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Malabar Cements has set ambitious plans to drive expansion of the company?s operations and enhance the footprint of its products.
Malabar Cements has firmed up its expansion plans. In its tireless efforts to cement its dominance the company has streamlined its expansion plans. Addressing one of the major challenges of logistics, the company has earmarked a CAPEX of Rs 160 crore for cement and allied materials logistics hub at Cochin Port Trust, to cash in on the sea frontage that Kerala has. Speaking about the expansion plans for the company, PH Kurien, Principal Secretary, Industries and Chairman, Malabar Cements, says, ?Ambitious plans are set to drive the expansion of the company?s operations and enhance the footprint of its products. Logistics forms the biggest challenge for a company like ours. So we have proposed to implement Rs 160-crore cement and allied materials logistics hub at Cochin Port Trust. A seven acre property is planned to be taken on lease to set it up.? He adds, ?The state government has given a KVAT loan with a four-year holiday to implement the project.? The new expansion project is expected to bolster the company?s presence in the market and give its products a 25 per cent market share in the state as against the current 10 per cent. This hub is expected to provide addition of cement grinding capacities in both public and private sectors in Kerala.?

Malabar Cements, the first and only portland cement manufacturer in Kerala, set up in1978 with a capital outlay of Rs 680 million and paid up equity capital of Rs 260 million has come a long way. Today, Malabar Cements plays a pivotal role in the developmental process in northern districts of the state by ensuring adequate supply of raw material for construction that forms the backbone of the state?s development itinerary. On an average, the company makes a net profit of around Rs 36 crore annually, before honouring Income tax related commitments by achieving an annual sale of 500,000 MT and a turnover of around Rs 290 crore.

With a production capacity of 4.2 lakh tonne of clinker per annum, Malabar Cements is the largest portland cement manufacturing unit in Kerala. As part of an expansion programme, a 2.50 lakh-tonne clinker-grinding unit was commissioned at Cherthala in Alappuzha district in August 2003, taking the total installed capacity of MCL to 8.1 lakh tonne of cement. However, due to shortage of clinker, the plant was shut down in 2008. Recently, the company was successful in importing clinker through global tendering and trial production has already commenced.

According to K Padmakumar, Managing Director, Malabar Cements, the company has plans to install a facility for pre-calcination to increase clinker production capacity, and also plans to install one more 100 TPH cement mill in Walayar to increase the cement and slag girding capacity. The company has upgraded its plant with state-of-the-art technology over the years. As only 10 per cent of the cement consumption in Kerala is tapped by Malabar Cements, the expansion projects will allow the company to harness the markets beyond the northern districts in Kerala which is its core market segment.

Since its inception, the company has striven to align its operations with the global technological developments which have happened in this sector. The company has, therefore, carried out significant modifications in the system for minimizing energy consumption, and has undertaken pollution control measures, process modifications, etc. MCL is the first public sector company in the state to win both ISO certification and awards for energy conservation.

At Malabar Cements, product improvement is not just a strategy for boosting sales, but marks an unrelenting quest for excellence. Through continuous upgradation of methodologies and fine-tuning of processes the company has constantly striven to improve transparency in procurement, product quality and ensure customer satisfaction. Quality consciousness has been ingrained into the system, into the psyche of every individual who works in the organization. Says Padmakumar, ?Right from pre-blending raw materials, through every process of manufacturing to cement packing, we give attention to the smallest detail, to ensure that quality parameters are strictly followed every step of the way.? Optimization of processes, productivity and quality is achieved through an efficient system of supply chain management established by the company. A wide network of dealers handles distribution of the products to the end users. This will help in import and distribution of construction sand also.

MCL manufactures cement through the dry process method based on world-renowned German technology. The entire manufacturing process is computer-controlled, ensuring quality and standardization of products. The company has X-ray analysers for better quality control. State-of-the-art pollution control measures like bag filters are installed to prevent adverse impact on environment. Today, the company has three brands, Malabar Super, Malabar Aiswarya and Malabar Classic which cater to different applications and segments.

CSR initiatives
Making the world a better place, corporate social responsibility is not just philanthropy but is viewed in today?s business scenario as a professional management process with a long-term strategy which aims at inclusive growth of the society. MCL constantly strives to make a difference to the material and social environment around it. Padmakumar says, ?The company has always had a CSR outlook. As part of its social welfare programmes, MCL, even before the new Companies Act came into existence, has devoted to the social upliftment of the surrounding population.? Five per cent of the company?s bottom line revenues have been earmarked for initiatives that iterate the company?s commitment to society.

Shradha
The project pivots around the concept of early cancer detection among the marginalised and the poor to improve chances of survival. It targets youth in the age group of 18-20 years in the identified districts of Palakkad, Kozhikode and Malappuram.

The implementation involves organizing mobile detection units through Malabar Cancer Society, cancer detection camps and awareness programmes in rural areas, establishment of pain and palliative care units, etc. Those detected with the disease are referred to Regional Cancer Centre (RCC) and other government medical colleges for free treatment under Cancer Suraksha scheme of KSSM.

Snehapoorvam
This is an initiative in the educational sector. The scheme aims at providing educational and lifestyle support to children in the below poverty line (BPL) segment, who are estranged from their parents. In the first phase, it will target 300 children at the secondary and higher secondary levels.

Aasrayam
The scheme focuses on creating a benevolent fund to provide financial assistance to those in the economically backward bracket who have no access to funds to meet their emergency medical needs, in critical and life threatening situations. The taluk and district hospitals in Palakkad, Malappuram and Kozhikode districts and the Medical College Hospital in Kozhikode will be covered under this scheme.

Golden a Crescent project
This programme envisages upgradation of infrastructure and health care and support systems in NGOs in around seven local panchayaths and muncipalities around Malabar Cements. The project also envisages capacity building in geriatric care and also vocational training in organisations registered under the Orphanage Control Board. The outlay in the company budget is Rs 45 lakh. This initiative is based on a research study done in the vicinity of MCL, the findings of which were presented as a paper jointly authored by Padmakumar and Sr. Tessin Munatty, SABS, in the International Conference on Elderly Care held at Thiruvananthapuram in April 2014.

Emergency Care Unit in Walayar
There are no emergency medicine-cum-trauma care centres in the 50 km stretch in NH-47 between Palakkad and Coimbatore. This gap will be addressed by yet another CSR initiative of Malabar Cements under a collaborative scheme. Apart from its social commitments, environment figures high on MCL?s CSR plan. In its efforts towards greening the environment, the company has planned various types of afforestation, horticulture and tree planting programmes.

Periodic modernization programmes of its plants are also conducted to minimize impact on environment during production. All these go a long way in establishing Malabar Cements Ltd not only as one of the most successful enterprises in the state, but also as a professional enterprise that has cemented a union of success and social responsibility in equal measure in its corporate culture.

CSR INITIATIVES

  • Overall development of the Nadupathy village and tribal colony in Walayar.
  • Development of basic amenities at orphanages like Marian Village, Snehajwala, Shantiniketan and Daivadan at Vadakkancherry
  • Aid to the pain and palliative care units run by NGOs and local civic bodies at Akathethara and Kunnumpuram at Malappuram
  • Aid to Nazareth Care and Support Centre at Muthukad which provides shelter and solace to those who have been rejected from the mainstream due to grave illnesses like HIV.
  • Initiatives for empowerment of children at Thrithala and Palakkad
  • Transport facilities for students of Vengara Government UP School, afflicted by autism
  • Support to institutions that rehabilitate physically and psychologically challenged
  • Support to institutions that address learning disabilities
  • Provision of reading materials for 40 schools
  • Support for holistic development of villages
  • Structuring of elder friendly panchayaths
  • Support to Devashrayam, a charitable institution working for care and development of differentially abled.

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Concrete

The primary high-power applications are fans and mills

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Alex Nazareth, Whole-time Director and CEO, Innomotics India, explains how plants can achieve both cost competitiveness and sustainability by lowering emissions, reducing downtime and planning for significant power savings.

As one of the most energy-intensive industries, cement manufacturing faces growing pressure to optimise power consumption, reduce emissions and improve operational reliability. Technology providers like Innomotics India are enabling this transformation by combining advanced motors, AI-driven digital solutions and intelligent monitoring systems that enhance process stability and reduce energy costs. From severe duty motors built for extreme kiln environments to DigiMine AI solutions that optimise pyro and mill operations, Alex Nazareth, Whole-time Director and CEO, Innomotics India, explains how the company is helping cement plants achieve measurable energy savings while moving closer to their sustainability goals.

How does your Energy Performance Contracting model typically reduce power consumption in cement plants—e.g., MWh saved?
Our artificial intelligence-based DigiMine AI Pyro and Mill solutions developed specifically for the cement industry, supports our customers in improving their process stability, productivity and process efficiency. In Pyro, this is achieved by optimising fuel consumption (Coal / AFR), reducing Specific Heat Consumption and reduction in emissions (CO2, SOx and NOx) through continuous monitoring of thermodynamics in pyro and recommending set-points of crucial parameters in advance for maintaining stable operations.
Within the mill, this is achieved by improving throughput, reduce energy / power consumption and maintaining stable operations on a continuous basis. Our ROI-based value proposition captures the project KPIs like reduction of coal usage, increase of AFR, reduction of specific heat consumption (Kcal / Kg), reduction of specific power consumption (KWH / tonne), reduction of emissions, etc., by a specific percentage. This gives clarity to our customers to understand the investment vis-à-vis savings and estimate the recovery time of their investment, which typically is achieved within one year of DigiMine AI Pyro and Mill solutions implementation.

What role do digitalisation and motor monitoring play in overall plant energy optimisation?
Motors are being used extensively in cement production, and their monitoring play crucial role in ensuring continuous operation of applications. The monitoring system can automatically generate alerts for any anomaly / abnormalities in motor parameters, which allows plant team to take corrective actions and avoid any major equipment damage and breakdown. The alerts help maintenance team to plan maintenance schedule and related activity efficiently. Centralised and organised data gives overview to the engineers for day-to-day activities. Cement is amongst the top energy intensive industries in comparison to other industries. Hence, it becomes critically important to optimise efficiency, productivity and up-time of plant equipment. Motor monitoring and digitalisation plays a vital role in it. Monitoring and control of multiple applications and areas
within the plant or multiple plants becomes possible with digitalisation.
Digitalisation adds a layer on top of OT systems, bringing machine and process data onto a single interface. This solves the challenges such as system silo, different communications protocol, databases and most importantly, creates a common definition and measurement to plant KPIs. Relevant stakeholders, such as engineers, head of departments and plant heads, can see accurate information, analyse it and make better decisions with appropriate timing. In doing so, plant teams can take proactive actions before machine breakdown, enable better coordination during maintenance activities while improving operational efficiency and productivity.
Further using latest technologies like Artificial Intelligence can even assist operators in running their plant with minimal requirement of human intervention, which allows operators to utilise their time in focusing on more critical topics like analysing data to identify further improvements in operation.

Which of your high-efficiency IEC low-voltage motors deliver the best energy savings for cement mills or fans?
Innomotics India offers a range of IEC-compliant low-voltage motors engineered to deliver superior performance and energy savings, particularly for applications such as cement mills, large fans, and blowers. Innomotics has the complete range of IE4 motors from 0.37kW to 1000kW to meet the demands of cement industry. The IE5 range is also available for specific requirements.

Can safe area motors operate safely and efficiently in cement kiln environments?
Yes, safe area motors are designed to operate reliably in these environments without the risk of overheating. These motors have ingress protection that prevents dust, moisture ingress and can withstand mechanical stress. These motors are available in IE3 / IE4 efficiency classes thereby ensuring lower energy consumption during continuous operation. These motors comply with relevant Indian as well as international standards.

How do your SD Severe Duty motors contribute to lower emissions and lower cost in heavy duty cement applications?
Severe duty motors enhances energy efficiency and durability in demanding cement applications, directly contributing to lower emissions and operational costs. With high-efficiency ratings (such as IE3 or better), they reduce power consumption, minimising CO2 output from energy use. Their robust design handles extreme heat, dust and vibration—common in cement environments—ensuring reliable performance and fewer energy losses.
These motors also lower the total cost of ownership by reducing downtime, maintenance and replacement frequency. Their extended service life and minimal performance degradation help cement plants meet sustainability targets, comply with emissions regulations and improve overall energy management—all while keeping production consistent and cost-effective.

What pump, fan or compressor drive upgrades have shown approximately 60 per cent energy savings in industrial settings and can be replicated in cement plants?
In the cement industry, the primary high-power applications are fans and mills. Among these, fans have the greatest potential for energy savings. Examples, the pre-heater fan, bag house fan, and cooler fans. When there are variations in airflow or the need to maintain a constant pressure in a process, using a variable speed drive (VSD) system is a more effective option for starting and controlling these fans. This adaptive approach can lead to significant energy savings. For instance, vanes and dampers can remain open while the variable frequency drive and motor system manage airflow regulation efficiently.

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Concrete

We conduct regular internal energy audits

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Shaping the future of low-carbon cement production involves integrating renewables, digitalisation and innovative technologies. Uma Suryam, SVP and Head Manufacturing – Northern Region, Nuvoco Vistas, gives us a detailed account of how.

In an industry where energy consumption can account for a significant portion of operating costs, cement manufacturers are under increasing pressure to adopt sustainable practices without compromising efficiency. Nuvoco Vistas has taken a decisive step in this direction, leveraging digitalisation, renewable energy and innovative technologies to drive energy efficiency across its operations. In this exclusive conversation, Uma Suryam, SVP and Head Manufacturing – Northern Region, Nuvoco Vistas, shares its approach to energy management, challenges of modernising brownfield plants and its long-term roadmap to align efficiency with India’s net-zero vision.

How has your company improved energy efficiency over the past five years?
Over the past five years, we have prioritised energy conservation by enhancing operational efficiency and scaling up renewable energy adoption. Through strategic fuel mix optimisation, deployment of cleaner technologies, and greater integration of renewables, we have steadily reduced our environmental footprint while meeting energy needs sustainably.
Technological upgrades across our plants have further strengthened efficiency. These include advanced process control systems, enhanced trend analysis, grinding media optimisation and the integration of solar-powered utilities. Importantly, grid integration at our key plants has delivered significant cost savings and streamlined energy management.
A notable milestone has been the expansion of our solar power capacity and Waste Heat Recovery Systems (WHRS). Our solar power capacity has grown from 1.5 MW in FY 2021–22 to 5.5 MW, while our WHRS capacity has increased from 44.7 MW to 49 MW, underscoring our commitment to sustainable energy solutions.

What technologies or practices have shown the highest energy-saving potential in cement production?
One of our most significant achievements in advancing energy efficiency has been the successful commissioning of a 132 KV Grid Integration Project, which unified three of our major manufacturing units under a single power network. This milestone, enabled by a dedicated transmission line and a state-of-the-art Line-In Line-Out (LILO) substation, has transformed our energy management and operational capabilities.
With this integration, we have substantially reduced our contract demand, eliminated power disruptions, and enhanced operational continuity. Supported by an optical fibre network for real-time communication and automation, this project stands as a testament to our innovation-led manufacturing excellence and underscores Nuvoco’s vision of building a safer, smarter, and sustainable world.

What role does digitalisation play in achieving energy efficiency in your operations?
Digitalisation plays a transformative role in driving energy efficiency across our operations. At Nuvoco, we are leveraging cutting-edge technologies and advanced digital tools to enhance productivity, optimise energy consumption and strengthen our commitment to sustainability and employee safety.
We are developing AI-enabled dashboards to optimise WHRS and kiln operations, ensuring maximum efficiency. Additionally, our advanced AI models evaluate multiple operational parameters — including fuel pricing, moisture content and energy output — to identify the most cost-effective fuel combinations in real time. These initiatives are enabling data-driven decision-making, improving operational excellence and reducing our environmental footprint.

What is your long-term strategy for aligning energy efficiency with decarbonisation goals?
As part of India’s climate action agenda, the cement sector has laid out a clear decarbonisation roadmap to achieve net-zero CO2 emissions by 2070. At Nuvoco, we view this as both a responsibility and an opportunity to redefine the future of sustainable construction. Our long-term strategy focuses on aligning energy efficiency with decarbonisation goals by embracing innovative technologies, alternative raw materials and renewable energy solutions.
We are making strategic investments to scale up solar power installations and enhance our renewable energy mix significantly by 2028. These initiatives are a key part of our broader vision to reduce Scope 2 emissions and strengthen our contribution to India’s net-zero journey, while continuing to deliver innovative and sustainable solutions to our customers.

How do you measure and benchmark energy performance across different plants?
We adopt a comprehensive approach to measure and benchmark energy performance across our plants. Key metrics include Specific Heat Consumption (kCal/kg of clinker) and Specific Power Consumption (kWh/tonne of cement), which are continuously tracked against Best Available Technology (BAT) benchmarks, industry peers and global standards such as the WBCSD-CSI and CII benchmarks.
To ensure consistency and drive improvements, we conduct regular internal energy audits, leverage real-time dashboards and implement robust KPI tracking systems. These tools enable us to compare performance across plants effectively, identify optimisation opportunities and set actionable targets for energy efficiency and sustainability.

What are the key challenges in adopting energy-efficient equipment in brownfield cement plants?
Adopting energy-efficient technologies in brownfield cement plants presents a unique set of challenges due to the constraints of working within existing infrastructure. Firstly, the high capital expenditure and relatively long payback periods often require careful evaluation before investments are made. Additionally, integrating new technologies with legacy equipment can be complex, requiring significant customisation to ensure seamless compatibility and performance.
Another major challenge is minimising production disruptions during installation. Since brownfield plants are already operational, upgrades must be planned meticulously to avoid affecting output. In many cases, space constraints in older facilities add to the difficulty of accommodating advanced equipment without compromising existing layouts.
At Nuvoco, we address these challenges through a phased implementation approach, detailed project planning and by fostering a culture of innovation and collaboration across our plants. This helps us balance operational continuity with our commitment to driving energy efficiency and sustainability.

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Concrete

Digitalisation is pivotal in driving energy efficiency

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As energy costs continue to dominate the cement industry, efficiency and sustainability are proving to be vital components. MM Rathi, Joint President, Power Management, Shree Cement, explains the company’s long-term strategy is focused on cutting emissions while powering growth with renewable energy solutions.

Energy efficiency has always been a cost-saving lever for the cement industry. Today, it is the backbone of sustainability and competitiveness. Cement manufacturers are under growing pressure to optimise consumption, diversify power sources and align with decarbonisation targets. Shree Cement has been at the forefront of this transformation, significantly scaling up its green power capacity and embedding advanced technologies across operations. In this exclusive conversation, MM Rathi, Joint President – Power Management, Shree Cement, shares insights on the company’s approach to energy efficiency, challenges in brownfield modernisation and long-term strategies for achieving net zero alignment.

What percentage of your total operational cost is attributed to energy consumption?
At Shree Cement, energy is one of the most significant components of production cost, accounting for nearly 30 per cent to 40 per cent of total operational expenses. Within this, thermal energy typically contributes around 20 per cent to 25 per cent, while electrical energy forms about 10 per cent to 15 per cent. The exact share varies depending on factors such as the fuel mix (coal, pet coke or alternative fuels and raw materials), the power source (grid-based or captive like solar, wind or thermal), raw mix quality, and regional fuel and electricity price variations. This makes energy efficiency and the adoption of sustainable power sources a key focus area, both from a cost and sustainability perspective.

How has your company improved energy efficiency over the past five years?
Over the past five years, Shree Cement has consistently invested in enhancing energy efficiency across operations. Our green power capacity, covering wind, solar and Waste Heat Recovery (WHR), has more than doubled from 245 MW in 2020 to 592 MW in 2025. All grinding units are now equipped with biomass firing facilities, reducing dependence on conventional fuels. From the project stage itself, we prioritise efficiency by selecting advanced technologies such as six-stage kilns with integrated WHR, CFD-designed plants, and equipment fitted with VFDs, centrifugal compressors and high-efficiency fans. We also review and upgrade equipment systematically, replacing fans, compressors, blowers, pumps, boilers and turbines with more efficient options. This continuous approach has reduced costs while significantly advancing our sustainability journey.
What technologies or practices have shown the highest energy-saving potential in cement production?
WHR stands out as one of the most effective solutions, offsetting a significant portion of electricity required for clinker production. Hot air recirculation has also proven highly beneficial in reducing heat losses. Additionally, regular energy audits help us identify opportunities for improvement and implement corrective measures in daily operations. Together, these practices play a critical role in optimising energy efficiency and driving sustainable operations.

What are the key challenges in adopting energy-efficient equipment in brownfield cement plants?
The biggest challenge is the significant upfront investment required for upgradation. Retrofitting existing facilities often involves complex civil and structural modifications, which add costs and extend downtime. Integration is another hurdle, as new high-efficiency equipment may not align seamlessly with older kiln systems, fans, mills or automation setups. These factors make the transition in brownfield plants more resource-intensive and time-consuming compared to greenfield projects.

How do you measure and benchmark energy performance across different plants?
We track key performance indicators such as specific heat consumption and specific power consumption for each unit, benchmarking them against internal and external standards. Thermal Substitution Rate (TSR percentage) is another critical metric, measuring the share of alternative fuels in the thermal energy mix. Internally, we benchmark performance across plants to encourage best practice sharing. Externally, we compare against national averages and align with the Bureau of Energy Efficiency’s PAT (Perform, Achieve, Trade) scheme, which sets Specific Energy Consumption (SEC) baselines and targets for cement plants. This multi-layered approach ensures continuous monitoring, improvement, and industry leadership in energy efficiency.

What role does digitalisation play in achieving energy efficiency in your operations?
Digitalisation is pivotal in driving energy efficiency at Shree Cement. IoT sensors integrated with SCADA and DCS systems allow real-time monitoring of parameters like heat consumption and energy use, moving beyond periodic reports. Our digital platforms consolidate plant data, enabling management to compare metrics such as SPC, SHC, kWh per tonne and kcal per kg across units in real time. This visibility supports data-driven decisions, faster corrective actions, and higher operational efficiency.

How do government policies and incentives influence your energy-saving decisions?
Government policies and incentives strongly shape our energy-saving decisions. The Perform, Achieve, Trade (PAT) scheme sets plant-specific SEC targets. Non-compliance incurs penalties, while compliance earns tradable energy-saving certificates. This ensures energy efficiency is both cost-driven and regulatory. Additionally, subsidies and viability gap funding for renewable energy projects in wind, solar and AFR co-processing help reduce payback periods and make energy-saving investments more viable.

What is your long-term strategy for aligning energy efficiency with decarbonisation goals?
Our long-term strategy aligns energy efficiency with India’s net zero 2070 goals. Key levers include improving efficiency, expanding green electricity, producing more blended cement, and increasing alternative fuel use. Today, more than 60 per cent of our electricity comes from green sources such as solar, wind, and WHR, the highest in India’s cement industry. Our blended cement products, which reduce limestone and fuel consumption, further lower emissions. These products are certified under the GreenPro ecolabel by CII, validating our sustainability practices and environmental standards.

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