As we transition into the festive season, it is crucial to take stock of the current state of India’s key infrastructure sector. August saw a 1.8 per cent contraction, largely attributed to excessive rainfall in many parts of the country, impacting several industries, including cement. The cement sector registered a 3 per cent decline in August 2024, compared to the same period last year, which had seen robust growth of 19.7 per cent, leading to what analysts call a high base effect, as per news reports. Despite this, there remains optimism as we approach the latter part of the year, with industry players anticipating demand revival by the end of Q3.
The evolving dynamics of the cement industry paint an interesting picture. Once dominated by regional and local players, the market has seen significant consolidation, with large companies taking the lead. These larger corporations, with their extensive reach and deep pockets, are strategically shifting focus toward non-trade segments, specifically targeting bulk buyers such as large contractors and infrastructure projects. This shift underscores the importance of India’s infrastructure-led growth focus, further solidified by government-backed projects.
However, the road ahead isn’t without challenges. While non-trade demand is expected to rise after the monsoon, it brings the dilemma of lower margins, potentially putting pressure on cement prices. We witnessed a price hike of Rs.10-20 per bag across regions in August, with more hikes expected in October, ranging from `5-15. Yet, there is uncertainty about whether these increases will hold, especially as market dynamics continue to evolve.
As we celebrate Diwali, I wish all our readers prosperity and success in navigating these changing tides. The coming months will be pivotal, and we look forward to a promising revival across the sector.

Holcim has invested in Sublime Systems to expand its range of solutions to decarbonise the construction industry. The partnership will advance Sublime’s first commercial manufacturing facility in Massachusetts, US, giving Holcim a large share of Sublime Cement produced there through a binding offtake reservation. Sublime’s first commercial-scale plant is set to start production in 2026 with a capacity of 30,000t/yr.

Holcim is investing in new energy initiatives at its Mannersdorf cement plant to significantly reduce its carbon footprint. The company plans to install a €10 million clinker cooler system, which aims to cut heat consumption and decrease CO2 emissions by 18,000 tonnes annually, with completion expected in early 2025.
Additionally, a large-scale photovoltaic system will be operational by 2025, covering about 15 per cent of the plant’s energy needs and further reducing CO2 emissions by 12,700 tonnes per year. This solar project includes 2.7 MW of solar panels installed at the site of the former chimney on the premises. Plant manager Helmut Reiterer emphasised the importance of sustainability and decarbonisation, stating that the company is focusing on energy-efficient production through machinery