Economy & Market

One brand strategy does not work in the long run

Published

11 years ago

October 31, 2014

admin

Sunil Bagani Proprietor, Giriraj Trade Links
We have been in this field for the last twenty-five years, serving the Nagpur district of Maharashtra. This year the cement consumption in the region was moderate, somewhere in the range of 1,25,000 tonnes to 1,50,000 tonnes. Doing business in cement supply is getting difficult as the market is overloaded with cement dealers. This saturation is forcing all players to cut down their margins. We hope that enough orders are generated in the coming year to make the business sustainable. Perhaps new infrastructure projects launched by government will lift the sluggish market. We will wait and watch.

As of now we are supplying Ambuja Cement. It is a well known brand and with a good market pull. The company is also professorial and we have a fixed margin system. However, as we go ahead we will put more brands on our shelves. One brand strategy does not work in the long run. We have to offer more choices to our customers. Since we get the material delivered from the company directly to the customer?s site, having multiple options help. That way we can chose a brand that is logistically profitable to our customer. Sending material directly saves the cost of loading and unloading. It saves Rs 4-5 per bag.

To feature your views in this section, please contact Sunil Budke
at 022-24193048 or write to him at
Sunil@IndianCementReview.com

Economy & Market

Celebrating Haryana’s Wrestling Heroes: Nuvoco Concludes 45-Day ‘Sabse Khaas Pehelwaan’ Campaign

Published

3 days ago

May 7, 2025

Roshna

Nuvoco Vistas Corp Ltd., India’s fifth-largest cement group by capacity, successfully concluded the grand finale of ‘Sabse Khaas Pehelwaan’, presented by Nuvoco Duraguard Cement, on May 2, 2025, at New Delhi’s iconic Talkatora Indoor Stadium. The wrestling championship, rooted in Haryana’s rich sporting culture, was a celebration of strength, resilience, and community pride—values that mirror the essence of Nuvoco’s Duraguard Cement brand.

The 45-day campaign attracted over 1,500 participants from all 22 districts of Haryana, culminating in a high-energy finale featuring the top contenders from district-level qualifiers. The competition included freestyle bouts across multiple weight classes for both men and women. The winners were awarded cash prizes of ₹1,00,000 for first place, ₹50,000 for second, and ₹25,000 each for the joint third-place finishers. Notably, champions such as Aakash Kumar (61 kg), Jaideep (74 kg), Anirudh (125 kg), Parveen (53 kg), Neha (62 kg), and Priya (76 kg) will also be featured as micro-market brand ambassadors, deepening Nuvoco’s local engagement.

Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco, said, “Sabse Khaas Pehelwaan brought our brand closer to the heart of Haryana by uniting sport, culture, and community. This platform not only showcased remarkable athleticism but reinforced Duraguard Cement’s brand values of strength and durability.”

Manish Kumar, Head of North Sales, added, “Haryana is a vital market for Nuvoco. Through this campaign, we’ve built authentic relationships and increased brand trust at the grassroots level. It has opened new avenues for engagement and sustainable growth.”

The event’s live broadcast, combined with vibrant community events and digital outreach, created a powerful blend of cultural celebration and brand building across one of India’s most dynamic regions.

Concrete

UltraTech Cement boosts capacity with new clinker line

Published

3 weeks ago

April 21, 2025

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UltraTech Cement has commissioned a 3.35 million tonnes per annum (Mt/yr) brownfield clinker line and one of two 2.7Mt/yr cement grinding mills at its Maihar facility in Madhya Pradesh. The second mill is expected to be operational in Q1 of FY2026. The company has also expanded its Dhule (1.2Mt/yr) and Durgapur (0.6Mt/yr) grinding units and inaugurated its first bulk terminal in Lucknow with a 1.8Mt/yr handling capacity.

Concrete

Ambuja Cements gets a new CEO

Published

3 weeks ago

April 21, 2025

Roshna

Ambuja Cements has named Vinod Bahety as its CEO for a three-year term, following Ajay Kapur’s elevation to Managing Director. Bahety, formerly the company’s CFO, brings over 25 years of experience in finance and manufacturing, including a previous role as Group Head of M&A at Adani Group. Other key appointments include Rakesh Tiwary as CFO, Madhavi Isanaka as Chief Digital Officer, Vaibhav Dixit as Manufacturing Head, and Ashwin Raikundaliya as Chief Sustainability Officer.

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