JK Lakshmi Cement (JKLC) has announced the extension of its partnership with cricket star Rohit Sharma for a fifth consecutive year. This renewed collaboration highlights JKLC’s commitment to excellence and the alignment of values between the brand and Sharma. His previous tenure as the brand ambassador has successfully resonated with consumers and stakeholders alike.
Arun Shukla, President and Director of JK Lakshmi Cement, expressed his enthusiasm for the partnership, noting, “Rohit Sharma’s exceptional talent has made him a beloved figure both in India and internationally. His association with JK Lakshmi Cement has significantly strengthened our connection with consumers, and we look forward to achieving new milestones together.”