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PRAKASH J RAJA is the proprietor of King's Trade Links. He has been a dealer since 1988.

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"We started off as an entity catering to BMC contractors and gradually shifted focus towards loose cement in bulk catering to commercial RMC units and big infrastructural entities," said Raja. When asked about the largest selling cement, Raja replied that Holcim Group as a combined entity are the frontrunners. Their supply chain logistics in loose is terrific and they have a resounding response from the consumers in terms of high quality of concrete they can generate. When asked about the largest selling grade of cement, Raja replied, "RMC plants have 100 per cent demand for OPC as it gives them freedom to create different qualities of mixed designed concrete by using fly ash in tandem. Higher grades and blended cement are used in multi-floored buildings and specialised work contracts, there is steady demand in Tier 1 and Tier 2 cities for the same". About volatility in prices, Raja said, "volatility is a two way circus. In the downward spiraling market, the consumers fragment their orders in small quantities as they anticipate a further lowering of prices, whereas during the up trending market, the supply side is brimmed with orders and hence there is a supply crunch. Consequently, it affects our cycle". The company caters to more than 25 RMC plants in Mumbai region. "Besides this we also cater to several builders and works contractors. We do not stock cement as we are into non-trade sales promotion and act as del credere for the promotions we make," said Raja. To improve sales, Raja suggested that sales can be improved by providing timely supplies and matching competent rates backed by steady quality standards. When asked about the ways to improve better packaging, Raja replied, "the loss in pilferage has now become minimal in bags owing to better supervision and transparency in weighing procedure. Bulkers with vacuumed seals provide a good measure against any such pilferage or even natural loss during transit". To speedup, delays at check post, Raja suggested, a pre-paid smart card device, can be very useful, which will help the procedure of lining up and waiting would reduce drastically.

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Concrete

Sambhv Steel Tubes is Now Certified as a Great Place to Work

This certification, valid from January 2025 to January 2026.

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Sambhv Steel Tubes Limited, one of the key manufacturers of electric resistance welded (“ERW”) steel pipes and structural tubes (hollow section) in India in terms of the installed capacity as of March 31, 2024 (Source: CRISIL Report) is pleased to announce that it has been officially certified as a “Great Place to Work® for 2025. 
This certification, valid from January 2025 to January 2026, is a testament to the company’s commitment to fostering a workplace environment built on trust, collaboration, innovation, and employee well-being. Sambhv Steel Tubes also invites talented professionals who share its values of trust, collaboration, and innovation to join its team and be part of its growth journey. The Great Place to Work® certification is a recognized benchmark for workplace excellence. It is awarded based on employee feedback and an evaluation of workplace practices. Achieving this certification underscores Sambhv Steel Tubes’ dedication to nurturing a culture where Sambhv Steel strives to ensure that employees feel valued, supported, and empowered to grow both personally and professionally 
The DRHP is available on the website of the Company at www.sambhv.com, SEBI at www.sebi.gov.in, websites of BSE Limited at www.bseindia.com and National Stock Exchange of India Limited at www.nseindia.com and the website of the book running lead managers, i.e. Nuvama Wealth Management Limited and Motilal Oswal Investment Advisors Limited at www.nuvama.com and www.motilaloswalgroup.com, respectively. Any potential investor should note that investment in equity shares involves a high degree of risk and for details relating to such risk, please see the section entitled “Risk Factors” of the RHP, when filed. Potential investors should not rely on the DRHP for making any investment decision. This announcement does not constitute an offer of the Equity Shares for sale in any jurisdiction, including the United States, and the Equity Shares may not be offered or sold in the United States absent registration under the US Securities Act of 1933 or an exemption from registration. 
Any public offering of the Equity Shares to be made in the United States will be made by means of a prospectus that may be obtained from the Company and that will contain detailed information about the Company and management, as well as financial statements. However, the Equity Shares are not being offered or sold in the United States. CRISIL Market Intelligence & Analytics (CRISIL MI&A), a division of CRISIL Limited, provides independent research, consulting, risk solutions, and data & analytics to its clients. CRISIL MI&A operates independently of CRISIL’s other divisions and subsidiaries, including, CRISIL Ratings Limited.
Image Source: Sambhv Steel Tubes

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Cement Industry Key to Growth, Jobs, and Nation Building in Budget

Budget presents opportunities for cement sector in growth, jobs, and infra.

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The Cement Manufacturers’ Association (CMA) welcomes the Union Budget 2025-26 presented by the Honourable Finance Minister Nirmala Sitharaman. CMA Member Companies have been at the forefront of nation building by significantly contributing to infrastructure development, employment generation, and economic growth. CMA believes that the Budget presents a commendable vision for India’s development through strategic investments in people, economy, and innovation.
Commenting on the Budget, Neeraj Akhoury, President, Cement Manufacturers’ Association (CMA) and Managing Director, Shree Cement Limited, stated, “CMA hails the Union Budget, announced under the leadership of Prime Minister Narendra Modi for its comprehensive focus on holistic and inclusive development. The Budget reinforces a transformative journey towards building a resilient economy for advancing India’s development goals. The various initiatives announced by the Government balance people’s aspirations with the future requirements for the Country’s economic growth. The focus on increased investments on infrastructure across States amplifies opportunities and avenues for the growth of the Cement sector. We appreciate the sustained core focus on infrastructure and reiterate our commitment to being partners in Nation’s progress.<p></p>
<p>The increased spending on large scale housing and infrastructure projects will drive demand for construction materials allowing capacity expansion and promotion of innovation in sustainable practices. We are certain that despite challenges these measures will support the Cement Industry in achieving a consistent CAGR growth rate of more than 6 per cent of installed cement capacity in the present financial year. Policy reforms in Budget 2025-26 signal a reaffirmation of the Government’s intent to augment socio economic growth across core sectors.”
The Cement Industry plays a vital role in creating direct and indirect employment across various sectors, including manufacturing, logistics, and construction, thereby supporting millions of livelihoods. Additionally, the industry remains a key contributor to the Government exchequer through taxes, duties, and levies, strengthening the country’s fiscal framework.
Parth Jindal, Vice President, Cement Manufacturers’ Association (CMA) and Managing Director, JSW Cement Limited, said, “The Budget presented by Finance Minister Smt. Nirmala Sitharaman is a forward-looking roadmap that will play a pivotal role in shaping the future of India’s cement industry, in line with the country’s vision for a Viksit Bharat by 2047. It prioritizes growth in key sectors such as infrastructure, manufacturing, and technology. The increased investment in technology will accelerate advancements in green cement solutions, driving both sustainability and innovation within the industry. Notable allocations, including Rs 200 billion to foster innovation and Rs 1.5 billion in 50-year interest-free loans to states for capital expenditure on infrastructure development, are expected to significantly bolster growth in the core sectors, including cement sector.
He further added, “The Budget’s focus on a three-year pipeline of projects under the public-private partnership (PPP) model will incentivize private sector investment and catalyse a transformation in the infrastructure landscape. Additionally, the establishment of five National Centers of Excellence for skill development, as part of the ‘Make for India, Make for the World’ initiative, will ensure that India’s emerging workforce is well-equipped to meet the demands of a rapidly growing economy.”
In light of the recent Budget announcements, which prioritise infrastructure expansion and affordable housing, the Cement Industry is poised to leverage these opportunities by ensuring steady and sustained supplies of Cement to meet the Nation’s growing domestic market and infrastructure demand coupled with sustainable and innovative technologies. With a strong commitment to sustainability and efficiency, the Cement Industry will continue to drive India’s progress and economic resilience.

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GMDC Inks Long-Term Limestone Supply Deal With JK Cement

The agreement has been signed for supply of 250 million tonne.

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State-owned GMDC said it has entered into a long-term pact with JK Cement Ltd for the supply of limestone from its upcoming mine in Gujarat. 
The agreement has been signed for supply of 250 million tonnes of limestone over a period of 40 years from its upcoming Lakhpat Punrajpur Mine in Lakhpat Taluka of Kutch district in Gujarat. 
This agreement will help JK Cement Ltd in setting up an integrated mega-capacity cement plant, fostering industrial growth in the region.Kutch’s coastal proximity, improved access to domestic and international markets, and cost-efficient logistics position it as an ideal hub for cement production. 
The state-owned company has five operational lignite mines in Kutch, South Gujarat, and Bhavnagar region.          

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