JK Super Cement has launched an inspiring TV commercial (TVC) titled Game Badal De, featuring brand ambassador and cricket sensation Jasprit Bumrah. The campaign aligns with the brand’s refreshed identity, symbolising strength, innovation and sustainability.
The TVC draws from Bumrah’s childhood, narrating how he practiced bowling using a cement wall, which became a metaphorical ‘game changer’ in his life. This story underlines JK Super Cement’s philosophy of resilience and transformation. The campaign complements the company’s rebranding initiative, which introduced a modern logo, updated packaging, and a renewed brand positioning as ‘Build Strong.’ Highlighting the campaign, Anuj Khandelwal, Business Head, JK Cement, emphasised its alignment with evolving customer aspirations.