The campaign ‘RCF Strong toh Ghar Strong’ by Dalmia Cement marks a significant shift in its brand focus, placing emphasis on guiding and assisting customers in the correct usage of cement for critical home building components, such as the roof, column and foundation. The campaign aims to raise awareness among home builders and contractors about the importance of selecting the right cement and employing it in the proper manner while adhering to best construction practices to ensure the strength and durability of their homes.
To enhance the campaign’s impact, superstar Ranveer Singh will be featured in it, adding more credibility to Dalmia Cement’s role as the ‘RCF Expert’. The comprehensive multimedia approach planned for the campaign aligns with the brand’s core strengths of technical knowledge and exceptional service, as reflected in the slogan ‘RCF Strong toh Ghar Strong.’