Ambuja Cements has launched ‘Darpan’, a business aid mobile application, that aims to engage contractors and simplify their businesses.
The app modulises features like Vastu tips, event calendar and product guide in various Indian languages to benefit a wide segment of construction professionals in our country. Given the importance to the individual house builder (IHB), this app is purely to engage and fulfil the unmet needs of contractors. The app has been extended to 95,000 key contractors of Ambuja Abhimaan Programme. Darpan aims to help building contractors run their businesses. Ambuja Cement recognizes that this set of people are one of its most important stakeholders, and the application mirrors one’s true potential while showcasing their capabilities. The user-friendly and multi-purpose nature of the app has generated good traction. The user-friendly and multi-purpose nature of the app has generated good traction. The application aims to provide round-the-clock access to tools that help contractors run their business efficiently.
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