Dealers and stockists are the vital links between the cement industry and its customers. They are the people who are in constant touch with the end-users. They are the ‘pulse of the industry’. We bring to you the voice of the dealers and stockists, featuring their suggestions, expectations and much more, for a better tomorrow for the industry.Puneet Bansal of Bansal Cement TradersPuneet Bansal of Bansal Cement Traders is in the cement business for the last 4 years. The company is the authorized dealer of UltraTech Cement, Shree Ultra Cement, Ambuja Cement and Rock Strong Cement. The company’s area of operations is Delhi and NCR. UltraTech Cement and Shree Ultra are the largest selling brands from his company. When queried on which are the largest selling brands in his company, he replied, "OPC, PPC, white cement and slag cement sells more." He further stated that 53 grade cement was the largest selling grade in his region. The approximate proportion of institutional sales to retail sales in the region is 1:3. Elaborating on his monthly dispatch, Bansal replied, "we try not to stock cement and our monthly despatch is approximately 50,000 bags." He stated that cement companies provide transport facilities to dealers so they can concentrate on selling their products. When queried on difficulties faced by him, he stated, "many a times, we face delays in stock arrivals and the delays are caused due to maintenance at the cement plants or when the companies are going to hike the prices." Bansal further stated that the introduction of the Goods and Service Tax (GST) will have a definite impact on the trade but he was not sure of the impact.