improved concrete packing; and circularity in cement manufacturing are some examples. Low-carbon cement or green cement eventually will lead to ‘Net Zero CO2 emission’ cement, which would enable a ‘Net-Zero’ built environment that is needed for long term sustainability.

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Concrete

Solid Steps to Sustainability

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Milind Khangan, Marketing Manager, Vertex Market Research, looks at how India’s cement industry is powering a climate-conscious transformation with green cement at its core, aligning environmental urgency with economic opportunity.

The cement industry produces around eight per cent of the world’s total CO2 emissions. Process emissions, largely due to limestone calcination, contribute 50 to 60 per cent of these emissions and produce nearly one ton of CO2 per ton of cement produced.
India is a leading cement producer with an installed capacity of around 550 million tons (MMT) as of 2024. As the Government of India advances toward its 2070 net-zero target, green cement is becoming a major driver of this shift toward a low-carbon economy. It offers environmental sustainability as well as long-term operating efficiencies at scale. With the fast-paced urbanisation and infrastructure development across the nation, the use of green cement goes beyond environmental imperatives; it is also a strong strategic business opportunity. Indian cement players are some of the most sustainable and environmentally conscious players in the world, and indigenous cement demand in India is estimated to grow at a CAGR of 10 per cent until 2030.

Innovating sustainably
Green cement is an umbrella term that includes multiple advanced technologies and processes aimed at minimising the environmental footprint, and CO2 emissions of conventional cement manufacturing. This shift from traditional practices targets minimising the carbon footprint throughout the whole cement manufacturing process.

  • Clinker substitution: Substitution of high-carbon clinker with supplementary cementitious materials (SCMs) in order to considerably lower emissions.
  • Alternative binders: Developing cementitious systems that require minimal or no clinker, reducing reliance on traditional methods.
  • Novel cements: Introducing new types of cement that depend less on limestone/clinker, utilising alternative modified processes and raw materials.
  • Energy efficiency and alternative fuels: Optimising energy utilisation in production and substituting fossil fuel with cleaner alternatives coming from waste or biomass.
  • Carbon capture, utilisation, and storage (CCUS): Trapping CO2 emissions at cement plants for recycling or geological storage.

Drivers and strategic opportunities
Robust infrastructure development pipeline: The government’s continued and massive investment in infrastructure (roads, railways, housing, smart cities) generates huge demand for cement. Crucially, there is a growing preference and sometimes direct requirement under public tenders for sustainable building materials, including green cement, which is giving a significant market stimulus.
India’s national climate commitments (NDC and Net Zero 2070): India’s commitments under the Paris Agreement (NDCs) and the long-term goal of achieving Net Zero emissions by 2070 have set a clear direction for industrial decarbonisation. This national strategy necessitates action from high-emitting sectors such as cement to adopt green cement technologies and carbon-reducing innovations across the construction value chain. Notably, the Indian cement industry alone is expected to generate nearly 400 million tonnes of GHG emissions by 2030.
Regulatory mandates for fly ash utilisation: The Ministry of Environment, Forest and Climate Change (MoEFCC) has released a number of binding notifications that promote the use of fly ash from thermal power plants. These guidelines seek to reduce environmental impact by enhancing its extensive application in cement production, particularly in Portland Pozzolana Cement (PPC). Fly ash acts as a pozzolanic material, reacting with calcium hydroxide to produce cementitious compounds, hence decreasing clinker consumption, a high-energy component contributing to high CO2 emissions. Through clinker substitution facilitation, such mandates directly enable the production of low-carbon green cement.
Promotion and utilisation of blast furnace slag: Steel plant slag utilisation policies provide a ready SCM for manufacturing Portland Slag Cement (PSC). This is advantageous in terms of the supply of another key raw material for green cement manufacturing.

Increased demand due to green building movement
The larger adoption of green building codes and certification systems such as GRIHA and LEED India by builders and developers promotes the use of materials with reduced carbon content. Cement products with a higher SCM content or produced through cleaner processes are preferred. A step in this direction was achieved in October 2021 when Dalmia Cement achieved the distinction of being the first Indian cement producer to be granted the Green Product Accreditation of GRIHA.
The Indian industry is actively investing in R&D for new binders such as geopolymer cement, alkali-activated materials and limestone calcined clay cement (LC3). Research institutions including IIT Madras are collaborating with industry to scale these technologies. Although Carbon Capture, Utilisation, and Storage (CCUS) is still at a nascent stage in India, it represents a potential frontier for long-term decarbonisation in the cement sector.
The MoEFCC has published draft regulations under the Carbon Credit Trading Scheme (CCTS), 2023, in the form of the Greenhouse Gas Emission Intensity Target Rules, 2025. The draft notification requires 186 cement units in India to lower their GHG emission intensity from FY 2025-26. Non-compliant manufacturers will have to purchase carbon credit certificates or face penalties, creating a clear regulatory and financial incentive to adopt cleaner technology. The CCTS will promote technology and practice adoption that reduces the carbon intensity of cement manufacturing, potentially resulting in the use of green cement and other low-carbon substitutes for cement.
India’s leading cement companies like UltraTech, Shree Cement, and Dalmia Bharat have made science-based targets and net-zero emissions pledges in line with the GCCA 2050 Cement and Concrete Industry Roadmap. These self-declarations are hastening the shift towards clean cement manufacturing technology and renewable energy procurement.

Challenges and complexities in India’s green cement transition
Economic viability and cost challenges: High production costs associated with low-carbon cement technologies remain a significant hurdle. The absence of strict carbon pricing and poor financial incentives slow down rapid uptake on a large scale. Although green cement is currently costlier than conventional options, greater market adoption and scale-driven efficiencies are expected to progressively narrow this price gap, enhancing commercial viability over time. As these technologies mature, their broader deployment will become more feasible.
Inconsistent supply chain of SCMs: A dependable supply of high-quality Supplementary Cementitious Materials (SCMs), such as fly ash and slag, is crucial. But in the course of decarbonisation of India’s power generation and industry sectors, SCMs reliability and availability may become intermittent. Strong, decentralised logistics and material processing units must be developed in order to provide uninterrupted and economical SCM supply chains to cement producers.

Gaps in technical standards and performance benchmarks
Although PPC and PSC are well-supported by existing BIS codes, standards for newer materials such as calcined clay, geopolymer binders and other novel SCMs require timely development and updates. Maintaining steady performance, lasting robustness, and usage dependability in varying climatic and structural applications will be key to instilling market faith in other forms of cement formulation. Market stakeholders are also supporting separate BIS codes for the green cement sub-categories for helping to build and sustain standardisation and trust.

Scaling of emerging technologies
Scaling promising technology, especially CCUS, from pilots to commercial scales within the Indian context involves significant investment of capital, technical manpower, and a facilitating regulatory environment. The creation of infrastructure for transportation and long-term storage of CO2 will be critical. While these facilitative systems are implemented, cement makers will be well-placed to decarbonise their operations and achieve national sustainability goals.

The way ahead
The Indian cement industry is poised to enter a revolutionary era, where decarbonisation and sustainability are at the heart of expansion. Industry players and the government need to join hands in an integrated manner throughout the cement value chain to spearhead this green revolution. Cement companies must embrace new technologies to lower the emissions like the utilisation of alternative fuels like biomass, industrial wastes, and recycled materials and utilisation of waste heat recovery systems to make energy efficient. The electrification of logistics and kilns, investigation of high-heat alternative products, and CCUS technology investments must be made to decarbonise production. Sophisticated additives such as polymers can improve cement performance with reduced environmental footprint.
At the policy level, the government has to introduce support measures such as stable carbon pricing, tax relief, viability gap funding, and initiatives such as the PLI scheme to encourage the use of renewable energy in cement manufacturing. Instruments such as carbon contracts can stabilise carbon credit prices and reduce market risk, encouraging investment in low-carbon technologies. Updating BIS standards for newer green cement formulations and SCMs is also critical for market acceptance and confidence. Green cement mandates in public procurement and long-term offtake contracts have the potential to generate stable demand, and green financing windows can guarantee commercial viability of near-zero carbon technologies. Cement greening is not a choice, it is a necessity for constructing a climate-resilient, sustainable India.

About the author:
Milind Khangan, Marketing Manager, Vertex Market Research, comes with more than five years of experience in market research and lead generation. He is responsible for developing new marketing plans and innovations in lead generation, having expertise in creating a technically strong website that generates leads for startups in market research.

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