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Unlocking Value | Alternative Fuels for Egypt?s Cement Industry

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Use of alternate fuels not only saved the cement industry of Egypt but has addressed many other issues as well, like meeting regulatory requirements, saving money and growing public health threat from waste etc. An extract of a report from the International Finance Corporation.

The Egyptian cement industry is the world?s 12th largest and a vital economic force supporting the construction and building sector that accounts for nearly five per cent of Egypt?s Gross Domestic Product (GDP). The sector grew by nearly 10 percent in the past fiscal year, further expanding from a 7.4 percent growth rate in FY201. Today the energy-hungry industry is at a cross-roads due to fuel shortages, the cement sector is being forced to diversify its energy mix. Power production, effectively leaving most of the 25 operating cement companies with only a fraction of the gas needed to continue their operations. By 2013, domestic cement production had fallen by 50 percent. With no end to fuel shortages in sight, the industry lobbied to switch from natural gas to other fossil fuel-based alternatives, such as coal and pet coke. Yet, switching to coal entirely comes with a price. In 2015, about 49 million tonnes of clinker were produced with a thermal energy appetite of 46 million giga calories (GCal). By 2025, that figure is expected to grow to 72 million tonnes of clinker, demanding 68 million GCal.

On the other hand, integrating alternative fuels into the energy mix can help ensure a lower carbon transition that is commercially viable and economically attractive. The technological and financial viability of transforming waste streams into thermal energy for the cement industry is well- established internationally. Egypt?s substitution rate, by contrast, was only 6.4 percent in 2014, despite severe energy shortages and declining fuel subsidies.

In order to seek out viable and low carbon energy sources to help fill the energy demand gap, IFC has carried out this study. The research has mapped, quantified, and analyzed the price competitiveness of four alternative streams of waste fuels across the country: refuse derived fuel (RDF) from municipal solid waste, dried sewage sludge (DSS) from waste water treatment plants, agricultural waste, and derived fuel (TDF) from scrap s.

Market Drivers
The use of coal, which is not available domestically, puts pressure on Egypt?s hard currency reserves at a time when the country is struggling with foreign capital liquidity. Civil society stakeholders also point to another crucial drawback to switching to coal; environmental and health externalities associated with not only the combustion of coal, but also its importation.

The government, determined to meet national climate emissions targets and to respond to public concerns after a heated debate, reacted. In April of 2015, the Executive Regulations of the law on Environment have been amended to allow and regulate the use of coal. Under this amendment, each cement firm applying for a coal operational license must commit to mitigate the difference between assumed greenhouse gases (GHGs) emissions from the theoretical consumption of 100 per cent coal and a hypothetical baseline of 100 per cent heavy fuel oil (HFO) within two years of the license?s issuance. The coal license mitigation target could be fully achieved if the sector reached a TSR of 30 percent by 2025, which would require approximately 20.4 million GCal(Giga Calories) of AFR.

Adopting alternative fuels may help the cement industry in not only meeting these regulatory requirements, but in saving money. AFR is a locally available resource with immense growth prospects, a steadily growing population base generates a continuous flow of waste. Furthermore, key governmental entities and the current regulatory frameworks are receptive to the incorporation of AFR as a means to confront the challenge of emissions, and the growing public health threat of waste. AFR usage will have fewer negative externalities. It will conserve valuable fossil fuels, reduce pressure on foreign currency reserves and allow for safe disposal of waste that would otherwise be landfilled or illegally, openly dumped.

Estimated Available AFR Supply
Of the four waste streams evaluated as part of this study, agricultural waste is by far the largest in volume, at an annual estimate of 10.7 million tonnes. RDF from MSW, closely follows, at two to five million tons, with DSS offering another one million tonnes are a distant fourth, due primarily to competition from the retread and reuse industry. The study concludes that current waste volumes in Egypt from this first three sources offer between 46-72 million GCal of potential fuel that goes untapped each year. Combined, the three waste streams contain enough technically viable fuel potential to supply nearly 1.6 times the 46 million GCal of the Egyptian cement industry?s 2015 energy needs.

AFR Financial Viability and Commercial Potential
In order for AFR to be competitive, the price difference between traditional fuels and alternative fuels must be taken into account. AFR prices are dictated by factors that include, the amortization of the equipment installed at the cement plant to co-process with either fuel; the operational cost of co-processing (also covers handling and maintenance); the cost of procuring the AFR; and the cost of potential negative impacts of the AFR on the kiln process and equipment.

An economic viability analysis of the four waste streams demonstrates that AFR is commercially competitive with coal. The cost competitiveness of each fuel varies, depending on preparation and processing costs, the price of other fuels and the cost of transport. IFC?s initial analysis shows that for 2015, average AFR pricing was between 5 and 40 percent less expensive per GCal than coal at the burner point. That price difference also reflects pre-processing, handling, transportation, and co-processing costs.

The necessary capital investment by a cement plant for co-processing AFR in the kiln ranges from $1 million for agricultural wastes (fine materials) to $4 million for MSW. However, most cement plants needed to make capital investments to burn coal, investments which ranged much higher than that for AFR. For each coal line, the figure varied from $15 to $25 million (excluding land prices). However, the payback periods for investments required for AFR co-processing are expected to be less than five years.

To reach a TSR of 20 percent by 2025, total investments for pre-processing are estimated at $114 million and may potentially be as much as $320 million. This represents a significant opportunity to attract investors and financial institutions. Based on the findings of the study, the economic feasibility of AFR pre-processing projects (with the exception of TDF) could result in an internal rate of return (IRR) above 15 percent, and a payback period of three to five years.

AFR Substitution Scenarios
Theoretically kilns in Egypt could accept TSR up to 30 percent without significant kiln modifications and related investments. Though achieving a limited TSR of 5-15 percent is relatively easy, the path to a higher TSR (> 20 to 30 percent), is long and requires technical knowledge that needs to be encouraged and developed.

Growth rates in the average thermal substitution rates will follow a gradual learning curve. In order to reach 20 percent TSR by 2025, cement plants would need to spend around $217 million annually on procuring AFR. This could help the cement industry save $51 million annually. It would also replace about 1.9 million tonnes of coal in 2025 and avoid 3.9 million tonnes of CO emissions.

Reaching 20 percent TSR by the year 2025 is a realistic scenario. A 30 percent TSR is also technically achievable, but only with the implementation of significant regulatory interventions.

AFR Supply Chain
A key challenge is the lack of an established supply chain to collect, process and deliver waste to cement plants at the required quality and with a mutually accepted price. In order for AFR to grow, commercially and sustainably, strong partnerships between waste suppliers, waste management operators, and the cement industry must be forged.International experience shows that there are different levels of AFR pre-processing integration in the cement sector. In general, there are three levels of integration in AFR upstream activities: i) outsourcing (no integration), ii) partial integration, and iii) full integration. The cement plant would select the model most relevant by evaluating the degree of AFR quality control it requires, the scale of investment a firm can afford, and the complexity of operations it can tolerate. The appropriate business model will vary depending on the type of waste stream and the cement.

Challenges and Recommendations
There are several issues that should be considered carefully and addressed prior to an investment decision, in order to ensure a long term and more sustainable market for AFR in Egypt. These issues include the following, along with options for mitigation. Logistics and transportation costs: Transportation costs can significantly impact the profit margins of an otherwise viable financial model. Waste streams like MSW and DSS are overwhelmingly concentrated in urban areas. Others, particularly agricultural waste, are geographically distributed and may lack central collection and processing points.

Mitigation: In order to help address this issue, IFC has created a map which indicates the locations of a) cement plants, b) the distribution of various types of crops c) various sources of AFR and d) locations of the existing waste processing/composting sites, which may be considered as potential future pre-processing locations. The map could be accessed at this link: http://arcg.is/1ToAspz Waste markets remain fragmented and dominated by informal players, most of which lack the technological knowledge and nevertheless, a viable AFR sector is not an opportunity for wind-fall profits. Local governments are encouraged to support potential investors by selecting AFR pre-processing sites and making them available for development.

Feedback from the cement producers surveyed for the purposes of this study has indicated that both availability and quality of AFR is of unreliable or of lower quality than required.

Mitigation: IFC recommends that the cement companies contractually agree with AFR suppliers on various standard terms such as a) minimum volume off-take, b) pricing, and c) quality characteristics and technical specifications of the AFR supplied. The more the cement industry can harmonize its requirements from a quality and characteristic perspective, the greater the economies of scale.

Support from local governments: Cooperation from the government is vital to ensure the security of supply and off-take agreements, particularly for MSW. If price and volume are fixed under a longer- term supply contract to allow for investment cost recovery and minimum returns on investment, waste management firms can obtain financing and qualified players may be willing to become involved.

Mitigation: Local governments are encouraged to see AFR processing companies as an opportunity to help solve the waste problem, particularly in urban areas where waste endangers public health. Furthermore, investing in AFR will help minimize public expenditure costs and reduce the environmental impact of dumping and land filling. Local governments are encouraged to support potential investors by selecting AFR pre-processing sites and making them available for development.

Enforcement of regulations and an efficient waste management chain. Extensive bans exist to prevent waste dumping and other disposal methods. But, a lack of enforcement impacts the availability of AFR supply, as well as the financial margins of co-processing. Existing facilities are currently treating less than 10 per cent of generated MSW, which reduces the AFR volumes available to interested investors. Mitigation: After adequate rehabilitation, operation and maintenance of existing pre-processing facilities, and the establishment of new ones, illegal dumpers may find it is just as economical, if not in fact cheaper, to deposit their collected waste with an AFR pre-processing plant even with a tipping fee. AFR represents a potential market-based solution to this serious environmental problem.

A Sustainable AFR Market in Egypt
IFC?s analysis underscores the opportunity for the private sector to promote and invest in a commercially attractive market for alternative fuels in Egypt. If the supply chain for AFR can be unlocked by the private sector through developing and investing in pre-processing facilities and operations, investors will be rewarded with sustainable and long-term demand from the cement industry. There is a clear opportunity for the private sector to transform these waste streams into a financially sustainable business. The challenges in making the switch to alternative fuels are significant. But the rewards far outstrip the hardships of reaching the goal.

Five drivers supporting AFR growth in Egypt:
a)Local fossil fuel shortages constraining cement production,
b)Competitiveness amid rising fuel costs,
c)A severe shortage of foreign currency reserves hindering imports of clinker and coal,
d)CO2 mitigation requirements and licensing mandates, and
e)Corporate and/or company-set AFR substitution targets.

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Economy & Market

Power Build’s Core Gear Series

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A deep dive into Core Gear Series of products M, C, F and K, by Power Build, and how they represent precision in motion.

At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. Power Build answers this need with its flagship geared motor series: M, C, F and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.

Series M – Helical Inline Geared Motors
Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.

Series C – Right Angled Heli-Worm Geared Motors
Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.

Series F – Parallel Shaft Mounted Geared Motors
Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.

Series K – Right Angle Helical Bevel Geared Motors
For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining and material handling. Its flexibility in mounting and broad motor options offer engineers the freedom in design and reliability in execution.
Together, these four series reflect Power Build’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design and field-tested reliability. Whether the requirement is speed control, torque multiplication or space efficiency, Radicon’s Series M, C, F and K stand as trusted powerhouses for global industries.

http://www.powerbuild.in
Call: +919727719344

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Economy & Market

Conveyor belts are a vital link in the supply chain

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Kamlesh Jain, Managing Director, Elastocon, discusses how the brand delivers high-performance, customised conveyor belt solutions for demanding industries like cement, mining, and logistics, while embracing innovation, automation, and sustainability.

In today’s rapidly evolving industrial landscape, efficient material handling isn’t just a necessity—it’s a competitive advantage. As industries such as mining, cement, steel and logistics push for higher productivity, automation, and sustainability, the humble conveyor belt has taken on a mission-critical role. In this exclusive interview, Kamlesh Jain, Managing Director, Elastocon, discusses how the company is innovating for tougher terrains, smarter systems and a greener tomorrow.

Brief us about your company – in terms of its offerings, manufacturing facilities, and the key end-user industries it serves.
Elastocon, a flagship brand of the Royal Group, is a trusted name in the conveyor belt manufacturing industry. Under the brand name ELASTOCON, the company produces both open-end and endless belts, offering tailor-made solutions to some of the most demanding sectors such as cement, steel, power, mining, fertiliser, and logistics. Every belt is meticulously engineered—from fabric selection to material composition—to ensure optimal performance in tough working conditions. With advanced manufacturing facilities and strict quality protocols, Elastocon continues to deliver high-performance conveyor solutions designed for durability, safety, and efficiency.

How is the group addressing the needs for efficient material handling?
Efficient material handling is the backbone of any industrial operation. At Elastocon, our engineering philosophy revolves around creating belts that deliver consistent performance, long operational life, and minimal maintenance. We focus on key performance parameters such as tensile strength, abrasion resistance, tear strength, and low elongation at working tension. Our belts are designed to offer superior bonding between plies and covers, which directly impacts their life and reliability. We also support clients
with maintenance manuals and technical advice, helping them improve their system’s productivity and reduce downtime.

How critical are conveyor belts in ensuring seamless material handling?
Conveyor belts are a vital link in the supply chain across industries. In sectors like mining, cement, steel, and logistics, they facilitate the efficient movement of materials and help maintain uninterrupted production flows. At Elastocon, we recognise the crucial role of belts in minimising breakdowns and increasing plant uptime. Our belts are built to endure abrasive, high-temperature, or high-load environments. We also advocate proper system maintenance, including correct belt storage, jointing, roller alignment, and idler checks, to ensure smooth and centered belt movement, reducing operational interruptions.

What are the key market and demand drivers for the conveyor belt industry?
The growth of the conveyor belt industry is closely tied to infrastructure development, increased automation, and the push for higher operational efficiency. As industries strive to reduce labor dependency and improve productivity, there is a growing demand for advanced material handling systems. Customers today seek not just reliability, but also cost-effectiveness and technical superiority in the belts they choose. Enhanced product aesthetics and innovation in design are also becoming significant differentiators. These trends are pushing manufacturers to evolve continuously, and Elastocon is leading the way with customer-centric product development.

How does Elastocon address the diverse and evolving requirements of these sectors?
Our strength lies in offering a broad and technically advanced product portfolio that serves various industries. For general-purpose applications, our M24 and DINX/W grade belts offer excellent abrasion resistance, especially for RMHS and cement plants. For high-temperature operations, we provide HR and SHR T2 grade belts, as well as our flagship PYROCON and PYROKING belts, which can withstand extreme heat—up to 250°C continuous and even 400°C peak—thanks to advanced EPM polymers.
We also cater to sectors with specialised needs. For fire-prone environments like underground mining, we offer fire-resistant belts certified to IS 1891 Part V, ISO 340, and MSHA standards. Our OR-grade belts are designed for oil and chemical resistance, making them ideal for fertiliser and chemical industries. In high-moisture applications like food and agriculture, our MR-grade belts ensure optimal performance. This diverse range enables us to meet customer-specific challenges with precision and efficiency.

What core advantages does Elastocon offer that differentiate it from competitors?
Elastocon stands out due to its deep commitment to quality, innovation, and customer satisfaction. Every belt is customised to the client’s requirements, supported by a strong R&D foundation that keeps us aligned with global standards and trends. Our customer support doesn’t end at product delivery—we provide ongoing technical assistance and after-sales service that help clients maximise the value of their investments. Moreover, our focus on compliance and certifications ensures our belts meet stringent national and international safety and performance standards, giving customers added confidence.

How is Elastocon gearing up to meet its customers’ evolving needs?
We are conscious of the shift towards greener and smarter manufacturing practices. Elastocon is embracing sustainability by incorporating eco-friendly materials and energy-efficient manufacturing techniques. In parallel, we are developing belts that seamlessly integrate with automated systems and smart industrial platforms. Our vision is to make our products not just high-performing but also future-ready—aligned with global sustainability goals and compatible with emerging technologies in industrial automation and predictive maintenance.

What trends do you foresee shaping the future of the conveyor belt industry?
The conveyor belt industry is undergoing a significant transformation. As Industry 4.0 principles gain traction, we expect to see widespread adoption of smart belts equipped with sensors for real-time monitoring, diagnostics, and predictive maintenance. The demand for recyclable materials and sustainable designs will continue to grow. Furthermore, industry-specific customisation will increasingly replace standardisation, and belts will be expected to do more than just transport material—they will be integrated into intelligent production systems. Elastocon is already investing in these future-focused areas to stay ahead of the curve.

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Economy & Market

Impactful Branding

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Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your consumers. In this context, why is branding important for cement companies? As far as the customers are concerned cement is simply cement. It is precisely for this reason that branding, marketing and advertising of cement becomes crucial. Since the customer is unable to differentiate between the shades of grey, the onus of creating this awareness is carried by the brands. That explains the heavy marketing budgets, celebrity-centric commercials, emotion-invoking taglines and campaigns enunciating the many benefits of their offerings.
Marketing strategies of cement companies have undergone gradual transformation owing to the change in consumer behaviour. While TV commercials are high on humour and emotions to establish a fast connect with the customer, social media campaigns are focussed more on capturing the consumer’s attention in an over-crowded virtual world. Branding for cement companies has become a holistic growth strategy with quantifiable results. This has made brands opt for a mix package of traditional and new-age tools, such as social media. However, the hero of every marketing communication is the message, which encapsulates the unique selling points of the product. That after all is crux of the matter here.
While cement companies are effectively using marketing tools to reach out to the consumers, they need to strengthen the four Cs of the branding process – Consumer, Cost, Communication and Convenience. Putting up the right message, at the right time and at the right place for the right kind of customer demographic is of utmost importance in the long run. It is precisely for this reason that regional players are likely to have an upper hand as they rely on local language and cultural references to drive home the point. But modern marketing and branding domain is exponentially growing and it would be an interesting exercise to tabulate and analyse its impact on branding for cement.

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