Dealers and stockists are the vital link of cement industry. They are the people, who are in constant touch with the user industry. They can be rightly said to be the ‘pulse of the industry’. Through this column, we bring to you the voice of the dealers and stockists, featuring their suggestions, expectations and much more, for a better tomorrow for the industry.SHUBHANGI TIRODKAR of Bakul Corporation has been a dealer since 1975. Bakul Corporation is now an exclusive Ultratech Cement stockiest. The company supplies cement in Mumbai, Navi Mumbai, Raighad and surrounding areas. When asked about the largest selling cement. Tirodkar replied, "we are exclusive Ultratech Cement stockiest, and it is the largest selling brand, due to its ability to supply more quantity (with rail, road and sea routes) along with the brand image has ensured its position as the leading brand in Mumbai region". "PPC sells more", replied Tirodkar and added that in OPC cement, ISI code specifies only 33, 43 and 53 Grade of which 53 Grade is the largest selling grade in Mumbai. The volatility in cement prices affects business and "price depends on the demand supply and the season," said Tirodkar. "The customers are price conscious, but they are willing to pay a premium for quality and smooth supply," said Tirodkar. Fifty per cent of sales from Bakul Corporation is to institutional sales and retail sales. The company’s monthly dispatch is 2,000 bags (in stock at counter). To improve sales, Tirodkar suggested "better marketing and timely dispatches". When asked about packaging, Tirodkar said bag should come with handle to avoid loss of cement during handling and laminated bags should be used. Tirodkar said inadequate railway infrastructure in terms of rakes, unloading platforms and labour issues are the causes of logistic delays. About the government move to GST, Tirodkar said, "the GST will be very beneficial to the cement industry only if the octroi and CESS are removed and there is a uniform taxation structure".