The Construction Chemicals Manufacturers Association of India (CCMA) had organised a Construction Chemicals International Conference (C3) on February 17-18, 2012 at Hotel Ramada, Powai, Mumbai.The CCMA...
The cement industry, as a whole, is in the process of automation in India. In an exclusive chat with Indian Cement Review,Karl-heinz Kaul, Global CEO, Siemens...
Branding & Celebrity Endorsements: How good is the strategy?Cement companies are aligning their selling strategies with branding campaigns and celebrity endorsements. A review of some of...
In a market driven by customer loyalty and quality consciousness, it is pertinent for a product to establish its unique brand identity. Most of the products...
State owned coal major Coal India Ltd (CIL) has announced the rollback in the price hike of coal under the Gross Calorific Value (GCV) based system...
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