Raman Bhatia, Founder and Managing Director, Servotech Power Systems, talks about innovative approaches to advancing energy efficiency in the solar sector, from embracing the ‘Make in India’ initiative to pioneering new technologies.

Can you provide an overview of Servotech Power Systems’ contributions to energy efficiency in the solar sector?
Throughout its journey with a strong motto of providing high-quality solar solutions, Servotech made noteworthy contributions towards energy efficiency in the solar sector, through innovative technologies and solutions. By developing high-efficiency solar solutions that are both sustainable and reliable, Servotech has played its part in making solar energy a household name. The company has expanded its reach across various sectors. Servotech’s residential solar solutions empower homeowners to reduce their carbon footprint and electricity bills. The company provides solar solutions for industries, helping them reduce energy costs, improve their environmental quotient and comply with sustainability regulations. Servotech caters to the commercial sector by offering rooftop and ground-mounted solar power plants helping them reduce electricity costs and enhance their brand image, Lastly, the company has been actively involved in executing solar projects for government institutions, aiding in the country’s renewable energy goals and by providing efficient and reliable solar solutions, we contribute to the government’s efforts in promoting clean energy adoption.

What role does the ‘Make in India’ initiative play in your strategy to promote energy efficiency and sustainable solutions?
Make in India, a wonderful initiative by our government, has definitely pushed manufacturers across all sectors, especially our sector, which is the renewable energy sector towards indigenous manufacturing. By manufacturing solar components locally, we significantly reduce the carbon footprint associated with transportation and logistics. Local production often leads to cost reductions in solar products which makes solar energy more affordable for consumers, encouraging wider adoption and contributing to energy efficiency. The Make in India initiative also helps create employment opportunities in the solar sector, leading to skill development and a larger workforce dedicated to renewable energy. Domestic manufacturing reduces reliance on imports and strengthens the supply chain, ensuring uninterrupted production and reducing vulnerabilities to global disruptions.

How has Servotech adapted its solar solutions to meet the evolving energy efficiency standards?
Well, it has been more than two decades now. During this long journey, we have constantly worked on ourselves, renovated, and innovated ourselves to keep up with the evolving energy efficiency standards in terms of product development, innovation and R&D. We have consistently incorporated the latest advancements in solar technology that includes the use of higher efficiency solar cells, advanced inverters, and optimised system components. We introduced innovative solar products and solutions that meet the evolving energy efficiency standards. This involves continuous research and development to create more efficient and sustainable products. We prioritise product performance and rigorous testing and quality control measures ensure that our products meet or exceed industry benchmarks and this relentless pursuit of excellence has positioned us as a leader and has helped us in delivering efficient and sustainable
solar solutions.

Could you elaborate on the significance of the engineering and design process in achieving energy efficiency in your solar EPC projects?
The engineering and design phase in solar EPC projects lays the foundation for optimal performance. It involves a careful analysis of site conditions, including solar radiation, shading and environmental factors. By carefully selecting high-performance components and designing the system for optimal orientation and tilt, engineers maximise energy capture. Additionally, this phase focuses on minimising energy losses through efficient wiring, component placement, and system integration. A well-engineered design ensures the solar system operates at peak performance, delivering substantial energy savings and a strong return on investment.

What measures does Servotech implement during the procurement and project execution phases to ensure optimal energy efficiency in its solar power projects?
Constructing a solar system involves a lot of phases with procurement and project execution being the most important ones. During the procurement phase, we prioritise the development of high-efficiency solar modules, inverters and other components. Rigorous quality assurance processes and performance testing are conducted to verify that all components meet or exceed industry standards and are compatible with project requirements. In the project execution phase, Servotech conducts detailed site assessments to determine the optimal system orientation, tilt angle and shading analysis. Strict adherence to installation guidelines and best practices ensures proper system integration and performance. Post-installation, the system undergoes comprehensive testing to verify energy efficiency and performance. Monitoring systems are often incorporated to track performance and identify areas for improvement.

How does your operation and maintenance service contribute to maintaining and enhancing the energy efficiency of
installed systems?
Installing a solar system is just the first step; operating and maintaining it properly is equally important to ensure the system runs efficiently over the long term and for that we conduct regular inspections to detect and address issues like module degradation and inverter malfunctions early, preventing energy losses. Our team ensures optimal performance through routine cleaning and maintenance, which maximises sunlight absorption and energy generation. Continuous performance monitoring using advanced data analytics allows us to optimise system settings, while preventive and corrective maintenance activities minimise downtime and equipment failures. By utilising techniques such as module-level monitoring and inverter tuning, Servotech ensures that solar systems operate at peak efficiency, delivering maximum energy output and long-term cost savings.

In your view, how important is radiation data analytics and project feasibility studies in the planning of energy-efficient solar projects?
Radiation data analytics and project feasibility studies are absolutely critical for the successful planning of energy-efficient solar projects. Accurate radiation data allows for precise predictions of energy generation, system sizing and financial returns. By analysing radiation patterns, engineers can optimise system design, including orientation and tilt angles, to maximise energy capture. Feasibility studies help identify potential risks, such as shading or grid constraints, enabling proactive solutions. These studies also assess financial viability, considering ROI, payback periods, and incentives, ensuring projects are economically sound enabling data-driven decision-making throughout the project lifecycle.

Looking ahead, what are the key trends and innovations in energy efficiency that Servotech Power Systems plans to focus
on in the near future?
Energy efficiency is a dynamic realm with constant emergence of trends and innovations. The company recognises the value these trends and innovations will add in the growth of energy efficiency in the solar sector. Our innovative product solar powered EV charging carport integrates solar power with EV charging, which is an innovative take on how we can charge our EVs and also save energy from renewable sources. Additionally, Servotech plans to invest in enhancing the quality of bifacial solar panels to increase energy generation. We are investing in research and development of major solar developments and understand the importance of energy storage in enhancing grid stability and optimising energy utilisation and grid optimisation. In fact, we are developing an energy storage system that will
accelerate the adoption of renewable energy in low electricity areas.
Exploring digitisation of energy efficiency, we are focused on developing advanced monitoring and control systems to optimise system performance, predict maintenance needs. Lastly, to meet the growing demand for clean energy, we are exploring the integration of solar power with other renewable energy sources like wind and hydro to create hybrid power systems.

– Kanika Mathur

Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your consumers. In this context, why is branding important for cement companies? As far as the customers are concerned cement is simply cement. It is precisely for this reason that branding, marketing and advertising of cement becomes crucial. Since the customer is unable to differentiate between the shades of grey, the onus of creating this awareness is carried by the brands. That explains the heavy marketing budgets, celebrity-centric commercials, emotion-invoking taglines and campaigns enunciating the many benefits of their offerings.
Marketing strategies of cement companies have undergone gradual transformation owing to the change in consumer behaviour. While TV commercials are high on humour and emotions to establish a fast connect with the customer, social media campaigns are focussed more on capturing the consumer’s attention in an over-crowded virtual world. Branding for cement companies has become a holistic growth strategy with quantifiable results. This has made brands opt for a mix package of traditional and new-age tools, such as social media. However, the hero of every marketing communication is the message, which encapsulates the unique selling points of the product. That after all is crux of the matter here.
While cement companies are effectively using marketing tools to reach out to the consumers, they need to strengthen the four Cs of the branding process – Consumer, Cost, Communication and Convenience. Putting up the right message, at the right time and at the right place for the right kind of customer demographic is of utmost importance in the long run. It is precisely for this reason that regional players are likely to have an upper hand as they rely on local language and cultural references to drive home the point. But modern marketing and branding domain is exponentially growing and it would be an interesting exercise to tabulate and analyse its impact on branding for cement.

Dr Hitesh Sukhwal, Deputy General Manager – Environment, Udaipur Cement Works Limited (UCWL) takes us through the multifaceted efforts that the company has undertaken to keep emissions in check with the use of alternative sources of energy and carbon capture technology.

Tell us about the policies of your organisation for the betterment of the environment.
Caring for people is one of the core values of our JK Lakshmi Cement Limited. We strongly believe that we all together can make a difference. In all our units, we have taken measures to reduce carbon footprint, emissions and minimise the use of natural resources. Climate change and sustainable development are major global concerns. As a responsible corporate, we are committed with and doing consistent effort small or big to preserve and enrich the environment in and around our area of operations.
As far as environmental policies are concerned, we are committed to comply with all applicable laws, standards and regulations of regulatory bodies pertaining to the environment. We are consistently making efforts to integrate the environmental concerns into the mainstream of the operations. We are giving thrust upon natural resource conservation like limestone, gypsum, water and energy. We are utilising different kinds of alternative fuels and raw materials. Awareness among the employees and local people on environmental concerns is an integral part of our company. We are adopting best environmental practices aligned with sustainable development goals.
Udaipur Cement Works Limited is a subsidiary of the JK Lakshmi Cement Limited. Since its inception, the company is committed towards boosting sustainability through adopting the latest art of technology designs, resource efficient equipment and various in-house innovations. We are giving thrust upon renewable and clean energy sources for our cement manufacturing. Solar Power and Waste Heat Recovery based power are our key ingredients for total power mix.

What impact does cement production have on the environment? Elaborate the major areas affected.
The major environmental concern areas during cement production are air emissions through point and nonpoint sources due to plant operation and emissions from mining operation, from material transport, carbon emissions through process, transit, noise pollution, vibration during mining, natural resource depletion, loss of biodiversity and change in landscape.
India is the second largest cement producer in the world. The Indian cement industry is well known for its energy and natural resource efficiency worldwide. The Indian cement industry is a frontrunner for implementing significant technology measures to ensure a greener future.
The cement industry is an energy intensive and significant contributor to climate change. Cement production contributes greenhouse gases directly and indirectly into the atmosphere through calcination and use of fossil fuels in an energy form. The industry believes in a circular economy by utilising alternative fuels for making cement. Cement companies are focusing on major areas of energy efficiency by adoption of technology measures, clinker substitution by alternative raw material for cement making, alternative fuels and green and clean energy resources. These all efforts are being done towards environment protection and sustainable future.
Nowadays, almost all cement units have a dry manufacturing process for cement production, only a few exceptions where wet manufacturing processes are in operation. In the dry manufacturing process, water is used only for the purpose of machinery cooling, which is recirculated in a closed loop, thus, no polluted water is generated during the dry manufacturing process.
We should also accept the fact that modern life is impossible without cement. However, through state-of-the-art technology and innovations, it is possible to mitigate all kinds of pollution without harm to the environment and human beings.

Tell us about the impact blended cement creates on the environment and emission rate.
Our country started cement production in 1914. However, it was introduced in the year 1904 at a small scale, earlier. Initially, the manufacturing of cement was only for Ordinary Portland Cement (OPC). In the 1980s, the production of blended cement was introduced by replacing fly ash and blast furnace slag. The production of blended cement increased in the growth period and crossed the 50 per cent in the year 2004.
The manufacturing of blended cement results in substantial savings in the thermal and electrical energy consumption as well as saving of natural resources. The overall consumption of raw materials, fossil fuel such as coal, efficient burning and state-of-the-art technology in cement plants have resulted in the gradual reduction of emission of carbon dioxide (CO2). Later, the production of blended cement was increased in manifolds.
If we think about the growth of blended cement in the past few decades, we can understand how much quantity of , (fly ash and slag) consumed and saved natural resources like limestone and fossil fuel, which were anyhow disposed of and harmed the environment. This is the reason it is called green cement. Reduction in the clinker to cement ratio has the second highest emission reduction potential i.e., 37 per cent. The low carbon roadmap for cement industries can be achieved from blended cement. Portland Pozzolana Cement (PPC), Portland Slag Cement (PSC) and Composite Cement are already approved by the National Agency BIS.
As far as kilogram CO2 per ton of cement emission concerns, Portland Slag Cement (PSC) has a larger potential, other than PPC, Composite Cement etc. for carbon emission reduction. BIS approved 60 per cent slag and 35 per cent clinker in composition of PSC. Thus, clinker per centage is quite less in PSC composition compared to other blended cement. The manufacturing of blended cement directly reduces thermal and process emissions, which contribute high in overall emissions from the cement industry, and this cannot be addressed through adoption of energy efficiency measures.
In the coming times, the cement industry must relook for other blended cement options to achieve a low carbon emissions road map. In near future, availability of fly ash and slag in terms of quality and quantity will be reduced due to various government schemes for low carbon initiatives viz. enhance renewable energy sources, waste to energy plants etc.
Further, it is required to increase awareness among consumers, like individual home builders or large infrastructure projects, to adopt greener alternatives viz. PPC and PSC for more sustainable
resource utilisation.

What are the decarbonising efforts taken by your organisation?
India is the world’s second largest cement producer. Rapid growth of big infrastructure, low-cost housing (Pradhan Mantri Awas Yojna), smart cities project and urbanisation will create cement demand in future. Being an energy intensive industry, we are also focusing upon alternative and renewable energy sources for long-term sustainable business growth for cement production.
Presently, our focus is to improve efficiency of zero carbon electricity generation technology such as waste heat recovery power through process optimisation and by adopting technological innovations in WHR power systems. We are also increasing our capacity for WHR based power and solar power in the near future. Right now, we are sourcing about 50 per cent of our power requirement from clean and renewable energy sources i.e., zero carbon electricity generation technology. Usage of alternative fuel during co-processing in the cement manufacturing process is a viable and sustainable option. In our unit, we are utilising alternative raw material and fuel for reducing carbon emissions. We are also looking forward to green logistics for our product transport in nearby areas.
By reducing clinker – cement ratio, increasing production of PPC and PSC cement, utilisation of alternative raw materials like synthetic gypsum/chemical gypsum, Jarosite generated from other process industries, we can reduce carbon emissions from cement manufacturing process. Further, we are looking forward to generating onsite fossil free electricity generation facilities by increasing the capacity of WHR based power and ground mounted solar energy plants.
We can say energy is the prime requirement of the cement industry and renewable energy is one of the major sources, which provides an opportunity to make a clean, safe and infinite source of power which is affordable for the cement industry.

What are the current programmes run by your organisation for re-building the environment and reducing pollution?
We are working in different ways for environmental aspects. As I said, we strongly believe that we all together can make a difference. We focus on every environmental aspect directly / indirectly related to our operation and surroundings.
If we talk about air pollution in operation, every section of the operational unit is well equipped with state-of-the-art technology-based air pollution control equipment (BagHouse and ESP) to mitigate the dust pollution beyond the compliance standard. We use high class standard PTFE glass fibre filter bags in our bag houses. UCWL has installed the DeNOx system (SNCR) for abatement of NOx pollution within norms. The company has installed a 6 MW capacity Waste Heat Recovery based power plant that utilises waste heat of kiln i.e., green and clean energy source. Also, installed a 14.6 MW capacity solar power system in the form of a renewable energy source.
All material transfer points are equipped with a dust extraction system. Material is stored under a covered shed to avoid secondary fugitive dust emission sources. Finished product is stored in silos. Water spraying system are mounted with material handling point. Road vacuum sweeping machine deployed for housekeeping of paved area.
In mining, have deployed wet drill machine for drilling bore holes. Controlled blasting is carried out with optimum charge using Air Decking Technique with wooden spacers and non-electric detonator (NONEL) for control of noise, fly rock, vibration, and dust emission. No secondary blasting is being done. The boulders are broken by hydraulic rock breaker. Moreover, instead of road transport, we installed Overland Belt Conveying system for crushed limestone transport from mine lease area to cement plant. Thus omit an insignificant amount of greenhouse gas emissions due to material transport, which is otherwise emitted from combustion of fossil fuel in the transport system. All point emission sources (stacks) are well equipped with online continuous emission monitoring system (OCEMS) for measuring parameters like PM, SO2 and NOx for 24×7. OCEMS data are interfaced with SPCB and CPCB servers.
The company has done considerable work upon water conservation and certified at 2.76 times water positive. We installed a digital water flow metre for each abstraction point and digital ground water level recorder for measuring ground water level 24×7. All digital metres and level recorders are monitored by an in-house designed IoT based dashboard. Through this live dashboard, we can assess the impact of rainwater harvesting (RWH) and ground water monitoring.
All points of domestic sewage are well connected with Sewage Treatment Plant (STP) and treated water is being utilised in industrial cooling purposes, green belt development and in dust suppression. Effluent Treatment Plant (ETP) installed for mine’s workshop. Treated water is reused in washing activity. The unit maintains Zero Liquid Discharge (ZLD).
Our unit has done extensive plantations of native and pollution tolerant species in industrial premises and mine lease areas. Moreover, we are not confined to our industrial boundary for plantation. We organised seedling distribution camps in our surrounding areas. We involve our stakeholders, too, for our plantation drive. UCWL has also extended its services under Corporate Social Responsibility for betterment of the environment in its surrounding. We conduct awareness programs for employees and stakeholders. We have banned Single Use Plastic (SUP) in our premises. In our industrial township, we have implemented a solid waste management system for our all households, guest house and bachelor hostel. A complete process of segregated waste (dry and wet) door to door collection systems is well established.

Tell us about the efforts taken by your organisation to better the environment in and around the manufacturing unit.
UCWL has invested capital in various environmental management and protection projects like installed DeNOx (SNCR) system, strengthening green belt development in and out of industrial premises, installed high class pollution control equipment, ground-mounted solar power plant etc.
The company has taken up various energy conservation projects like, installed VFD to reduce power consumption, improve efficiency of WHR power generation by installing additional economiser tubes and AI-based process optimisation systems. Further, we are going to increase WHR power generation capacity under our upcoming expansion project. UCWL promotes rainwater harvesting for augmentation of the ground water resource. Various scientifically based WHR structures are installed in plant premises and mine lease areas. About 80 per cent of present water requirement is being fulfilled by harvested rainwater sourced from Mine’s Pit. We are also looking forward towards green transport (CNG/LNG based), which will drastically reduce carbon footprint.
We are proud to say that JK Lakshmi Cement Limited has a strong leadership and vision for developing an eco-conscious and sustainable role model of our cement business. The company was a pioneer among cement industries of India, which had installed the DeNOx (SNCR) system in its cement plant.